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1711 Pop-up Promotion

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"It's not difficult to shoot a music video like the first meeting..., and Evan Bell and Emma Watson are both excellent actors. The entire shooting process lasted for three days and it was announced to a conclusion. After Evan Bell completed the post-production with great knowledge, he handed it over to Claire Days.

Warner Records was already ready, and as soon as they waited for the music video, they immediately started to launch the "Like Like First Meeting". Since Evan Bell released the two singles "American Secret... and "Firefly... this time, there was no formal promotion, and they only attended one performance occasion, so Evan Bell did not intend to participate in the "Like Like First Meeting" single promotion, although he was actually available recently.

However, Warner Records is not worried about the sales of singles. On the one hand, it is because it has enough confidence in Evan Bell, and on the other hand, Evan Bell actually does not need the accumulated publicity of singles to expand its influence. Therefore, Warner Records let go of the tricks and directly released "As if I first met" on December 20th.

Although the record company "doesn't care" about the single promotion, in fact, Evan Bell's fans are unwilling to let Evan Bell's single be buried. Fans still hope that more people can hear Evan Bell's songs and feel the charm and resonance in the songs.

So, as early as a month ago, when Warner Records announced that it would release the fifth single of Evan Bell's "Four" album at the end of the year, Evan Bell's fans were ready and couldn't wait to show their skills. When the release date of "Like the First Meeting" was set, fans around the world began to move.

On Thursday, December 20, at 9 a.m., "Like the First Meeting" was launched in the United States. At the same time, the simultaneous download service was also launched on itunes. At the same time, five locations in New York City: Times Square, Washington Square, Brooklyn Bridge, Flushing Town Hall, and the Peak Stadium, had jaw-dropping flash movements.

At 9:05, one hundred people appeared in each of these five representative landmarks in New York. All of them wore neat white T-shirts and jeans, flocked from all directions to the center of the square, and then stood in the center and began to sing loudly, "Life is so hard. It's going to drive us crazy, but baby, please don't give up on me."

This is the lyrics of the last chorus of the "Like First Meeting" and it is also the shout of the last part of the whole song. These hundred people sang this lyrics in an orderly manner, repeating them three times. After the singing, everyone scattered again and scattered again into every corner of the crowd. The whole process lasted only thirty seconds, and it came and went quickly. But the effect was indeed sensational.

These five locations in New York City are crowded with people. Needless to say, Times Square and Washington Square in Manhattan are the landmarks of Queens. The Peak Stadium is located in the Bronx and is the home of the New York Yankees. The Brooklyn Bridge is a transportation hub for vehicles. These five areas have flash movements at the same time, and the scale of one hundred people is really large, which attracts everyone's attention in an instant.

As for the lyrics chosen by the flash movement, it is particularly meaningful, "Life is so hard that it will drive us crazy, but baby, please don't give up on me." This is the shout that the whole song "Like the First Meeting" condensed to the end. Economic poverty, hardships of life, and pressure of fate always emerge from all directions, making us have to struggle and even be driven crazy. However, "Baby, please don't give up on me", because if even love is betrayed, the rest is nothing left.

Perhaps the guys participating in the flash sports did not have the best singing skills. When interpreting the lyrics, they felt a bit like a monk chanting scripture, which could not reflect the desire, despair and sorrow in Evan Bell's voice when singing this song, but the message conveyed was clear, and in an instant, they firmly grasped the curiosity of the onlookers.

The video of the flash movement was quickly uploaded to youtube's account called "Evan Bell flash" and shared in Facebook's group of the same name. If you are interested, you can click in and browse, and you will find that this group has actually been established for a year.

The inspiration for this group was the way Evan Bell originally promoted "Hey, Girl of Life.... Evan Bell was a road trip. Every time he arrived in a town or city, he would perform on the streets and quickly leave after singing this song without stopping. At that time, the song "Hey, Girl of Life" spread from the East Coast to the West Coast, which was a craze for road trips.

Now, Facebook and youtube have established such a group at the same time to show support to Evan Bell. The group's itinerary can be seen in youtube's account or Facebook's group announcement. They have organized five events in the past year, each time more grand, and are promoting Evan Bell, but they are also accumulating experience. This time, the release of "Like First Meeting" is the first time the group has made real efforts to promote Evan Bell's singles.

The video of the "Like New York Flash" event quickly won attention on youtube. In less than three hours, the click rate had reached 50,000, which was the increase speed of the Rockets.

Then at 11:05, five areas in Los Angeles, including Staples Stadium, Kodak Theatre, Hollywood Amphitheatre, Universal Studios and Disneyland, flashed up at the same time. Like New York, a hundred people wearing white T-shirts and jeans appeared at the same time, singing loudly, "Life is so hard, it's going to drive us crazy, but baby, please don't give up on me." The lyrics ended in thirty seconds and disappeared collectively.

Obviously, every minute and five minutes is a secret code, indicating that this is the fifth single of Evan Bell's album. In order to promote "It's like a first meeting", fans are racking their brains.

Immediately afterwards, there were flashes in Chicago at 1:05 in Seattle at 3:05 in Washington at 5:05 in Houston at 7:05 in San Francisco at 9:05 in San Francisco. Each city selected five landmark areas and performed, and all the performance videos were uploaded to youtube and shared on the Facebook group.

During this event, the mobile portable function of the iPhone was powerful for the first time. Although the current smartphones still cannot shoot videos, almost all people participating in the flash event made instant remarks on their Facebook, with the sentence "I participated in the 'like flash first' in Times Square in New York", and immediately browsed the hot spots of major websites. From the New York flash to the San Francisco flash, the top ten Google search keywords were all occupied by the related activities of "like flash first"... The close connection with the Internet allows people to contact information from all corners of the world at zero time and distance, and can burst out energy that makes everyone dumbfounded, bringing the fun of flash movement to the greatest extent. The shocking feeling of 100 people at the same time declared that they were participating in the flash event in Times Square was overwhelmed.

However, this is not the end. On December 21, the "As Like a First Flash" campaign is still underway in cities such as Denver, Portland, New Orleans, San Diego, Philadelphia, etc. in the United States; and the world is also responding to the United States. Toronto, Vancouver, Canada, Sydney, Canberra, Australia, London, and Manchester, the United Kingdom, all staged the "As Like a First Flash" event on December 21.

On the 22nd day, the flash movement was upgraded again. France, Germany, Italy, Spain, Switzerland and other European countries, South Africa, Egypt and other African countries, Brazil, Chile, Argentina and other Asian countries, China, Japan, South Korea, the United Arab Emirates and other Asian countries, all 36 countries and regions in the world held flash movements at about 05:00 local time. After all, there were more than 150 cities, and 500 flash movements broke out in full swing. The regular and irregular "Like I'm the First Time" related videos on youtube instantly surged to more than 3,000, among which nearly 1,000 videos posted by the "Evan Bell flash" account, which shows that the event was lively.

After all flash movements broke out, the online discussion posts about "It's like the first flash" increased to more than 30,000 overnight, and the searches on famous search websites such as Google exceeded 10 million times at once, and they grew exponentially with a horrible trend.

On youtube, the click rate of related flash videos is also very amazing. The one with the highest click rate for a single video is undoubtedly the one shot in Times Square in New York. In less than 72 hours, the click rate has exceeded 5 million; and the superimposed click rate of all videos easily exceeded the 100 million threshold, which undoubtedly became the hottest topic on youtube in the past 72 hours.

According to incomplete statistics, the members of the "Evan Bell Flash" group on Facebook have exceeded the 50,000 mark and are still growing. This is not the "Evan Bell" group. Just a special group for flash events has actually gained such high popularity, which shows that people's enthusiasm is so high.

Even with the endless publicity methods in today's Internet age, and flash publicity activities organized entirely by fans, Warner Records did not participate in it at all, and actually created such a sensational publicity effect, which completely updated the evaluation of the Internet power of major record companies. Even Warner Records itself was frightened, "As if I first met" did not have such a publicity plan at the beginning of its release.

Faced with the strong support of fans, Evan Bell, who was writing the "Juno" script at home, made a formal appearance and expressed his gratitude to the fans with practical actions.

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