In a teahouse in Lin'an, Zhang Ran and Zheng Yuanjie sat opposite each other and chatted very easily. They were accompanied by Zheng Yuanjie's son Zheng Yaqi, who is the chairman of Zheng Yuanjie Brand Management Co., Ltd.

It is now two weeks after Zhang Ran and Zhang Jingchu talked about Zheng Yuanjie. In the past two weeks, Zhang Ran asked the company to collect a lot of information related to Zheng Yuanjie and conducted corresponding market research. Zhang Ran read Zheng Yuanjie's fairy tale when he was a child and knew how popular "Shukebeta" was, but he never watched it again after junior high school. In recent years, he sometimes heard Zheng Yuanjie's name, but he had not paid much attention. Now, if you want to talk about business, you must be fully prepared.

Through the information collected by the staff and searching online in person, Zhang Ran found that Zheng Yuanjie's influence is now greater than he thought. He is in the top few Chinese writers' rich list every year, and won the first place in 2009 and 2012.

However, in recent years, Zheng Yuanjie has been quite controversial online. His previous works like to speak from the perspective of poor students, and believe that every child has its own highlights, which is undoubtedly desirable. However, in recent years, it has become particularly extreme and even anti-intellectual. It is useless to promote schooling, thinking that going to school is wasting time. He especially likes to use his son as an example, because his son dropped out of school before he finished elementary school, and he personally educated it, and the textbooks were also compiled by him. But the question is, is his son really successful? It is true that his son opened a company, but the business of this company is to sell Zheng Yuanjie's books. Can this be considered particularly successful?

It is absolutely fine for Zheng Yuan to teach his son like this, because he is rich enough. Even if he is a waste of teaching, the wealth left behind can make his son live comfortably for the rest of his life. But if you are an ordinary person, you believe in his theory of uselessness in studying and think that studying is a waste of time. In the future, your son will not know anything. Can you support your life? In the eyes of many people, Zheng Yuanjie's theory of uselessness in reading is too misleading and is a typical example of anti-intellectualism.

Zhang Ran definitely does not agree with Zheng Yuanjie's educational concept. In his opinion, education itself is not happy, and as a teacher, it must be strict. He believes that one minute on stage, ten years of hard work off stage, and also believes that strict teachers will produce high disciples. Just like the students of Zhang Ran's class, if he implements happy education, does not practice morning work, and does not conduct repeated training, he will definitely teach a bunch of waste materials who are not up to standard lines and basic skills!

However, today we met Zheng Yuanjie and his son. Zhang Ran did not want to discuss education with them. He did not have the interest of discussing professionalism with non-professionals. The purpose of his meeting with Zheng Yuanjie and his son was to copyright the hundreds of fairy tales in their hands. There are many excellent children's writers in China, such as Cao Wenxuan and Yang Hongying. The works of these people can be adapted into film and television, but it is difficult to develop all-round development of film and television, animation, and derivatives. The only suitable one is Zheng Yuanjie. Zheng Yuanjie's works have an extremely large mass base, comparable to Disney's animation IPs, and there are many companies that are really wonderful. If they can be developed, it is entirely possible to make works that are not as good as Mickey Mouse and Donald Duck.

Zhang Ran looked at Zheng Yuanjie and smiled and said, "When I was a child, I especially liked your fairy tales. At that time, my family ordered two magazines for me, one book "Story King" and the other "Fairy Tales King". After booking "Story King" for two years, I didn't order it. "Fairy Tales King" was revised until junior high school. But sometimes I would buy it. I have a complete set of "Fairy Tales in the Twelve Zodiacs". But it was difficult to buy them all. I tried my best to buy them one by one from my classmates and finally got them all together. I have also written a letter to you, complaining that the teacher left a lot of homework, and I think the teacher is a bad guy and my mother is a teacher's accomplice."

Zheng Yuanjie was very happy to hear Zhang Ran’s fairy tale when he was a child: “Then I have to go back and look for it, and I have to find this letter. This letter is so meaningful. In the future, study Zhang Ran, this is a historical relics!”

Zhang Ran also smiled: "It's been more than 20 years, can I find it?"

Zheng Yuanjie said with certainty: "If I can find it, I will keep the letters from readers. At that time, I received hundreds of letters every day. I hired several people to help me unpack the letters, and then summarized them. I showed me twenty or thirty letters every day, and replied to some letters. Later, more and more letters, and my family said, "You have to deal with these letters, and they have to grab the place with people." I said, "I can't throw away a letter, because this is how much trust the children have in me, and I have to buy a house for them to live in. At that time, I bought ten houses at the price of 1,400 yuan per square meter. All those letters are placed inside, and you can definitely find them as long as you look for them."

Zhang Ran was a little surprised when he heard Zheng Yuanjie bought ten houses to save the letters written by readers. He was also very impressed. This kind of thing is difficult for ordinary people to do. He sighed: "Good people will be rewarded. At this point, too many people should learn from you!" He looked at Zheng Yuanjie and said: "Your book has given me a lot of inspiration and taught me the two most important things, imagination and the ability to think independently. This is very important to my growth, so thank you very much!"

Zheng Yuanjie happily heard this and said, "For a writer, this is the highest praise for me!"

Zhang Ran thought to himself that the same is true for being a director. He smiled and said, "I invite you here today to talk about cooperation with you. I read the news that in 2006, you sold the film and television adaptation rights of all your works to Changying Group. I don't know whose ownership of these works is now?"

Zheng Yuanjie said: "At that time, we signed a five-year contract with Changying. Five years later, Changying did not renew the contract, so the copyright was back to us."

Zhang Ran nodded. Since the copyright is in the hands of Zheng Yuanjie and his son, the matter is simple: "I am a more direct person, so I will just say it. When the fairy tale king was the most popular, he should have been when he was born in the 1980s and 1990s and studied. At that time, China lacked excellent children's works. However, the influence of your works was fading, because the times have changed, and now there are too many things for children to choose from. In front of Transformers and Disney, Zheng Yuanjie's works are getting less and less attractive."

Zheng Yaqi immediately retorted: "I don't agree. Lao Zheng has been the top three in the list of rich Chinese writers every year in recent years. He was still the first place last year. The sales of fairy tale have doubled compared to before, and his influence is getting bigger and bigger!"

Zhang Ran said lightly: "The sales of books have indeed increased, but is it really more influential among children than before? I have to do it. In the past, there were only three or four children who ordered "Fairy Tale King" in a class, but most of the children in the class can read it, but everyone will circulate it. How many children can read it now? Do you think there are more books than before? The sales of books have increased, but how many of these sold books are what children want to buy? How many parents have read "Fairy Tale King" before and think it is good, so they buy it for their children to read it?" Speaking of this, Zhang Ran took out a report and put it to Zheng Yuanjie and his son for their face: "This is a sampling survey we conducted in several large bookstores in Peking in the past week!"

Zheng Yuanjie took the investigation report and flipped it up. Judging from the research report provided by Zhang Ran, the children who were pursuing Zheng Yuanjie's fairy tales back then are now parents. They still admire Zheng Yuanjie's works, but their children are not so convinced.

Zhang Ran looked at Zheng Yuanjie and his son and said slowly: "Our investigation is relatively hasty, and it may not be accurate. But what I want to say is that the times have changed. Many works that were very popular in the past may not be so popular now. Just like "The Legend of the Past" and "The Black Cat Sheriff" have re-made movies, but now children no longer like to watch them. The same is true for Zheng Yuanjie's works. If they continue, the influence of the works will become smaller and smaller. More than ten years later, when these children grow up, will they still recommend your works to their children? To expand your influence in the hearts of the current children. The best way is to make film and television, expand the audience through film and television works, and cultivate more audiences! Jin Yong is very smart in this regard and knows that the influence of film and television works will expand, so even if Yu Zheng wants to buy his copyright, he will buy it without hesitation!"

Speaking of this, Zhang Ran looked at the Zheng father and son, and saw that they were silent, and continued: "The Peak of Century has an animation company that can make cartoons; there are film companies that can make movies; the world's largest derivative sales platform can promote corresponding derivatives; there are theme parks in our hands, which can put the content of your fairy tale into the theme park, and even build a Pipilu theme park in the future. In China, only we can develop your works in all aspects, and we even have the ability to push your works to the world and make you the fairy tale king of the world! "Dragon Group" proves that the comics of the Dragon Group can now be sold for more than 40,000 copies in the United States, making it into the top 50 of the comic sales list, and the audience of each episode of the TV series exceeds 10 million. Many American children know that there is an organization as awesome as the Avengers in China called the Dragon Group!"

Zheng Yuanjie was a little moved when he heard this. In recent years, he has always liked to compare with JK Rowling. He always said that his works exceeded JK. He really hoped that his works would sweep the world like "Harry Potter". He said: "I believe that the Peak of the Century has the ability, but I don't know how you plan to cooperate with us?"

Zhang Ran said: "I offer two ways of cooperation. The first is that we directly pay for the ownership of the work other than the copyright of the work you have. You can continue to publish it, but movies, animations, and other things are our business and have nothing to do with you. The second is that we also buy out the ownership of the work you have. The purchase amount paid is relatively small, but the share is higher."

Zheng Yaqi and Zheng Yuanjie looked at each other and said, "Please tell me how the division is divided?"

Zhang Ran said: "The first type, I will buy out 500 million to buy out all your copyrights. After making a movie, we will share the share with you. The share is 1%, including the income from movies, DVDs, and derivatives. This is the standard in Hollywood. The second type, we will buy out all your copyrights, and the share with you will share with you.

Zheng Yaqi immediately said: "We think the second type is more suitable, but the copyright fee of 100 million is too small. We have more than 400 stories, and you only pay the copyright fee of 100 million. On average, the copyright fee of a story is only more than 200,000, which is definitely not possible; there is also a 3% share too little!" Zheng Yaqi has no idea about the sharing of film and television works. In his opinion, since it is a negotiation, it must be my price all over the sky, and you pay it back. He pondered for a moment and said: "At least 15% share!"

Zhang Ran heard Zheng Yaqi's share of 15% and knew that he was not aware of it at all, so he was not upset. He chuckled and said, "It's not urgent to do a market research and evaluate this. We need to give accurate numbers. But the share ratio will definitely not change. In Hollywood, generally the author's share of 1%, like JK Rowling, he can only get 1% at the beginning. Because there are too many uncertain factors in the movie, no one can guarantee which movie will succeed. After the first two movies exploded, JK Rowling will get a higher share. I will give you 3%, which is the top treatment! I don't like nonsense. The share of the share is the lowest price. Everyone can talk if they can, and if they can't, they will part!"

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