Two hours ago, Longdu and Cui Ning Company.

"Mr. Su, it's almost noon. Our needs and budget have also told you that you can act, plan, and then come up with creativity.

Is it OK for a week? After a week, you will lead a team to our company and tell us about the plan. If it is appropriate, we will cooperate.

You see, it's time to have lunch together?"

"Mr. Long came to the company all the way, and we should treat you, but my meeting has not been completed yet. Why don't I arrange Lu Xue from the marketing department and Mr. Hua from the company to have dinner with you.

Hua Zheng is responsible for specific projects. He just finished the meeting and he took the lead in your project."

"Since President Su is busy, there is a chance. In a week, I will go to our company. I will arrange it at that time." Long Wei said:

"The first time cooperation, although the budget is only a few million, we have dozens of automobile companies working together year by year. They are all rich companies. One company invests millions in our company, dozens of brands are hundreds of millions, and a large-scale event is a budget of millions, so I am still optimistic about the prospects for cooperation."

"Thank you Mr. Long for your trust, and I wish us a happy cooperation."

Mr. Long reached out to his hand and "Happy cooperation."

Su Ruoqing paused for a moment, stretched out her hand, touched Long Wei's hand with her fingertips. Long Wei wanted to grab Su Ruoqing's hand like lightning, and suddenly felt dizzy in her mind for a second. At this time, Su Ruoqing had already pulled her hand back.

Hacheng, 2:50 pm.

Harbin Beer Conference Room.

"Mr. Cui, I'm sorry, I came to the conference room directly. The main reason is that time is tight, and the executives on my side are ready," Li Tao and Cui Ning spoke and walked into the conference room.

The conference room that can be made of hundreds of people is almost half full. Li Tao, Deputy Mayor Liu, Mr. Feng from Biyang, Mr. Bai from Bingcheng Restaurant, Cui Ning, Yu Lei, Chen Xiaomeng, Jiang Ranran and others walked into the conference room. Cui Ning saw several executives from Harcheng Beer opposite each other, either indifferent or expectant, and felt a little pressure and a sense of mission.

As usual, Li Tao welcomed the city leaders first and then introduced them to each other.

Mr. Qu is always a veteran of the company, a good man, and is also Li Tao's brother for many years.

Deputy He is always in charge of the company's corporate culture and management work. He has been in the company for many years and is considered a veteran.

Deputy Wen is always responsible for marketing work and is fully responsible for the management of channels and marketing personnel across the country.

Deputy Li is always a woman in her forties and is the company's vice president of finance.

Director Nie is the company's planning director, responsible for planning and marketing work. His direct superior is Vice President He, and he also reports to Mr. Qu and Li Tao.

Director Tang is a subordinate of Vice President Wen and is responsible for marketing training and other work across the country.

After some introduction, Li Tao’s intentions were obvious:

"This time I invited Mr. Cui to come here temporarily, just to learn from the experience and see how Green Island Beer is planning and how Mr. Cui won the trust of Green Island Beer.

Mr. Cui, I know that Green Island and I are competitors, and a lot of internal news cannot be told to us. This is professional ethics.

So I want to tell us some information that Mr. Cui can tell us about, such as market research and analysis, which does not involve specific brand strategies. I wonder if I can talk about it?"

Cui Ning opened the laptop and smiled:

"I'm very happy to accept the invitation from Deputy Mayor Liu and President Li. Since I'm here, I'll talk about what I can say, market research, the projects we have done for Green Island, and the project summary are all recognized by Green Island, and it's not considered confidential.

The main thing is that we have some of our views on the industry and our understanding of the market, especially this year's Oktoberfest. We are the dual-item partners and suppliers of Green Island Beer and Oktoberfest. Our team is in Green Island for several months, so there are a lot of details, as well as the execution part.

One feature of our plan is that it has a lot of data, and then we will do market research in person. It is a bit boring. I hope everyone can sit down."

As Cui Ning opened the documents one by one, he told his understanding of the industry, as well as the portraits of consumers, activity execution, as well as a large number of design content, on-site construction, and pictures.

Especially on the opening day of the Beer Festival, the debut of the crew of "In the Mood for Love" was the stars, and the large photos of Su Ruoqing, combined with the background and performance of Green Island Beer, the attention on the scene reached **.

The most exciting thing was Li Tao. After hearing Cui Ning's analysis, as well as the arguments and scenes, it proved that this is a super thoughtful and powerful company. More importantly, this company is super pragmatic and executable. Isn't this the partner I have been looking for?

Mr. Feng, who looks like Biyang, has really poisonous eyes. He went to Longdu to find such a cooperative company. Although they serve Green Island Beer, Green Island is the boss. He serves two companies at the same time and takes advantage of himself. Following the first place in the industry, this is true. Although Li Tao thinks he is not worse than General Peng, the fact is the fact that Green Island’s national brand strategy is to do well, which is what he should learn.

However, looking at the expression of the vice president on the scene, except for Mr. Qu, the other vice presidents also had their own thoughts. However, Li Tao believes that Cui Ning can handle these small things. A boss who has served brands such as Hailan, Ideal, and Green Island, has the wisdom in his eyes that makes people feel unfathomable, and it is not comparable to these vice presidents of the company.

Cui Ning talked for an hour. In addition to Li Tao, the most serious person on the scene was Mr. Bai from the Bingcheng Restaurant. The old man listened and recorded a few pieces of paper.

"Of course, these data and analysis are from last year, some are from the first half of the year, and there will be some changes in the second half of the year, but the essence remains unchanged, which is to capture young consumers, large-scale activities, and use emotions as the main communication goals and means of the brand. The best part is Coco Coke, but the beer and Coke markets have very similarities.

Music, sports, personality and youthfulness, emotions, fashion and passion are all keywords of beer and an effective means to connect consumers. As for Harbin Beer, I have not studied a lot before, so I will hide my shortcomings first and listen to the opinions of all leaders.”

Li Tao, General Manager Bai and General Manager Feng took the lead in applauding, Deputy Mayor Liu and several deputy generals also applauded and expressed their respect. Chen Xiaomeng's eyes were full of admiration for General Cui. After all, before, Chen Xiaomeng rarely listened to Cui Ning's plan in person, and most of the information was watched previous videos.

"Mr. Cui, you said it well. I have benefited a lot and recorded a lot." Mr. Bai was the first to speak:

"The analysis is very well-established, especially younger consumers. I feel the same way. My restaurant used to be a leader and entrepreneur in the city. In the past two years, there have been many young consumers, and their personal consumption is not low. They all came from reading some newspapers and TV advertisements.

I am still wondering why young people are so rich nowadays. It turns out that their concepts of life and consumption are undergoing earth-shaking changes and benefiting.

Haha, my old guy couldn't help but say a few words, you can discuss it."

Li Tao looked at Mr. Bai and nodded:

"I organized a proposal for more than a month and listened to more than a dozen companies talking about the proposal. To be honest, none of them were satisfying me, but today, I said, I was very satisfied with it.

There are three reasons for enjoyment. The first is attentiveness. Whether a company or not is attentive is indeed different. Mr. Cui not only studies and analyzes data, but also conducts research and trials in person, so the results derived are credible and very objective.

As for the second point, strong execution and execution teams are not something that ordinary small companies can do. A beer festival, without a core team of hundreds of people and material supply system, you can’t play at all, so don’t even think about it.

The third is Mr. Cui’s ability to integrate resources. Companies like Hailan and Green Island have strong cooperation at the Beer Festival, as well as movie promotion and celebrity participation. If there is only ideas and no resources to support it, it is a fantasy.

But this is not a problem for Mr. Cui, so I was very satisfied with it. As for the strategy, how to carry out work step by step in 2001, although Mr. Cui said he was hiding his weakness, it was mainly because I had not communicated my ideas with Mr. Cui yet.

But it doesn’t matter. Today, when we first met, Mr. Cui’s sharing was completed. The next step is to take charge of the company and connect with Mr. Cui, and directly set up a project team to promote project cooperation next year.

As for our leaders, Vice Mayor Liu is our project supervisor and consultant. Vice Mayor Liu also hopes that you will take your time and care more about our company.”

"This is a duty," said Liu Junliang. "I rarely listen to such professional plans and analysis. Seeing that the execution of General Cui's company is so strong, we can participate in some of our Ice and Snow Festival, because there are more than a month left, and we are also discussing some details. I want to hire General Cui as our Ice and Snow Festival strategy consultant. I wonder if General Cui has time and interest?

Don’t worry, our city will not use people in vain. There are fees. Hacheng Beer, Biyang Group, Ice City Restaurant, and these bosses are all sponsors of the Ice and Snow Festival.”

Cui Ning smiled:

"I have a lot of extra tasks when I come to Hacheng. Since it is appointed by Vice Mayor Liu, I am of course obliged to do so. As long as it is our scope of work, I should give advice to the enterprises and the city and do some implementation."

"Hey hey, Mr. Cui is my guest. You are all over the place. You have to give me an introduction fee." Mr. Feng said jokingly:

"It's okay to give me two more advertising spaces during the Ice and Snow Festival."

"This is for Mr. Cui to plan," said Liu Junliang. "You can continue to talk. There is still a meeting in our city, so we have to withdraw first. Mr. Cui, I have your business card. I will come to have dinner. Let's talk again."

After seeing off Liu Junliang, Li Tao returned to the conference room, looked at the vice presidents who were discussing quietly, and said:
Chapter completed!