"The Apocalypse" hit the box office in China on its first day, which made many movie fans who were worried that the movie would lose money and relieved. However, they also knew that "The Apocalypse" was too expensive and could not make a comeback by relying on China alone. Overseas box office is crucial to "The Apocalypse". So, the fans set their sights overseas and waited for the overseas data of "The Apocalypse" to be released.

There are many fans of the movie box office master and Zhang Ran in the Data Emperor. They closely monitored the performance of "The Future Apocalypse" overseas. When the box offices of various overseas countries were released one after another, they immediately forwarded the box office as soon as possible and quickly forwarded it to Weibo.

Japan has always been an important ticket store for Zhang Ran's movies. Zhang Ran's movies have always had a good reputation and box office success in Japan. However, after "The Flowers of War" was released worldwide, the right wing of Japan launched fierce attacks on Zhang Ran, and even called for the ban on Zhang Ran. Before "The Apocalypse of the Future" was officially released, forums such as Yahoo and 2ch in Japan were also full of abuses against Zhang Ran and calls for boycotting "The Apocalypse of the Future". Many people think that the box office of "The Apocalypse of the Future" may not be too good in Japan.

But reality has made countless people fall into glasses. "The Future Apocalypse" started in Japan on the 20th with a super-large scale of 831 screens, with a box office revenue of 450 million yen on the day of its premiere.

The box office of "The Apocalypse of the Future" in South Korea is not very popular, because South Korea's piracy is quite serious, and many Hollywood blockbusters on the Internet are leaked from South Korea. After the source of "The Apocalypse of the Future" was leaked, the Korean Internet also went viral. According to statistics, before the movie was released, the number of downloads of "The Apocalypse of the Future" in South Korea exceeded 5 million, while the population in South Korea was only more than 50 million.

No one expected that under such unfavorable conditions, "The Future Apocalypse" achieved a record of 550,000 visitors on the first day, setting a record for the number of viewers of foreign films on the premiere of South Korea, and the box office prospects were very optimistic.

In Xiangjiang, the box office of "The Future Apocalypse" reached an astonishing 2.85 million on the first day, breaking the first day box office record of 272 years set by "2012". In addition, the 1.2 million ahead of schedule, the box office of "The Future Apocalypse" in Xiangjiang reached an astonishing 4.05 million on the first day, setting a new box office record.

In addition, in Singapore, Malaysia, Indonesia, Thailand, and the entire Southeast Asia "The Future Apocalypse" exploded, winning the region's single-day box office championship.

In Europe, "The Apocalypse" performed far less than that of Asian madness. France attracted 360,000 viewers to the cinema on the first day, which was more than "Avatar" and was considered popular, but compared with truly big movies such as "Harry Potter", the gap is very obvious. The number of viewers of these movies is more than 400,000, or even higher.

The situation in other European countries is similar to that in France. Britain won 3.5 million US dollars on the first day, Germany won 3 million US dollars, and Spain won 2.75 million US dollars. In these countries and regions, "The Apocalypse" performed well, but it was not a big hit, and it was the level of an ordinary Hollywood blockbuster.

Only Russia, the real box office explosion in Europe, won 4.5 million US dollars on the first day, setting a record for the highest first-day box office in Russian film history. Russia's box office is so good, thanks to three points. First, it is the full recommendation of Little Bondarchuk. In an interview with Russian media, he claimed that "The Future Apocalypse" is the best war movie after "War and Peace". In this movie, Zhang Ran presents the scenes that his father has never achieved in his entire life. Secondly, as a fighting nation, Russia has a special preference for war films; third, Zhang Ran announced that "The Future Apocalypse" will be made in three films, which will tell the war between humans and robots from the perspective of three countries. The third story is about Russia, and Russian audiences are very much looking forward to it.

The situation in North America is similar to that in Europe. On the first day of "The Apocalypse", "The Apocalypse", earned about US$27.8 million in 3,452 theaters, and the midnight show at midnight at more than 2,000 theaters, earning about US$3.54 million in the first day of "The Apocalypse", 85% of which came from the IMAX version. "The Apocalypse" performed well on the first day, but it was not a big explosion.

Overall, "The Apocalypse of the Future" is particularly popular in Asia, but it is relatively average in Europe and the United States. This surprised many movie fans who are paying attention to "The Apocalypse of the Future". After the source of "The Apocalypse of the Future" was leaked, the spread in Asia was much more serious than that in Europe and the United States. Logically speaking, Europe and the United States should perform better. How could Asia become more popular? Could the source of the film be leaked?

An article published on the homepage of the imdb official website answers this question. It is not that movie fans in Europe and the United States do not pay attention to it, nor are they not interested in "The Apocalypse of the Future", but do not want to go to the ordinary hall and are queuing up for the IMAX screening room. In Asia, except for China, there are not many IMAX screens in other countries and regions, such as Japan only has 13 yuan in total. Because there are too few IMAX screens and too many viewers, if you wait to watch the IMAX version, you will have to wait until the Year of the Monkey and Horse Month. Under helplessness, many people chose the ordinary version as soon as possible.

Zhang Ran laughed after seeing the article on imdb. Dingfeng Entertainment’s hunger marketing strategy seems to be very successful!

After the source of "The Future Apocalypse" was leaked, Dingfeng Entertainment thought of many countermeasures, the most important strategy was to promote "If you don't watch super blockbusters like "The Future Apocalypse", if you don't watch imax, it's equal to not watching it." Dingfeng Entertainment hopes that through publicity, the audience who have watched pirated versions will enter the cinema and let viewers who have watched ordinary versions go to the cinema area to watch imax version again.

This strategy of Tempo Entertainment originated from "Avatar". Two years ago, "Avatar" swept the world, achieving a shocking box office of 2.8 billion, breaking countless box office records. But in fact, whether in North America, Asia and Europe, "Avatar" performed relatively in the first week, and its performance in many countries was even worse than "Twilight: Crescent Moon" of the same period.

The reason for all this is that the 3D technology content of "Avatar" has been exaggerated by the media, and the appetite of movie fans has been snatched up. They would rather wait in line for 3D than watch the 2D version first. Because many people cannot buy tickets, netizens and the media are talking about it, making "Avatar" quickly a hot topic and triggering a movie viewing craze.

In order to achieve similar effects in "Apocalypse", Century Peak burned 20 million online public relations fees worldwide, organized a large number of naval forces to pretend to have seen pirated viewers on fly, as well as many social networks to post. At the same time, "Apocalypse" has held trials in media around the world. When commenting on movies, many media will mention how amazing the visual effects of the movie are and how shocking it is, and emphasize that you must watch the imax version.

Driven by the Internet navy and the media, many movie fans who have really watched pirated versions have also stood up and said that they should watch the imax version when watching "The Apocalypse of the Future". After nearly a month of hard work, Chinese and foreign social networks have said that watching "The Apocalypse of the Future" must watch the imax version, as if it has become a consensus. The appetites of viewers and movie fans have long been suffocated, and many people would rather wait in line than watch the imax version.

In China, since the tickets for the imax version of "Future Apocalypse" are difficult to get, many theater staff have been blew up their phone calls. Relatives, friends, and anyone they know, come to buy tickets with their relationship. At the same time, the scalpers who speculate on tickets were moved. They were active at the entrance of the theater, and an imax ticket worth about 120 yuan would be sold for at least 200 yuan. There were also posts of scalpers selling imax version of "Future Apocalypse" on major forums online.

Because the imax tickets for "The Future Apocalypse" are too difficult to buy, Weibo, Tianya Gossip, Douban Eight Groups, and many post bars are full of complaints and discussions that the audience cannot buy tickets.

"As long as there is an IMAX theater in the Magic City, there are more scalpers at the door than those who watch movies. No matter the number of sessions or seats, 500 per ticket, and you don't have to bargain. You can never buy train tickets when you go to the cinema. You can't sell tickets anymore. Movie tickets? Why no one cares about it?"

"I went to Jiahe Cinema in the morning to buy tickets for "Future Apocalypse". As a result, the people who bought tickets in the movie lined up for dozens of meters and decisively switched to mobile terminals to purchase tickets. However, I tried several commonly used apps in succession and failed. Some platforms have shown that the payment has been successful, but they have not received the redemption code for a long time. After calling the customer service, I realized that there are too many people buying tickets and the network is paralyzed!"

"Nima, it's so difficult to watch a movie! I spent 470 yuan on Jiahe and finally bought two 23:50 imax "Future Apocalypse" tickets from the scalper, which made me, who always used a student ID to buy student tickets, feel good!"

Scalpers not only appear in China, but also become a channel for scalpers to make money. In many Korean forums, the ticket price of "Future Apocalypse" has been hyped from the original 16,000 won to more than 35,000 won. Although scalpers have not appeared on a large scale in other countries like China and South Korea, the imax version of "Future Apocalypse" is also hard to get.

British movie fan Thompson said on Facebook: "In order to watch "The Apocalypse of the Future", we started queuing at 8 pm last night. As a result, when we were in line, we only had 11:30 tonight tonight, and there was only the first row. The movie has 3 and a half hours. I watched it with my neck tilted for so long, I don't know if my neck can bear it!"

French movie fan Ben Bastian was excited on the fly: "I waited for eight hours to buy tickets for the imax version of "Future Apocalypse", but it was really worth it. This is a shocking movie, a real epic, and it is not an exaggeration to describe this movie in any language!"

Italian movie fan Maldini sighed on fly: "At 8 o'clock in the morning, I went to the cinema to buy tickets for "Future Apocalypse" Imax, and found that the tickets were more than 100 meters long. When it was my turn, the ticket seller told me that not only today's tickets have been sold out, but all the tickets for the Imax on the 22nd, 23rd and 24th have been sold out! God, it's really crazy!"

Hunger marketing is a common method used in film marketing. Zhang Weiping especially likes to use this trick. Before the movie was released, he always guarded Zhang Yimou's movies, which made the audience's appetite full and then ignited the box office. "The Apocalypse of the Future" also uses hunger marketing. Imax tickets are hard to get, making it impossible to buy tickets everywhere in the world, and many viewers who were not particularly interested in this movie can't help but want to see what it is.

When these audiences walked into the cinema, more people were queuing up to buy tickets, and the situation was even more serious when they could not buy tickets, and the louder the sound of not being able to buy tickets on the Internet; and the louder the sound of not being able to buy tickets, the greater the curiosity of others, so more people walked into the cinema with curiosity and following the trend...

Many viewers follow the trend and go to the cinema to watch "The Apocalypse of the Future" to show off on social networks such as Weibo, or make themselves look unofficial, and are not particularly interested in movies.

However, after watching the movie, most people were still shocked and conquered by the movie. After leaving the cinema with shock, they flattered the movie on their social accounts and recommended it to their relatives and friends. As a result, the reputation of "The Apocalypse of the Future" quickly expanded like a snowball.

Watching "The Apocalypse of the Future" is gradually becoming a trend. If you don't watch this movie, it will be like you're out of date and you can't chat with your friends anymore.
Chapter completed!