The movie "Bear Raiders" was released and attracted a lot of media attention.

Although the box office performance and attendance rate were average three days before the premiere, these media bloggers still gave positive reviews.

This is not about collecting money.

Neither Wanbao nor Gu Miao would do anything like spending money to buy good reviews. After all, no matter how good the reputation is, it will only be like a mirror in the mirror.

The favorable reviews can be attributed to the excellent finishing quality of the movie "Raiders of the Lost Ark" and its simple yet complete, funny yet touching plot design.

All audiences who have watched the film, regardless of gender or age, are full of praise.

There is good news and bad news.

The good news is that with the arrival of July, the summer vacation has officially kicked off. With its excellent word-of-mouth performance and sufficient film schedule guarantee, "The Bear" will definitely make the movie take off at the box office.

The bad news is that due to the downturn in the few days before the premiere, theaters are already studying and considering whether they can reduce the number of films for "Raiders of the Lost Ark"?

Cinemas are open for business.

Before its release, for the sake of Wanbao, "The Bear Soldier" was given an over-scheduled film schedule.

But after the movie was released, the movie's attendance rate never increased, which also made the theaters a little worried. After all, there were so many empty seats, so they might as well use them to show other new movies!

Gu Miao managed to calm down the fluctuating theater representatives and temporarily retain the film schedule of "Bear Raiders".

However, the theater chain also stated that.

The over-scheduled film schedule for "Raiders of the Lost Ark" will be maintained for a week at most. If the attendance rate is still so low in the next few days, the film schedule rate will have to be adjusted downwards.

“One week is enough!”

Du Hao said with a smile: "In fact, since yesterday, the movie's attendance has begun to increase significantly."

The holiday season is coming!

The holiday time of each province and city is not consistent, but no matter what, you can definitely have a holiday in July.

As soon as the children are on vacation, the attendance rate of "Raiders of the Lost Ark" will inevitably take off, and the movie's box office trend will inevitably usher in a major turning point as the attendance rate increases.

Just a quick mention.

Don't look at the low attendance rate of "Raiders of the Bear" a few days before its premiere, and its performance is a bit sluggish, but the film schedule is still there. No matter how low the performance is, it cannot be compared to other films.

"Raiders of the Lost Ark" has already exceeded 500 million in box office in just three days after its release.

Although this box office is entirely due to over-scheduling of films, and the actual attendance rate is appalling, the average daily box office increase of 50 million is considered one of the top hits in the same period.

Du Hao was very satisfied with this.

After all, the box office in the past few days was purely for fun, and the children didn't even have a holiday. The 500 million box office is no different from the free money.

Starting from the beginning of July, the box office of the movie "Raiders of the Lost Ark" really started to explode. If nothing else, the cumulative box office will be at least 1 billion.

…

After the movie was released, Gu Miao no longer paid attention to the follow-up situation of "Treasure Bear Soldier".

Don't get me wrong!

It’s not that he doesn’t care about the movie’s subsequent box office performance, or that he doesn’t pay attention to the first big movie of In the Bear, but he has other things to be busy with.

For example, the rebroadcast of "Yangcun Guardian".

After a month-long update broadcast, the animation "Yangcun Guardian" finally ushered in its final ending.

To be precise.

In fact, it has not been a month. As early as 10 days ago, the last episode of the animation "Yangcun Guardian" has been released and updated on the Wanbao Video website.

However, the characteristic of online animation is that as long as the website is updated, whether it is 12 noon or 3 or 4 in the morning, the audience can watch it at any time as long as they want to watch it, without being restricted by time and region.

This also leads to...

Even though the ending of "Guardians of Yangcun" was updated very early, there are still a large number of viewers who waited four or five days to see it.

Ten days is a very critical time.

In these ten days, the viewers who should watch it have basically seen the ending, and those who haven't finished it may be because they are too busy or simply forgot.

Excluding those viewers who have not watched the animation until now, it can be said that "Guardian of Yangcun" has finished its premiere on the online platform and can be considered for replay.

Naturally, there is no need to replay the video on the online platform. After all, the video is placed online, and viewers who want to watch it a second time can click in and watch it at any time.

Gu Miao's so-called replay is mainly aimed at TV platforms.

"The speed of domestic network development is already very rapid and ranks among the top in the world."

Gu Miao pondered: "But we must also note that in remote rural areas or mountainous areas, there are still many children who do not have the conditions to swim in the online world, and television is still the only way for them to come into contact with animation."

"That's right!"

Everyone nodded in unison.

Mr. Gu's words can be said to have hit the key point, and also revealed the main reason why "Guardian of Yangcun" should be rebroadcast on the TV platform.

Coverage!

The coverage of online platforms is very wide. After all, there are so many Internet users across the country. Whether it is computers or smartphones, the penetration rate has reached an astonishing level.

But can the online platform really cover every corner of the motherland, including children in remote mountainous areas?

I'm afraid this can't be done.

In order for those children to see the animation "Guardians of Yangcun", it is imperative to rebroadcast it on TV platforms.

This matter has been discussed.

CCTV Children's Channel, as the children's cartoon channel with the highest coverage in the country and the widest audience, will be the best choice to rebroadcast "Yangcun Guardian".

Other children's channels?

Although their bids are high and they are more sincere, their coverage is not as high as CCTV Children’s Broadcast!

Take the famous Shonan Children's Channel as an example. As one of the best children's cartoon channels in the country, with the backing of the big tree of Shonan Satellite TV, it stands to reason that its coverage is wide enough.

But the problem is...

In some relatively remote mountainous areas or rural areas, satellite TV pots just cannot receive the signal of the Shonan Children's Channel.

What to do?

Satellite TV pots have not been banned yet, and most viewers in rural areas watch TV through these small pots.

The shortcomings of this kind of satellite dish are well known. Some channels cannot be received, especially TV channels with strong regional focus. You cannot watch them if you are separated by several provinces.

On the other hand, CCTV, especially CCTV One, Children's Channel, News Channel and other CCTV's flagship channels, not only cover the entire country, you may be able to receive signals even if you go abroad.

That coverage rate is outrageous...

It was precisely based on this consideration that Gu Miao did not choose Red Crane Cartoon or Xiangnan Children's, which were more sincere and offered higher prices, but chose CCTV Children's.

After all, it doesn’t matter if you have less money, the key is that the animation should be seen by more viewers!

…

In addition to summer vacation in July, there is another major event that interests children very much.

Wanbao Cup National Competition!

As a derivative event of the animation "Prince of Tennis", the Wanbao Cup National Middle School Tennis Competition has been held twice so far, and the third one was held in July this year.

During the three competitions, countless young tennis talents emerged.

The event, which was originally unknown and received little attention, has become more and more popular and has become a nationally recognized tennis event.

Not just nationwide...

It is said that many tennis enthusiasts abroad also like to watch the Wanbao Cup Tennis Tournament, and some professional players even travel thousands of miles to watch the match.

The rising popularity of the event has also attracted many sponsors to this event.

Lao Zhang told Gu Miao that in the first two national competitions, few companies were willing to sponsor them, and they basically relied on Wanbao Group for support.

But starting from this year, more and more sports brands have paid attention to the "Wanbao Cup Tennis Competition" and actively sponsored the event and funded certain school teams.

Take the famous sneaker brands Nike and Akdas as examples. These two top sports brands in the world have expressed their intention to sponsor the Wanbao Cup national competition.

It's just that they require that once they accept sponsorship, players must wear their brand's jerseys and sneakers and are not allowed to wear other brands.

This rule makes Gu Miao feel bad. After all, the players are all students. They can wear whatever they like. Can you control it?

Therefore, Wanbao rejected the sponsorship from these two big brands.

However, the other party is not discouraged. Since the event official does not accept sponsorship, then sponsor the following teams! Neddy sponsored Beijing Foreign Languages ​​Middle School, and Akdas sponsored last year’s national runner-up Qiushi Middle School...

Not only are sponsors coming in droves, but the broadcast rights for the national competition, which had previously been ignored and could only be broadcast live on the Wanbao Video website, were also sold this year.

Didn't you expect that?

CCTV 5 was very interested in broadcasting the event, so they negotiated with Wanbao and won the broadcast rights at a price of half sale and half free.

National competition only!

They are not very interested in the East China competition, provincial and municipal competitions, and the so-called regional qualifiers before the national competition.
To be continued...