The meeting place with Wu Ruide was at Chang'an Club. The Chang'an Club is located at No. 10, East Chang'an Street, Peking. It is one of the well-known high-end membership clubs in China. It includes banquets, bars, books and other projects. It is both elegant and luxurious, and also a symbol of elegance and luxury.

As a high-end private club in Peking, Chang'an Club is famous for its distinguished and successful members, such as Li Ka-shing, the president of Minsheng Bank, and many artistic celebrities in the cultural circle.

Zhang Ran and Li Junwei took the elevator, went to the eighth floor, sat down in the private room, drinking tea and talking about creative media.

Things were indeed as Zhang Ran had expected. Shortly after Li Junwei's creative media frantically encircled land, it really attracted the attention of Jiangnan Village, the owner of the Modu City Focus Media. Jiangnan Village was thinking about building advertisements at the beginning of two years, but unexpectedly, someone had already made this first, so he quickly followed up.

It takes money to grab a territorial property. Jiangnan Village has limited funds, so it is definitely not possible to burn Li Junwei's, so it must be financing. In the last life, Jiangnan Village quickly obtained financing because his company and SoftBank Magic City Branch were in a building. But in this life, Li Junwei adopted Zhang Ran's suggestion. The target of Creative Media's first round of financing was SoftBank. SoftBank had invested in Creative Media, so it was naturally impossible to invest in Focus Media. Jiangnan Village did not complete the first round of financing until September. At the same time, Creative Media completed the second round of financing and began a more crazy expansion.

Now Creative Media has an absolute advantage in the national building advertising market. As long as there is no major problem in strategy, Jiangnan Village has almost no possibility of reversal and will eventually be acquired by Li Junwei, just like after the previous life Focus Media went public, it quickly acquired its competitor Juzhong Media.

Zhang Ran and Li Junwei were having a stir in chatting, and the door was pushed open. A man in his thirties and in a suit and tie walked in.

Li Junwei stood up and rushed to the person and smiled. He introduced: "Let me introduce it. This is Mr. Wu Ruide from Idg. This is Zhang Ran from Beijing Electric. I told you!"

Zhang Ran smiled and stretched out his hand and said, "Hello, Mr. Wu. I am Zhang Ran!"

Wu Ruide shook hands with Zhang Ran and said, "Hello, Mr. Zhang, I have long admired your name! I have wanted to meet you, but I have never had a chance!"

After a simple greeting, Zhang Ran did not politely and directly expressed his purpose: "Mr. Wu, I believe Mr. Li has already told you the reason why I came to you. I have a project in operation recently and need money. I asked you to borrow money."

Wu Ruide nodded slightly and said slowly: "I heard Mr. Li talk about you. The entire creative media comes from your idea. It's really amazing! If a person like you borrows money to build a business, I will definitely invest, but you want to make a movie. There is really no way. The risk of a movie is too great. If your movie fails, what can I pay it back then?"

Zhang Ran had known that Wu Ruide would raise this question: "You are right. The risk of movies is very high. I said that my movies will definitely make money. You won't believe it. I have 14% of Creative Media's equity. I use all the equity as collateral and borrow 20 million US dollars to repay 30 million within two years. If I can't pay it back then, these shares will be yours!"

Wu Ruide was stunned. Zhang Ran's equity is only worth more than 10 million US dollars now. However, Creative Media is developing very rapidly, and listing is a problem of lateness. At that time, this part of the shares will roll upward. Pledging this part of the equity and conducting stock pledge repurchase transactions is very small. There is really no reason to refuse. But he was a little puzzled: "How come a smart person like you can't see the form clearly and just want to make movies?"

"Oh, how do you say this?"

"Movies are an industry with great risks. Domestic movies are 90% losing money, and more than 60% of them are in the United States. Without large companies behind the film companies, it is difficult to survive. No matter how glorious the independent film companies in North America will either go bankrupt or be acquired. United States and Carlock are like this. The reason why the six major film companies are still alive is because they are supported by large groups behind them. How many times does Fox die without Sony Group? How many times will Sony Columbia go bankrupt without Sony Group? Don't tell me, you can't even understand such a simple form?"

Zhang Ran was stunned. Unexpectedly, Wu Ruide knew so well about the film industry. However, it was not surprising that Idg participated in so many film investments in later generations. Wu Ruide was right. In the movie circle, it was capital that dominated everything. Without capital support, independent film companies would not live long.

This is true for the United States and China.

Huayi loses a movie "1942" and will hurt its vitality. Alibaba Pictures loses hundreds of millions a year, just like playing it, just because Alibaba is behind Alibaba. Zhang Ran believes that by 225, the giants of Chinese films will definitely be Alibaba, Tencent, Baidu, and Wanda. Huayi, Light will eventually be the food in the hands of the giants.

No one wants to make a meal!

Zhang Ran doesn't want to!

Since he said this, Zhang Ran knew that he had to take something out. Wu Ruide, like Li Junwei said, was a very powerful person. Negotiating with such a person was completely impossible by fooling him, and he had to come up with some real things! He nodded slightly: "You are right, you don't have the capital to support the film company and live long."

Wu Ruide smiled and said, "I worked hard to make a movie, but my head was taken away. The film company I worked hard to build eventually became a pawn in the hands of others. Are you willing?"

Zhang Ran said lightly: "Of course I'm not willing to give up!"

Wu Ruide stared into Zhang Ran's eyes: "Then you have no other ideas, just want to make a movie?"

Zhang Ran took a breath and said seriously: "Half a year ago, I experienced a small setback. If Brother Li had not lent me 220,000 yuan, my project would have been stolen by someone else. From that day on, I was more convinced that my initial idea was correct. To make the movie I wanted to make, I couldn't just make movies!"

Wu Ruide was full of expectations for this question: "Oh, then what are you going to do?"

Zhang Ran said slowly: "Movies are products, third-rate companies make products, second-rate companies make platforms, what I want to do is first-rate companies!"

Wu Ruide was stunned: "What does a first-class enterprise do?"

Zhang Ran gently spit out four words: "Ecosystem!"

Wu Ruide's eyes lit up. This is a brand new term. It is unheard of. Zhang Ran does have a trick: "What is an ecosystem?"

Zhang Ran said slowly: "North American movie revenue depends on the industrial chain, with movie box office accounting for only 2%, DVD rental and sale account for 4%, and TV and surrounding areas account for 4%. Take Disney as an example. Movies, TV stations, derivative products, and Disneyland have formed a complete industrial chain, which is the ecosystem. However, the Hollywood model cannot work in China, and DVDs can hardly be sold. TV stations are in the hands of the country. Movies in China can survive by box office and can still live well, but in the end it will inevitably become the food of giants. I think that the film and television industry and fashion industry are connected, and the domestic market in clothing alone exceeds 100 billion yuan every year. It will exceed 100 billion yuan in ten years. If fashion products and film and television can be integrated into one platform, and through film and television works and celebrities, it can form an ecosystem starting from film and television works!"

Wu Ruide believed that Zhang Ran had ideas, but after Zhang Ran really said it, he was still a little stunned, which far exceeded his imagination: "A very unique idea, but this model is unheard of. How likely do you think is the realization?"

Zhang Ran seems very confident about this: "In this era, only innovation can make a lot of money. This year's Spring Festival "Prisoner of Time" drives mp3 sales is an example; there is a clothing brand called Juzi in the United States. It is not famous, but recently popular street photography in the United States has become very popular. Besides, Korean pop, Korean film and television works cannot make much money in China, but these film and television works have brought up a trend of Hakka and South Korea, which has made Korean goods popular in China. The sales of clothing from Yilian alone reached 300 million last year.

, and at 6% every year, everything is possible. Whether it is a film company or a clothing company, it will be networked, which is the general trend. The Internet provides the possibility for integration! In the future, after watching movies and TV series on the website, I think the clothes are beautiful, so I directly place an order in the website mall, and the next day I send the clothes to my home. This is not a fantasy, it is completely realized! What I want to build is such an ecosystem that includes platforms, content, terminals, applications, and a full industrial chain that integrates food, clothing and entertainment!"

Wu Ruide shook his hand slightly. If this ecosystem is really established, it will be a huge empire! But because of this, he couldn't understand: "This is a very huge idea. It will take a long time to realize it. Then why don't you start working on it and continue to be a teacher?"

Zhang Ran smiled and said: "Film and TV and fashion rely on celebrities to promote it. Instead of packaging famous actors who have no acting skills and taste, it is better for me to train my students myself!"

Wu Ruide understood a little and said with a strange smile: "It turns out that you are studying at King Zhuang of Chu. You have not been calling for three years and not calling for three years! We have idg investment to see people. I am very optimistic about you, so I will lend you the money! But I have a condition, I hope to invest in your project, and you will say how much money you need."

Zhang Ran is a reborn person with two lifetimes of memory, but it does not mean that it will be smooth sailing. There are too many things to capsize halfway, too many enemies, and it is difficult for a person to move forward. He needs allies to face the challenges of the times and destiny together. He did not hesitate at all: "About a year and a half, or two years later, I will start the first step of my plan. If you invest 10,000 US dollars, I will give you 5% of the shares."

Wu Ruide frowned and said, "The 5% stake in 10,000 US dollars is too small!"

Zhang Ran said confidently: "It's not too much at a glance. If you invest this 10,000 yuan, it may increase tenfold in two years. Actually, I don't need any investment and have enough ability to do this project independently. At that time, Creative Media was almost on the market!"
Chapter completed!