The predecessor of Wanbao, which was Wanzhibao Toy Company before the name was changed, had built branches overseas a long time ago.

This is the information that Gu Miao found.

The specific time should be twelve years ago. At that time, Grandpa Du Hao was still in good health and had the ambition to make the company bigger and stronger. Wanzhibao Toy Company was even a star enterprise in Jiangchuan.

So at that time, Wanzhibao began to expand overseas

But there is one pity.

Not long after the branch factory in North America was opened, Mr. Du's health deteriorated rapidly and he passed away not long after.

After Du Hao's father took over, the company was unsustainable due to poor management, and he had no choice but to sell it at a low price.

In Du Hao's generation

The once prestigious Wanzhibao Toy Company had declined to nothing but a shell. Du Hao had no interest in reviving his ancestral business, so he simply packed it up and sold it to Gu Miao.

After Wan Zhi Bao was renamed Wan Bao, Wan Bao has regained its former glory through Gu Miao's constant supply of popular animation IP licenses and General Manager Lao He's outstanding talent.

Just average, Jiangchuan ranks first!

Once a company has reached this point, it will actually have little development momentum just by operating domestically. The best way is definitely to go overseas and actively explore overseas markets.

Ever since

Lao He, the general manager of Wanbao Toys, after a long period of research and consideration, finally put forward the proposal to expand overseas and build overseas branch factories in multiple places.

Gu Miao thinks the proposal is feasible.

But he really has no experience. After all, if a foreigner is unfamiliar with the place and rushes to invest, who knows what will happen? So he needs to consult someone with relevant experience.

Du Hao is one of them.

Although he had not personally participated in the formulation of Wanzhibao's "overseas expansion" strategy, he was an "eyewitness" and should know what to pay attention to.

"Let's make a good relationship.'

Du Hao muttered: "When doing business in a foreigner's territory, you can't avoid all kinds of interpersonal relationships. Sometimes things can be solved with money, so don't be reluctant to spend money.'

Gu Miao nodded.

Du Hao doesn't need to remind him of this, he also knows it.

Some people always say that China is a human society, but if you want to do business, interpersonal relationships are very important no matter which country you are in.

When investing overseas, it is actually very important to establish a good relationship with some local bosses. Otherwise, if you run into trouble, all the investment will be in vain, and it will be too late to regret it.

"Of course, that's not the point.'

“It doesn’t matter if you don’t want to deal with interpersonal relationships. Just create more jobs and make people avoid you.

Du Hao talked eloquently: "You create a job, and when your interests are damaged, not only will this person speak for you, but his relatives and friends will also speak for you."

"If you can create 10,000 jobs, you will be the uncrowned king in the local area! Anyone who wants to move you must consider what will happen to these 10,000 families if you fail?"

This is definitely based on experience.

Gu Miao strongly agrees with Du Hao's view that jobs are sometimes as valuable as a "talisman" for entrepreneurs.

When you do charity and make friends, you may also encounter backstabbing. People don't like you and will attack you if they want to get a price.

But creating jobs is different.

When your career is tied to thousands of families, politicians and competitors will actually be less willing to mess with you.

Because the price is too high.

Companies can go bankrupt and run away. How to resettle unemployed workers? Do you give them bread relief grains, or do you provide them with jobs?

"I know what to do.

Gu Miao smiled and said: "The toy manufacturing industry happens to be a labor-intensive industry and there is no pollution. It should be easy to apply for approval overseas, right?'

"This is simple.

"Just pay some money and have someone do it for you. This is not a sensitive industry, and the declaration process is quite easy." Du Hao shook his head and said.

"Oh, right

Before he finished speaking, Du Hao suddenly remembered something and quickly added: "If you open a toy factory overseas, you must pay attention to environmental protection standards."

Environmental protection! Environmental protection! Environmental protection!

Du Hao emphasized it several times in a row and said with deep disgust: "These foreigners like to talk about this the most. In the past, when Wanzhibao toys were exported overseas, their necks were stuck countless times.'

"I understand this.

Gu Miao curled her lips.

When doing business on other people's territory, there will always be people staring at you with a magnifying glass. If you have any problems, you will be treated as a target. This is why some people on the Internet joke that foreign companies are the most "law-abiding" companies.

Is it possible to not abide by the law?

As a foreign company, if you go to other countries to develop and expand markets and do not abide by the rules of the game set by others, then you are not lighting a lantern in the toilet and seeking death!

Environmental protection is regarded as the "archway" established by Europe and the United States.

Regardless of whether their original intention is to show off or simply disgust people, as a foreign company, it is enough to implement according to the standards given by the other party.

In fact, here it comes:

Wanbao has always done a good job in the environmental protection and hygiene of toy products.

Especially for children's toys, most of them are made of special materials that are non-toxic and tasteless, and are "degradable" and not "flammable", so the safety factor is almost full.

no way!

If you don’t do a good job in this area if you want to make money from the children, if something happens, Gu Miao will be infamy for thousands of years. Don’t you see X Lu Milk Powder

It can only be said that Gu Miao is a relatively conscientious businessman.

Even though the domestic standards for toy products are not very high, he still strictly requires toy companies to improve the environmental safety and safety of their products to avoid any mishaps.

So he is not very worried about environmental protection.

Prior to this, Wanbao had exported a large number of toy derivatives even if it had not built factories overseas.

I have never encountered a problem with environmental protection standards not meeting the standards. Occasionally, it is because the tariff is really outrageous. Yes, that’s right!

Why does Gu Miao want to build a factory overseas? In addition to facilitating "logistics" and transportation, another very important point is because the "tariffs" are too heavy.

for example.

A figure that sells for more than 500 yuan in China is exported to the neon market, and the retail price starts at least 18,000 yuan, which is equivalent to more than 900 yuan.

Consumers are dissatisfied and feel that Wanbao is discriminating in pricing. Why is Neon so much more expensive than Huaguo? Does Gu Sanshui want to collect an IQ tax?

Similarly, Wanbao is also very dissatisfied.

This tariff + channel agency + consumption tax is too outrageous. It’s not that there’s anything wrong with a figure costing 800 or 900, the key is that the price shouldn’t be so disparate!

As a result, Gu Miao was scolded for no apparent reason.
Chapter completed!