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Chapter 103: Success is also an immortal and defeat is also an immortal

In the herbal tea world, the grudge between Jialebao and Zhang Laoji has been around for a long time.

That year, Jialebao obtained the brand authorization of "Zhang Laoji" from Guangzhou Pharmaceutical Group and sold red cans of herbal tea nationwide, with a brand value of up to hundreds of billions.

Among them, the classic advertising slogan "Drink Zhang Laoji if you are afraid of getting angry" can be said to be of great significance.

The word "fear" directly implies that ordinary people don't want to get angry and come to drink my herbal tea. It is a model of no need to create demand.

Later, when the brand authorization expired, Guangzhou Pharmaceutical naturally became jealous of "Zhang Laoji", an old hen who could lay golden eggs, took back the brand of "Zhang Laoji" and made it by himself.

Galebao is naturally unhappy. They have been operating for many years and have finally sold herbal tea nationwide. How could they be willing to be picked by others?

So we launched the new brand "Galebao", which continued to take advantage of the popularity of "Zhang Laoji" in marketing.

For example, Jialebao openly puts an advertisement on TV: "Red cans of herbal tea have been renamed Jialebao. If you are afraid of getting angry, drink Jialebao now!"

Zhang Laoji naturally did not want to be outdone and directly put out a slogan: "The 80-year-old brand has never changed its name", and then sued Galebao with his backhand.

The two families can be said to be fighting to the death.

Now Galebao offers creative advertising rewards to the advertising industry. In addition to expanding its popularity, it is also to be able to suppress Zhang Laoji in marketing.

However, what Jiang Yu is most concerned about is money.

"I really offer a reward of one million?" Jiang Yu asked.

Han Jiayue said: "One million will definitely be given to you, but this million will include marketing costs. If you calculate the net profit of hundreds of thousands, you will still have it. How about it? Let's cooperate?"

Jiang Yu was immediately moved, "How to cooperate?"

Han Jiayue said: "The million-dollar reward belongs to you, and this project must belong to me."

Advertising marketing is not about shooting advertisements. You have to contact the TV station to conduct advertising, offline promotional activities, etc. Han Jiayue thinks of using Jiang Yu's talent to first grab Galebao's project, and then she will be responsible for subsequent planning.

Large companies like Galebao basically have advertising companies with fixed cooperation. Once they choose to cooperate, they may not change in several years. For Han Jiayue, such large companies are the most important and the best customer resources. I don’t know how many people in the industry are watching.

This is also the reason she contacted Jiang Yu first.

Looking at Han Jiayue's eagerness in front of him, Jiang Yu said tactfully: "I can only say try it. I am not sure whether it will work."

"It's okay, just do your best, I believe in you."

After the lesson of "Good Natural SB Cream" last time, Han Jiayue can be said to be full of confidence in Jiang Yu, and she has more confidence than Jiang Yu himself.

"By the way, how is that SB Shromium?" Jiang Yu asked curiously: "Have you invited Liu Yifei to endorse the speech?"

Han Jiayue shrugged, "You should ask Yu Danni, how could I go there?"

Because of Jiang Yu, she lost so badly last time and her project was snatched away by Yu Danni, but Yu Danni did not win either.

The problem lies with Liu Yifei.

At this time, the fairy sister was the most popular. In 2006, she became the first Golden Eagle Goddess in China, and the advertising endorsement fee increased to the sky.

However, "very natural" is also a big American brand. It will not be stingy with the little money to hire a spokesperson.

The two sides quickly agreed on the endorsement, but when they discussed the advertising shooting plan, some problems arose.

"No, Feifei can't shoot this ad!"

In the conference room, after watching the sample of Yuan Yiyi's advertisement, Chen Jinlong was also shown by Xiao Bing's slutty "mother", as Liu Yifei's godfather and agent, he would not allow a big man to call Liu Yifei mother.

It would be fine if you become an aunt, but how could you become a mother again?

Liu Yifei doesn't care about it herself. After reading the advertisement, she smiled and said with a grin on her teeth: "Hahaha, this advertisement is so fun, did you design it?"

Yu Danni hurriedly said: "It was a director we invited to design the creativity. The 21st century is a century of creativity. We hope that advertising can break through existing ideas and become interesting."

Liu Yifei nodded. Such an advertisement is indeed quite interesting.

It is completely different from those domestic advertisements that are the same and are dedicated to brainwashing audiences.

Chen Jinlong said, "This idea is indeed good, but it doesn't match our Feifei's screen image. How old is she? Why did she become a mother?"

Since Liu Yifei debuted in 2002, her mother has been in charge of agency affairs. Later, her mother opened a company with Chen Jinlong to serve Liu Yifei specifically, and Chen Jinlong gradually served as the agent.

With the popularity of dramas such as "The Return of the Condor Heroes" and "The Legend of the Condor Heroes", Liu Yifei's ethereal and beautiful character, and her celestial immortal character is also deeply rooted in people's hearts, and various resources are lenient.

Chen Jinlong was very concerned about this goddaughter and even took care of his clothes and style. Although his aesthetic taste was shattered and he wasted such good conditions as Liu Yifei, he still couldn't accept that a big man called her sweet goddaughter "Mom".

Yu Danni explained that this is just an advertising idea to illustrate the effect of "SB cream" and can keep women young forever.

However, Chen Jinlong didn't care about this and didn't listen to it at all.

Seeing that she could not persuade Chen Jinlong, Yu Danni had to turn to Liu Yifei, "Feifei, what do you think?"

"Me?" Liu Yifei tilted her head and said, "I think it's fun."

In fact, Liu Yifei is not as obedient as she shows on the screen. Instead, she is more naughty and is very interested in this advertisement that scares the audience's jump.

"Fefei, do you really want to take pictures?" Chen Jinlong asked.

Liu Yifei said: "Just one advertisement, it's no big deal."

When Yu Danni saw that there was a chance, she was overjoyed and said, "Yes, Feifei, this advertisement will not affect your image, but will increase your affinity."

Liu Yifei became popular all over the country with the Heavenly Immortal Design, but she was also restricted by the Heavenly Immortal Design and never broke through herself.

After all, although celestial fairies are unattainable, they are not as popular as the lively and cute girl in front of you.

Liu Yifei doesn't care about her character, she is more willing to show her true self. After Yu Danni's persuasion, although she was a little moved, she still didn't dare to make a decision on her own. "I'll consider it again."

She said and glanced at Chen Jinlong.

After Yu Danni left, Chen Jinlong asked, "Feifei, do you really want to shoot such an advertisement? Don't you mind being called old?"

"It's just filming, Wang Xiaoming even called me aunt," said Liu Yifei, "And the contract has been signed. If you don't film, you will lose money, right?"

When talking about money, Chen Jinlong couldn't help but become cautious. When the "very natural" brand department contacted him, he quoted a price, and the other party agreed without saying a word. Chen Jinlong thought at the time that it was a big American brand, it was grand.

Unexpectedly, after signing the contract, this kind of accident occurred when I started discussing the specific advertising plan.

Sure enough, the money in the world is not that easy to make.

"Your mother and I will discuss it again. You, a child, don't worry about money."
Chapter completed!
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