Chapter 955 Perfect Counterattack
"I queued for three days and finally bought the ticket today!" Outside the Wukesong store in Jiahe, Peking, a college student who was queuing for tickets with a sunshade fan and excitedly told reporters. A long fence was set up outside the Wukesong store, and a long queue of ticket buying teams of up to six or seven hundred people lined up outdoors. It is August, and it is the hottest time in Peking City, and the temperature exceeds 35 degrees. But such high temperature still cannot stop people's enthusiasm for buying tickets. Fanatic fans lined up to buy tickets with a sunshade fan.
In Jiahe Zhabei Branch, an elderly mother queued up all night in order to buy tickets for her son. Due to the high temperature, the elderly were sent to the hospital for emergency treatment. The news spread on the Internet, causing netizens to scold "the son is not a human being."
Since tickets for "The Future Apocalypse" are hard to come by, many people want to get tickets by relying on their relationship. Xie Shiming, manager of Jiahe Chunxi Road Store in Rongcheng, changed his QQ signature to: "You can't buy the holographic tickets for "The Future Apocalypse" at all, and it's useless for you to find me. Please buy tickets at least three days in advance!"
China has always lagged behind the world in terms of film technology. Now the peak of the century has suddenly created the world's top technology. Domestic media naturally praised it for their own good fortune, calling holographic sound technology an epoch-making technology, and even CCTV News Channel also conducted in-depth reports on it. The overwhelming media reports made everyone have to pay attention to "The Apocalypse of the Future". It seems that if you don't watch this movie, you will be out of touch with the times.
In Jiahe Sanlitun Store, a college student said to the point: "Now, watching "The Future Apocalypse" has become a fashion. If you borrow a slogan, you will ut if you don't read "The Future Apocalypse". Now everyone around me is discussing Zhang Ran and "The Future Apocalypse". If you don't read, you have no topic to talk to others. I've already watched "The Future Apocalypse" a few days ago, but it's just a regular version. I feel very shocked, so today I'll buy tickets for the holographic version of the movie!"
Domestic audiences have a holographic sound to watch, and in the United States there are Dolby Atmos to watch, while in Europe there are only two panoramic sound theaters, one in Paris and the other in London. Movies in many countries want to experience 3D sound effects but are powerless, and they all lament that their country is behind the world.
After watching "The Apocalypse of the Future" at the Panoramic Cinema in London, a British netizen sighed: "I watched "The Apocalypse of the Future" at the Panoramic Cinema today, which was really shocking. But I heard that watching in the Holographic Cinema is better, so I still want to watch it in the Holographic Cinema. Why is there no holographic Cinema in London?
After this news was sent, it caused complaints from many European netizens. German netizen Muller said: "It's good to be able to see the panoramic sound. We don't have the chance to see it even if we want to see it, and there is no one in Germany!" Spanish netizen Xavi said: "Are you complaining? Or are you showing off?" Italian movie fan Maldini said: "God, you still complain if you can see the panoramic sound. Do you know how many people can't even see it if you want to?"...
The crowd of viewers at Jiahe Hologram Cinema has made the domestic and foreign theater owners become fanatical. Many people believe that giant screen plus holographic sound systems are the future development trend of theaters. In order to make their theaters ahead of the competition, they have ordered their subordinates: "Contact with Century Peak immediately, we need to order the Diting system!"
For a time, Century Peak received consultations from hundreds of cinema chains around the world, and they all came to ask questions about the price of the holographic sound system, the price, and other related questions. Some rich bosses even didn't ask about the price, and directly said that they would give me twenty sets first.
Dingfeng Entertainment's reaction to theaters was naturally ecstatic, and he didn't expect it to cause such a big response. He originally wanted to use holographic sound technology to hype it up to prepare for the release of "Year, Month and Day" two years later, but he didn't expect to make the concept of holographic sound popular.
For many film companies and directors, holographic sound is a good publicity stunt, and they have said that their films will use holographic sound technology. Director Feng Xiaogang broke the news on Weibo: "1942" will use holographic sound technology to allow the audience to immerse themselves in it, feel the cold and coldness of the wind, and experience the hopelessness, pain and helplessness of the victims in the face of huge disasters."
Xiangjiang director Liu Weiqiang announced that "Blood Drop" will use Diting panoramic sound technology during filming: "Although the movie has increased significantly from 5. to 7., the sound effect level has increased significantly, the Diting panoramic sound launched by the peak of the century has completely broken the traditional 5. or 7. channel feeling. This is a brand new audio technology that can truly immerse the audience, and the environment space that the movie can create is infinitely expanded."
Peter Jackson also announced that his new film The Hobbit will use holographic sound technology: "I have been working hard to make movies that can fit the audience into the storyline, and do not want them to enjoy the movie as just bystanders. Now there are top-notch technology that helps me achieve this goal. Listening to holographic sounds can bring a completely immersive sound experience, which is the effect that all filmmakers, including myself, have long dreamed of."
The six major film companies have also announced that they will use Diting Hologram technology to release multiple films, covering action, animation, and comedy, including "Die Hard 5", "Rio Adventure 2", "Men", and "Black of the Apes 2".
Chris Aronson, president of North American Distribution Department of Twentieth Century Fox, said: "Essaying holographic sounds is a great tool. As Zhang Ran said, it is a 3D sound effect that can bring a strong sense of presence. This technology will forever change the way audience watches movies."
The huge attention that Diting holographic sound system has attracted at home has been highly appreciated by the People's Daily: "For many years, the core technology of digital audio and video has been in the hands of some developed countries, which has made my country's technology and equipment required in this field long-term dependence on imports, and the Chinese market has long been monopolized by imported equipment. Faced with this situation, Century Peak has developed a new digital audio and video system that has China's independent intellectual property rights in core technologies, key technologies, etc. The birth of Diting holographic sound system marks the establishment of independent intellectual property rights for my country's film projection technology and equipment, and Chinese films have thus begun to enter the ranks of holographic sound films."
Just as the concept of holographic sound became popular all over the world, Zhang Ran was experiencing life in the mountains where the story of "Year, Month and Day" occurred, making the final preparations for the movie.
Actors need to experience life, and directors also need to experience life. For directors, if you don’t have a deep experience of life, many details will not be filmed. In the last life, Zhang Ran had a friend who was preparing to make a movie, and the protagonist spent more than ten years in prison. When he was writing the script, he always felt something was wrong, and finally went to the prison to experience life himself. After arriving at the prison, he discovered a particularly interesting phenomenon. The prison instilled obedient thinking in prisons, and any questions said: "yes". So he modified the script so that his protagonist no longer said "yes" when talking to others, but changed it to "yes", and the characters became much more vivid.
There are similar details in the movie "Shawshank Redemption". After Red dug out the box buried under the oak tree, it was clearly in the wilderness and there was no one around, but when Red opened the box, he turned around and looked around. This was a small action, but it was particularly exciting. Because in a prison, in an environment of many people, everyone must be very careful in order to keep his secret. Red is an old prisoner who has been incarcerated for forty years. This action shows that caution has been deep in his bone marrow, and it is also a reaction of institutionalization mentioned in the movie.
For directors, it is not enough to make a good movie and have a good script. They must have a deep understanding of life and characters, otherwise many details will not be released at all. Zhang Ran has never lived in the countryside. He wants to film a rural drama like "Year, Month and Day". If he doesn't stay in the countryside for a while and doesn't experience life, he will definitely not be able to film it well.
In a piece of land halfway up the mountain, Li Xuejian and Zhang Ran’s two bodyguards were hoeing the ground while watching Zhang Ranzhile, who was hoeing under the guidance of an old farmer. Zhang Ran grew up in the city and had never put down the ground or used a hoe. Although someone gave guidance, the ground he hoeed was still as if he had been gnawed by a dog.
Zhang Ran thought hoeing was very simple, but he just took a hoe and dug hard, but when he really got it, he realized that hoeing was a technical job. People who could hoe the ground felt very light and agile when they held it in their hands. The ground that was hoeed was flat as if it were soaked; people like him who could not hoe the ground were gnawed like dogs. Zhang Ran followed the old farmer's guidance, with his left leg in front and right leg in back, bowed his body, held the middle part of the hoe handle with his left hand, and held the hoe handle with his right hand, and hoe hard, but the effect was always poor and he couldn't find any feeling at all.
Under the guidance of the old farmer, Zhang Ran practiced for more than an hour before finally getting a little trick. He stood up happily, held the hoe and looked at the ground where Li Xuejian was hoeing beside him, and couldn't help but say, "Teacher Li, your hoe is really good, it's completely professional!"
Li Xuejian smiled and shook her head and said, "No, I haven't been hoeing the ground for many years, and I've become unfamiliar."
Zhang Ran was about to speak when his cell phone suddenly rang. He picked it up and saw that it was called from the United States. He immediately answered: "Hello, I'm Zhang Ran."
The voice on the other end of the phone said, "Hello, Director Zhang! I am Ang Lee."
Zhang Ran was a little surprised when he heard it was Ang Lee: "Old Li, why did you remember to call me?"
Ang Lee explained: "Yesterday I went to Dolby Atmospheric Cinema to watch "Future Apocalypse". The sound is really 3D, very shocking, and amazing. Didn't you say that "Avatar" is not a real 3D movie, but a movie with sound 3D plus visual 3D is considered a real 3D movie! I recently made a 3D movie "Pi", and the 3D effect is very good. If you can add 3D holographic sound, the audience experience will definitely be better. But the mixer of "Future Apocalypse" said that the entire sound effect team has more than 200 people and worked for nearly a year to achieve the current effect. This cycle is really too long. "Pi" will be released in December this year. Do you think if "Pi" is made into a holographic sound version, it will be too late?"
Zhang Ran laughed: "It took more than 200 mixers to work for a year to achieve the current effect. It's a fool. It's not that mixer, nor has it been done for so long. Dozens of mixers have been doing it for about eight months. "The Future Apocalypse" is a war film with many large scenes and very complex sounds, so it's done for so long. A movie with a relatively simple scene, a relatively long time for production. I don't know how long it will take, so you can contact our post-production department!"
Zhang Ran is not afraid that Ang Lee's "Pi" will steal the gimmicks of "Year, Month, Day" real 3D movies. Just like after "Avatar", major film companies launched a bunch of 3D movies, but there are almost no 3D effects that can be comparable to "Avatar". Holographic sound is the same as the same thing, and it is very difficult to truly create a perfect 3D sound effect.
A week passed quickly, and the latest issue of North America and the global weekly box office list was released. When everyone saw the latest box office data, they were amazed. "The Apocalypse of the Future" completed a major reversal of "The Dark Knight Rises" and won the North America and the global weekly box office championship!
Chapter completed!