Xu Wangshan certainly knows what greater support is, not only a larger advertising investment, but also includes more rebates, more discounts, faster delivery speeds, looser warranty policies and direct reimbursement of Starry Sky Computer's marketing expenses, but everything is money in the final analysis.

However, Xu Wangshan officially started his business in 1992, and in 1994, he made up his mind to officially establish the Wangshan computer brand. His foundation is incomparable to international and domestic manufacturers. This year, he finally took advantage of the opportunity of crazy growth of the entire PC market and finally exceeded 10,000 units in sales.

However, although the growth momentum is gratifying, Wangshan Computer's strength is relatively limited and its foundation is too thin. In many cases, it also needs to go to second-level agents or even third-level agents to catch goods. In this case, if more powerful support is provided to Xingzhou, it means that Wangkong Computer's profit will be greatly reduced.

However, Xu Wangshan must be careful when Yi Ruoshui's words "find more powerful support" are also the fastest growing market for Wangshan Computer. If he can win the two major orders of Jiangdong Normal University and Jiangdong Trade College, he can even become the single market with the highest sales of Wangshan Computer. In this case, Wangshan Computer does not give enough policies. Starry Sky Computer completely chooses to represent other brands, and other domestic first-class brands are also willing to become their own second-level agents or even first-level agents.

Therefore, Xu Wangshan said very calmly and frankly: "Manager Xiaoyi, it is not that the headquarters does not provide you with strong support, but that we are also willing but not capable. The headquarters has tried our best to support you. In fact, the upstream has been stuck with us. Now we can only strive to further break through the bottleneck. As long as there is a breakthrough, we can provide you with stronger support to Xingzhou."

Yi Ruoshui directly broke the casserole and asked to the end: "Mr. Xu, you have to explain to us what specific difficulties are in the upstream, and we are discussing and solving them. We are doing our best to these two orders now. If we can't get them, it's really not that our front-line brothers are unwilling to fight to the death."

Although Xu Wangshan is the one who cried poor, the difficulties he said were not made out of nothing: "The biggest difficulty still comes from Intel China. This year, Intel specially set up a large customer support plan. Although we strive for it, we are still not in this support plan. As a result, we don't have ammunition even if we want to fight, do you think it's difficult? This has had a great impact on us."

The large customer support plan that did not enter Intel China has a nearly fatal impact on Wangshan Computer. Xu Wangshan directly expressed all the difficulties he encountered: "So, as long as you enter this large customer support plan, you will not only get more discounts and rebates, but also have price protection every time the price is adjusted."

He was afraid that Yi Lushui would not understand what price protection is and immediately gave an example: "Before every price adjustment, Intel will take stock of the processors of the manufacturer, and they will bear the losses caused by the price reduction. This is price protection! Now let's not talk about price protection now, we can't even have a stable supply."

But Yi Ruoshui is a real old fry. He immediately said: "The biggest advantage of the large customer support plan is not that it can reimburse advertising investment?"

Since INTEL started to launch large-scale advertising in China in 1994, it has been spending all its money in the past two years. As long as the manufacturer uses an Intel processor computer and marks "intel  Inside", the invested advertisements can be directly reimbursed for Intel, and the reimbursement ratio is said to reach 75%.

Although Yi Ruoshui thinks this statement is a bit exaggerated, Intel can at least help computer manufacturers reimburse about half of the advertising costs. Whether it is Super Wish, Great Wall or other brands, the support of Intel is indispensable behind the media advertisements invested by media, and Intel is even considered to be the largest advertiser of China's IT media.

It is precisely this kind of bombardment in advertising that customers only know how to identify the Intel processor. Even in the dark age of Pentium 4, most users will only faithfully choose the Intel processor. For Wangshan Computer, this is exactly what they need most at the moment.

As long as it can be included in Intel China's large customer support plan, Wangshan Computer can increase at least several million yuan of working capital a year. But the problem is that many of Wangshan Computer's competitors have entered this support plan this year, but Wangshan Computer was excluded: "I have contacted Intel China many times this year, but they all feel that our strength is lacking. Our company's total sales this year have also exceeded 10,000 units!"

Yi Ruoshui knows the specific problem, and sales exceeding 10,000 will be a bit embarrassing for the Chinese PC market this year. If the sales exceeding 10,000 before 1995, it would definitely be a big manufacturer. After all, the entire Chinese market was only 500,000 branded machines at that time, and the strongest Great Wall PC production and sales of only 50,000 units per year.

However, since 1995, the Chinese computer market has entered a leaps and bounds. Founder Computer, which became a monk halfway through this year, was able to earn 30,000 units in sales for only a few months. Although Wangshan Computer's sales of 10,000 units are also very conspicuous, it cannot enter Intel China's sight.

Xu Wangshan sighed and told Yi Ruoshui his own solution: "You go back and let Jingyi stick to it. Next year we will definitely enter this large customer support plan. Now the headquarters can only grit our teeth and provide support within our ability, but this is all the support we can provide!"

Although Xu Wangshan said it sincerely, Yi Ruoshui thought of an urban legend he had accidentally heard back then. He thought maybe he could give it a try: "I think Intel will not include our Wangshan computer in the support plan, not because we are not fighting hard, but because they don't know the specific strength of our company at all."

Yi Ruoshui felt that this was the correct answer, while Xu Wangshan felt that Yi Ruoshui was a little unreliable: "Isn't this possible? Our company's strength is still not weak, and of course there is this possibility."

For top foreign companies like Intel, because the emperor's daughter has no worries about marriage, it is completely unearthable, which is seriously out of touch with China's actual national conditions. Yi Ruoshui gave the most typical example: "Mr. Xu, don't forget that HP in China held its first second-level agent conference this year."

For foreign companies, China HP's second-level agent meeting is of great significance, and it is even a major event that will open up the world.

Before this, HP China even had an illusion that 90% of the goods in China were sold from Zhongguancun. Although they were familiar with Zhongguancun, they were completely blind to the specific Chinese market. They had no idea who was flowing these goods and who sold them, and who bought this batch of goods and became the end user.

In order to understand the situation of secondary agents in the Chinese market, it took HP China a year and a half to find these companies that really charge for HP China and held the first secondary agent conference in April this year, finally truly controlling the secondary and third-level channels of each province and city.

Intel China looks extremely powerful, but in 1994, there were only eight employees in the entire company, and in 1995, it finally grew to sixteen employees. However, how could a mere 16 employees grasp the complex Chinese market? They can only focus most of their energy on Zhongguancun, which is close to them, so they are likely to miss Wangshan Company, an emerging computer company.

Xu Wangshan felt that Yi Ruoshui was right: "Well, although we sold 10,000 units this year, there are not many Pentium processors in these 10,000 computers. They are mainly amd, cyrix and TI processors. Especially when they are preparing to promote this support plan, we are mainly promoting TI's 486."
Chapter completed!