Chapter 17 The Inner TV Station
Gu Miao was right.
"Pleasant Goat and Big Big Wolf" can be as popular as it is today. Liu Zida, who updates a video every day and comments on the plot, has indeed contributed a lot.
Why do you say that?
Who are the original main audiences of Pleasant Goat? Mainly young children and primary school students aged 3-14!
These people don’t pay attention to the Internet.
Liu Zida was shouting online for a long time, and all the people he attracted were adults, and these adults were not interested in "Pleasant Goat and Big Big Wolf" in the first place, let alone watched it.
As a result, someone's desperate "complaints" made me very curious about Pleasant Goat.
They really want to know, what kind of animation is worthy of being criticized like this? If it is really a bad movie, why does it have such high ratings?
With doubts, batch after batch of adults decided to watch the Pleasant Goat animation with their own eyes after watching Liu Zida’s complaint videos.
One look and I can't stop...
What is this if not a hero?
If his nickname wasn't so disgusting, Gu Miao would have wanted to come to him in person and give him a "helping others" banner.
On the surface.
Pleasant Goat and Big Big Wolf has the largest audience of primary school students, accounting for almost 90%, and there are only a few adult viewers.
But data is data after all.
How many adults are willing to risk "social death" by admitting that they secretly watch "Pleasant Goat and Big Big Wolf"?
So in the real ratings report, there are definitely a lot of adult viewers, but many of them are unwilling to admit it.
Of course, this is not the point.
No matter how many adult viewers there are, they will not buy Pleasant Goat schoolbags and toys, and will not be able to create commission profits for Gu Miao. The only use of this group of people is probably to take the already amazing ratings to a higher level.
It directly broke the record and became the only TV program with a ratings of over 10 points this year.
This time...
Many TV stations that did not purchase the second-round broadcast rights of "Pleasant Goat and Big Big Wolf" and wanted to be a "waiting party" immediately became unable to sit still.
They approached Director Wang one after another and wanted to introduce the first Pleasant Goat TV animation.
The conditions offered are better than the last!
In order to catch up with the broadcast progress of Jiangchuan Children's Channel, some TV stations from other provinces have even decided to broadcast "Pleasant Goat and Big Big Wolf" non-stop throughout the day.
To be honest, Director Wang is also anxious.
Why do these peers compete with each other? The Hunan Children's Channel replays it twice a day? Well, our Zhonghai Children's Channel must replay it three or four times until there is no more time.
Don’t you think about the face issue at all? We can’t even abandon the bottom line of the program just for some ratings!
What should he do if he is so involved?
It’s impossible for Jiangchuan Children’s Channel to follow these TV stations and do nothing all day long, except for inserting various advertisements, just like Pleasant Goat and Big Big Wolf, right?
That’s too cruel!
So far, only about 150 episodes of "Pleasant Goat and Big Big Wolf" have been produced and broadcast.
Calculated based on an episode of 15 minutes of feature film, five minutes of opening and closing credits, and 10 minutes of commercials. 24 hours a day, excluding late night and early morning and other garbage time, approximately 40 episodes can be broadcast.
It was finished broadcasting in four or five days!
What to do after these 150 episodes are broadcast? Of course...start from the first episode and replay it again! Children are not tired of watching it anyway, so why not come back a few more times?
"You can roll anything..."
Facing the overwhelmed Director Wang, Gu Miao suggested: "Since you can't beat them, then join them and open the book together!"
"By the way, the logo of your children's channel is too ugly! Why don't you change it to Pleasant Goat and screw up those other provincial TV stations?"
Director Wang: "..."
He was just joking, why did he take it seriously?
Even if you think about it, you know how it is possible for a TV station to change its logo so casually. Not to mention, if it should be changed to something like Pleasant Goat, the station director would not be able to hack him to death if he found out?
Involution is impossible.
Jiangchuan Children's Channel has the first-round broadcast rights and has already taken the lead. No matter how hard other TV stations compete, they still have to be ranked behind them!
So Director Wang was not panicked.
He brought Gu Miao over, and the discussion was not about this matter, but about issues related to the sale of "online broadcasting rights".
A video website came to my door.
They want to purchase the exclusive online broadcast rights of "Pleasant Goat and Big Big Wolf" to enrich their VIP copyright resource library.
Different from the sale of broadcast rights on TV platforms, when initially negotiating investment, Gu Miao mentioned in the contract that Wolfsburg Studio would need to participate in the sharing of network broadcast rights and overseas introduction.
It's roughly 37 points.
Jiangchuan Children's Channel, as the investor and publisher, gets 70% of the revenue, and Wolfsburg Studio, as the producer, gets 30%.
"It doesn't matter."
Gu Miao, who had successfully acquired Wanzhibao Toy Company with the help of the bank, did not pay much attention to the income from network broadcast rights.
It's best to sell it at a high price. If you can't sell it at a high price, you can sell it at a low price or even give it to them for free.
Expand the influence of IP!
For subsequent works, you may consider charging some money, but for the first work, try to aim at “increasing popularity.”
"Okay, I'll go talk to them."
"The price should be quite good. After all, the TV ratings are so high, the video website will definitely not lose money if you buy it back." Director Wang said with a smile.
Gu Miao nodded.
"By the way, Director Wang."
"Are any of the TV stations in the surrounding countries interested in introducing Pleasant Goat and Big Big Wolf?"
"No!"
Director Wang shook his head and said: "I advise you not to think about this idea. It is very difficult for domestic animation to go overseas."
It's really difficult, but...
This is Pleasant Goat and Big Big Wolf!
What other animations can't do doesn't mean that Pleasant Goat and Big Big Wolf can't do it. Director Wang's kind advice did not dispel Gu Miao's thoughts.
If he remembers correctly.
Pleasant Goat is one of the more outstanding works among the overseas animations. Not to mention the East Asian cultural circle, it has also been broadcast by established animation powers in North America and Europe.
Although, the results are not good.
But at least it can go abroad. No matter what the final results are, it is better than those domestic animations that "cannot go abroad".
Ignore Europe and the United States. There are huge differences in culture and way of thinking, so it is unlikely that you will like this type of animation.
Countries in East Asia, especially Southeast Asia, can try to work on neon.
Everyone is happy to be successful.
It doesn’t matter if it fails, just think of it as opening the door in advance and laying the foundation for more collaborations in the future.
Gu Miao, who is determined to follow the old path of Aofei and carry forward the "toys + animation" strategy, naturally has the confidence to say this.
Pleasant Goat may not be able to...
Chapter completed!