145 History
A butterfly in the tropical rainforest of the Amazon River Basin in South America, occasionally flapping its wings a few times,
It can cause a tornado in Texas, USA in two weeks. This is called the butterfly effect.
Gu Luobei's rebirth will inevitably cause a butterfly effect. For example, the protagonists of his three movies have been replaced. For example, in the last life, no singer named "Evan-Bell" appeared in the American music scene. These events will inevitably trigger a series of unknown effects in the future. But for now, the emergence of talent shows still follows the historical trajectory. Fremantle media took the lead in contacting Gu Luobei. To be precise, it came directly to the door!
After the draft proposal was sent out, only three days later, representatives from Fremantle media called and said that they were in New York now and hoped to arrange a meeting. However, there was still no news at Warner Records.
In fact, this is normal. Although Li Yikelech is a representative of the innovation school, he is still a businessman after all. The last time he chose to help Gu Luobei, and even treated Gu Luobei differently, mainly because of the word "copyright", which is closely related to Warner Records, which made Li Yikelech make a reasonable judgment.
But this time, the proposals for the talent show were different. Not to mention that it was not appropriate to Li Yikelech's interests, it made him unable to be so enthusiastic: Just saying that this proposal itself was "pop idol" when it started the audition, it was ridiculed by countless people. No one believed that it could pass the audition.
The way to gain music talents is tantamount to finding a needle in a haystack. Countless experts are not optimistic about the so-called talent show, and even asserted that the British Independent Television has made a "stupid decision".
Even with the success of the first season of "Pop Idol", Fox TV caused the show and was still not optimistic when it produced the first season of "American Idol".
Besides, although Warner Records and Warner Bros. are both under Time Warner Group, they are completely two independent companies and do not have direct connections. Therefore, Li Yikelech did not pay enough attention, which is also the result within the expected range.
Fremantle Media has a superlative keen sense of touch in TV program production, which has been proven later, so they made the right judgment at the first time and went to New York to meet Gu Luobei in person, which is not considered an accident.
Deborah and Johnson, from the business card she handed Gu Luobei, it was the media director of Fremantle Media. Shouldn’t the media director be responsible for receiving media reporters? Why were he sent to discuss cooperation with him on this plan? But this is not a question that Gu Luobei needs to consider. How to maximize his own interests is the core issue.
Looking at the boy in front of him, he was so handsome that he was beyond imagination. Although his eyes showed a steady and calm atmosphere, the simple shirt and denim ku dress still exuded his youth. After the simple greeting, Deborah and Johnson smiled and expressed his position. "Mr. Bell, Fremantel media are very interested in your proposal...
Businessmen want to maximize their interests, which is an instinct, and Deborah and Johnson are no exception. After telling their purpose straightforwardly, Deborah and Johnson are observing the expression of the boy opposite the table. The businessmen in negotiations will not easily show their trump card. Only after temptation can they determine the standards of negotiation and figure out the methods of negotiation. Deborah and Johnson's current understanding of Gu Luobei is limited to independent musicians and independent filmmakers. At most, there is an adjective of "rise" that she has no way to know about Gu Luobei's transaction with Apple.
So, at the beginning, Deborah Johnson was observing Gu Luobei's change in expression. Unfortunately, she was disappointed. Because the boy's face in front of her was slight, he was happy at all, and he was not frigid, and there was no sign of turning back, which would undoubtedly increase the difficulty of negotiation.
Deborah-Johnson didn't have time to appreciate Gu Luobei's calmness, and then said, "However, I believe Mr. Bell has never done market research. The specific positioning of the audience, the survey of overseas markets, and the expectations of market effects are all generally discussed." Deborah-Johnson's face was still a faint smile, but the confidence in his words was increasing little by little. Gu Luobei's plan had such a big omission, obviously the Fremantle media was officially
"You must know whether a TV program can succeed is in addition to an excellent production team and the creativity of the program, the most important thing is the audience positioning, which is related to the choice of the TV station, broadcasting period, publicity strategy and other core issues." When Deborah and Johnson were speaking, Gu Luobei did not rush to defend himself, but listened carefully, and the expression on his face was still very calm. Regarding these loopholes, how could Gu Luobei not expect that he stayed on purpose.
Gu Luobei has a clear understanding of this talent show plan. This is just a creative side of a program and is not protected by law. If Fremantle media sees this plan, they do not ask Gu Luobei to cooperate with it and directly produce the program. Gu Luobei is definitely a dumb person who is silly and cannot say what he has to do.
Only after the program is produced can the copyright be registered, and the rights and interests of the program are protected by law. Before the program is produced, Gu Luobei did not have any self-protection rights in hand. Therefore, Gu Luobei must leave some loopholes in the plan, including rules. Gu Luobei did not explain in detail in the plan, but only listed a framework, and the specific implementation plan was not included.
However, Deborah and Johnson said these words, not consulting Gu Luobei, but adding weight to himself to negotiate. Belittle his opponent's bargaining chips and increase his own weight. The simplest method of negotiation.
"Mr. Bell, what do you think?" Deborah finally concluded with a calm smile on her face. Although she was not sure about the negotiations for the time being and could not make a conclusion, she could not show it on the surface.
"Ms. Johnson, I think your company should have already conducted a target audience survey, and there is also a market effect survey, but the results did not come out so soon." Gu Luobei's extremely affirmative words surprised Deborah and Johnson. Hearing this tone, he seemed to be very sure of Fremantle's media's actions, rather than speculation. "However, I can tell your company some information now. As for whether to believe it, it depends on you." Gu Luobei then threw a bomb, and Deborah and Johnson's eyes were stuck on Gu Luobei's face, motionless.
"To succeed in talent shows, you must create a brand and have quality assurance. "Reality" means the quality assurance of the program. Even we who make the show cannot predict what will happen next moment. We can ensure 100% trueness so that the audience can pay the bill." When Gu Luobei said this, he remembered the so-called shady stories of domestic talent shows in his previous life. However, there are a lot of shady news about talent shows in European and American countries. "Let the audience decide the result of the competition, which is the key to the program arousing the enthusiasm and success of the audience. If it is operated properly, this can be spread all over the world. After all, people who have a music dream around the world are everywhere."
"As for the audience's positioning, I think it will be a very correct positioning from fifteen to thirty-five." Gu Luobei raised the cherry in front of him and took a sip of leisurely, as if he was sure that Fremantle media would pay for this plan. "This age group is the stage of having dreams and the age most likely to participate in the competition. Of course, parents with children are not excluded. They are attracted to the show."
Deborah and Johnson looked at Gu Luobei with a little hotter look. These messages were exactly the same as the results speculated by Fremantle media. Although specific market research is still needed for certification, this young man's vision is indeed very outstanding.
"So, what are the transaction conditions for this plan?" Deborah and Johnson quickly got to the point. She expressed her interest in this plan from the beginning, and now she has a little understanding of Gu Luobei, so what she needs now is to understand Gu Luobei's conditions, test Gu Luobei's bottom line, and then start bargaining.
Although it was a little faster than expected, Gu Luobei knew that Fremantle media had already had a clear understanding of the value of talent shows, and they would definitely pay for this plan, the only thing is the difference in the distribution of interests.
"Copyright sharing! We can negotiate other conditions slowly." Gu Luobei grasped the core of the problem. He knew very well that there were many projects that earn money on talent shows, but Gu Luobei could currently hold only copyright, so he had to hold it in his hands. It doesn't matter if he gave in to other projects.
He had a clear understanding of his situation, was extremely courageous and had clear goals. Until this moment, Deborah and Johnson's eyes burst into a hint of appreciation of Gu Luobei.
Although Deborah-Johnson wanted to take the copyright completely in her hands and buy it out at once, after all, the copyright was in hand, and selling the program to other countries would definitely be profitable and not lose money! But Gu Luobei's attitude was clearer, decisive and firm, without any room for negotiation, so she quickly made a decision. However, before the final decision, as a businessman, Deborah-Johnson still asked tentatively, "If you can buy out at once, we hope Mr. Bell can open a number."
This time, Gu Luobei did not say a "10 million" number like last time when he faced Steve and Jobs, but shook his head directly and said, "Impossible."
Deborah and Johnson knew it in his heart and made a quick decision, "I hope we can have a happy cooperation!"
Today's negotiations have progressed much smoother than Gu Luobei imagined, at least better than last time in cooperation with Apple. The main reason is that Fremantle media is optimistic about the prospects of talent shows and does not need to bear the risks of commercializing digital music, so there are fewer concerns when taking action.
Of course, this is just a preliminary consensus. Before signing the contract in black and white, everything still has variables.@.
Chapter completed!