Chapter 1013 The Cancer of the Industry
Among the people present, many of them were interested in Hastings' VR equipment. They were eager to try it out, and they all wanted to experience this high-tech product. Even Zhang Ran tried it out.
Zhang Ran found that the VR glasses that Hastings brought this time were much clearer than those at home, with smaller pixels, and the effect of the sand window was almost impossible to see. Zhang Ran smiled: "This resolution should be a single-eye 4k, right?"
Hastings said proudly: "This is a prototype made by integrating SMI technology after we completed the acquisition of SMI. It is equipped with Samsung's 4k screen, a single-eye resolution of 4k, a refresh rate of 120, a visual angle of 140 degrees, and is close to the human eye 160. We plan to display our prototype at the e3 electronic entertainment exhibition in June this year."
The pixel dots and sand window effects of 4k are no longer very obvious, and 8k can completely solve this problem. Zhang Ran said: "When can we reach a single-eye 8k?"
Hastings said helplessly: "Technically speaking, the problem is not very big. The key is that the hardware cannot reach. 4k glasses run large games, and the computer cannot carry it even if it is not a top-level configuration, let alone 8k. It may take two or three years to wait for the stronger CPU and GPU to come out before this problem can be solved."
Hastings looked at Zhang Ran and said slowly: "Actually, watching movies in 4K is no longer a problem. 8K glasses may be released in two or three years. But VR not only faces technical problems, but also content problems. If we want to lead in VR, we must not only be technically advanced, but the equipment is very expensive, and glasses alone cost $6,700. If there is not enough content, not enough movies, and not enough games, who would spend so much money to buy a toy?
This is a paradox. Since there is little content, users will not buy VR; at the same time, because there are too few users, game companies will not develop VR games. I develop ordinary games and can sell millions of sets, while VR users are few, so I will definitely lose money when making VR games. So why do I still have to develop VR games? In the end, it turns out that consumers do not buy VR devices, developers do not develop VR games, and no one buys our VR. To break the deadlock, we can only start by actively producing VR content, so that consumers can play games and watch movies, so that the entire VR industry can really become popular."
Zhang Ran nodded and said, "It is definitely not possible to do without content on the platform. Indos and Android are powerful. If you want to succeed, you need VR movies, VR videos, and VR games. Movies and videos are not difficult for us. We will gradually launch VR movies and VR videos. I have been idle for more than a year, and every once in a while, I may make a VR short film of more than ten minutes. But games are a difficult point for us, because we have never been involved in games." Zhang Ran looked at the Wanxiang Treadmill, then looked at Hastings, and said, "If you bring this equipment here, I'm afraid that it is a game company. I hope we can acquire this game company and then launch a special VR game?"
Hastings thought to himself, this guy is such a monster. I didn't say anything, but guessed that I wanted to acquire a game company and launch a special VR game. He nodded and said, "Yes, I think to build a VR platform and to really push VR away, the game is particularly important, and may even be the most important breakthrough. If a VR game is particularly popular, with millions or even tens of millions of users, then there will be more game manufacturers and invest in the production of VR games, and VR will become more and more popular."
Many people present nodded, but Wu Ruide said: "I think you are too optimistic. This set of equipment may cost one or two thousand US dollars in total, and it may cost ten or two thousand to RMB. The hardware requirements are particularly high. If you buy this set of VR equipment, you still need to change your computer. How many people will buy such expensive things? How many people can afford it?"
Zhang Ran was not too worried about this: "If there are enough fun games, even if the equipment is more expensive, the problem is not too big. You can promote it through Internet cafes and experience stores. In recent years, domestic Internet cafes have declined on a large scale, and Internet cafes in many places have closed down. Many Internet cafes are looking for a way out. If there is really a VR game that is particularly fun, it is much more fun than ordinary games. For the Internet cafe industry in trouble, it will definitely bring in our VR equipment. The key is the content, are there any fun games to attract users to play!"
Zhang Ran has been thinking about the issue of VR promotion in the past two years. He thinks that it will be a very long process to become popularized by VR, which may take 10 or 20 years, just like the computer in the past. Before that, he could only let the audience contact VR and understand VR through other channels, so he thought of Internet cafes.
More than ten years ago, there were still a few people in China who could afford computers, but this did not affect everyone's contact with computers and embrace the Internet, because there are more than 100,000 Internet cafes in China. He felt that VR could also use this form to allow netizens to access the Internet, play games, watch movies, and make everyone like VR. In this way, after the price of VR equipment dropped, VR would quickly enter thousands of households.
Everyone present was lit up and thought the plan was feasible. The Internet cafe industry is declining very strongly. If VR can bring customers back, there will definitely be a large number of Internet cafes introducing VR equipment, which will promote the development of the entire VR industry.
Ye Lin was also very impressed: "More than ten years ago, when Internet cafes first emerged in China, domestic Internet cafes were basically one-third of legends, one-third of CSS, and one-third of people talked about QQ. The game's picture quality was very poor at that time, and the computer was particularly stuck, but everyone was happy about it. If there was a fun game, VR Internet cafes could definitely become popular, just like it was back then! CSS games are still very popular now. Last year, the world's largest online game revenue was Tencent's "Cross Fire", which was $957 million, which was very popular. It would be much more fun to play with VR than directly using a computer. If we can launch games similar to CSS, it would definitely be popular!"
Zhang Ran originally planned to hold a board meeting after the Chinese New Year to start the acquisition of DreamWorks animation, but now it seems that the acquisition of DreamWorks can only be temporarily put on hold. To supplement content and build an ecosystem for VR, it is much more important than to acquire DreamWorks. He said: "Which company developed the CSS? How difficult is it to acquire?"
Hastings said: "CS is a game developed by Valve. This company not only has the game CSS, but also the world's largest gaming platform Steam. But it is unlikely to acquire Valve. The company is not listed and the boss is not short of money. He is also an avid game enthusiast. He once said that if anyone acquires Valve, the company will become a sucker and he will not do anything. After the contract expires, he will take all his employees away. The most important thing for a game company is the planning personnel. If the planning personnel are gone, the company will become an empty shell."
When Zhang Ran heard Hastings say this, he knew that he should have an acquisition target in his heart, so he said, "What is your suggestion? Will you acquire Blizzard?"
Hastings smiled and said, "The most suitable game for VR is driving and gunfighting games. Blizzard is not particularly good at it, and it is too expensive, with a market value of more than 17 billion US dollars. If you want to spend money to acquire it, it may cost more than 25 billion US dollars, which is completely unnecessary. Ubisoft is a good choice. Ubisoft is relatively cheap, but this cannot be acquired. Ubisoft is a French company. The French government has regulations that the government can interfere in domestic entertainment companies. If you want to acquire companies in the French entertainment field, the French government must agree. Ubisoft is the pride of the French people, and the French government will definitely not agree. There are also many good game companies in Japan, but not many who are good at gun car games. There are only one that is really suitable, which is ea!"
Ye Lin laughed when he heard that Hastings wanted to acquire ea.
Ea has always been famous for its acquisitions. Over the past 20 years, they have acquired many famous game studios. Once the sequels or new works of these studios are not performing well, Ea will throw away the brands that still have many fans and disband the studios. Many game fans are so angry that they grit their teeth for ea, saying that ea is a cancer in the industry.
Unexpectedly, the cancer ea, which is famous for acquiring others, will be acquired one day!
Zhang Ran knew that the copyright of his movie "Time Warrior" and "Future Apocalypse" was sold to ea. The movie "Future Apocalypse" will be released in the second half of this year. However, Zhang Ran didn't know much about ea, so he said: "Is the car and gun game a car and a shooting game?"
Hastings explained: "Yes, it's driving and shooting games. These two games are particularly suitable for VR, which is also the fundamental reason why I recommend acquiring EA. In addition, EA has its own game platform, Orange Platform, with nearly 100 million users. It is important to have a game platform, and only if there is a game platform can you gain popularity. In addition, independent game developers can put the VR games they make on this platform and make profits. Only when game developers make money will more people join and the VR ecosystem can be gradually established."
At this time, someone raised their own questions: "Last month, the National Defense News criticized ea's Battlefield 4 for smearing China and Culture. The Ministry of Culture also pointed out the name of "Battlefield 4", believing that this is a cultural invasion. If ea acquires ea, the game launched then may have content to smearing China, and it may be troublesome!"
Zhang Ran was not worried about this problem: "If we acquire ea, we will definitely not allow the existence of games that smear China in a crazy way. If the other party quietly adds some smearing content to the game, it will not be a big problem. "The Devils Are Coming" was invested by Huayi, the movie was banned, Jiang Wen was banned, but the country did not treat Huayi. This problem is not a big problem!"
Hastings said: "Ea has been in trouble in recent years. In July of the previous year, Ea contacted private equity giants such as KKR and Providence to seek to sell the company. At that time, Ea's stock price fell to $13. Ea planned to sell the company at $20 per share, but in the end it did not reach an agreement. Now Ea's stock price has rebounded to $25 with a market value of $7.5 billion. If we acquire it, we can get it at around $12 billion."
Zhang Ran didn't know about ea, and didn't know if he had a business other than games, so he said: "Is there any risk in the acquisition?"
Hastings said: "No, ea is a simple game company, and the Foreign Investment Committee will definitely not be stuck; and Century Peak has a better image in the United States, and Netflix and Blockbuster Online provide nearly 100,000 positions for the United States. Any member of parliament needs to consider it if he wants to find trouble for Century Peak!"
Zhang Ran turned to look at Wu Ruide and asked, "Old Wu, what do you think?"
In Wu Ruide's view, excellent acquisitions should meet three standards, whether they can expand the company's potential market share; whether they conform to long-term use and technological trends; whether they are helpful to the company's core business and overall purpose. The acquisition of EA obviously meets these three standards. He nodded and said, "As long as it can promote the development of the VR industry and make us in the leading position in the VR industry, I will definitely support it. However, the entire acquisition will cost more than 10 billion yuan, and such acquisitions must be supported by data!"
Zhang Ran nodded and said to Hastings: "You can get a feasibility study report on the acquisition of EA as soon as possible. After the report comes out, we will discuss this matter in detail."
Chapter completed!