Musea Prada knew that what Zhang Ran said was true. Now Italy is talking about debt issues every day, and almost everyone knows that it is only a matter of time before the outbreak of European debt. No one dares to guarantee whether Asia will be next. How long will this global entry crisis last? No one knows, maybe three years, maybe five years.

Zhang Ran said that Prada will be difficult to go public within five years, and this judgment is not an exaggeration.

Prada is burdened with a debt burden of nearly 1 billion yuan. Although the 150 million yuan that expires at the end of this year has agreed to delay repayment, there are still 850 million yuan next year. Prada really can't afford to delay it and must find a way to solve it as soon as possible.

Zhang Ran looked at Museya Prada, and saw her solemn expression, and continued: "In fact, Prada's listing is not a good choice. Once it is listed, it must release financial reports regularly. The company must regard production and sales as the goal of pursuit. As long as the company's performance is slightly problematic, the stock price will plummet, and the company can only strive to improve its performance. To improve its performance, it must distribute a large amount of goods, and a large amount of goods must be continuously put downward and increase working hours. If the craftsmen who make bags work under a tight timeline, their actions may be deformed, and quality problems will greatly increase their muscles! For a luxury product, once quality problems frequently occur, it is easy to be abandoned by consumers, so listing is not a good choice for Prada!"

Musea Prada naturally did not allow Zhang Ran to continue to launch an offensive, and immediately seized the opportunity to retort: ​​"There are many independent brands listed, such as Hermes. After the company was listed, the company developed well, and there was no problem you mentioned!"

Zhang Ran shook his head and said, "Prada is different from these brands. Most of Hermes is produced by itself. As far as I know, only 20% of the products are produced by themselves, and the rest are produced by outsourcing. Prada cooperates with 450 raw material suppliers and 480 manufacturing companies. It is difficult to guarantee quality control in cooperation with so many companies. I read your report on listing last year. Goldman Sachs specifically mentioned this issue, regarding quality control as the biggest risk of listing!"

Musea Prada's heart was stern. Zhang Ran even knew these data. It seemed that he liked Prada, he was really not talking about it. He was really planning to beat Prada, and he had been planning it. Otherwise, it would be impossible for him to say so many data casually. She took a breath, calmed down, and said with a slight sarcasm: "It seems that Mr. Zhang has put a lot of effort into Prada!"

Zhang Ran pretended not to understand the ridicule of Museya Prada. Prada's information was collected by Yu Liping. Before meeting Museya Prada, he carefully read the information and recorded some key data. He smiled indifferently: "I love Prada, so I pay more attention to Prada!"

Musea Prada stared at Zhang Ran and said with a smile: "Mr. Zhang, you know very well about the fashion circle. You should know that no top luxury goods are willing to sell to Chinese companies. Chinese companies lack the skills to build brands and have no experience in the luxury industry. Luxury marketing requires a well-known brand and a certain sense of history, but Chinese companies do not have this experience." Speaking of this, she paused and mocked: "More importantly, it is easy to remind people of making Chinese products, which will make Prada's style worse."

Zhang Ran knew that Prada was telling the truth. A survey by the Global Luxury Report showed that 86% of Chinese customers would be unwilling to continue buying or even return the goods because the luxury goods were marked with the words "madeinhina". Even many Chinese people themselves, let alone the self-righteous Europeans!

But you can just know some things, and you're slapping me in the face when you say them in person!

Zhang Ran was a little angry. Since you don’t give face, don’t expect me to give you a face. Prada is the best choice, but not the only choice. At worst, I will buy other brands and immediately retorted: "Sorry, as far as I get, the quality of Pudala products mainly lies in Italy, not China, because China’s labor cost is lower than that of Italy, and the products are 100% manual inspection in China, while in Italy, they can only be random inspections. Therefore, the quality of Prada products produced in China is better than that of Italy. The proportion of Prada handbags produced in Italy is much higher than that of China."

Musea Prada hit back: "According to the latest report released by Bain Consulting, in the concept of the new rich in China, one must express one's extraordinary taste and identity. Italian origin and Prada are indispensable!"

Zhang Ran asked, "Ms. Prada, don't know what brand of your phone is?"

Musea Prada was stunned and replied: "iphone 3g."

Zhang Ran laughed: "All Apple phones are produced in China, and Prada is also produced in China. As far as I know, Europe's top luxury goods are also produced in China, except for Prada, LV, Armani, Chanel, Gucci and other brands, wearing luxury goods produced in China, holding mobile phones produced in China, but keep saying that Chinese manufacturing will lower the style! Do you believe this? Before 1978, Prada was just a niche brand in Italy, on the verge of bankruptcy, what style can it be said? Prada developed in your hands, and you should know better than anyone else. What is the Prada relying on to get to where it is today? It relies on excellent design, not the origin. Any luxury goods have its vitality from its design, not the origin! Ms. Prada, you are a designer, but you say that making in China will lower the style, which is really ridiculous!"

There is a saying that Zhang Ran couldn't help but not say. While enjoying the high profits brought by Chinese production, he looked down on Chinese production. What did he say would make Prada's style worse? What was this called a bitch, it was pretentious!

China does not have much say in the fashion circle, nor does it have a well-known brand internationally, but it is not that China is not able to produce, nor is it that fabrics or leather are not good, but that it lacks excellent designers and excellent brand marketing!

Musea Prada didn't expect Zhang Ran to say so rudely. She was cursing at her nose, her face looked a little ugly, and a flame rose in her heart. If she had been angry before, she would have endured it now and looked at Zhang Ran coldly without saying anything.

Zhang Ran didn't say anything, coldly Musea Prada, I don't like this, there is a saying in China that doesn't show off, be careful of being struck by lightning!

The two seemed to be having a silent contest. More than ten seconds later, Musea Prada lost and said apologetically: "Mr. Zhang, I'm sorry, I don't look down on Chinese productions, and this is not what I mean. I mean that some consumers now have such ideas!"

Zhang Ran nodded slightly and said lightly: "I apologize to you for your rudeness just now!"

Musea Prada was stabbed by Zhang Ran a few times. After getting angry, she admired Zhang Ran even more. She felt that this young man had the courage. More importantly, what Zhang Ran said was reasonable and evidence-based, which made her speechless and unable to refute at all.

Unfortunately, there are not such excellent young people among my children. They have no management ability and are even interested in inheriting Prada!

Musea Prada sighed slightly in her heart, looked at Zhang Ran, and smiled and said, "I want to know your real purpose and plan to acquire Prada!"

Zhang Ran smiled unquestionably and said: "A report released by the Global Federation of Licensed Products not long ago, last year, the global retail sales of derivatives reached US$251.7 billion, film and television derivatives were US$113.2 billion, and among film and television derivatives, clothing revenue was US$37.9 billion, toys, fashion accessories were US$28.5 billion, and the others were US$13.1 billion. The two items of clothing and accessories combined are US$66.4 billion. Now the Chinese derivatives market is still very small.

In the state of being developed, if the Chinese market is developed, this number will at least double. The combined derivatives of clothing and accessories will exceed 150 billion, or even 200 billion! I naturally hope to cut a piece of such a big cake. Now I have Youcao for Asian girls and Wang Daren for the American market, but there are still too few brands and it is too slow to build a brand by myself. Therefore, acquisition is our best choice. We will make more acquisitions in the field of clothing and accessories in the next field!

In our plan, the pinnacle of the century will be an Internet + movie + fashion company in the future. The Internet, movies and fashion form a solid triangle, and it can also be said to be a complete ring. In terms of fashion, high street brands must be available, and luxury goods must also be available! Prada has a lot of cooperation with film and television, and has the genes of film, especially the film "The Queen of Prada", which is known as the fashion textbook, strengthens Prada's elitist image in the hearts of the public. If Prada combines with us, it will be a perfect match!"

Zhang Ran paused and looked at Muciya Prada solemnly: "If Prada is combined with us, then Prada will be the core of our entire fashion industry, appear in the best movies, wear them on the biggest stars, become the focus of the attention, and stand at the top of the luxury kingdom!"

Musea Prada stared at Zhang Ran and said for a while: "In the late 1990s, Prada acquired Helmut Lang and Jill Sunda, and joined forces with Gucci to acquire some of the shares of Fendi. My husband and I hope to make Prada a fashion empire that can compete with LV and Chanel. In our vision, Prada, the core brand at the top of the tower, Miu Miu in the middle of the tower, and Helmut Lang and Jill Sunda at the bottom of the tower, built an impregnable pyramid. But we failed, and the acquisition of the brand all fell into losses, which brought huge debt burden to Prada, and eventually had to sell these brands. My husband and I know more about fashion than you, and we failed. Why did you succeed?"

Zhang Ran knew Prada very well and analyzed Prada's original failure, and said: "Bernard Arnault, the boss of LVMH Group, originally worked in architecture and had nothing to do with fashion, but such a layman has built LVM into the world's largest luxury goods group; you and your husband know fashion better than Arnault, but you failed. What's the reason? The reason is that you understand fashion too much, treat clothing as works of art, and are too obsessed with artistic concepts. Arnault is a businessman, who looks at clothing from the perspective of a businessman.

He doesn't care whether he is art or not. What he cares about is whether he can sell more money. Therefore, the brands under lvmh sell very well, and lvmh still becomes the largest luxury goods group. For the fashion industry, I am an outsider, and I treat luxury goods with a rational attitude like Arnault. Compared with Arnault, I have movies and the Internet, and I will do better in product promotion and promotion. We can achieve great success in the two new brands Youcao and Wang Daren. How can we fail to be a top brand like Prada with fixed customers?"
Chapter completed!