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Chapter 543 Cooperation

Zhang Ran said slowly: "Mr. Murdoch, I believe you know that in China, the share of domestic films is 41%, and Hollywood films are only 13%, but if Hollywood films can be treated as co-production films, they will receive a share of 41%.?"

Murdoch did not speak, but Wendi Deng said: "It is not easy to get the treatment of a co-production film. The Chinese side's investment ratio is no less than one-third, and there must be Chinese actors playing important roles and they also need to be filmed in China."

Zhang Ran knew that Wendi Deng was very interested in the entertainment industry. It can be seen from the red carpets she often appeared on the award ceremony of major film festivals. Later, she invested in filming "Snowflakes and Secret Fan" and nodded slightly: "It is indeed difficult, but it is not impossible to solve it. Using Chinese actors as the leading role will indeed affect the box office in Europe and the United States, but playing supporting roles is not a big problem. As for filming in China, it is even simpler. Hollywood has been investing in platters in the past two years, and I hope to join Fox's platters."

Wendi Deng suddenly realized: "You want to invest in Fox's movies, but Fox has signed a platter agreement with Dune Entertainment."

After entering the new century, Hollywood's overseas pre-sale market declined sharply. In the 1990s, Hollywood movies could obtain a budget of up to 60% through overseas pre-sales. By 205, they could only obtain 30% or even less. In addition, Germany began to patch the loopholes in the tax law last year, the more difficult it became for Hollywood to raise funds, and new sources of funds were urgently needed.

At the same time, due to the sluggish stock market and low bank interest rates, Wall Street has a lot of funds and urgently needs to seek new profit points. Hollywood, which has stable market performance, has entered their sight.

As a result, the two sides hit it off, and Wall Street Capital's "platter investment" project for Hollywood movies came into being.

In 2013, under the leadership of Esack Pamo, Vice President of Commercial Operations of Paramount, Merrill Lynch and others reached a cooperation with Paramount to establish a private equity fund called "Melrose", and planned to invest huge amounts of money in Paramount's films within two years.

Legend Pictures, which was acquired by Wanda in later generations, was also established by private equity funds. At the end of O5, Warner cooperated with Legend Pictures, which had just been established, and signed a seven-year cooperation agreement, which stipulates that both parties will invest 50% of their respective investments to invest and produce 40 film and television works within the next seven years.

So far, in addition to Disney insisting on investing in movies with its own funds, each major Hollywood company has signed at least one platter financing agreement. In January of O5, 2o Century Fox reached a cooperation agreement involving 28 films and 325 million yuan. By December, the two parties announced that they would add 16 co-financing film projects, and Dune Entertainment added an additional $325 million in investment.

Zhang Ran smiled indifferently and said, "There are not necessarily only one platter agreement. Some companies have two or even more agreements. In addition to bringing investment, Dune Entertainment cannot increase Fox's revenue. When working with me, some movies can get co-production status and increase a large amount of revenue. China has 1.3 billion people and the market potential is very large. Now the number of screens in China is increasing by % per year. I believe that in five years, it will be easy for the box office of top Hollywood blockbusters in the Chinese market to exceed 100 million US dollars. The revenue of a movie is 100 million US dollars, which is divided into 13% and 41%, which is the gap between more than 2ooo dollars in revenue."

Murdoch nodded slightly: "Your advice is very tempting, is there any?"

Zhang Ran smiled and said, "I also have some movie projects. While I invest in Fox's film projects, Fox can also invest in the projects in my hands, and I hope Fox can perform these movies."

Zhang Ran has worked well with Lion Gate, but there is a big flaw in his cooperation with Lion Gate. Lion Gate does not have the ability to travel overseas, and most of the copyrights overseas are bought out, which is not cost-effective for commercial blockbusters. Fox has a strong overseas network and has branches in many countries to run by itself. More importantly, News Group has a strong TV network, which is extremely beneficial for movie promotion.

Another important reason is that the Asian Film Academy will start in September. Cooperating with Fox can allow students to intern in the Fox crew, truly enter Hollywood, learn Hollywood's production philosophy and genre film skills, and then combine it to promote the exhibition of Chinese genre films.

Wendi Deng was stunned: "Invest in Chinese movies?"

Zhang Ran shook his head: "No, American movies. I have the copyright of the recently popular series "Twilight", and there are also many good science fiction copyrights that can be made into top commercial films, just like "Time and Space Warriors".

Murdoch said unanimously: "You are so successful in tempting tubes, why don't you continue to do the Internet?"

Zhang Ran smiled and said, "The Internet will definitely continue to do it, but movies are my biggest hobby and the area I am best at!"

Murdoch smiled and said, "You are really a smart person. When you see you, you think of me when I was young."

Zhang Ran hurriedly said: "Mr. Murdoch praised me. How can I compare to a media king like you? You are a real legend. Maybe I will make a biopic of you in the future."

"Hahaha, I'm looking forward to this day!" Murdoch laughed, then he stared at Zhang Ran, his eyes flashed, and said coldly, "You are very smart and have the courage to come to me to cooperate even though you know the relationship between News Group and Disney, but you dare to come to me to cooperate. This courage alone is better than countless people!"

The relationship between the six major Hollywood film companies is a bit like the alliance between the six countries except Qin in the Warring States Period. Although there is competition between them, there are many cooperations in the fields of film, cable TV, video tape, etc., forming a very complex alliance relationship. For example, Sony and Warner are alliances, and News Group and Disney are alliances. However, when new forces threaten the six major positions, they are often attacked by the six major joint forces.

The key to the alliance between News Corporation and Disney is the TV network. News Corporation has many movie stations in the United States and overseas, but these TV stations basically have no children's programs. These TV stations need children's programs to attract customers. Disney's strongest is children's programs, but there are no satellite paid TV channels, so the two sides hit it off and formed an alliance.

Zhang Ran offended Disney. The movies he invested in have many obstacles in the United States. If he could cooperate with News Corporation, these troubles would be solved well. He smiled and said, "I have a conflict with Eisner, but he has left Disney, so the conflict naturally no longer exists. Disney will not be so stingy and slutty with small people like me. Mr. Murdoch, I know you have always wanted to enter the Chinese market. Cooperating with me may make your wish come true!"

Murdoch has been planning to enter China since the early 1990s. So far, he has spent more than 2 billion US dollars, but all he has gained is all kinds of failures. At this moment, when he heard this, he moved his heart, stared at Zhang Ran tightly for a few seconds, and said, "I can promise you, but you have to promise me a condition!"

Zhang Ran was slightly stunned. If he asked him to sell the temptation tube to News Group, he would probably be difficult for him to agree. He asked calmly: "I don't know what your conditions are?"

Murdoch smiled faintly and said, "Myspae is carrying out a globalization strategy. China is an important goal of myspae. However, the Chinese market is not easy to enter. If you want to obtain an Internet license in China, you must be a Chinese company. We have been looking for Chinese partners recently. You are the founder of Tube and run a website in China. I believe you will be a good partner!"

Zhang Ran nodded thoughtfully. Last month, Dundeewen returned to China with a high profile. It seems that he should have chosen a partner for myspae. After News Group acquired Myspae, it was Wendi Deng who was in charge.

In fact, Zhang Ran had the intention to build a social networking website, especially Weibo, he would definitely do it because these social networking websites are very important for film marketing. The reason why the six major Hollywood companies are strong is that many of them are supported by large media companies. It is impossible to acquire TV stations in China like in the United States, so it is very important to master online media.

The benefits of cooperating with Murdoch are obvious. Myspae is very famous. Just relying on its name alone can attract a group of young white-collar workers who pursue fashion, which is much easier than starting from scratch. Moreover, after a few years, Myspae was half-dead by News Corporation and was ready to take it off. Zhang Ran can resist the current SNS market in China, Tencent and the School Network have gained many social users. Mainstream portals such as Xinlang and Sohu have always hoped to make breakthroughs in social activities. It is not easy to survive in China. It is OK to cooperate with Murdoch, but this matter must be led by Zhang Ran, otherwise myspae China will die easily like it in its previous life.

Zhang Ran pondered for a while before saying, "Yes, but myspae China must be controlled by me. I have to account for more than 51% of the shares, and I must develop according to my ideas!"

Murdoch took great pains to enter the Chinese market, and even Wendi Deng was a card for him to enter the Chinese market. Murdoch spent a lot of money and had a lot of relationships, but the results were very little. Last year, he tried to use Star TV's program to Qinghai TV to land nationwide, but was soon stopped by the State Administration of Radio, Film and Television, and lost tens of millions of dollars. This series of failures made him realize that to enter China, he had to find Chinese partners, but Zhang Ran's requirements were too high!

Murdoch does not want to lose control: "We each account for 50% of the shares. I will not interfere in the business, I will listen to you."

Zhang Ran didn't believe Murdoch's words, but he knew exactly how myspae died: "Now you say you don't interfere, but what if the company's exhibition is inconsistent with your imagination? Yahoo has been surpassed by Google in many parts of the world, with Japan being the exception. The reason is very simple. Yahoo Japan was founded by Yahoo and SoftBank Group, and Yahoo only has 35.5% of the equity. Its cooperation form is Yahoo rental its brand and technology, allowing Japan's local management team to operate Yahoo's Japanese business in detail. This form of cooperation makes Yahoo Japan more localized as a whole, and can see the market faster and react quickly, so Yahoo Japan can completely suppress Google in Japan. The Chinese market is more complex than the Japanese market and its opponents are more difficult to deal with. If you want to survive in the Chinese market, you must listen to me!"

Murdoch stared at Zhang Ran for several seconds, but shook his head and said, "It seems we can't continue to talk today." He seemed to regret that the negotiations failed today and that the two sides could not cooperate.

Zhang Ran shrugged and said disrespectfully: "I'm sorry, that's all I can do!"

Wendi Deng was secretly anxious, but she couldn't speak; but Bai Yunfei showed a trace of disdain. Not cooperating with Zhang Ran was your loss, and his judgment on the Internet was far beyond your imagination.

After a brief cold show, Murdoch suddenly laughed and said, "Okay, you won!" (To be continued.)8
Chapter completed!
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