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1631 The Three Losers

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The most likely result of a head-on competition situation is two: a blowout or a loss-making situation.

The head-on collision between "Mechanical Public Enemy" and "Spy Shadows 2" was the former. The competition between each other stimulated the explosion of consumption, making both movies shine with dazzling vitality, and the final box office results can be said to be a win-win situation. This time, the battle between the three competitors, "Spider-Man 3", "Monster Shrek 3", and "Pirates of the Caribbean 3", is the latter.

In fact, the audience groups of the three works "Spider-Man 3", "Shrek 3" and "Pirates of the Caribbean 3" are roughly the same, and there are many overlaps. The competition between them will only continuously consume the enthusiasm and wallets of movie fans. After all, the film market is not something to be sought. The audience is a fixed market, and their money is limited. It is impossible to enter the cinema endlessly. The purchasing power is even more powerful, and it will decline again and end in three ways.

In the situation where the audience groups of the three are roughly the same, people have to make a choice, is it "Spider-Man 3", "Shrek 3", or "Pirates of the Caribbean 3". Some people like hero movies, some prefer cartoons, and some people prefer adventure stories. In this type of genre that is almost the same, the appeal of the movie itself, or the appeal given by the actors, plays a crucial role. There is no doubt that compared to competitors, "Pirates of the Caribbean 3" easily gains the upper hand from Evan Bell's powerful energy.

But even so, the cake in the movie market is so big, and the loss between these three movies is still very serious. It can be seen from the weekend box office declines of "Spider-Man 3" and "Monster Shrek 3". The weekend box office declines in the past three weeks were 61%, 50% and 51%, respectively, while the weekend box office decline of "Monster Shrek" last week was 56%.

Such a huge drop is actually unnecessary losses caused by competition. Although some of the reasons are the decline in the quality of the film, the internal friction of the same type of works is the decisive factor. Under such circumstances, the participation of "Pirates of the Caribbean 3" in competition only makes the situation more difficult, and the form of losing both sides is impossible to avoid!

The weekend box office drop of "Pirates of the Caribbean 2" in the second week of its release was 40%. When the reputation of "Pirates of the Caribbean 3" was better than the previous work, the weekend box office drop of "Pirates of the Caribbean 3" actually reached 50%. This clearly shows the severity of internal friction.

Even with Evan Bell's appeal, it still cannot resist the consumption of competition from the same type of movies. However, the box office drop in the second week of "Pirates of the Caribbean 3" is 50% for horizontal comparison, "Spider-Man 3" is 61%, and "Monster Shrek" is 56%. Then we can see Evan Bell's huge contribution to the box office results of "Pirates of the Caribbean 3".

In this situation of losing both sides, "Pirates of the Caribbean 3" won a box office of 78 million US dollars in three days on the second week of the weekend. The cumulative box office in two weeks reached 260 million US dollars. You should know that the cumulative box office result of "Pirates of the Caribbean 2" during the same period was 290 million. This data clearly shows that "Pirates of the Caribbean 3" was greatly influenced by the two competitors, and this was created when "Pirates of the Caribbean 3" gained a lot of advantages. It makes people sigh that this positive situation in the film market is really too hurtful.

Compared with the 50% drop in "Pirates of the Caribbean 3", "Spider-Man 3" and "Monster Shrek 3" are not much better. The declines both reached 48 percentage points, the cumulative box office of the former reached 318 million US dollars, and the cumulative box office of the latter reached 255 million US dollars.

In the face of this data, the form of losing both sides is even more obvious.

You should know that "Spider-Man 2", "Monster Shrek 2", and "Pirates of the Caribbean 2" are all only members of North American 400 million box office clubs. This is a natural barrier in the North American market. Being able to cross the 400 million threshold has never been an easy task, and this is all pride for the three works.

Before the sequels of these three works were released, the media were actually predicting whether these three works could once again cross the threshold of 400 million box office. Judging from the box office results of the work's premiere, all three sequels exceeded the box office of the second part of the previous work. Logically speaking, the box office in the end surpassed the previous work again. It is natural to pass the threshold of 400 million.

But looking at the cumulative box office now, let alone "Pirates of the Caribbean 3", which has just been released for two weeks, "Spider-Man 3" and "Monster Shrek 3" have exhausted their competitiveness in fierce internal friction, and the predictions of film critics have quietly retreated from 400 million clubs to 300 million camps. The "Voice of the Village" sentence "Welcome to the ranks of '400 million clubs to 300 million clubs'" has allowed everyone to see the negative effects of positive competition.

"Pirates of the Caribbean 3" is also included in the ranks of the phrase "Voice of the Village". They are obviously not optimistic about "Pirates of the Caribbean 3" North American box office exceeding 400 million. This does not blame the film critics for changing their minds, but the fact that after fierce internal friction, "Pirates of the Caribbean 3" accumulated a cumulative box office of 260 million in two weeks of release. Although it is far better than the box office data of "Spider-Man 3" and "Monster Shrek 3" when it was released for two weeks, it is too difficult to see the 50% drop in the second week, it is really hard to believe that "Pirates of the Caribbean 3" can bottom out and win a box office of 400 million US dollars.

Under such a situation, even Evan Bell will find it difficult to turn the tables.

Of course, this is just a discussion of the negative impact of positive competition, and the box office results of the three third episodes are all reversed compared to the second episode, which is also a signal: major film companies, sequels are not omnipotent. In addition, if other factors are put aside, the box office results of these three third episodes are very outstanding, and it is not easy to be able to enter a box office club of 300 million.

Looking at the results of "Pirates of the Caribbean 3" in two weeks of 260 million US dollars, ranking third in film history, only behind "Pirates of the Caribbean 2" and "Spider-Man 2". Who can say that this data is not good? Of course, no one, film critics are just making a prediction about the future and expressing a concern, that's all.

Even under the powerful internal friction situation, "Pirates of the Caribbean 3" still created amazing results, leaving "Spider-Man 3" and "Monster Shrek 3" far behind, winning the weekend box office championship in the first week of June, and the cumulative box office of 260 million in two weeks is still the most annual box office champion.

Under the oppression of "Pirates of the Caribbean 3", the three works released in the first week of June have achieved good and bad results.

"Mr. Brooks" starring Kevin Scottner, William Hurt, Demi Moore, etc. had a poor performance and only won a box office of 10 million US dollars; the low-cost pseudo-drama documentary "Football Female" became cannon fodder, released in 1,100 theaters, and only won a box office of 1.3 million US dollars, which is really disappointing.

The only thing that makes people shine among the three new works is Universal Pictures production, written and directed by Judd Apatow. After rejecting Anne Hathaway, this work found Catherine Heiger, who relied on "Grey's Anatomy", and joined forces with the new generation of funny actor Seth Logan. After winning an extremely heroic score of 85 points in the media, he arrived at the North American box office rankings with a striking momentum comparable to last year's "Borat". This comedy movie that won a well-received acclaim won a box office of 30 million US dollars, lagging behind "Pirates of the Caribbean 3" and is in the runner-up position.

It is worth mentioning that "One Night's Belly" is a long-lost encounter between Universal Pictures and Evan Bell. After "One Night's Belly 2", the publisher of "One Night's Belly" was David Greenblatt, who left Studio 11. After the former manager of the Eleventh Agency, he worked hard and finally returned Lang Meyer's appreciation at the time.

Although the box office of "One Night's Big Belly" cannot be compared with the $78 million box office of "Pirates of the Caribbean 3", the former's single-player box office of $10,700 is not too big from the single-player box office of $17,800 in the third week of the release of the latter. The most important thing is that the investment of "One Night's Big Belly" is only 30 million, which is only one-tenth of the paper cost of "Pirates of the Caribbean 3", so this result is even more and more valuable. Moreover, the media praise of "One Night's Big Belly" is also a rare data that can gain the upper hand in the showdown with Evan Bell.

Therefore, the surprise of "a night's belly" was enough to make Universal Pictures smile.

However, with the attention of "One Night's Big Belly", the media began to explore the inside story of this work. For example, Judd Apato and Anne Hathaway did not reach a cooperation, for example, Catherine Heiger is also half an actor under Evan Bell's, such as David Greenblatt's relationship with Studio Eleven... Anyway, the media hopes to make Universal Pictures and Studio Eleven have another fight.

But the media is disappointed. Although the results of "Big Night" are gratifying, they are not a little bit worse than "Pirates of the Caribbean 3". Moreover, Universal Pictures does not have time to fight now. They think that the success of the movie is more important, let alone Hulu.com is still with youtu

e is fighting to the death; and Universal Pictures has suffered a lot from Evan Bell in the war of words, and they will not be in trouble anymore. Therefore, no matter how the media provoked it, Universal Pictures and Eleven Studios, including Disney, are not fooled, which makes the media very depressed.

The last North American box office rankings in the first week of June, "Pirates of the Caribbean 3", "Big Night", and "Monster Shrek 3" ranked in the top three!

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