"Any product marked with the Yuanxin must not provoke a price war. In fact, even last year, when Zhongxin and MOTO competed for the BP machine market, Zhongxin's strategy continued to test the market's acceptance, and then the price remained in a range that was only slightly lower than MOTO."

"And once there is a new product, the price will reach the top."

Su Yuanshan crossed his fingers and pressed his thumbs against each other, looking at Wan Yongliang and Gao Mingcheng: "If a corporate brand enters the market at a price that is not confident from the beginning, it will be difficult to improve its brand status."

As Su Yuanshan said, he thought of Xiaomi and his old boss in later generations.

After Xiaomi first entered the market with the cost-effective slogan, although it quickly stirred up the market, its brand value was lowered. Even though it once created countless black technology products to enhance its brand image, it also tried price and brand breakthroughs, but it still failed in the end.

In fact, his old boss was too tied to the operator at the beginning, so he was considered a low-end product that was used to charge phone bills and get mobile phones for a long time.

——The "China Cool League" at that time took this path.

It was not until the old boss later learned something wrong and began to decisively manage the brand, divide the sub-brands and different series, position different groups, divide the price range, and persistently spend money on research and development, constantly reaching the high-end, so he was able to successfully break out from a bunch of salted fish.

But even so, it is still far from the top Apple.

To challenge old big giants like Apple in terms of brand, in addition to the hardware strength of the product, it also requires the ecological support recognized by users and countless years of reputation. It is not a slogan of "acquiring Apple", nor can it be done with just a few points. (The timeline is here to go and talk about brand management in detail)

"Sister Xiaohui, please inform Senior Brother Qin and Senior Brother Tian." Su Yuanshan turned his wrist and looked at the time: "Come here within fifteen minutes."

"Let's first listen to Yuanxin's advantages in channels and dealers - don't think about what is now, but consider what is two years later."

After Su Yuanshan finished speaking, Chen Jing blinked. Seeing his serious expression, Chen Jing shook his head and smiled: "This is our foundation. When we meet a giant head-on battle, the enemy has not yet seen it, and we are as if we are facing a great enemy."

"Isn't that?" Su Yuanshan picked up the coffee and took a sip, and smiled and said, "Lao Wan, Lao Gao, you both talk about it. My uncle also talks about his thoughts."

*

*

Qin Weimin put down the phone, and when he heard Zhou Xiaohui emphasize that he was a little surprised.

This is the first time he has heard Su Yuanshan look for him so anxiously, and there is Tian Yaoming? In addition, Zhou Xiaohui said that Su Yuanshan personally presided over the marketing department meeting? This means that Su Yuanshan is in trouble.

However, Qin Weimin was not panicked at all.

Because neither he nor Tian Yaoming are engaged in the market? Letting them attend the marketing department meeting only means one thing - that is, Su Yuanshan has a solution.

It will also involve himself and Tian Yaoming at the same time.

Striking towards the elevator entrance? Not long after pressing the button on the elevator up, the elevator door opened? Tian Yaoming's figure appeared inside.

The two of them greeted each other and chatted a few times while the elevator was rising. Then both of them thought that this should be related to what Su Yuanshan had always said about baseband integration.

Now Yuanxin’s mobile phone baseband is similar to those of its peers. A motherboard contains several chips and countless components.

Su Yuanshan said before that the future direction will definitely be highly integrated. The CPU, channel encoder, signal processing, modem and demodulation are all concentrated together to form a SOC system.

"It seems that Xiaoshan is also afraid." Tian Yaoming wanted to be clear about some of the situation and smiled at Qin Weimin.

"Well, this is the first time I happened." Qin Weimin also smiled and nodded.

The elevator door opened and the two walked into the conference room side by side.

...

Su Yuanshan was listening to the thoughts of Wan Yongliang, the marketing department director.

Wan Yongliang smiled at the two of them? He waved and continued: "Since Yuanxin's brand positioning is a high-end brand? Then we need to increase our efforts in advertising and guide public opinion involving brands. After all, the people still believe in advertising very much."

Wan Yongliang used a new word "public opinion" nowadays (Note: This word has appeared in the corresponding report in 1993)

Su Yuanshan greeted Qin Weimin and Tian Yaoming and nodded after saying hello to two senior brothers.                                                                                                                  

Wan Yongliang continued: "In addition, we need to focus on it..."

As he said that, he bit his mouth and took a few seconds to organize his language: "Now? We must separate Yuanxin products from domestic products. We must give people the feeling that although Yuanxin is domestic? But it stands out in the national war? It is not inferior to imported products from foreign countries."

"But it's a bit difficult to guide users to form this idea."

"In theory, the easiest way is to maintain a consistent price range with international brands, and then if you are not careful, you will cause a backlash... So the specific operation needs to be discussed."

"In addition, we can make full use of the cooperative relationship reached with operators due to base stations to carry out deeper cooperation. After all, sales on operators are the big ones now."

Wan Yongliang said and laughed and scolded: "It's just that the Japanese are not kind. We are working hard to build a base station, so they secretly went into the village to grab the fruits of our labor."

The group of people in the conference room laughed.

Su Yuanshan looked at Wan Yongliang with appreciation. Seeing that he finished speaking, he looked at Chen Jing again. After seeing that Chen Jing had no intention of saying it, he pursed his lips and smiled and said, "Old Wan said it very well, I'll add it."

"The intensity of advertising must be increased, and we also need to find a professional advertising team to complete it. As for public opinion guidance, this idea is wonderful! There are too many literati who can't afford to eat now. As long as the royalties are paid, they will definitely be willing to help us brag to heaven."

Chen Jing couldn't help but smile and said, "You said this, as if literati were all cartilage."

"Hahaha! It's time for them to be realistic, so they should speak for us." Su Yuanshan found that his attitude towards literati was a little bit like that, and shook his head and smiled: "But we have to separate the advertising team first."

Everyone looked at him and waited for the following text.

"With the current advertising department as the core, a professional brand management department is established with the position of director."

Wan Yongliang was stunned for a moment. He didn't expect that his suggestion would actually ask Su Yuanshan to set up a new first-level department directly! This specification is a bit too high, right?

This advertising department...but his subordinates...
Chapter completed!