From December to February of the following year, dozens of film awards will be awarded one after another in North America, forming a unique awards season.

The most important award among all the awards in the awards season is undoubtedly the Oscar, which is the supreme symbol of honor in the mainstream Hollywood film industry; the most professional one is undoubtedly the major union awards, selected by relevant practitioners, actors are selected, directors are selected, and relevant professionals are definitely more reliable than other candidates; and the most shining starlight is the Golden Globe Award, which has been built into the year-end party with the most gossip news, the most topics, the most guests, and the most attention.

Everyone knows that Oscars are a game of public relations, but Oscars are selected by more than 6,000 elite international film industry insiders. Public relations not only costs a lot of money, but also takes time and effort. The Golden Globes PR is much easier. After all, there are more than 90 juries in the Golden Globes, and it takes one to organize a screening for the judges. The dinner and reception are only required to entertain more than 90 people.

At the end of November, the Lions Gate specially arranged a screening of "The Aviator" for the Golden Globe judges and held a reception. I always give face to whoever I don't give face to whoever I don't give face to whoever I don't give face to whoever I don't give face to whoever I don't give face to whom. Queen Hepburn won four Oscars, but never won the Golden Globe Award because Hepburn refused to participate in various awards, including the Oscars. I won't give you the Golden Globe Awards if you don't come to participate, but I didn't give you the award at all. "The Aviator" gave enough face to the Golden Globe judges this time, and it was also a winning work of the Golden Lions Award, with excellent quality and nominations.

There are two domestic films on this year's Golden Globe nomination list. The news was originally worthy of cheering, and it may even be hyped up as a showdown between Zhang Ran and Zhang Yimou. However, although many media reported this time, it did not cause enough response. Now the domestic media's attention is focused on Feng Xiaogang's "The World Without Thieves".

Feng Xiaogang's "The World Without Thieves" has a huge reputation and a box office. The first four days of the week, the total box office was 53 million, and the praise was buzzing. The entertainment version headlines of mainstream media belonged to "The World Without Thieves".

"Compared with the previous Feng family's New Year drama, "The World Without Thieves" is much more refined and rigorous, and its artistic quality has also reached a higher level. Although Feng Xiaogang's New Year films have dominated the New Year films several times, they are helplessly not well received. The comments and the art world always think that they are too popular and not at the level of level, and they are not even qualified to be shortlisted for expert awards like Golden Rooster. Although Feng Xiaogang keeps comforting himself that he is filming pure commercial films, he actually cares about the opinions of others, especially experts. In "The World Without Thieves", we can see that Feng Xiaogang enters the film festival and wants to please the ambitions of the art and critics!" Peking Evening News

"Compared with Feng Xiaogang and Zhang Yimou, these two are probably not happy. But after watching "The World Without Thieves", several of my colleagues thought that Feng Xiaogang had completed the unfinished career of "The Ten-Side Ambush": they made a good-looking commercial film and successfully incited the audience to cry." West China Metropolis Daily

"Although some people question the authenticity of the story of "The World Without Thieves", lacking the usual Beijing-style humorous style of Feng's works, and as a New Year film, Feng's New Year film has an unsatisfactory ending, etc., after the market test, Feng's New Year works have become a well-known brand and guaranteed box office. "The World Without Thieves"'s full popularity once again proves that Feng's New Year films are not overwhelming, and also makes people see the hope of domestic films again." Yangcheng Evening News

On the Internet, the discussion about "The World Without Thieves" is also rampant, with praise from the crowd, and Feng Xiaogang made a gorgeous turn.

"The ending was very surprising. I thought it was a comedy. When I saw the policeman taking Andy Lau's cell phone and sending the last text message for him, I cried. The Chinese policeman turned out to be so humane. Please raise your hand if you didn't cry!"

"Ge You's acting skills are really nothing to say. Anything is a classic! Do you know, what is the most expensive in the 21st century? Talent! I hate robbery the most, and there is no technical content at all!"

"Fan Wei is so funny! "Let me~I~ kill me first. I'm so damn it!"

"Shagen seems to be played by the little boy from Henan in "Blind Well", he performed very well!"

There are also criticisms about "The World Without Thieves", mainly focusing on the implanted advertisements. It has not been a year or two for Feng Xiaogang's film to implant advertisements, but there are many advertisements in "The World Without Thieves" that are scary. Cars, mobile phones, credit cards, and newspapers have all become backgrounds or props in the film, and sometimes make people lose their drama.

However, compared with Zhang Ran's memory, Feng Xiaogang avoided another major flaw, the special effects problem of the movie. The computer special effects of the previous life of "The World Without Thieves" were not exquisite. For example, Andy Lau and Lin Jiadong competed with courage to cross the tunnel, and it was easy to see the traces of computer synthesis, and even the edges of the characters were false. This time, the special effects of "The World Without Thieves" were very real, and the investment in the movie was greater, and the special effects were made by Tiangong Chongcai, so the level was naturally much higher.

In terms of the quality of the movie, this time, "The World Without Thieves" is stronger than Zhang Ran's memory, and the movie is more popular after it is released.

In Huayi's office, Feng Xiaogang laughed proudly. Not only because of the box office hit in the first week of "The World Without Thieves", but more importantly, "The World Without Thieves" hit the news that "The World Without Thieves" won the Golden Globe nomination, it did not make "The Everbright" make too big a wave.

Wang Zhongjun smiled: "It seems that the Golden Globe nomination is Zhang Ran's trump card! He wants to use the Golden Globe nomination to create topics, and even hype the showdown with Zhang Yimou, but this time it's not hyped!"

Wang Zhonglei also said: "This time he miscalculated. He didn't expect Xiaogang to make an action movie. He didn't expect "The World Without Thieves" would be popular all over the country and sparked heated discussions across the country!"

Feng Xiaogang said proudly: "No matter how good the trophy is, it cannot match the reputation of the people. How is the movie going, the audience still has the final say!"

Before the movie was released, Huayi's expectation for the movie was 100 million, and now the box office in the first week reached 53 million. The movie's reputation is good, and it's just around the corner. If you have the chance to hit 150 million, they have enough reason to cheer!

In the evening, "The World Without Thieves" held a celebration banquet in a hotel in Peking. The double harvest of reputation and box office made Feng Xiaogang proud and full of energy.

During an interview, a reporter asked: "This time "The World Without Thieves" and "The Aviator" and "Kung Fu" are both released on the New Year's Eve period, and their opponents are very strong. Now "The World Without Thieves" has exploded in the box office. Do you have the confidence to win the New Year's Eve period championship?"

Feng Xiaogang became modest: Zhang Ran and Stephen Chow have greater appeal than me, so you have to admit this fact. For example, if an actor receives the invitation from Zhang Ran and Stephen Chow at the same time, the actors will definitely choose their films first. I understand that you can't be angry or jealous of this matter. You can only catch up and increase the attractiveness of your own films."

A reporter immediately asked: "Does Director Feng feel that he has no chance of winning during this Lunar New Year battle?"

Feng Xiaogang smiled and said, "Their goal is the whole world, but I'm pointing the finger at the Chinese people. I definitely can't play Zhang Ran with technology, and I can't play Stephen Chow, but I also have my own advantages. To use Zhang Ran's words, I'm more down-to-earth than them and know what domestic audiences like to watch. Everyone has seen the quality of "The World Without Thieves". I haven't watched their movies yet. It's too early to say that they win or lose!"

Feng Xiaogang is the king of New Year, Zhang Ran is the king of box office in the mainland, and his movie is the first time he has been released in the mainland. It is hard to say how many viewers are willing to go to the cinema to support him. Stephen Chow dare not be negligent. In the past few days, he flew everywhere in the country and worked tirelessly to give speeches to major universities to warm up his "Kung Fu".

On December 14, Wei Junzi published an article "Who is the leader of the New Year's War, the ups and downs of the New Year's World". The article believes that Feng Xiaogang can be called the leader of the New Year's World. Feng Xiaogang, Ge You, Andy Lau, and Rene Liu's lineup is like a dragon-slaying sword, which can command heroes. Stephen Chow is a mythical figure in Hong Kong movies and the founder of nonsensical comedy. "Kung Fu" is his first movie released in the mainland. It is of high quality, like the Sword of the Heavenly Sword. Who can compete with Feng Xiaogang, the king of comedy in the mainland? Zhang Ran is the box office king in the mainland, but this time "The Aviator" is artistic and unique in style. It is hard to say whether the audience can accept it. From the perspective of the card, it is weaker than the other two movies, but it is difficult to stop it when it launches a mark, and it can be compared to a blood droplet.

After this article was published, it aroused dissatisfaction among Zhang Ran's fans: "Zhang Ran is the king of box office in the mainland, and the box office of both movies exceeded 100 million. Feng Xiaogang has been filming movies for so many years, but there is not a single one that exceeds 100 million. Is he too embarrassed to be called the Supreme Martial Arts? Have you taken the wrong medicine?"

"Feng Xiaogang is not as good as Zhang Ran in terms of level or fame. What do you think of as king? Feng Xiaogang looks like a blood droplet, and he looks like a villain!"

After all, Feng Xiaogang is the king of the New Year's Eve in a few years. There are not as many fans as Zhang Ran online, but they should not be underestimated and fight back immediately: "See you, Party A and Party B have you never watched it? That movie is worse than Zhang Ran?"

"Zhang Ran had a good box office before, but he didn't meet his opponent. This time he met Director Feng, and it's not certain who wins and loses!"

The fans of both sides quickly became a group, and soon Stephen Chow's fans also got in, turning into a group of melee, and for a while, there was no quarrel.

In the office of Century Peak, Ning Hao said seriously: "Feng Xiaogang's previous movies were not good at audio-visual language. Many people say that his movies were a TV drama. But this time he put in full force in audio-visual language and the filming was really exciting. But I think the real scary thing is not Feng Xiaogang, but Stephen Chow. To be honest, Wu Johnson, Ang Lee, and Chinese directors all include, anyone who meets Stephen Chow is considered a natural disaster. It is equivalent to irresistible factors such as war, flood, earthquake, etc. We can ignore Feng Xiaogang, but we must pay attention to "Kung Fu"!"

Qiu Yuanxu nodded slightly: "I heard from my friend that "Kung Fu" was very good, and it was more watchable than "Shaolin Football". It has a lot of special effects and action scenes, which is very exciting. However, after two months of promotion, our movie has accumulated a lot of popularity and will not lose!"

Wu Ruide said: "Zhou Xingchi's most powerful audience is the passers-by, and he has a very high popularity. Although Zhang Ran is famous, he is definitely not as popular as him in terms of popularity. We have accumulated a lot of passers-by through "Chasing Dreams and Child Heart", but it is not enough. We must maintain the exposure in the next few days. We have contacted several programs including "Happy Camp", and the exposure rate of these programs is very high!"

Zhang Ran was very relaxed. "The Aviator" won the Golden Lion Award at the Venice Film Festival. He just sold overseas copyrights and returned the money. He had no worries. He smiled and said, "Such a fierce New Year holiday may be unprecedented in China, and he will definitely leave a name for his film history. The victory or defeat is actually not that important, but if he can beat Zhou Xingchi, I am still looking forward to it! Everyone should do their best!"

The promotion of "The Aviator" officially started with the list of "Chasing Dreams and Little Hearts" in October. "Chasing Dreams and Little Hearts" has become popular all over the country in the past two months. After two months of bombing, the movie has accumulated a lot of popularity among passers-by, which can be said to be well-known to everyone.

These days, in order to promote the movie, the official website of "Flyer" and the poster bar have also been fully operated, and they actively cooperated with Zhang Ran and Zhang Jingchu's fans' official websites to promote the movie together. Many fans spontaneously went to major forums to promote, and posted the posters of "Flyer" all over the major forums.

Soft publicity is powerful, and hard advertisements must not be ambiguous. "Flyer" prepares a 15 million yuan promotional fee for publicity and distribution, and dreams of "Flyer" in first- and second-tier cities. Posters and promotional photos are everywhere. At the same time, creative advertisements also play "Flyer" trailer in nearly 40,000 office buildings across the country, and the official website of Century Peak also plays the advertisement of "Flyer" with full play.

"The World Without Thieves", "The Aviator" and "Kung Fu", you will be the first to sing and I will be there, and you will be able to promote it with your life. Press conferences and press conferences are one after another, and you will be crazy about building momentum for yourself.

This is a battle for the king of box office, and no one dares to take it lightly.

On December 16, the premiere of "The Aviator", snowflakes rose from the city of Peking, and a tense atmosphere was condensed in the air.

Focusing on the premiere of "The Aviator" is not only the Chinese film industry, but also overseas media.

Tonight, "The Aviator" will be officially released!

Tonight, the most tragic New Year battle in Chinese film history officially kicked off! (~^~)
Chapter completed!