By noon, Century Peak’s acquisition of Marvel had become a global topic. Even CCTV broadcasts news for more than a minute, introducing Century Peak’s acquisition of Marvel; on the Internet, netizens were excited and seemed very excited.

"Who will say in the future that "Iron Man" is a foreign movie, and I am anxious about him. This is a domestic movie!"

"The Chinese are using their strength to prove that many things will be China in the future!"

"That means that the sequel to "Iron Man" will definitely be released simultaneously?"

Among Zhang Ran’s fans, there are many players from World of Warcraft. They went to Weibo to leave a message to Zhang Ran: "Boss, you have also acquired Blizzard. This business is definitely a sure profit!"

"Yes, yes, Blizzard is very profitable, so I'll take it away!"

"Support the acquisition of Blizzard and support the complete domestic Blizzard game!"

As a result, Zhang Ran replied on Weibo, "This suggestion is good, you can consider it." Netizens were excited when they saw this reply. Wow, Zhang Ran really plans to acquire Blizzard! No, countless wowers were excited. Everyone was dissatisfied with Jiucheng and was crazy about "Get out of Jiucheng, welcome Zhang Ran". Those who don't know would think they were exposed!

But two hours later, Zhang Ran deleted Weibo and posted a new message: "No, the account stolen on me? It seems that I have to change the difficult password!"

Netizens were shocked and disappointed. Many people left him messages: "Buy it, Blizzard is really profitable!"

Just as netizens were talking, Zhang Ran was talking to Zhang Jingchu: "Zhang Jingchu, you used my Weibo to reply randomly, it's getting more and more unchecked!"

Zhang Jingchu giggled and said, "Come on, wait for you to deal with me!"

Zhang Ran said angrily: "I'll buy a plane ticket right away, please wait for me!"

Expanding the movie terminal to games is the dream of many filmmakers. Many movies in Century Peak have been adapted into games, but they are not made by Century Peak themselves, but are licensed to other companies to do it. Games are indeed an extremely profitable industry, but it is very difficult to do it well. Even the Six Majors have not developed many excellent games, let alone Century Peak. Now Century Peak does not have the ability or energy to make games.

Blizzard is indeed very profitable, but Blizzard's culture is destined to be difficult to integrate with Century Peak. Now the top priority of Century Peak is to consolidate the industrial chain. In this case, Zhang Ran will not consider Blizzard at least for the moment.

Now the peak business of the century is divided into three major sectors. The top is film and television shooting and production business; the middle is film distribution; the downstream is film screening and related derivatives, such as toys, clothing, etc.

In the upstream, there are three production companies in China, including Peak Entertainment, Tangren Film and Television, and Jiahe. They have Peak Entertainment in the United States. Now they have acquired Marvel, and Netflix is ​​also preparing for self-produced dramas. In terms of content, Century Peak’s strength is no less than the top six, and may even be stronger than Paramount and Sony.

In the midstream and movie distribution, Century Peak has established a very complete distribution system in East Asia, and has also established a distribution system in North America, Britain and France. However, there is still a certain gap in distribution capabilities with the Six Majors, especially in publicity, because it is impossible to acquire TV stations in the United States, and the gap is relatively obvious.

In the downstream, in movie screenings and related derivatives, Century Peak has the number one theater chain in China; after acquiring Netflix and Pepsik, Century Peak occupied half of the North American DVD rental and sales industry and mastered the DVD sales channels; Pepsik's stores have also begun to transform, and while renting DVDs, they sell derivatives of movies. Recently, with the popularity of "Twilight", Pepsik's stores sold US$300 million in derivatives in less than a month, and the brand Wang Daren has also become the number one trend brand in the hearts of North American teenagers; in addition, the self-made drama Netflix is ​​preparing to supplement Century Peak's paid online videos and expand Century Peak's business scope on the Internet; in China, the brand of Youcao has become popular throughout East Asia with the broadcast of "Meteor Shower" in Hong Kong, Taiwan, Japan and South Korea.

Now the industrial chain of Century Peak is quite complete, with all the film production, distribution and screenings being quite strong, but compared with the six such giants, there are still many shortcomings. For example, Century Peak still lacks special animation film production companies, and the derivatives links are not perfect enough, which all need to be strengthened in the future.

Zhang Ran hopes that in the future, a hero of his company's films, such as a hero in the "Dragon Group" series, can be made into a movie by the company, and then authorized by the company's consumer goods department. Retailers from all over the world, from all walks of life will print it on various products after obtaining permission. Finally, this character will gain performance space in the Century Peak Theme Park around the world.

But that should be twenty years or even thirty years later. Only then did Chinese films and Chinese culture truly go out!

In Disney's conference room, CEO Robert Eiger looked at the company's senior management with a deep face.

"What the hell is going on? I have said many times that we need products that suit boys. Marvel is our best choice, which is very important. But now Marvel has been bought by others! It is impossible to acquire Marvel overnight. It will definitely take a long negotiation. Can you hear any news?"

Robert Egg is really angry. He has been busy with Disney in the past few months. He has been watching the Disney project in the city for many years. In 1999, he conducted an inspection as a representative of Disney. In recent years, in order to seek approval from relevant departments, he has frequently come to China and met two Chinese top leaders and other officials.

But the two sides have a big difference. Disney wants to take control, and China's attitude is that I must take the majority. In recent years, China's economy has been developing faster and faster, and people's consumption power has become stronger and stronger, and it has even been regarded as a mobile wallet by European luxury owners. In this case, Disney has finally made major concessions. China and Disney account for 57% and 43% of the shares respectively, and both parties share profits according to the equity ratio.

Robert Egg originally planned to complete the negotiations at Disney in the Magic City, but began to acquire Marvel. He never expected that when he was operating the project of Disney in China, Marvel was intercepted by Zhang Ran!

Disney has always been famous for various princess series, but lacks product series suitable for boys. In the United States, boys like superheroes, and most of the resources of superheroes are in the hands of Marvel. Therefore, acquiring Marvel has become Disney's most convenient and fastest option.

Losing Marvel will lose the best choice for Disney to make up for its shortcomings!

Vice President Paul Brown said: "I heard a little bit of the wind beforehand, but I don't think it's possible!"

Robert Eiger felt his temples twitching. If he hadn't been well-educated, he would have cursed: "How could you underestimate Zhang Ran? Do you think that people who can do this level in just a few years will have no means? Have you forgotten how Michael Eisner fell into his hands when he took office?"

Roy Disney advised: "Robert, calm down! Now things have become like this. It makes no sense to say anything else. The key is how to solve this problem?"

Robert Iger sighed and said, "The film industry is fierce, and now the competition is even greater. We must make up for our shortcomings so that we will be in a favorable position in the future. Apart from Marvel, the only one who can make up for our shortcomings is Star Wars. Next, we must do our best to win Lucasfilm. There can be no more mistakes in this matter!"

"Star Wars" is the world's number one brand in science fiction with a history of 30 years. It is a classic of American contemporary culture. It has influenced a generation of people. If it can win "Star Wars", it will enhance Disney's brand value, significantly expand Disney's role system, and obtain a rich content gold mine for sustainable operation.

Roy Disney thought it was a good idea, but he was a little worried: "Star Wars is Lucas's lifelong hard work, will he sell it?"

Robert Iger is very confident about this: "Lucas is old and no longer able to run this series. The best choice is to find a good boss. Lucas loves Star Wars, and because he loves Star Wars, he will definitely sell it!"

In addition to Disney, there is also a large company in China who is nervous about the strategy of the pinnacle of the century.

At the Wanda headquarters in Peking, Wanda's senior management is holding a meeting to discuss how to deal with this matter.

Two months ago, the industry rumored that Century Peak will build eight to ten theme parks in the next ten years. At that time, Wanda did not take it seriously. They thought it was Century Peak that was fired. But now Century Peak CEO Wu Ruide has announced the theme park strategy, which shows that they will really do this. Century Peak's plan conflicts with Wanda's future strategy.

Since 2006, Wanda has been seeking transformation. This year, Wanda has made up its mind to enter the tourism industry and build a tourist resort. Recently, they have acquired a large piece of land in Changbai Mountain and are preparing to develop it into an international tourist resort.

Wanda has been doing well in the real estate industry and has good profits. Why should she start to transform? Because after analyzing the real estate development history of more than a dozen countries, Wanda came to a conclusion that the Chinese real estate market will almost reach its peak by around 2020. The scale of the real estate market will decline, and the entire industry will decline significantly. The cultural tourism industry is a long-lived industry and a long-term business. Therefore, Wanda decided to transform and enter the cultural and tourism industry.

Wanda’s idea is to integrate shopping centers, creative leisure neighborhoods, film and television theme parks, hotel clusters, and office buildings to build a giant commercial consumption kingdom that integrates culture, tourism and tourism. This model they call Wanda City.

Century Peak is now planning to build a theme park on a large scale across the country, which may conflict with Wanda's strategy. Therefore, Wang Jianlin convened senior management of the company to discuss solutions.

Wang Jianlin glanced coldly over the faces of the executives and said solemnly: "The most critical question now is, what is Zhang Ran and their theme park planning? Should they simply build theme parks, or should they use theme parks as an opportunity to open up the commercial real estate market?"

Wanda President Ding Benxi pondered: "I think they simply want to build a theme park. The things they have made in the past few years seem to be very messy. Websites, clothing, and cinemas are doing everything, but in fact they are all about the core of film and television. These projects are all part of the film industry chain; if there is no such connection between real estate and film, and they do not have relevant experience, they will not get involved!"

Wang Guiya, vice president of Wanda Real Estate, agreed with this view: "Zhang Ran has been in the United States for many years, and his thinking model is a bit American. The peak of the century is actually learning Disney, and the theme park is also a Disney park model, so he spent 4.3 billion to buy Marvel, just to rely on these comic characters to attract tourists into the park. If he plans to open up the real estate market, then he doesn't need to spend so much money to acquire Marvel."

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Chapter completed!