As soon as they left the elevator, Zhang Ran and Wu Ruide were shocked by the pink metallic walls that were hit. If they hadn't seen the huge Motorola logo on the wall, they would have thought they had gone to the wrong place. Zhang Ran thought to himself, he didn't expect Motorola engineers to be so girlish, and the whole floor was pink, which was so strange!

Leading at the front desk of the company, Zhang Ran and Wu Ruide walked into the office of Motorola Mobile CYO Sanjay Jia. Sanjay Jia is an Indian, in his fifties, wearing a suit and ties, and is a typical executive of a large American company. Before taking charge of Motorola's mobile business, Sanjay Jia was the chief operating officer of Qualcomm. He led Qualcomm's mobile chip department to grow rapidly, replacing Texas Instruments' position as the leader in mobile chips for many years.

Motorola believes that Sanjay Jia's work experience at Qualcomm and his grasp of the mobile phone market trends will help Motorola revitalize his mobile phone business. Therefore, in 2008, Sanjay Jia was hired to be responsible for Motorola's mobile phone business. After Sanjay Jia took over Motorola, he carried out drastic reforms, and he has done quite well so far.

Zhang Ran and Wu Ruide shook hands with Sanjie-Jia, and after a few greetings, they sat down on the sofa.

Zhang Ran said straight to the point: "We are here this time to work with Motorola."

The acquisition of Motorola and Netflix are different from that of Prada and Marvel. Motorola shares are particularly scattered, and the largest shareholder, Carl Icahn, only holds 6% of the shares. And there may be many competitors this time, so it is too slow to negotiate with shareholders. Therefore, Zhang Ran hopes to convince the management that the management will convince the company's shareholders, so that it can save a lot of trouble.

Sanjie-Jia looked at Zhang Ran and asked, "I don't know how to cooperate?"

Zhang Ran smiled and said, "We hope to acquire Motorola Mobile!"

Sanjie-Jia was stunned. She didn't expect Zhang Ran to be so direct, and she didn't expect Zhang Ran to acquire Motorola.

In fact, selling Motorola Mobile is not a problem at all. Motorola's major shareholder Carl Icahn has long wanted to sell Motorola Mobile, but no one has been willing to take over.

In Sanjay-Jia's heart, Motorola Mobile can certainly be sold. The key is to sell a good price. He said slowly: "As of the end of 2010, after four years of huge losses, Motorola's mobile phone business has re-profitted. Now Motorola is recovering and can fully rise again. Why should we sell him at this time?"

Zhang Ran said lightly: "Motorola's mobile phone profit is only temporary. I believe it will fall into losses in the future. Motorola's problem is not about what a certain product is, but also about the company's genes. The company's genes determine the company's strategy and ideas. Motorola without Internet genes has no chance of winning in this mobile Internet war."

Sanjie-Jia didn't understand what Zhang Ran meant: "Gene?"

Zhang Ran explained with a smile: "It is the company's culture and way of thinking. Is the selling point of smartphones related to communication technology now? No! The core competition of mobile phones is now operating systems, interfaces, fashion, and various services. Now the competition of mobile phones is no longer a competition of communication technology, but also a competition of software; this happens to be Motorola is not good at. The company's genes determine the company's future, so Microsoft, which has a strong PC gene, cannot do the Internet well; Yahoo, which has no technical genes, cannot do the search; Motorola, which has no Internet genes, can only die slowly in this competition."

Zhang Ran paused, raised two fingers and said, "Motorola wants to survive, there are only two ways. One is to change its genes and lead the transformation under a strong and Internet-understanding leadership, just like Gov. Gov. did at ibm in the 1990s, but this is too difficult; the second is to cooperate with companies with strong Internet genes to inject Internet genes into the company. We have the ability to do the second point, cooperate with us, and the great brand of Motorola can survive!"

Sanjay Jia understood what Zhang Ran meant, and he knew that Zhang Ran was right. Motorola's biggest problem lies in engineer culture. The advantage of this engineer culture is that its products are excellent. Until now, Motorola's mobile phone technology is still top-notch in the industry, and only Blackberry can compete with it. However, the shortcomings of engineer culture are also very obvious. They are stubborn and unwilling to listen to the voices of the outside world. The mobile phones they designed are single-toned and give people a stereotyped feeling and cannot meet the requirements of the fashion family.

In fact, Sanjay Jia knew about Motorola’s problem, but he was unable to change it because the entire company was full of engineer thinking. It would be difficult to change this situation unless there was a major change in the company. The engineer culture has really penetrated into Motorola’s bone marrow, just like genes.

Sanjay Jia said quietly: "There are many companies that are interested in Motorola, why should we choose you?"

Zhang Ran said lightly: "In 2008, Carl Icahn wanted to split Motorola's mobile phone partly, but no one was willing to take over. Why are many companies suddenly interested in Motorola? It's not that everyone is optimistic about Motorola's mobile phone business, but as the mobile phone system patent war begins, everyone is attracted by Motorola's 17,000 patents. Now the real strength to acquire Motorola, except us, may be Microsoft and Google, but Microsoft has never been a good partner. There is a well-known saying in Silicon Valley that no company that cooperates with Microsoft will end up with good results, and ibm

It is the first person to suffer losses. More importantly, Microsoft does not have the Internet genes, and Microsoft has no chance of winning in this mobile Internet war, so we can see that Microsoft is completely suppressed by Apple and Google in the competition for mobile operating systems. Cooperating with Microsoft is tantamount to taking the Titanic, and the only thing waiting for Motorola is sunk!”

Sanjay Jia asked: "What about Google? Google always has strong Internet genes!"

Zhang Ran nodded slightly: "Google has a strong Internet gene, and it can even be said to be the most powerful Internet company in the world. This is also the fundamental reason why Android systems can rise. However, because Google has Android, if Motorola is acquired by Google, then Google will face a serious problem. Other mobile phone manufacturers will worry that if Google has Motorola, will it suppress us? In this way, other mobile phone manufacturers may plan to develop their own mobile phone systems in the future, or even switch to Microsoft, which is something Google absolutely does not want to see. Therefore, after Google acquires Motorola, they will definitely split Motorola and sell their mobile phone business after leaving the patent they need to, so as to appease other mobile phone manufacturers. If this step comes, Motorola will be really tragic!

In addition, there is another quite unfavorable point for Motorola, that is, Google withdraws from China. Once Motorola joins Google, the Chinese market will be completely lost. According to data, China's mobile phone sales last year were about 246 million units. What a big market is this? Is Motorola really going to give up? We know the Chinese market very well, we have big data, know what Chinese consumers like, and our cooperation can enable Motorola to reopen the Chinese market. This is not possible, Microsoft cannot do it, Google cannot do it, only we can do it!"

Sanjie-Jia couldn't speak, Zhang Ran's analysis was orderly and concise, which was breathtaking, and couldn't help but say, "Mr. Zhang, you are really an eloquent!"

Zhang Ran chuckled softly and said, "No, I have never been an eloquent, I only speak with facts!"

Next, Zhang Ran and Wu Ruide talked to Sanjie Jia about some ideas about Century Peak on mobile phones and mobile Internet, and the whole talk was quite pleasant. Finally, Sanjie Jia said that Century Peak’s acquisition proposal was included in the agenda of Motorola’s board of directors’ meeting in the next few weeks.

After the talks, Zhang Ran proposed to visit the laboratory of Motorola's mobile phone department. Although Motorola has declined now, it is not actually because of their poor technology. Motorola is still the leading industry in terms of technology, so Motorola's laboratory is worth seeing.

Seeing that Zhang Ran and the others were interested in Motorola Laboratory, Sanjay Jia personally accompanied them to the laboratory. Motorola Mobile Department has more than a dozen laboratories at its headquarters, including seven larger laboratories. Under the leadership of Sanjay Jia, Zhang Ran and Wu Ruide visited the physics laboratory, audio acoustic laboratory, and consumer experience department one after another.

In these laboratories, Zhang Ran truly felt the strength of Motorola's engineer culture. During the conversation with engineers, Motorola engineers were all proud of the company's technology; but at the same time, it also exposed a huge problem, that is, Motorola engineers are still the traditional thinking of making mobile phones. They have no idea what consumers want, nor do they care about what consumers think. In their concept, as long as I make the mobile phone very well, consumers will definitely like it.

In fact, making mobile phones is the same as making movies. Do you know where your users are and what they like, and how can you win the hearts of consumers? Motorola wants to survive, it must change this concept. R&D personnel must go out of the engineer's thinking, turn to the city guide and consumer orientation, and design products according to consumers' needs, otherwise it will be a dead end.

Zhang Ran knew that after Century Peak completed the acquisition of Motorola, the biggest challenge was not the competitors, but Motorola's inherent engineer culture. After the company's merger and acquisition, it was difficult to integrate due to cultural conflicts and ended in failure.

However, Zhang Ran was not too worried about this. He would give Motorola three years to make changes. If he couldn't change it, he would sell Motorola's mobile phone business like Google, after leaving most of the patents, and he believed that Lenovo would definitely be willing to take over this disk!

When Sanjie Jia brought Zhang Ran and Wu Ruide to the mobile computing laboratory, Zhang Ran saw a man wearing something similar to a telescope in front of him, dancing there, and next to him was a TV set playing the picture of the seabed.

Zhang Ran was slightly stunned. Isn’t this VR glasses? One of the important reasons Zhang Ran acquired Motorola is that he hoped to use the R&D capabilities of Motorola engineers to develop VR movie products. Unexpectedly, Motorola really saw this thing. He just didn’t know if it was developed by Motorola himself or was bought by the engineer. He asked quietly: “What is this?”

Sanjay Jia explained with a smile: "This is a VR device developed by Motorola Laboratory. At that time, a team believed that mobile phones would be combined with VR technology in the future. Motorola can only gain a lead in the future by layouting VR in advance. This is a helmet developed by the R&D team. However, because the VR technology is far from mature, and Motorola has suffered serious losses in recent years, in order to reduce the deficit, this project was cut off!"

Zhang Ran smiled, but he didn't expect Motorola to have a team to study VR technology, which saved a lot of trouble! At this moment, Zhang Ran's cell phone suddenly rang. He looked at the number, looked solemn, and quickly walked to the side to answer the phone.
Chapter completed!