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2002 Music Shuffle

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The 51st Grammy ended, but the impact on the entire American music market was huge. After two consecutive cups last year and the previous year, this time, Grammy finally learned from the pain and pulled away the last layer of fig leaf that enveloped the American music market, allowing people to clearly see the completely degenerate American music. Grammys finally made up their minds.

Four comprehensive awards, Evan Bell's best album of the year, Best Production of the Year; Cool Play Band's best single of the year; Adele Adkins' best newcomer of the year, all won by the British! As a music awards ceremony in the United States, this is unique in Grammy history. If people still want to respond with "Evan Bell is a singer born from the American music market" at this time, then the following data will no longer be quibbling.

The UK won three of the five important awards in the pop department, namely Adele Adkins, Duffy, Cool Play Band, and the final winners were Jason Mayez's Best Pop Singer and the Eagles' Best Pop Instrumental Performance.

The rock department has been a veteran singer since the nominee, and the final winners are more qualified rock bands such as Bruce Springsteen, Heavy Metal Band, Ac/DC, Radio Commander Band; the same is true for the rhythm and blues department, rap department, and the country department. From Mary Bridget, Lear Wayne to Alison Krauss and Al Green, all of them are veteran singers.

What is even more surprising is that the music of these departments has not achieved corresponding good results in the past year. The only thing that can surpass the popular department is the rap department, but it was interrupted by Evan Bell's "Fastest Chapter Update" and replaced Lear Wayne to dominate.

Look at the representative British figures Adele Adkins, Duffy, and Liana Lewis. They are all representative singers of the new generation, while the singers in the United States who can be compared are all old-school forces such as Marie Bridget, Heavy Metal Band, and Eagles.

From this situation, we can see that the American pop music industry has developed too single and too commercial in recent years. It is either "American idol", rhythm and blues and hip-hop. While highlighting the age and professionalism, it lacks effective means to cultivate newcomers and pursues professionalism in music. The American music scene, which has always been good at launching global popular singles, has been more involved in equipment transformation and timbre improvements, and has ignored the most important emotional links in music creation. This time, the introverted British taught Americans a lesson: Don’t just think about making music to the market, but make music that is truly worthy of people’s favorites, so the popularity of songs is natural.

Overall, the 51st Grammys had a result: Britain won a great victory. The lineup of singers that combines old, middle-aged and young is reasonable; the United States, which plays with old singers, is defeated miserably.

The most noteworthy thing in 2008 was the financial crisis sweeping the world. This situation is naturally a bad news for the European and American music markets. After all, the United Kingdom and the United States have always been the core existence of the global music industry. Now the economic recession between the two countries, from the perspective of habitual reasoning, will inevitably affect the investment of the entire music industry. This is undoubtedly a worse blow to the music market, which is already in the cold winter.

But in fact, for the music market that has fallen to the bottom now, the financial crisis may not be all bad things. Even the cultural and belief differences inevitably brought about by the economic crisis may also bring a new stimulus to the pop music market that is at the bottom. After all, there is nothing to lose in the music market. External stimulus will instead reawaken the chaos that has settled in the depths. The music market after the reshuffle may bring new vitality.

Before this, music practitioners were all fans of the authorities. They stood in the music field and pointed at the future trend of the entire market, but they all ignored a very important point, that is, music in modern society is like film. Although it has become a product, its manufacturing process is different from a product in the general sense. In the final analysis, whether it is popular, commercial, or serious, it is a sensual art. Without inspiration, improvisation, or imagination, there will be no music or film works.

Therefore, although the music market has been sluggish in recent years, there are certain factors such as piracy and digital sound sources, the main music is still under the quality of music, which has led to a decline in fans' interest in consumer music products. The most obvious contrast is that in the US market after the financial crisis, the album "Five" still sold a sturdy number of 6.8 million, not to mention that the previous "Four" music market, which was in the trough of the entire chaos, achieved mythical sales.

This is back to a sentence that has been emphasized in the music market in recent years: Music is the origin!

It was precisely because Grammys realized that putting aside business interests, truly outstanding music is the core of the market, which is also the fundamental reason why Evan Bell was able to become the favorite of Grammys. This financial crisis, the biggest positive news that may occur for the pop music industry is the new creative perspective brought by the "Grand Artist 2002 Music Reshuffle" in the Cultural Mutation Institute. So after experiencing a two-year low, Grammys decided to make a cruel decision to teach the American music market a lesson, which led to a sharp contrast between the 51st Grammys and the United States.

On the one hand, it is the perfect answer for the balanced performance of the three generations of old, middle-aged and young in the UK, and on the other hand, it is the disastrous defeat of the veterans in the United States, and the result is clear at a glance.

As we all know, real art comes from turmoil and conflict. Only when artistic cells collide can spark sparks of inspiration be bursting. The poorer and more turbulent the environment, the more great works of art can be produced. As a window of social culture, the prosperity stage of pop music in any country and region in the world will never be isolated, and is often closely related to a certain political event and economic change in that period. Not only music, but also literature and movies are like this. For example, the anti-war sentiment in the United States in the 1970s gave birth to the first prosperous period of rock.

This financial crisis is obviously such a historical event. Economic changes will inevitably lead to changes in culture, and cultural differences will bring about changes in thinking styles. At the same time, what is the reason why pop music has become more and more boring in recent years? In fact, it is because of the lack of faith and the exhaustion of culture, which has made many musicians only create hedonistic music without experience. When the current that impacts humans in music is less, the attention paid by songs will naturally be less. This is also one of the reasons why Evan Bell music is always so unique and distinctive.

Therefore, this financial crisis has solved the core creative problems of the European and American pop music industry in a certain way through this method.

It is conceivable that "big artists" have experienced the American music market after the financial crisis and were stimulated by the 51st Grammy Awards Ceremony. They will inevitably experience a period of severe pain. However, after enduring this period, excellent music will bloom in the music market like the bright flowers when summer comes.

In addition, another kind of shock to the record industry under the financial crisis is to reduce the operation of some record companies, which is an opportunity for real musicians. At present, the biggest expenses of record companies are based on the promotional strategy of celebrities. More investment is only for additional products such as clothing, props, makeup and music videos. It can even be said that record companies use the money they originally made music to support the clothing and cosmetics industry. The result of the music produced in this framework is self-evident. It must be exaggerated and show-off. And as the competition intensifies, it will only become more and more exaggerated, and ultimately completely deviate from the essence of music. In fact, this is the current situation of the music market in the United States.

What the reduction in investment brought about by this financial crisis really affects this extravagant atmosphere. In fact, if you think about it carefully, reducing the investment of one million US dollars to one hundred thousand US dollars is the investment in clothing. On the contrary, this helpless "poverty" has forced the record company to focus its attention on the music itself. In other words, spending all the limited funds on the edge, and the thrifty and low-key days have given music a better survival soil.

In addition, the financial crisis has also brought the situation where the American pop music industry is dominant and controlled by the greatest restrictions. After all, the prosperity of an international industry is far from enough to rely on one country or region. Under the financial crisis, as American music weakens, it will give pop music in other regions more room for survival. The record presented by the 51st Grammys British ** team is the most obvious alarm. The British ** team has completed a comprehensive dominance in the comprehensive awards, pop departments, and rap departments. The results of the rock department and rhythm and blues department that have gained the advantage in the United States in the past year are far from enough, which has made the entire music market decline and fall into a melee. This is definitely a good opportunity for revival for the global music market.

It has to be said that the 51st Grammy Awards ceremony was indeed very wise. A shocking defeat made the American music market truly realize the importance of music itself. Although this sentence has been shouted for five years, and Evan Bell's rise has run through the music development history of the first ten years of the 21st century, everything is not as profound as the situation where everyone is in danger under this financial crisis. The Grammy's alarm bell is not only timely but also appropriate. It can be imagined that after this musical reshuffle, American music may really usher in the best opportunity to resurrect!
Chapter completed!
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