Chapter 0552 There is always a reason for the incident, the night is so romantic
Mr. Gu and Cui Ning, when they saw Director Hu and Fang Datong arrive, stood up to welcome him.
Cui Ning straight to the point:
"There are documents for all stores at the headquarters. The fire inspections of all stores in Jichun were accepted by us. I also asked the headquarters, and they were all qualified. I also asked Director Hu. Jichun's fire safety regulations have not changed in the past two years, so I want to know why we were shut down. You must know that the losses of the seven or eight stores in our stores were as much as tens of millions, which does not include the losses of the brand and the adverse effects it has brought to employees.
So, on behalf of the headquarters, I invite two people to Jichun Company to solve this problem together.”
Director Hu looked at Fang Datong, and Fang Datong sighed and said:
"Leader, this is what happened..."
Five minutes later, Fang Datong finished speaking, and showed his mobile phone text message and call history, and then added:
"Leader, I don't know what Hailan is doing, but this is what happened. I haven't come to check it recently. The so-called fire rectification matters were instructed by President Gu on the phone."
Cui Ning nodded and asked Director Hu:
"Then our store can open at any time, right?"
Director Hu nodded and said:
"We firefighters must cooperate with the public security to enforce the law. We are not a law enforcement department and cannot enforce the law alone. I apologize to the leaders of Hailan Headquarters for this matter. As for Xiao Fang's handling, I will also promptly inform the leaders.
Especially for units like Hailan, our fire department attaches great importance to and respects it, and will never use law enforcement to affect normal operations.
Leader Cui, then Xiao Fang and I will withdraw first. The Municipal Bureau also hopes to explain it to us."
After seeing off Director Hu and Fang Datong, Cui Ning looked at Mr. Gu who was very decadent on the side and asked:
"Tell me, I won't pursue the loss of turnover. I want to ask you, what is the purpose of doing this?"
Mr. Gu looked at Cui Ning, put on his glasses again, then took them off, wiped his sweat, and said:
"I knew this about you in Shencheng last night. Someone called me specifically. My promotional training and store layout were not very good, especially this store, which has always been very deserted. There is also a store, and the goods were even from the old models last year. Because I have not sold it, I dare not place new models.
Alas, I really shot myself in the foot. I meant to not show off my timidity, but I didn’t expect the leader to catch my braid."
"It's smart enough." Cui Ning smiled, "Okay, let all stores open."
"It's afternoon, and no one comes out here at night," said Mr. Gu.
"If you open your business, I'll see what's the reason for the bad business. In addition, the financial and store manager's meetings will be held at night.
Listen to me tonight. The business is open until 10 o'clock in the evening. I will turn on the air conditioner in the store. I guarantee that the business will be good. In addition, you have to make up for the loss of turnover, right?"
"Then I will follow the leader and make arrangements immediately."
The reason why Cui Ning did not pursue Mr. Gu's affairs was because Cui Ning knew a little bit of physiognomy. Seeing that Mr. Gu was not a villain or had no bottom line in doing things, including this fire incident, there were many loopholes, which showed that he was used to doing things with rough lines.
As for the reasons for the bad business in the store, Cui Ning stood at the door of the store for a while and found some discoveries, but it still needs to be confirmed that the reason why the Gu General Manager opened until 10 o'clock in the evening was not only to make up for the business losses that day, but also because at this time of night, Cui Ning happened to confirm whether his observation was correct.
At around 5:00 p.m., it was the time to close in winter, all Hailan stores began to open, and according to Cui Ning's instructions, they opened enough air conditioners, including new products.
It can be seen that Jichun has pushed some old products, and it has too much stock to dare to go on new models. Many users will find new models based on advertising and promotional materials, which has formed a very bad vicious cycle in Jichun.
That night, Cui Ning also cooperated with the staff to count the old electrical appliances, mainly air conditioners. There are more than 500 air conditioners from last year, worth about one million yuan, and it has always been a knot for Mr. Gu.
According to the store managers, November is the absolute off-season for cities like Jichun. Because every household has a very hot heating, no one will buy an air conditioner and stay idle at home for half a year.
In addition to seasonal reasons, the degree to which promoters learn and master product knowledge is indeed a problem. A regional manager with thick lines is not enough to grasp the details of training and management.
Cui Ning not only thought about solving the inventory problem, but also solved the Feng Shui problem.
As for the matter of Mr. Gu giving gifts to some departments, it depends on the accounting and financial situation. Cui Ning did not think that it would be a big deal. However, the closing of the business is a great harm to the group.
In the evening, each store was open for overtime. The place where Cui Ning and his friends had dinner and had a meeting was at a hot pot restaurant opposite the store in Chaoyang District. Through the glass window, they could see the store clearly.
"There are not many people," said Mr. Gu. "Jichun is like this, no one is there at night. It wasn't like this a few years ago. Are people now becoming lazy? "
"There are not many people during the day, and next month, the streets will be even deserted," said a store manager named Mi.
"Yes, mainly because of the small passenger flow, and the market has almost saturated in recent years. A few years ago, when Hailan first entered Jichun, the business was good," said a store manager named Mai.
"The most important thing is that Jichun's economy has not been very good in recent years. The main reason is that once the real estate market is relaxed, young people have to save money to buy a house, and home appliances are cheaper. Our Hailan home appliances are still higher than many brands in the south."
Everyone talked about some objective reasons.
Cui Ning suddenly asked when she listened to everyone's words:
"Why are there no neon lights in our store at night?"
"It was basically not open to business at night, so when the decoration was done, there were no neon lights," said Mr. Gu:
"But when I look at it this way, it seems that there is a little missing."
"Yes, install the neon lights and install other stores, so this fee should not be saved," Cui Ning said with a smile:
"Remember to use our brand's main colors, blue and blue neon lights, which are very distinctive at night. Never make them pink, as they are easily misunderstood."
A few people smiled knowingly because not far from this street, there are the bright red neon lights of the "Dadi Leisure and Entertainment Center", which is also the characteristic of Jichun's nightlife.
"What is the policy given by Laoqian Group? Can you deal with it at least 30% off?" Cui Ning continued to ask.
"I applied for a group policy of 60% off at the lowest price, but I dare not advertise, for fear that I can't sell it even if it has a 60% off," Mr. Gu said embarrassedly:
"So I can only process one batch after another. I have already processed hundreds of units, including more than 500 air conditioners, refrigerators and washing machines, etc., and the payment of one or two million yuan for the goods has made me not even available for the new model this year. After the Spring Festival, the new model has become an old model again."
"You all understand the truth, but you haven't found a good method." Cui Ning smiled and said, "That Dadi Leisure and Entertainment Center was opened later, right?"
"Yes, it's been open for three years," said the manager of Mi. "We are all on the same road. You see, their business is really good. Our business is just not good. This proves that Ji Chunren is still rich."
"Before they opened, our business should be good, right?" Cui Ning continued to ask.
"It's true that three years ago, our store's business was really good. I don't know, the business has not been very good in the past few years?"
"Didn't the same leisure and entertainment center be opened near other stores?" Cui Ning asked.
"Don't say, Dadi Entertainment is everywhere, and several stores are not far from us," said Manager Mai. "It was the leaders of the headquarters who observed carefully. We didn't pay much attention before."
"This proves that Ji Chun people know how to enjoy and have money. It depends on how we promote and then how we find a way." Cui Ning nodded and said:
"Give everyone a day to install all the neon lights in the shops, isn't it a problem?"
"It's a bit tight for a day. After all, you have to design the size specifically and install it," said Mr. Gu.
"Don't design the size, just use a tube type, just circle around the brand logo," Cui Ning said, "The main thing is to install it, and the color must be positive, dark blue, and old products with more than one million yuan. I will deal with it tomorrow. You don't have to worry, just put in the new ones. I promise that the business of each store will get better soon."
"You can help with the old product, then the relationship is good, Mr. Cui," Mr. Gu said:
"In fact, it's because the advertisements are all new, and many customers also want new models. Although Jichun is not as fashionable as Longdu and Shanghai City, people here just like fashion, and this batch of goods has made me feel a little angry."
"Things always need to be solved. Is it useful to get angry?" Cui Ning looked at several people and said, "Tomorrow, several financial members of the group will come from Shencheng. It will be a count. Then we will cooperate. If the financial situation is fine, I won't care about other things.
But if the finance department finds a problem, whoever should be responsible will be the one who has to take responsibility, do you understand?"
"Mr. Cui, if you need to check it, I will say a few words. Mr. Gu has the heart to live, so there will definitely be no problem with the finance side. Even if you give gifts, you will basically focus on giving products. There are very few people who give money. If you spend more than 5,000 yuan, you will be calculated for half a day.
The old products you mentioned are because they are afraid of losing too much, so they have not been dealt with. If they were dealt with at 40% off early, they would not be kept in the warehouse," said a female store manager named Liang.
"Haha, a regional manager, it is a good thing to live, but it is only a good thing to live, that is not a good thing" Cui Ning said:
"As a general, you can only be decisive and have a long-term plan."
Chapter completed!