Chapter 7 Is Pleasant Goat cold?
One week later.
"Pleasant Goat and Big Big Wolf" successfully passed the review and received the distribution license number, which is the common "action review" character in the title of the film.
[[Jiang] Dongshenzi (2010) No. 003]
Honestly.
When receiving this news, Gu Miao felt very strange.
In his previous life, he made TV series and submitted the films for review in the second half of the year. Usually, the batch numbers were ranked in the dozens. Unexpectedly, the batch numbers this time were actually among the top three...
what does that mean?
In a total of eight months, only two animations in such a huge country were reviewed and broadcast! Based on this estimate, there are no more than 50 TV animations that have been reviewed and broadcast nationwide in a year.
Too little!
Even in the original world where piracy is rampant and neon animation is rampant, domestic animation can still reach the level of hundreds of films a year.
In comparison, the domestic animation in this parallel world is quite outdated.
The environment is obviously so good!
Copyright protection is perfect, and the derivatives market has great potential, but it cannot retain outstanding animation talents, and only produces a flashy "Haiwa".
Not for Feiyang Animation.
In fact, in an environment where the entire industry is in a state of collective failure, it is remarkable that Feiyang Animation is willing to spend money to create original works. Gu Miao admires Mr. Xiong for this.
It's a pity that the road has gone astray.
"Looking at it this way, animation seems to be quite promising?" Gu Miao muttered to herself.
He hesitated a little.
The reason why "Pleasant Goat and Big Big Wolf" was produced was simply to help the predecessor vent his anger and get the first pot of gold after time travel.
After finishing this job, he will switch to his old job.
But now it seems that this plan will probably come to nothing. After all, the TV series in this world are generally well-produced, and he does not have much room for display. On the contrary, the animation industry has great potential...
"Forget it, let's take it one step at a time."
"Pleasant Goat and Big Big Wolf" is about to premiere, and Gu Miao doesn't have time to think about these things now.
I have a lot of things on my hands.
The deployment of voice actors, post-editing and theme song recording, and most importantly... appeasing investors!
The situation is a little bad.
As agreed, Jiangchuan Children's Channel conducted a round of promotion for the upcoming premiere of "Pleasant Goat and Big Big Wolf".
The resources invested are not small, but the promotion effect is hard to describe.
The day of the premiere.
Looking at the floating ratings table just intercepted from the backstage, Minister Wang and Gu Miao's expressions darkened instantly.
1.15%!
This is not the national ratings, but the ratings in a single region of Jiangchuan. Everyone present understands the meaning of this cold number.
It's probably cold.
"Oh! It's expected!"
Minister Wang sighed, with an expression of unspeakable regret.
Although the production is low-cost and poor, the probability of it becoming a hit is not high, but after all, this is the first animation invested by Jiangchuan Children's Channel, and he actually has great expectations.
Unfortunately.
More expectation, more disappointment.
Just when he wanted to say something to Gu Miao, he found that Gu Miao was staring at another string of data in the form without blinking, her expression changing from sadness to joy.
"What's wrong?"
He glanced curiously.
In addition to the ratings, the table also contains some data that are very important to producers and advertisers, such as: channel change rate!
Through the set-top box, real-time measurement and monitoring of analog TV signals or digital TV channel codes can be used to understand key information such as whether the audience has changed channels and which channel they have changed to.
The channel changing rate refers to...
During the time period when the program was broadcast, how many viewers who watched the program chose to change the channel.
I can see in the table that the channel change rate of the first two episodes of "Pleasant Goat and Big Big Wolf" is only 9.2%.
Pretty amazing data!
During the two animated feature episodes, including the opening and closing credits and the garbage time between commercial breaks, only one out of ten people chose to change the channel.
The audience is too sticky.
Minister Wang thought he had made a mistake, so he rubbed his eyes and looked again. The data was still OK. Now his expression instantly synchronized with Gu Miao's.
"I'll be a good boy!"
"Isn't it because the monitor is broken? Or is it a statistical error? How could it be so low that you don't even change the channel during the commercial time?"
"What if it's true?"
"That's terrible! If it can be maintained, the ratings will soar sooner or later!"
The employees of the TV station are also well-informed, but when they saw this series of numbers, they couldn't help but start discussing it.
no way!
Anyone who knows a little bit about it can see what this series of numbers means.
Such a low channel change rate shows that "Pleasant Goat and Big Big Wolf" has great potential for ratings and there is a lot of room for improvement in the future.
"Nothing surprising..."
Gu Miao regained her composure and said: "If you want to squeeze out the viewing potential of "Pleasant Goat and Big Big Wolf", you will need at least forty or fifty TV stations."
"impossible!"
Minister Wang shook his head.
Although the extremely low channel change rate of "Pleasant Goat and Big Big Wolf" proves that it is a very attractive animation work.
But no matter how incredible it is, it would be too exaggerated to say that dozens of TV stations can work together to squeeze out the viewership potential.
Exaggeration?
No exaggeration at all.
Gu Miao remembers clearly that in the early 2000s, "Pleasant Goat and Big Big Wolf" could be said to dominate the screen and dominate the world.
This unreasonable "hegemonic" rule lasted for nearly ten years. It was not until the sudden emergence of "Bear Bears" that the era of sheep and wolves was ended.
Forty or fifty TV stations all said it was less.
certainly!
Speaking of these words now, Minister Wang definitely doesn't believe it. After all, only two episodes have been aired, and the future is hard to say.
But one thing is for sure.
The ratings of the first broadcast do not reflect the true value of "Pleasant Goat and Big Big Wolf". The ratings of subsequent episodes will definitely increase!
As for how much it can rise?
It's hard to say, after all, data belongs to data, and the actual implementation depends on whether the children are willing to "Amway" this animation to their friends and classmates.
Gu Miao was confident about this.
He believes that with the charm of "Pleasant Goat and Big Big Wolf", he can definitely create miracles. The data in this table is the source of his confidence.
"Minister Wang!"
"I think in addition to the evening slot, lunchtime replays can also be arranged. What do you think?" Gu Miao suggested.
Minister Wang nodded.
Although the ratings for the premiere are a bit low, this is due to many reasons. The ultra-low channel change rate has fully explained the problem.
Lunch replay can be arranged!
Not only that, considering the scarcity of children's programs in the morning slot, if "Pleasant Goat and Big Big Wolf" still performs well in the midday slot, it can also be arranged in the morning slot.
"As long as the ratings are guaranteed, even if it is rebroadcast 24 hours a day, it is not impossible for Jiangchuan Children's Channel to be renamed Pleasant Goat Channel!"
Chapter completed!