It’s time to resign!

After leaving the TV station and returning to the studio called "Wolf's Castle" which was actually a "doghouse", Gu Miao, who had a huge amount of money in his hands, made the decision to resign.

The reason is simple.

In the past, I relied on others because it was easier to get things done. Without Feiyang Animation’s status as an on-the-job animation supervisor, who would believe him if he went out to attract investment and negotiate projects?

I'm afraid I can't even get through the door.

It’s different now!

With the popularity of "Pleasant Goat and Big Big Wolf", Gu Miao not only gained a certain reputation in the industry, but also became the "number one star" in primary schools and kindergartens in Jiangchuan.

no way!

Who made him the chief director?

As long as the animation theme song "Don't Look I'm Just a Sheep" is played, the five characters "General Director: Gu Miao" will occupy half of the TV screen.

Children have poor memory and may not be able to remember it once or twice. So wouldn’t they be able to remember it after watching it a few more times?

By the way...

Because the word "Miao" in Gu Miao's name is relatively uncommon, children with a common education level in elementary school or even kindergarten don't recognize it, so they simply pronounce it as "Gu Shuishui".

This is just a place in Jiangchuan.

TV stations in other provinces are not stupid. Seeing Pleasant Goat's hot ratings, they will definitely purchase the broadcast rights. At that time, the popularity of Gu Miao and Wolfsburg Studio will also usher in a surge.

Does he still need to "pull the tiger's skin"?

Upon receiving the resignation application submitted by Gu Miao, Xiong Tianwei, who already knew that the ratings of "Pleasant Goat and Big Big Wolf" had soared, looked a little embarrassed at this moment.

What a mistake!

Who would have thought that the young man who uttered wild words in the conference room and declared that he would make an animated work more successful than "Haiwa" and asked Director Wang to bow his head and apologize to him would actually fulfill his promise.

Who can withstand this?

As the boss, he supports Director Wang, the backbone of the company. Is it wrong to not be optimistic about the plan proposed by a newcomer?

No problem!

Director Wang is a top animation director and the company's anchor. When he has a conflict with a newcomer in the company, if he doesn't support him, how can he support the newcomer?

It can be said that no matter who handles this matter, the final result will be the same.

But he overturned...

Not only did we lose a talented animation director, but we also missed a "hit" "Pleasant Goat and Big Big Wolf".

Big loss!

If Gu Miao could be retained, Xiong Tianwei could have pressed Director Wang's head to apologize, and even offered him the position of vice president.

Unfortunately, I can no longer keep it.

Xiong Tianwei sighed, took out his signature pen, and signed his name on the resignation application.

He didn't embarrass Gu Miao.

As a well-known rich second generation in Jiangchuan, Xiong Tianwei gave up inheriting the family business and chose to start his own business. Xiong Tianwei's pattern is not so small.

Not only did he approve his resignation application, he also asked the finance department to pay Gu Miao a bonus for a few more months.

It can be considered a good relationship.

We are both in the animation industry and both are from Jiangchuan. The current relationship is tense, but it does not mean that there will be no opportunities for cooperation in the future.

"interesting."

After completing the resignation procedures and discovering a large bonus in her salary card, Gu Miao instantly understood what Mr. Xiong meant.

But he didn't take it to heart.

Wolfsburg Studio has just received 5 million in production funds from Minister Wang. With this money, who cares about a mere few months' bonus?

not to mention……

Riding on the popularity of "Pleasant Goat and Big Big Wolf", he has reached a licensing agreement with the most famous toy manufacturer in Jiangchuan, Wanzhibao Toys Company.

The first batch of "Pleasant Goat and Big Big Wolf" character plush dolls are about to be launched!

If nothing else goes wrong, while the ratings of the animation are rising steadily, the sales of these plush dolls will not disappoint.

Considering the long life cycle of "Pleasant Goat and Big Big Wolf", it is not suitable to use the "fixed price" method for licensing cooperation. The licensing plan that Gu Miao finally adopted is a relatively common form of "IP tax" in the industry.

The so-called IP tax...

In fact, it is equivalent to the communication technology patent fees charged by big gangsters in the mobile phone industry from manufacturers.

As long as it is a 2G/3G/4G mobile phone, you can't escape the patent licensing fee of Gaotong. This money is not paid in one go, but needs to be "billed" separately for each mobile phone produced and sold.

It only costs a few dollars a year. Even if you don’t have to do anything in a year, you can make billions of dollars around the world just by licensing patents. You are a bully and a gangster!

Of course, this is a joke.

The benefits of using "IP tax" for licensing cooperation are obvious. In a short period of time, the benefits may not be as much as those from "fixed price".

But this is a slow stream!

Take the upcoming plush dolls of "Pleasant Goat and Big Big Wolf" as an example. If 100,000 dolls are sold in a year, the commission will be 1 yuan per copy, totaling 100,000 yuan.

It looks pitiful...

But this is only one year's income. What if it extends to ten years, or even twenty years? At that time, do you still feel that this amount of money is very small?

What's more, the ratio is not that low.

Wanzhibao Toys Co., Ltd. has identified three versions of plush dolls for sale: "large, medium and small". The large doll is priced at 98 yuan, the medium is priced at 68 yuan, and the small is priced at 28 yuan.

According to the licensing agreement, no matter which model it is, Wolfsburg Studio, the copyright owner, will charge an IP licensing fee of about 20% of the selling price.

This ratio is not high.

Think about Apple doing nothing but charging 30% of tolls. Doesn’t it make you feel better instantly?

If you still can’t accept it…

Then don’t buy a license and create your own original products! Let’s see what the sales level would be without the support of IP popularity.

I believe no one would do this.

In addition to licensing Wanzhibao Toys Company to produce plush dolls, Gu Miao has also been contacting other local toy factories in Jiangchuan in the past two days.

Do not misunderstand!

He is not Aquaman, and he doesn’t like fish farming. The purpose of this is actually to learn from Hollywood’s successful experience and achieve diversification of IP licensing.

Such as a peripheral cup!

In Hollywood, the authorized categories of this cup can be refined beyond imagination. Insulated cups, plastic cups, ceramic cups, airplanes...all are independently authorized!

The plush doll gave Wan Zhibao.

As for the plastic dolls, you can authorize them to be manufactured by another toy factory! Anyway, the categories are different and there is no competition between them, so why not?

Not just toys.

Derivatives related to the IP of "Pleasant Goat and Big Big Wolf" can also be developed in many fields such as stationery, children's clothing and shoes, toothpaste and toothbrushes, school bags and shoulder bags.

In comparison, broadcast rights are nothing!

Even without the investment from Jiangchuan Children's Channel, Gu Miao would not bother with the broadcast rights, and would even give them free broadcast rights.

Because he knows it very well.

No matter how expensive the broadcast rights are, it is impossible to make money from peripheral derivatives.
Chapter completed!