After the students left school, Zhang Ran did not rush home. He had a lot of things to do. In addition to tutoring Liu Yifei, he also had to prepare for "The Breaking Drummer".

However, at this moment, Zhang Ran and Liu Yifei were carrying candied haws along the street to continue to experience life.

Liu Yifei smelled a scent and looked up and saw a stall selling mashed potatoes. She was immediately greedy and reached out to pull her open sleeves: "Master, I want to eat mashed potatoes!"

Zhang Ran said with a straight face: "Bun, I found that you are fat, don't eat it!"

Liu Yifei bulged her face and protested: "Master, I haven't gained weight when you talk nonsense!"

Zhang Ran was about to speak when his cell phone rang suddenly. He picked it up and saw that it was Li Junwei's. He immediately answered: "Brother Li, why do you think of calling me? Is there anything wrong?"

Li Junwei laughed and said, "I'll treat you to dinner tonight. I want to talk to you about something!"

The place for dinner was in South Beauty. When Zhang Ran walked into the restaurant, he saw a young man who was not too tall and a little handsome, and he felt familiar. He thought about it for a while and remembered who it was, Wang Xiaofei, the young owner of South Beauty.

Zhang Ran had no intention of knowing Wang Xiaofei, so he went straight to the private room that Li Junwei booked and pushed the door open. He greeted Li Junwei, then sat down to have tea.

After chatting a few silly, Zhang Ran asked, "Brother Li, I wonder what's wrong with you looking for me?"

Li Junwei looked at Zhang Ran and said slowly: "Zhang Ran, I have left Lenovo and am preparing a media company recently. I admire you very much. I know you are a very thoughtful person. I wonder if you are interested in joining our company? Let me conquer the world!"

Zhang Ran was not interested in advertising media at all, and he was even less interested in helping others. However, he asked: "Media Company, I don't know which part you plan to do?"

Li Junwei said: "Make print advertisements in mid-to-high-end places such as office buildings and shopping malls."

Zhang Ran's heartbeat when he heard the office building advertisements, and suddenly a company name popped up in his heart - Focus Media. Those who have some understanding of the history of the Internet will not be unaware of Focus Media.

In 2003, Focus Media occupied many buildings in office buildings, apartments, shopping malls and other mid-to-high-end places, subverting people's traditional media views and becoming a dark horse in China's media industry. Two years later, Focus Media successfully listed on Nasdaq and quickly became China's second second media group after CCTV.

Zhang Ran realized that this was an opportunity. If he told Li Junwei what Focus Media had to do in the future, he might replace Jiangnan Village and become the overlord of building advertising, and he could get a share of it. More importantly, he had obtained a very important advertising platform. Now the main force of movie viewing is urban white-collar workers, and building advertising is targeting white-collar workers.

Having such a promotional platform is definitely a great addition to movie promotion!

Seeing Zhang Ran silent, Li Junwei thought he was worried about the future of the company: "I have been doing marketing for many years and have enough resources, and neither funds nor customers are a problem."

Zhang Ran raised his head and said, "You have a good idea and a very accurate positioning. However, the print advertisements in office buildings and shopping malls have been almost divided up by major media companies. Now it's too late to enter the market, I'm afraid I'll fall into a tough battle!"

Li Junwei was stunned and asked, "Oh, do you have any good suggestions?"

Zhang Ran smiled and said: "Only by discovering business models that others have not discovered can you make a lot of money. The competition for printing advertising in buildings is very high, and it is difficult to come forward. I have an idea that as long as it operates properly, it can be listed on Nasdaq in three years."

Li Junwei was startled. He was very angry. He went public for three years and now only had a few companies listed on Nasdaq in China? But he calmed down when he saw Zhang Ranqi, and didn't look like he was joking. He asked carefully: "What's the idea?"

Zhang Ran took a sip of tea and smiled faintly: "This tea is good!"

Li Junwei immediately realized that if there was an idea that could make a company go public for three years, how could others easily reveal it, and immediately said: "You know that I value your talents very much. In my opinion, your abilities are immeasurable. I asked you out today because I hope you can join my team. As long as your idea is good enough, I can give you enough shares."

Zhang Ran did not rush to express his thoughts, but instead said: "The stock matter is easy to talk about, but to do what I said, the initial investment is very large and it requires financing. At least 50 million is required. It is best to raise 100 million yuan. In short, the more the better, so that we can quickly seize the market. What we need to do is extremely difficult and very easy to follow up. There are many large domestic advertising and media companies. If we cannot quickly seize the market, once others make efforts, we will have no chance."

In Zhang Ran's memory, the two major media companies, Focus Media and Juzhong Media, launched a battle for building circles and office buildings in order to seize the territory. In the end, Focus Media won a complete victory and took over Juzhong Media. The key to Focus Media's victory was that they received US$40 million in SoftBank's investment in the early stage, and Juzhong only attracted a 200 million yuan investment a few months later. The funding issue is the key to the victory and defeat of the two companies.

If Li Junwei has no financing channels, once the battle for the building begins, he will only be the meat on the chopping board and can be slaughtered.

Li Junwei smiled and said, "You don't need to worry about financing. I know SoftBank, IDG, and Weizhong Investment. As long as the project really has prospects, funds are not a problem."

Zhang Ran nodded and said, "The second is the customer problem. When we start building a building, we must have customers, so that we can have the funds to seize more buildings. Otherwise, we will have no way to continue after burning the money in our hands!"

Li Junwei said: "Don't worry about this. I am a marketing person. I have contacts with many companies and have enough customer resources!"

Zhang Ran smiled: "Since these two conditions are available, big things can be accomplished. Going public in three years is not a luxury. My requirements are not high, and I need 25% of the shares."

Zhang Ran knows that creativity is sometimes much better than capital. Giants like Yahoo and Facebook are all developed by creativity. What’s more important is that they understand the entire process of the battle between the points-based and the gathering. In the war that follows, they are priceless treasures!

He believed that Li Junwei was a smart person who could recognize this. If he couldn't, there was nothing to talk about!

Li Junwei nodded and said, "I said that as long as your idea is good enough, I can give you enough shares."

Zhang Ran also believed this and smiled and said, "In fact, it's very simple. Hang an LCD TV at the entrance of the elevator to directly play TV advertisements. This model has three benefits: it's easy to operate. Just hang the LCD TV on the wall of the elevator entrance and you can collect money; second, it has natural trade barriers and requires a lot of money to be invested. Small companies cannot afford it. And if I hang it at the entrance of the elevator, you will definitely not be able to hang it. The number of office buildings is limited. If one building is occupied, one building can be less. As long as it is occupied, it can guarantee long-term returns; third, most office buildings are white-collar workers in the company. For those fashionable and high-end products, this is the advertising method that directly hits the target."

He is not afraid that Li Junwei will break his promise and sign an equity distribution agreement. It is very important to take the initiative in building advertising. If Li Junwei breaks his promise, Zhang Ran just needs to pass on the creativity and send it to domestic media companies. Li Junwei will lose the opportunity, which will definitely be more than worth the loss.

Li Junwei was struck by lightning and stood there on the spot. He was originally a marketing person, but of course he knew the meaning of this. The audience of business building advertisements is basically higher education and has higher income corporate management and fashionable white-collar workers. They are not only the most active creators of social wealth, but also the most important consumers of mid-to-high-end products. Now, moving TV advertisements directly to them and hit the bull's eye directly is definitely the best choice for merchants.

For a moment, his breathing became thicker.

The moment of understanding made Li Junwei ecstatic. He stared at Zhang Ran tightly, and his eyes could see Zhang Ran's heart: "Do you know what kind of feeling you give me?"

Zhang Ran smiled and said, "You think I am a genius, but I am not. It is already quite common for office elevator halls in the United States to use LCD TV to broadcast advertisements. Building video media has become popular in the United States. I am just copying other people's ideas."

Li Junwei said seriously: "If you can see more than others, you will be a genius. I will give you 25% of the shares. But why don't you do it yourself?"

"That's the two questions I just asked, which are difficult to raise funds and do not have customer resources. In fact, it can be done, but it takes a long time to do it. But the market will not give me so much time. Once I start doing it, companies will follow up soon. At that time, it will be a competition of capital. Whoever has more money and whoever takes up more buildings, who is the king. I don't have the ability to compete with others for the world. Since I can't do it big, it's better not to do it!"

Li Junwei suddenly laughed: "I have always been very surprised. You are so smart, why do you have to guard the one-acre and three-point land of Beijing Electric? It's just because you like it? Now I understand!"

"In the future, my movie will definitely be available when it is released. We will work together as a match made by heaven." Zhang Ran did not deny that he stayed at Nortel because of the resources of Nortel.

The two talked about not leaving until ten o'clock in the evening. During this period, Zhang Ran used his tricks and talked about his own opinions. These opinions were all derived from future Focus Media. Li Junwei naturally admired him and felt that Zhang Ran had a very strategic vision and was an amazing person. It was really a good deal to bind Zhang Ran with 25% of his shares.

Zhang Ran returned to the dormitory with a drunken look, sat in front of the computer and watched the news for a while, and the phone rang. He thought it was Li Junwei's phone number, so he picked it up and found that it was a strange number. After answering it, he asked, "Hey, who are you looking for?"

"Is it Zhang Ran?"

"I am, I don't know who you are?"

"My name is Yu Minghai. I have read your script "Breaking Drummer". I am very interested and want to make an appointment with you."

(I haven't felt it for the past two days, and I'm so uncomfortable to write! Thank you for the reward of "Riding alone, storming the dust, readers who love novels, songs that are very sad", please recommend, please collect it!)
Chapter completed!