"Pleasant Goat and Big Big Wolf" is indeed the benchmark for a generation of hegemonic animation!

Even though it has been completed for almost a year, the popularity of the film has greatly reduced, but it is still an unshakable mountain that weighs on the heads of domestic animation practitioners.

My colleagues miss the days without Pleasant Goat.

In the past, they were terrible at it. Anyway, the TV station was short of animation. As long as it was not a useless movie, it would basically have a chance to be broadcast on the stars.

Not anymore.

Each TV station is a thief, especially those children's channels. They would rather replay the first season of Pleasant Goat and the Sheep and Goat Games 24 hours a day than buy new animations indiscriminately.

In their words.

Pleasant Goat has been replayed for more than ten rounds, and the average ratings are still starting at 2-3 points. Can your new animation surpass Pleasant Goat?

What the hell?

You say you're not sure, trying to remake an old animation that has been replayed for more than ten rounds? Then what's the use of you?

Get out of the way quickly!

"Gu Sanshui, you have done all the bad things..."

"It's true and it's a heinous crime!"

"Hindering the development of domestic animation, destroying the reputation and reputation of domestic animation, Jiangchuan Gu Sanshui is the sinner of domestic animation!"

As the saying goes, if a stone hits a stone, the dog barks.

The reason why Gu Miao's reputation in the industry has deteriorated is mainly because the two works "Pleasant Goat and Big Big Wolf" blocked too many people's financial opportunities.

Of course, he didn't think he was wrong.

If you can't stand him and Pleasant Goat dominating the animation industry, then come up with an "earth-shaking" work to let him know what cruelty is!

Can’t take it out?

So what do you call this dog?

Gu Miao never cared much about the clamors or curses from her peers.

He only cares about one thing.

That is the ranking of Wanbao Group in the "Jiangchuan Top 500" this year. Has it improved further? How many places is it this year?

It's almost the end of the year.

As usual, it is time to release the list of "Jiangchuan Top 500" companies.

As the target of "ridicule" by Director Wang last year, Gu Miao attaches great importance to this. He doesn't expect to reach the top, but at least enter the top ten, right?

small book booth

What a humble vision!

Other companies either aim to be the top 500 domestic companies or the top 500 companies in the world, and each one is bigger than the other.

Only Wanbao dare not even think about these things. The only wish is to achieve a relatively high ranking among the "Jiangchuan Top 500" companies.

Be reasonable...

This is still quite difficult.

Last year's "top ten" private enterprises in Jiangchuan, please note that they are private enterprises, not state-owned enterprises, and the threshold for selection has exceeded 8 billion in revenue.

Damn it, why is it so outrageous?

Gu Miao once wondered if she had been deceived. Are there really so many super large companies in Jiangchuan?

"No doubt, this is true."

As a native of Jiangchuan, Jiang Keke is quite familiar with these companies. He said: "Most of the companies in Jiangchuan are not listed and don't show up often, so you don't know much about them."

"What about us?"

Gu Miao blinked and asked, "Our revenue this year should exceed 8 billion, right?"

"exceeded!"

"According to last year's ranking, we are already ninth. But there is no point in pursuing this. Our profit margin is not very high."

Jiang Keke shook his head and said: "The profits from the IP licensing business account for half of the group's total profits. On the contrary, the toy model business is the largest revenue earner, and the profit margin is lower than most of its peers."

"Why?"

Gu Miao was very puzzled.

According to common sense, the "added value" of toy products is very high, and the profit margin should not be low.

For example, those figures, right?

How much can a villain cost? As a result, the selling price generally starts in three digits, and even the more expensive ones start in four digits.

Producing this kind of thing, but the profit rate cannot increase? Isn't this a joke?

"Because there are operating costs."

Jiang Keke said helplessly: "The e-commerce flagship store has not yet started. Our toy model products are mainly sold through offline direct stores and channel stores."

Direct stores and channel stores will squeeze out most of the profit margins.

Unless it is an e-commerce flagship store, there is no need for a physical store. The manufacturer faces consumers directly, eliminating all kinds of intermediate links. In this way, the profit for the same selling price is at least half higher.

"That's it..."

Gu Miao didn't pay much attention to this aspect, but she had heard Lao He say before that the sales of Wanbao Toys' flagship stores on major e-commerce platforms were not particularly high.

The main force is still offline agency channels.

This has always been the shortcoming of the toy industry, which is too dependent on "channel agents".

It's better in China.

If it's overseas, it's really like "channels are king and agents are king." Without channels and agents, in an unfamiliar place overseas, you will only be successful if you can sell toys.

This point must be paid attention to.

The IP-derived toy industry, apart from the “IP licensing” business, is the most profitable business of Wanbao Group and a well-deserved cash cow. The positive role of e-commerce platforms cannot be ignored.

"Let's do this. Call Lao He."

Gu Miao thought for a moment and then ordered: "Let's hold a meeting to discuss how to build an e-commerce flagship store."

"OK!"

Jiang Keke turned around and left, and soon called Lao He over who was researching derivative products of "Happy Baby" in the factory.

The three of them discussed it for a long time.

After preliminary discussions, combined with Lao He’s feedback, Gu Miao believed that the main reason why consumers don’t like to buy products such as hand models at official flagship stores is because “the discounts are not enough.”

The same figure.

When you buy offline, you not only get convenient returns, exchanges and after-sales service, but you can also get some small gifts, membership points, etc. If you do an event, the purchase price in a physical store will be cheaper.

The flagship stores on e-commerce platforms have basically the same prices, no gifts, and no after-sales advantages.

This must change.

Gu Miao asked Lao He to do the following three things:

First, the flagship store price of the e-commerce platform should be given a discount. This kind of discount can be used in the form of a discount coupon of "XX yuan off when spending XX yuan."

Second, give some small gifts.

It doesn’t need to be valuable, it must be “distinctive”. This is easy to do. If you buy the figure, you will get a “turntable draw once”, and the guarantee will give you an “animation co-branded” keychain, refrigerator magnet, etc.

Third, improve the level of after-sales service.

We cannot let consumers think that if I buy a defective figure online, I have to go through numerous procedures to return or exchange it, which is extremely troublesome.

These three points have basically solved the various concerns of consumers about Wanbao flagship store. If all are implemented, sales will definitely usher in a round of explosive growth.

Then the profit margin will be high!

"Oh, right……"

After finishing speaking, Gu Miao seemed to have thought of something else, and quickly added: "Isn't this the first anniversary of Wanbao? You can discuss it with Ma Kui, and we can hold an anniversary event!"

"Anniversary?"

Lao He's eyes lit up and he said, "Is there a discount?"

"Discount!" Gu Miao gritted her teeth and nodded.

If you can't let go of your children, you can't trap the wolf. Although it's heartbreaking to have a full-site discount, it is indeed an excellent way to stimulate sales.

After all, who doesn’t love a discount?

－－－－－－Digression－－－－－
Chapter completed!