Chapter 32 Theme Song "Lightning Rush"
"Oh? Sold so quickly?"
Gu Miao was surprised when he received Lao He's reply. He did not expect that the toys would already be in the market before the Leisuden animation was aired.
The first batch of experimental Lesuden remote-controlled racing cars were mass-produced with less than 30,000 units, and were sold to economically developed cities such as Jiangchuan, Zhonghai and Jingcheng.
I thought……
There was no publicity in advance, and the "WB" brand (Wanbao) was not well-known. It is estimated that these remote control cars will be sold for half a month, or even a month.
Unexpectedly, it was sold out in a few days.
The reason is actually very simple.
According to the feedback collected by Lao He, remote control car related products on the market generally have the shortcomings of being "bulky" and "expensive".
for example.
Currently, the most popular remote control car sold in China is from Yangcheng Lida Toy Company. The general size of the products is around 30-50cm, and the price is close to the 1,000 yuan mark.
"This is too big and too expensive!"
Gu Miao shook her head and said: "A toy car is so big, is it intended to carry people? And it is so expensive, how many families can afford it?"
In comparison.
The Leisuden series is much more user-friendly.
Not only is the size controlled within 15CM, but the price is low, and the most basic model can be purchased for only 98 yuan.
Exquisite and compact, low price.
and……
He ran so fast!
For the above reasons, it is natural that children like this new type of remote control car.
"Never imitate Lida Toys."
Gu Miao warned: "The Leisuden series must be made portable and cheap. It doesn't matter if we make less money from racing cars. Accessories are the bulk of our business."
Selling a car is a one-shot deal!
But the sales of spare parts is a long-term business. If you do this well, you will make no less money than selling cars.
Not much to say.
If a kid buys a remote control car, he has to drive it for a couple of laps, right? Once the racing car starts running, the tires will wear out, right?
relative!
Do you know about anti-skid tires, sand tires, and track tires?
If the tires are worn, won’t the battery be worn out? Although AA batteries can be used universally, how can there be an “officially recommended” track version battery for the universal version?
I replaced the track version battery and was about to compete with my friends to test the "blade overtaking" technique I had just learned, but what about the track?
Want to know about the track assembly package?
After competing with friends, I regretted losing. Driven by a competitive spirit, I had to think of ways to make the car go faster? Or make the steering more flexible?
The official version of the brushless motor and steering lubricant are worth owning! Buy now and you’ll get an extra “cool body sticker”!
"..."
After listening to his introduction, Lao He said with shame: "Mr. Gu, I understand everything you said, but Wanbao Toys does not have a production line for accessories."
Wanbao was formerly known as Wanzhibao.
Wanzhibao, which started out with plush dolls, has expanded its product lines under the management of three generations of the Du family, but it has not reached the point of "doing everything".
There are so many categories of official accessories.
At most, Wanzhibao can only produce a small part, and the rest must be purchased from outside.
“Purchasing doesn’t matter!”
Gu Miao didn't mind and said: "If you buy other people's accessories and seal them in the packaging of Wanbao toys, who dares to say that this is not an official product?"
Think a little more boldly.
If the Raisodeng series is really popular, there will be no need to purchase accessories.
At that time, the licenses will be sold directly to these parts factories, and whoever bids the highest price will be able to become the "Lesudeng Officially Certified" parts supplier.
What is this called?
Make money while standing!
…
It is only a small matter to distribute toys in advance. Even if they are selling well now, the sales volume will not be high after all.
If you want to open up the market and make the Raysodeng series of remote-controlled cars popular all over the country overnight, you have to look at the performance of the animation "Rasodeng Lightning Crossing the Line".
Can be animated...
As the chief director, Gu Miao currently encounters an extremely difficult problem.
theme song!
As the soul of the animation "Lightning Rush", the importance of its theme song "Lightning Rush" is self-evident.
"Come on Flash, come on Flash!"
"Rapid racers, come on quickly..."
Even after many years, the children of the past have grown up and their edges have been gradually smoothed by life. But as soon as the prelude of this song sounds, they seem to have returned to their childhood, back to that summer, and back to the racing track where sweat and passion were shed.
.
What a wonderful childhood memory!
As the theme song of an animation, it not only resounded all over the country at that time, but also maintained a review rating of 999+ in music software many years later. "Lightning Rush" is not an unsuccessful success.
no doubt.
"Thunderbolt" became popular, in addition to the performance of the core male protagonist "remote control car", the theme song that ignited the country is also one of the contributors.
As for Ling Feng Lingyun...
Who are these two?
In Gu Miao's view, the plot can be changed and the characters can be changed. As long as the "remote control car" and "Lightning Crossing" are still there, this animation still has the potential to become a hit.
It was precisely because this theme song was so important that Gu Miao was in trouble and didn't know what to do.
He has already found someone to steal the music score.
Fortunately, the melody of "Lightning Rushing the Line" is simple, and the lyrics are straightforward and crude, so the difficulty of picking up the score is not as high as imagined.
But what about the singer?
The singing requirements of this song are different from the Pleasant Goat theme song "Don't Look I'm Just a Sheep". It needs to be sung with a passionate feeling.
Gu Miao has already tried it herself.
Although his self-assessment is that he "sings well" and "pleasantly sounds", other members of the production team strongly disagree and would rather pay for it themselves than hire others to sing.
In their words.
The version sung by Mr. Gu himself was so infectious that they were worried that the children would be so excited after listening to it that they would destroy the TV at home, causing a negative social impact.
"Okay! Let's change someone..."
Gu Miao, who was disliked, had no choice but to hire a professional singer to record the theme song of "Lightning Crossing the Line".
Something interesting happened.
The singer who made the final decision turned out to be the eldest cousin of the singer of "Don't Look I'm Just a Sheep". The two were related.
Not only that.
In addition to their main job as singers, these two people also work part-time as voice actors and have dubbed for many animations and movies.
Isn’t this a coincidence!
Gu Miao, who was criticizing the sound effects engineer, suddenly brightened up after hearing the news, as if he saw the possibility of "two jobs for one salary".
So, he asked Ma Kui to go and lobby.
After a lot of hard work and building relationships, and promising more "opportunities for cooperation" in the future, the siblings readily agreed to Gu Miao's request.
They will participate in the dubbing work of the "Raiders" animation and will not be paid.
This is a good person!
Gu Miao was so moved that she immediately decided that these two siblings would be given priority in future animation theme song recordings.
Chapter completed!