In the heavy atmosphere of the conference room, Wu Ruide spoke: "The situation is very bad now. According to the current performance, it is difficult to go through a long-term situation. It is very likely that we will not be able to wait until our bomb detonates and there will be no screening, so we must keep screening!"

Qiu Yuanxu nodded first, then shook his head: "The Aviator is from China Film and Television. Star Mi and Southern Shinkansen, which are under China Film, will support us. [) But this support will not be limitless, and the attendance must be guaranteed. Judging from the performance of "The Aviator" today, it may be difficult. How to ensure the schedule of the film?"

Wu Ruide glanced at everyone and said calmly: "Reduce share! The share ratio we agreed to be 4o%. Starting this Thursday, our share will be adjusted to 35%. 5 percentage points. The theaters will take two points and the cinema will take three points. The theaters are encouraged to arrange more films. "The Aviator" will be repaid with overseas copyrights, and the pressure is not on our side."

Ning Hao clapped his hands: "This is a good idea. Anyway, we have already made a profit and there is no pressure, so the pressure will be transferred to Huayi!"

Qiu Yuanxu also applauded and applauded: "Mr. Wu, a good idea!

Wu Ruide's idea is very lethal. If "The Pilot" reduces the share of 5 points, since the attendance rate between the two sides is similar, the theaters will definitely reduce the scheduling of "The World Without Thieves". If "The World Without Thieves" also reduces the share of scheduling, and "The World Without Thieves" and "The Pilot" are not much reduced, the scheduling of "Kung Fu" will be affected. "Kung Fu" and "The World Without Thieves" are both Huayi. No matter which movie is reduced, Huayi's interests will be damaged.

In Zhang Ran's memory, the rebate was initially a secret operation in China, and a verbal agreement was made, and later it would be directly written into the contract, becoming a regular promotional method in the industry. Many movies would publicly announce a reduction in the share ratio. This is similar to the stepped share in the United States. The longer the movie is screened, the more points the theater will be given.

However, driven by the rebate benefits in China, some theaters will use improper means of stealing box office to shift the box office of a film without rebate to the film with rebate, which has led to many problems.

Zhang Ran pondered and said, "Yes, Mr. Wu, I'm sorry for this matter. You talk to the theaters! However, our movie quality is not a problem, and the publicity is also very good, but how could the box office be like this? We must find the reason. This is an experience that can be learned from our future movie promotion and marketing. We need to conduct a survey in several major cities across the country!" Speaking of this, Zhang Ran looked at Qiu Yuanxu and said, "Lao Qiu, I'm sorry for you in this matter!"

This is not the first time that Qiu Yuanxu has done such a job as organizing. He smiled and nodded: "Leave it to me!"

In the morning, many media reported "The Aviator" overwhelmingly and commented on the movies with rave reviews. Not only the media, but most viewers who have watched movies in the Internet and in real life praised them.

Unfortunately, these good reputations did not turn into good results, and the box office the next day gave Zhang Ran and the others a heavy blow.

"The Aviator" 80,000, "The World Without Thieves" 680,000!

The situation was worse than expected, and various sarcastic voices appeared in the media, sayings such as "bottom box office performance" and "box office Waterloo" were very dazzling.

Monday, December 2o, the weekly box office was released.

"The Aviator" ranked second with a box office of 380,000 on Thursday; "The World Without Thieves" ranked first with 480,000, with a cumulative box office of 1010 million.

This news shocked countless people's eyes and eyes. The promotion of "The Aviator" was overwhelming, "Chasing Dreams and Child Heart" became popular all over the country, and won countless awards. Zhang Ran was also the king of box office. It was unexpected that such a powerful new film failed to win the Zhou crown.

This has made many media find topics, news about Zhang Ran’s defeat, and even many people give the hat of Jiang Lang’s talent, just like Zhang Ran’s film career is about to be over.

"The World Without Thieves" has received 100 million in two weeks! The King of the New Year's Day is back!"

"Feng Xiaogang defends the throne of the king of the New Year!"

"Zhang Ran suffered a Waterloo, "The Pilot" is so popular!"

"Jiang is still old, Feng Xiaogang told Zhang Ran that Chinese movies should be shot like this!"

In the evening, the crew of "The World Without Thieves" held a celebration banquet with a box office of over 100 million in a hotel in Peking. Feng Xiaogang's glory was so beautiful that his face turned into a chrysanthemum.

Facing the media footage, Feng Xiaogang said in a virtuous manner: "The golden cup and silver cup are not as good as the reputation of the people!"

So what if you win the Golden Lion Award? So what if you win the Golden Globe Award? So what if you win the number of awards? Do ordinary people buy it? For a movie, box office success is the most important thing!

The pinnacle of the century, conference room.

Wu Ruide, Qiu Yuanxu, Ning Hao, and others from other relevant departments are already there. Zhang Ran is sitting in the middle of the top of the conference table. At this moment, they are having a meeting.

There was a report in front of everyone. This was a questionnaire survey conducted by the company in several theaters in five cities across the country in recent days, as well as the data analysis of trustworthy data in major cities since its box office debut.

Zhang Ran looked at everyone and said seriously: "You should have read the report, right?"

Everyone nodded, looked at Zhang Ran, and waited for him to continue talking.

Zhang Ran said: "I believe everyone has seen the problem. When "Explosive Drummer" and "Time Warrior" were released in China, the Magic were the largest ticket shops, but the box office of the Magic City this time was quite average! Why did this problem occur? According to the audience's feedback, it was mainly a subject matter. For white-collar workers, they were not interested in the story of farmers building planes.

In addition, according to the questionnaire surveys we have conducted in five markets across the country, the audience responded to a question, which is the biggest problem. Over the years, our domestic award-winning films have left an impression on the audience, and art films are ugly. We have been promoting awards, which has left an impression on the audience. "The Aviator" is an art film, and many people instinctively refuse when they hear about art films.

In addition, according to the research report, nearly half of the audience watch movies blindly. When they arrive at the theater, they choose based on the theater's schedule, promotional poster, and the stars they know. Many people directly listed us as ugly art films when they saw the various awards on our promotional posters, and excluded us!"

Ning Hao said in confusion: "The Explosion Drummer also won the award at the Tokyo Film Festival? Why don't the audience have this impression?"

Zhang Ran explained: "The influence of the Tokyo Film Festival is not as the focus of publicity, and it is a sensation in Japan! We have always emphasized the target audience, but this time it fell on it. This is my fault. The success of "Explosive Drummer" and "Time Warrior" made me too confident. Our main propaganda positions are on the Internet and office buildings. This part is mostly young people and urban white-collar workers.

According to the results of the survey feedback, these people are pursuing entertainment when watching movies, just to relax. If there is no better choice, they may choose "Flyer", but now there is a combination of Feng Xiaogang and Ge You and Andy Lau, and the balance of choice is more favorable to "The World Without Thieves".

"The Aviator" is a film about the times, a film about feelings. Young audiences lack enough feelings and can truly understand the essence of it, and are often more mature audiences.

So we have problems with the positioning of the audience at the beginning. We should think about how to bring viewers over the age of the year closer to the cinema. This time, we will teach us a lesson. In the future, we will conduct research on the audience before the movie is released, determine the accurate target audience, and then we can make sure that the marketing strategy cannot be taken for granted."

Qiu Yuanxu was a little worried: "Is it time for us to adjust our publicity strategy now? "Kung Fu" is coming on Thursday, the quality of the movie is very high, and many people predict that it may break the box office record of "Hero" in Chinese films!"

Wu Ruide agreed: "I went to watch the preview of "Kung Fu". The movie is really strong and is a huge threat to us. If we cannot attract enough audiences in the next week, our movie will likely be cut in half and a long-term strategy will not be realized. We have no choice and we must adjust the strategy!"

Ning Hao was more anxious: "We all know that Stephen Chow is powerful, the key is what to do now?"

Wu Ruide smiled and said, "I think we must change posters in publicity, so that the audience can't think we are art films. We focus on promoting audiences over the age group, aggravate the publicity of desperate media such as newspaper advertisements, and play the emotional card!" Speaking of this, Wu Ruide paused and looked at everyone and said, "We don't have much time now. I'm afraid the effect is limited by relying on publicity alone. I have an idea!"

Qiu Yuanxu said: "Stop keeping it a secret, what can I say directly!"

Wu Ruide smiled and said, "Kung Fu is released on Thursday. In the last four days of this week, what would it be if we could get 10,000 yuan a day for a store? We can get tickets at a very low price. 10,000 yuan can create an effect of 20,000 yuan, and in four days we can create an effect of 120,000 yuan. Even if we can't compare to "Kung Fu", we can definitely crush "The World No Thieves" and keep our filming schedule!"

Qiu Yuanxu and Ning Hao looked at each other, and this idea seemed to be good.

Buy a box office! A thought flashed through Zhang Ran's mind, then stood up and slapped his hands on the table: "No, we can't do this! Buy a box office, no matter whether others do it or not, we will definitely not do it!"

"The Aviator" has special significance to Zhang Ran. He would rather have zero box office than be related to the scandal of buying box office. When people take stock of the source of buying box office in the future, they will pull "The Aviator" out and say that this is the origin of buying box office in China. That is definitely a shame that Zhang Ran is unwilling to face!

Wu Ruide didn't expect Zhang Ran to react so strongly, and he asked, "Then do you have any ideas?"

Zhang Ran looked at everyone and said firmly: "There is no other way, I can only promote it desperately and adopt the strategy of small cities surrounding big cities!"

Wu Ruide and Qiu Yuanxu were a little confused and confused, but Ning Hao's eyes lit up: "Are you talking about learning "Warm Spring"?"

"Warm Spring" is a miracle of Chinese films in 2003 years. It is a film with no stars or nameless directors. It invests only 200,000 yuan in rural themes. The film producers have taken a unique approach and turned their attention to many small and medium-sized cities closer to the countryside. They adopted the path of "small cities surrounding big cities", and finally achieved a box office of more than 200,000 yuan in the country.

Zhang Ran smiled and said, "That's what I think. First, we must consolidate the share of first-tier cities. After all, first-tier cities are big ticket holders, and if they lose first-tier cities, they will lose half of the country. Although I oppose the behavior of buying box offices, there must be promotional activities that should be available. For example, our Century Peak website has been online for half a month, and there are few paid users. We can launch an event that recharges 15 and gives away movie tickets!

Secondly, we need to conduct large-scale roadshows, and we must conduct step-by-step roadshows, focusing on hosting audience meetings in second-tier cities, and then select some third- and fourth-tier cities to conduct more targeted prefecture-level marketing. We first go to several key cities, and then divide them into two groups, striving to complete the city within half a month.

Ning Hao, please contact China Film and Television to send the data of the top 10 cities in the country. We will choose second- and third-tier cities with higher box office as a key breakthrough!”

Soon, China Film and Television sent data from the top 10 cities in China last year. After a brief analysis of the data of each city, everyone set the first stop of the large-scale roadshow in Suzhou. Suzhou ranked 11 in the box office of major cities across the country, and it is an industrial city, making it easier to understand the story of aviators.

On December 22, a large-scale roadshow of "The Aviator" began. Zhang Ran and the crew held a number of movie-watching events in Suzhou, and they were full of events.

After the movie watching event, Zhang Ran and his friends ignited the atmosphere on the scene. They interacted closely with the audience, brought many surprises to the audience, and of course they also received the best blessings. The audience also gave high praise to the movie, saying that "the film has distinct characters and moving details." Some netizens even wrote long poems, praising the plot of "Flyer" for being ups and downs, and it is a stunning work with unique artistic colors.

While the roadshow of "The Aviator", Huayi was also busy with the zero-time screening of "Kung Fu".

On this day, heavy snow in Beijing was flying, but it could not stop the audience's enthusiasm for watching movies. The "Kung Fu" 0:00 pm scenes in major theaters were sold out. The weather in Chengdu was cold, and more than a dozen theaters were already full, so the theaters had to temporarily increase the number of scenes. At the same time, the popularity of "Kung Fu" 0:00 pm scenes in other cities across the country was unexpectedly unexpected, far more than "The World No Thieves".

Almost all theater managers believe that "Kung Fu" will be the king of the New Year's Eve! (To be continued.)8
Chapter completed!