Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 143 Co-branded credit card

 Early July.

As the animation "Dragon Fighter" begins its second round of reruns, a music special of the same name produced by Master Cao is also released.

Published exclusively by Penguin Music!

Limited time sale, only $6.

This music special includes three animation songs, four pure music interludes, and six background music, all of which are re-recorded and remastered versions by Master Cao.

The price of six yuan is very affordable.

Although the average age of fans of the "Dragon Fighter" animation is only in their teens, and their spending power is not particularly strong, not as good as that of adults, they can still spend six yuan.

The only problem is...

Many people are exposed to the "anime music collection" thing for the first time, and not many fans are willing to pay for it.

After the digital album was put on sale on the Penguin Music platform, less than 50,000 copies were sold in 24 hours, which disappointed Gu Miao.

"There's good news!"

Master Cao said with a smile: "Although the digital version is not selling well, the physical disc sales are pretty good."

Especially in neon.

After the animated version of "Dragon Fighter" was broadcast on Neon TBS, it achieved good ratings. The comic also has a certain influence, so the sales of physical discs are good.

But Gu Miao couldn't be happy.

The reason is very simple. In overseas distribution, agents usually take the lion's share, and it would be nice if the copyright owners can get some scraps.

Neon physical discs are selling well, but domestic digital albums are selling poorly, which is not a good thing for Wanbao.

Because the bulk of the money was taken away by others.

But there is nothing we can do about it. After all, the domestic animation music market has always been like a half-dead bird. Compared with Neon, which has a relatively mature and stable market and stronger consumption power, it is still far behind.

What to do?

Gu Miao sighed and could only accept this cruel fact.

Speaking of which...

Although the sales of the digital music album of "Dragon Fighter" can be described as miserable, it has achieved surprising success in another unexpected field.

Want to know more about joint credit cards?

As early as March this year, Jiangchuan Bank, one of the most famous commercial banks in Jiangchuan, approached Wanbao and the two parties reached a cooperation.

The so-called cooperation is actually very simple.

In fact, it is just to customize a batch of animation IP co-branded credit cards, using the banner of Wanbao's animation works, to attract more new users.

This is nothing new either!

Anyone who understands the bank credit card system knows that in order to deceive users into applying for credit cards, various banks often use tricks.

Just rub whatever fire you want.

Pleasant Goat and Big Big Wolf are very popular? OK! Then I will release a version of the credit card with the "Pleasant Goat" card surface pattern, and you will receive a Pleasant Goat doll when you sign up for the card!

Is Resuden very popular?

Then there will be another Leisu Deng card pattern, and you will get one year of free Leisu Deng car maintenance service. What do you say? Is this attractive enough?

Jiangchuan Bank thinks very well.

They feel that since Wanbao's animation IP is so well-known, a co-branded credit card will definitely attract a group of two-dimensional users to apply for credit card business.

But they ignored one fact.

Fans of Wanbao Animation, let alone have stable jobs and financial strength. Most of them are still in elementary and junior high school. How about applying for a Wanbao credit card?

Therefore, although the animation co-branded credit card series launched by Jiangchuan Bank and Wanbao Animation has been in development for so long, it has never achieved any results.

It's just so-so!

There are indeed many users who apply for credit cards because of the "Pleasant Goat" and "Leisudeng" cartoon graphics on their cards, but the number is not particularly large.

until……

They launched the animated "Dragon Fighter" and "Sailor Moon" series credit card graphics.

The dragon fighter chose Master Shibalagu, and his main focus was the gimmick of "summoning the God of War."

Apply for a "Dragon Fighter" co-branded credit card and get a 9.5% discount on recharge. And if you spend a certain amount with your card, you can also get a limited edition model of the God of War.

Now everyone was tempted.

Can you really summon the "God of War" by swiping your card?

Although Master Shibalagu summoned the True God of War, and they could only summon models, this was also very attractive.

Ever since, under the slogan "Swipe your card to summon the God of War", the number of users applying for "Dragon Fighter" co-branded credit cards has increased sharply.

The people in Jiangchuan Bank laughed crookedly.

At Gu Sanshui's reminder, they struck while the iron was hot, and then launched a series of new cards such as "Swipe Card Summon" Dragon God, Fantasy God, and Sky God.

Also achieved good results.

Sailor Moon is also not bad!

Although the "Sailor Moon" co-branded credit card cannot summon a beautiful girl in a sailor suit by swiping the card, the pattern on the card is so pretty!

Do you understand the value of "Sister Card" and "Wife Card"?

When I swipe a bill to pay, if I take out a credit card with a cute girl on it, doesn't that mean my "wife" is paying for me?

All I can say is, cool!

Although I still spent my own money, the meaning was completely different.

The launch of a lot of beautiful wife cards has made otakus howl with excitement. According to information from Jiangchuan Bank, there are actually more users applying for co-branded credit cards for "Sailor Moon" than for "Dragon Fighter".

What does this mean?

In front of the cute girl in sailor uniform, the so-called Ares, Dragon God? That’s bullshit!

Of course, this is just a joke.

The reason why the "Sailor Moon" co-branded credit card is more popular than that of "Dragon Fighter" is mainly because there are more "girls".

After all, boys want it all.

As for girls, it’s normal to not like hippo uncles like Master Shibalagu and muscle robots like Ares.

Anyway...

These animation co-branded credit cards are very popular, which is an out-and-out good thing for both Jiangchuan Bank and Wanbao Animation.

Needless to say, Jiangchuan Bank.

Wanbao Animation, although relying on IP licensing cannot get a big share of the pie, through this cooperation, it has demonstrated the amazing influence of its animation IP.

Do you understand the advertising effect?

When everyone took a look, it turned out that Wanbao’s animation IP was so powerful and they could apply for so many co-branded credit cards, so could I also get a co-branded one?

Action is worse than a heartbeat.

When the "Dragon Fighter" and "Sailor Moon" co-branded credit cards started a craze, one after another companies came to Wanbao for consultation and launched joint cooperation.

There are them in all walks of life.

From common fields such as catering, hotels, food, cosmetics, etc., to exotic fields such as games and underwear, there were so many companies applying for co-branding that Gu Miao was dazzled by the choices.

This is all money!
Chapter completed!
Prev Index    Favorite Next