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Chapter 818 Big data is on fire

As "House of Cards" became popular on the Internet, the media began to conduct large-scale reports.

James Bonivozek, a famous contributor of Time magazine, believes: "The American remake of "House of Cards" is much darker than the BBC version, but in spirit, the BBC version is in line with each other. This is the West Wing of the White House under the control of a group of hungry wolves. It may even make people unable to sleep after watching it."

"The corruption of the partisans in the play is undoubtedly the most attractive to the audience, and the audience is happy to see that these details of the accidental fire are presented in TV series. In reality, the grand plans and wonderful blueprints of Congress are always so unreliable, so the political chaos and personal desires shown in HBO's series "Vice President" are more like Washington in people's eyes. The characters or scenes that "House of Cards" cheer the audience is not just exaggerated fiction. The soul character Underwood and his wife Claire are not just artistic characters on the stage of the drama like Shakespeare. The audience faces the actions of the big character Underwood, as if he is insulted again and again. Even if you don't want to like it, some hidden parts of your heart will really like it."

The British Daily Mail gave the title "House of Cards is Shakespeare of our time", and the article reads: "When we read "House of Cards", we may not initially feel that Frank is sad. He holds power and can get everything he wants. However, we can occasionally find his pitifulness. The east wind of politics can blow a politician into the clouds and into the abyss."

The Hollywood Reporter asserted: "House of Cards is well-made and performs well by the cast. Spacey and White will be particularly respected. I believe that House of Cards will shine in this year's Emmy Awards!"

What makes "House of Cards" a topic is not only its plot, but also a mode that will launch all 13 episodes of the whole season. On Netflix, viewers can watch it in one breath or arrange their own viewing progress.

The Los Angeles Times believes: "In the past, American dramas were used to feeding the audience regularly. After watching an episode, they needed to wait patiently for the previous week, and after the season ended, they needed to wait for a new season to come next year. But the Internet has changed the habits of users. Now people can watch it whenever they want. This is a new generation of audiences, a generation of on-demand generation, and "House of Cards" is the first work tailor-made for this generation."

Laura Dylan, a columnist for The Oregonian, was one of the first audiences to pursue "House of Cards". She initially planned to watch one or two episodes a week. The next week she was sick and bedridden, and couldn't help but finish all the remaining scenes, and she was so excited. Dylan wrote in her column: "I haven't seen such a good script, acting and directing in a long time."

The Los Angeles Times believes: "Signed by "House of Cards", Netflix has brought about a revolution in the TV industry: launching a full season of series at a time without interspersing advertisements. They broke our inherent impression of TV series over the past 15 years. Soon, the days when viewers sat in front of the TV set for a fixed time and waited for TV series will become memories. At that time, we will remember "House of Cards" and Netflix, because the transformation began from then on."

At the same time, the concept of big data has become completely popular. "House of Cards" is the first drama to completely bypass the TV ecosystem composed of traditional radio and television networks and cable networks, and it is also the first TV drama to use the "big data" algorithm in the creative stage. Literary and artistic creation based on cold data bursts out such a strong tension, and this drama is groundbreaking from multiple perspectives.

"House of Cards" opened the valve for film and television production to apply big data, making Netflix a representative of the data revolution. Whether it is the New York Times, the Los Angeles Times or the Economist, these serious media have published articles to sing praises for Netflix's success and cheer for the arrival of the new era.

The Secret Weapon Bet Bet Behind "House of Cards": Big Data Analysis! - The New York Times

Netflix develops big data analysis software, "House of Cards" leads a new revolution in TV programs! - "Los Angeles Times"

How Netflix used big data to make "House of Cards" popular! - "The Economist"

The Artifact of Prophet Unknown: Observation and Thinking on Big Data!——"Business Insider"

The Big Data Power of "House of Cards": Precise Marketing of Witchcraft--"Time"

"House of Cards" and Big Data: Two Keywords to Make Netflix "turn over"! - News Weekly

Forbes magazine in the United States even declared: "With big data, the creators of film and television dramas can understand the audience better than the audience. The traditional TV drama production industry is unpredictable and realizes the ratings. However, as a new army of TV drama production, video websites have predicted the ratings through data analysis. hbo, abc must be careful. Netflix will shake the traditional American TV industry, and the transformation of the traditional TV industry will soon start with "House of Cards".

"House of Cards" quickly became popular, making big data highly praised in the film and television industry. It is known as the first strategic application of the TV drama industry to mine user behavior data analysis results through the Internet. The application of big data is regarded as an innovation in the film and television production industry, which makes film and television works more measurable and measurable; it also aroused some people's concerns about artistic creation. They believe that introducing big data into film and television works will make art as mechanical as arithmetic, thus losing the vitality of the works.

As Netflix's most important rival in streaming, Amazon quickly announced its own self-produced drama plan, announcing that it will launch at least 6 self-produced dramas next year to expand its share in the streaming service field; at the same time, Microsoft also announced that it will launch self-produced dramas, and it is reported that Google, Apple and Intel are also considering developing similar denial products.

All TV stations can't sit still, hbo has already made a statement and will launch an independent streaming service in April next year. The newly produced medieval epic fantasy drama "Game of Thrones" will debut, and other TV stations are also secretly planning their own streaming services.

The popularity of big data in the United States quickly spread to China, causing heated discussions in the industry and attracting a lot of Internet companies to follow suit.

Youku ceo Gu Yongqiang said that through big data analysis, Youku plans to make a commercial micro-film with particularly large views into a movie; Shanda Literature ceo Hou Xiaoqiang said that Shanda will sign a group of screenwriters to establish a screenwriter company, and these screenwriters will create scripts based on big data and use a brand new model.

A whirlwind about "House of Cards" and a whirlwind about big data is beginning to spread around the world!

On April 1, after lunch, Zhang Ran brought the crew's main creator and Jos Williams to the outdoor location to discuss the issue of shooting war scenes. War scenes are very dangerous and may die if they are done. You must be fully prepared before shooting.

Zhang Ran must first put forward his requirements so that Williams can understand the camera position and what effect they need. In this way, Williams can determine the power of explosion device based on the on-site conditions, the nature of the object being exploded and the objects near the blasting point, and calculate the blasting range and the safe distance of the actor; then Williams will use multiple props to test the blasting point to verify whether the safe distance is accurate, and design the safest actor's escape route and time while ensuring the shooting effect, and mark the blasting point to remind the actors.

In terms of style, war films can be roughly divided into two types: Soviet-style war films and American-style war films. Soviet war films are more filmed in panoramic style, characterized by broad pictures, grand scenes, magnificent momentum, numerous characters, and large time and space span. The representative works are "War and Peace" and "Liberation". American war films show more personal heroism, portray human nature, create details, highlight the subject image, and harmonize heroic narratives, fierce action scenes and complex audio-visual language skills to create a strong visual impact. The representative works are "Save the Soldier Ryan".

Zhang Ran’s requirement for "The Future Apocalypse" is that the overall style is close to that of Soviet-style war films. It should be as majestic, poetic and beautiful long shots as "War and Peace", and at the same time, it should have the tragic tragedy of "Save the Private Ryan". Through the characters' flesh and blood flying and heart-wrenching screams, the audience can feel the destruction of war on life.

Because "The Apocalypse" has many long shots and many explosive spots, the most common one has nearly 300 explosive spots; and in these shots there are soldiers, robots, drones, and armed helicopters on the ground, and many special effects will be added in the later stage. All aspects must be considered. The complexity of the lens is simply beyond imagination.

In the words of Jos Williams, this is the most explosive and complicated drama he has ever filmed in his life!

While chatting with Williams, Zhang Ran's cell phone suddenly rang, it was Antioco's phone number. He knew that Netflix's detailed data for the first quarter of this year had been released, so he spoke to Williams and the others, and walked aside to answer the phone.

After hearing the data reported by Antioco, Zhang Ran was shocked: "In the first quarter of this year, 11.57 million new users were added? I heard it right, how is this possible!"

Zhang Ran was really scared by this data. He remembered that in the quarter when Netflix launched "House of Cards", the United States added 3 million users and 1 million users overseas, totaling 4 million. Unexpectedly, after the launch of "House of Cards", the number of new users was three times that of the previous life, and in March, the number of new users exceeded 9 million!

This is only one quarter, and the number of users increased by more than in the previous year, which is incredible!

Antioco smiled and complimented: "It's true, it's all your credit. It's your insistence that the screenwriter change the Education Act to the Medical Reform Act, which has such a sensational effect. The Obama Medical Reform Act is the focus of the whole country, and our drama is particularly similar to what happens in reality, which has attracted national attention, become a phenomenon-level popular drama, and created a miracle!"

Zhang Ran asked the screenwriter to change the script to hope to take advantage of the Obamacare Reform Act, but he never dreamed that the effect would be so good. This effect was too good! What big thing will happen in the United States next year? Yes, bin Laden is dead! Should I take advantage of the popularity again? Forget it, it will inevitably lead to suspicion if I take advantage of the popularity! He chuckled: "When the end of the month, after the financial report for the first quarter of this year was released, Netflix's valuation will definitely soar like a rocket!"

Antioco said confidently: "Originally, Netflix's valuation took about half a year, or even a year to return to its original level. Now it seems that it may be possible in three months."

Zhang Ran smiled and said, "The crisis was completely lifted. Now I can film "The Apocalypse of the Future" with peace of mind!"

Antioco asked, “When will the Apocalypse of the Future be started?”

Zhang Ran said: "We are making final preparations, and we plan to officially start the film on April 15!"

The two chatted for a few more words, and Zhang Ran hung up the phone. He breathed a long sigh and smiled. Netflix's problem was completely solved. Now he was able to film "The Apocalypse of the Future". He walked to Williams, picked up the storyboard, pointed to the screen and said, "Joss, this is how I consider this shot..."
Chapter completed!
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