Pleasant Goat’s achievements need no elaboration.

Although there are many people on the Internet who slander and ridicule this work, and even lamented "Fortunately my childhood was not Pleasant Goat", everyone must admit that this is a successful and excellent animation.

Of course, this is not the point.

There are many excellent animations in the original world. As a copywriter, Gu Miao has many goals to choose from. Why did he think of Pleasant Goat?

The answer is simple...

He has no money!

If you have a lot of cash in your pocket and a top team in the industry, who wouldn't want to make a "hexagonal" top-notch production like "Battle of Two Cities"?

It’s understandable if you are short of money.

Among all the successful animation works, Pleasant Goat may not be the best one, but it is definitely the most “economical” one.

If Gu Miao remembers correctly, the production cost of the first part of the animation "Pleasant Goat and Big Big Wolf" in the original world was barely around 20 million.

It sounds like a lot.

However, how many episodes does the first part of Pleasant Goat and Big Big Wolf TV animation have in total, including the special episode of "Odd World War"?

A total of 530 episodes!

An elementary school student can calculate such a simple math problem. The cost of a single episode is only 40,000 to 50,000 yuan. Based on a 15-minute episode, the average cost per minute is... two to three thousand yuan?

Shockingly cheap.

Why is the cost so low?

It may be difficult for ordinary people to understand, but if you think about it carefully, based on the Flash animation level of the first part of "Pleasant Goat and Big Big Wolf", the cost seems... quite reasonable?

There are only a few scenes that go back and forth.

Although there appear to be many characters, they are all "recyclable" characters, making them quite easy to draw.

The original painting is quite rough, and the animation effect is not satisfactory. From a certain perspective, it is only a little better than "The Story of xx"...

Among the animations of the same period, there is the animated version of "Journey to the West" produced by CCTV. Pleasant Goat was released a few years later, but the production level of the two is not at the same level.

But this is not a black point.

Original Dynamics really had no money at the beginning, and you can’t blame them for not being careful. Later, Pleasant Goat became popular, and after they made money, they really improved their production standards.

Around the time of "Odd World War", around episode 300-400, Pleasant Goat's animation quality had already improved significantly.

At that time, the production costs also skyrocketed, so the bulk of the money spent on the first part of "Pleasant Goat and Big Big Wolf" was the more than 100 episodes that followed.

If I have to be honest...

The cost of the first one or two hundred episodes may be lower than the expected average.

Such a low production cost brings huge benefits beyond imagination.

During the most popular period of "Pleasant Goat and Big Big Wolf", it almost occupied the prime time of hundreds of television stations across the country, and at the same time, there was no one who could beat it.

You can make a lot of money just from selling broadcast rights!

Not to mention, there are derivatives.

As a phenomenal hit animation work, the peripheral derivatives of "Pleasant Goat and Big Big Wolf" cannot be underestimated. Although the original power has not disclosed detailed data, it is not difficult to estimate that their licensing revenue has definitely reached "100 million

Yuan" level.

Maybe even higher!

After all, Pleasant Goat and Big Big Wolf have a tenacious vitality. After becoming popular in 2000, they have been active in the audience's field of vision for more than ten years.

If you don't make money, how can you make so many sequels?

Give it a try and turn your bicycle into a motorcycle!

After carefully evaluating the production costs and benefits of Pleasant Goat, Gu Miao finally came to a surprising conclusion: This is not a bicycle turned into a motorcycle, but a toy car turned into a Lamborghini!

Is there anything more suitable than Pleasant Goat?

Neither can those two bears from Gou Xiong Ridge!

After all, the starting point is different. The quality and investment of "The Bear" is obviously higher than that of Pleasant Goat, so it is not suitable to be used as the first pot of gold.

"but……"

Gu Miao frowned.

Although "Pleasant Goat and Big Big Wolf" is already the best choice for "turning a bicycle into a motorcycle", no matter how low the cost is, the initial investment is still hundreds of thousands, right?

Recruit manpower and outsource orders.

Animation production is not a "heroic" industry, and working alone is definitely not as good as "teamwork." In this regard, the company definitely cannot count on it.

Gu Miao didn't think that if she went to her boss with the planning book for "Pleasant Goat and Big Big Wolf", he would support her.

There are two main reasons.

First, Gu Miao offended the powerful people in the company, namely the director of "Haiwa" and his production team. It didn't matter who the boss would speak for.

Second, the company has no money.

The failure of the "Haiwa" project has depleted the company's available cash flow. The reason why it hasn't closed down is simply because the boss has given it another blood transfusion.

Then here comes the problem!

Without the support of the company, what would Gu Miao do to produce "Pleasant Goat and Big Big Wolf"?

foreign aid!

As a veteran in the film and television industry, Gu Miao quickly thought of a solution to the problem, which was to introduce other investors.

The classic "platter item".

Whether it is in the film and television industry or the animation industry, it is very common to introduce third-party investment.

Doing this is not only to share production costs and reduce financial pressure, but also to better control risks. It is good to be alone, but once the project fails, no one will jump off the building with you.

As for who to invest in?

Gu Miao has already made preliminary considerations on this issue. If nothing else happens, he will visit several toy factories in Jiangchuan Industrial Zone with the planning document.

The TV station will also ask.

They are the most suitable investors for the "Pleasant Goat and Big Big Wolf" project. Toy factories can quickly open derivative sales channels, and TV stations can provide schedules and review conveniences.

If we can get their investment or sponsorship, "Pleasant Goat and Big Big Wolf" can be said to be half the success.

certainly……

Before introducing investment in toy factories and TV stations, Gu Miao must consider a crucial issue.

profit distribution!

Also known as “splitting the cake”!

If the interests of all parties are not properly balanced, it will be fine if the animation is not popular after it is broadcast. Once it becomes popular, there will be endless quarrels and "lawsuits."

Moreover, there is a company!

As a well-informed veteran, Gu Miao has been in the film and television industry for so many years. What kind of ugliness in human nature has he not seen?

He believes that Pleasant Goat can make fire.

I also believe that after the birth of this work, the company he works for will have the idea of ​​​​"picking peaches". By then, his end will definitely not be much better.

He doesn't want to be the second moose.
Chapter completed!