Chapter 70 Don't thank you Sanshui?
PK on the same stage is not scary, whoever has lower ratings will be embarrassed!
Universal Animation refused to listen and had to compete with "Sheep and Sheep Games". Everyone thought this was a top-notch showdown like "Mars hitting the Earth".
After all, it is an animation with the theme of the World Expo. Even if the plot is a little less interesting, it should still be able to compete with "Pleasant Goat", right?
result……
As many statistical agencies successively released their national ratings statistical reports from December 28th to 29th, a shocking scene happened.
The average ratings for episodes 5 to 8 of CCTV's children's exclusive "Hai Bao Sen" dropped sharply to 8% from the ten points in the first two episodes, with the ratings share being less than 30%.
During the same period, "Sheep and Sheep Games" performed extremely well, breaking the "sequel ratings curse" that has shrouded the industry for many years. The ratings for the first four episodes dropped by 17 points, and the ratings share reached an astonishing 85%.
It breaks when touched!
The audience's eyes were really sharp, and they could tell at a glance who was the "shock wave" and who was the true god!
can only say……
Your uncle is still your uncle!
When the IP of "Pleasant Goat and Big Big Wolf" does not show obvious "decline", any voice that badmouths this animation will eventually become a clown under the "wolf and sheep hegemony".
Some people may ask, is this wrong?
The broadcast time of "Haibao Sent" is 18:00-18:30, while the broadcast time of "Sheep and Sheep Games" is 18:30-19:00.
It stands to reason that even if Haibao sent it, it would not be as attractive as the Sheep and Sheep Sports Festival. Due to the "time" issue, it will always get some light if it is ranked first, right?
This isn't about being at the back.
If "Sheep and Sheep Games" is broadcast in the first half hour, then after watching "Sheep and Sheep Games", children may just change the channel and not watch the next "Hai Bao Sen".
But the one at the front is Haibao.
So why didn't Haibao get any glory, but the ratings plummeted?
The reason lies with other TV stations!
"Hai Bao Sen" is the "exclusive premiere" of CCTV Children's Channel, which is the so-called exclusive broadcast.
"Sheep and Sheep Games" was premiered on five TV stations at the same time. Although CCTV Children's Channel has set a schedule of 18:30-19:00, other TV stations do not have this schedule!
"Misunderstanding cleared!"
Director Wang smiled brightly and said: "You asked us to go head-to-head with "Hai Bao Sen", and I thought you were using us as cannon fodder."
Never imagined.
The flamingo cartoon scheduled from 18:30 to 19:00 is the most "full" one. Also broadcast is "Sheep and Sheep Games", and its ratings are much higher than those of the other four TV stations.
Director Wang smiled faintly.
A few days ago, when everyone was discussing the premiere schedule, Gu Miao made a suggestion: In addition to CCTV Children, other companies could consider the time point of 18:00-18:30.
At that time, no one agreed with this plan.
Those three TV stations all felt that they would suffer huge losses if they competed head-on with "Hai Bao Sen". Even if they won the ratings, the viewership share would not be too high.
It might as well be moved to eight or nine in the evening.
"Are you timid?"
Gu Miao was very dissatisfied with the "cowardly" mentality of these three TV stations, but she couldn't blame them. After all, the suggestions she made were bad ideas at first glance, so it was normal for them not to believe them.
Director Wang believed it.
As the person in charge of the TV station who first came into contact with Gu Miao, he had full confidence in Gu Miao. Although this proposal was very unreliable, he still decided to take a gamble.
Facts prove.
Gu Miao is right. Choosing this time period to broadcast will not only have no impact, but it will also be a huge benefit.
Because many children obviously don't like to watch "Hai Bao Sen", but they have no better choice at the same time, so they can only bite the bullet and watch it.
The appearance of "Sheep and Sheep Games" gave them another option to "change channels".
That is to say...
In fact, a large part of the ratings gained by the Red Crane Cartoon came from "Hai Bao Sen".
One goes down and the other goes up!
The audience base of "Sheep and Sheep Games" is not bad. Coupled with the "neutral viewers" attracted from "Hai Bao Sen", the viewership share has increased.
On the contrary, it was eight or nine o'clock in the evening.
Because of their "cowardice", several TV stations all gathered together to broadcast during this time period. Although "Hai Bao Sen" was avoided, it would also cause the tragedy of "fratricide".
so……
Taken together, among the five TV stations that premiered "Sheep and Sheep Games", Red Crane Cartoon was the most popular, followed by CCTV Children's Channel, and finally the other three.
For the same animation, the bid was the lowest and the viewership share was the highest. No wonder Director Wang laughed like crazy.
"Why don't you thank Brother Sanshui?"
Gu Miao couldn't bear to see how complacent this person was, so she couldn't help but complain: "Without my reminder, how could you have eaten this piece of cake?"
"Thank you?"
Director Wang looked curious and said: "Who are you sending it to? Isn't it the one I should be most grateful to, Huanyu Animation?"
Gu Miao: "..."
That makes perfect sense!
The one who should be most grateful is indeed Huanyu Animation. Without their support, the audience would not think - wow! So "Sheep and Sheep Games" is so good-looking?
This background board is so miserable.
Universal Animation, which was originally quite famous in the industry and had a good reputation, has almost become a pillar of shame in the industry after this failure.
My colleagues really can't accept it.
He obviously had a good hand and could be called Tianhu's start, but he ended up playing so badly. An animation that had been carefully "polished" for half a year was defeated by an animation that was launched less than half a month ago?
Typical "high salary but low ability"!
In fact, the performance of "Hai Bao Sen" is not very bad. With an average ratings of 8% this year, it should be ranked among the top five.
But this is an "Expo" themed animation!
The B+ bottom team says "it counts as a success if it reaches the playoffs." There is nothing wrong with this and everyone can understand it. After all, their strength is limited.
But the S+ team, the much-anticipated Galaxy Battleship, also said "it counts as a success if it reaches the playoffs". Isn't that just disgusting?
Everyone's mentality was completely shattered.
As the top animation production company in the country, Huanyu is not short of money or people. With the authorization of the "World Expo", it has the right time, place and people, but it lost to Gu Miao, who can't even use Photoshop.
This kind of thing...daaaah!
Gu Miao also heard a little bit about the hotly discussed topics among her colleagues.
But the focus of his attention is not how badly Huanyu Animation has been scolded, but why he can't use Photoshop?
Rumors, right?
Although he is a TV drama director who has switched careers, he is not very familiar with animation production software, and he does not even know how to operate basic PS software.
Isn't this inappropriately embarrassing?
In order to find out who was behind the rumor that he didn't know how to use PS, Gu Miao opened a small account and mingled in various industry exchange groups and forums.
He actually got caught!
Chapter completed!