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Who can laugh at the end of the recovery DreamWorks, the revived Disney, and the strong Pixar?

On May 21, "Monster Shrek 4" was launched in 4,360 theaters across the United States. This achievement is the largest release scale of animated films in film history. This shows the producer DreamWorks and publisher Paramount's love and expectation for this work.

Since the box office of the second and third part of "Monster Shrek" had both exceeded 100 million yuan in the box office, this time the fierce fourth part also gave a premiere of 100 million US dollars in the predictions of professionals. Professional views generally believe that it is almost impossible for the fourth part to surpass the height of the second part, but it should be similar to the third part of North America's final box office of 330 million.

But a situation that surprised and calmed everyone. The single-stage score of $16,000 made "Monster Shrek 4" debut at $70 million. This score not only did not reach the threshold of 100 million, but was far from the second and third parts of the series, and even lagged behind "Flying Houses and Travels". The level of "Robot Wall Power" is really disappointing.

Although the premiere of $70 million still allowed "Monster Shrek 2" to easily defeat "Iron Man 2" who won the championship for two weeks and "Robin Hood" with a reputation plunge, and won the North American box office championship in the third week of May, this result is really unsatisfactory.

But why do you say that this result makes people calm? This requires returning to the old topic about sequels. Sequels can allow loyal fans of the series to enter the cinema to support them. But sequels will also consume the essence and creativity of the series and gradually become boiled water. The success or failure of sequels has always been a double-edged sword. The "Monster Shrek" series has reached the fourth part, and it is not a shocking uproar.

You can see the tip of the iceberg from the media's comments. The media's comprehensive score is 58 points, and the freshness of rotten tomatoes is only 54%. Overall, exhausted, without surprises, and declining. The dull comments occupy the main body. The main storyline setting lacks novelty, the core theme is replayed, and the fatal injury of the weak funny plot makes it difficult for the premiere box office of "Monster Shrek 4" to reproduce the light of the year.

However, it must be admitted that the premiere of 70 million is just "lower than expected". Compared with other animation works, this is still a very impressive premiere. With "Find Nemo", "Ice Age 2", and "Superman Special Attack Team" are of the same level. They can still rank among the top ten in the premiere rankings of film history cartoons, which can be said to be a remarkable achievement.

Led by "Monster Shrek", the performance of the North American film market this week was not satisfactory. After two consecutive championships in "Iron Man 2", the box office plummeted by 50%. It is impossible to break through the 400 million mark, and even 350 million yuan has become a bit precarious.

Universal Pictures' "Robin Hood" was even more defeated. This work, which once invited Evan Bell to star in, was eventually led by Oscar winner Russell Crowe. Unfortunately, both reputation and box office were defeated. The box office of 36 million US dollars on the premiere weekend made Universal Pictures frightened. The box office fell by 48% the next week, and the cumulative box office of the two weeks of release was only 66 million. It seems that the book cost of 200 million US dollars can only be hoped for in overseas markets and DVD markets.

However, the low-cost romantic comedy "Letter to Juliet" led by Amanda Seyfried performed well. This week not only occupied the fourth place in the North American box office rankings, but only 33% of the decline made the cumulative box office of the film two weeks after its release to 28 million US dollars. Compared with the investment of 30 million, this result is indeed eye-catching.

"Monster Shrek 4", one of the top three summer animations, was the first to appear. Although the results were not as expected, they still performed well with the support of fans in the series. Two weeks later, "Toy Story 3" will come strong. I wonder what the first battle will show. However, before the first battle officially started, there was still a week between them, and this week was filled with smoke. The two works "Prince of Persian: Blade of Time" and "Sweet and Hope City 2" will start a fierce competition.

"Prince of Persia: Blade of Time" is a work carefully created by Disney for $200 million. It is directed by Mike Newell, the director of "Four Weddings and One Funeral", "Harry Potter and the Goblet of Fire", and "The Loyal and Treacherous" and invited Jack Gyllenhaal to join. It is a fierce and popular work to win the championship this week.

"Sex. Hope City 2" naturally needs no more. After Xinyi Film was acquired by Warner Bros., it spent $100 million to invite the original cast of the first TV series and movie to continue to create, and also hopes to rely on the power of women to create good results in the summer season.

But what surprised everyone was that both newly released works suffered Waterloo. "Prince of Persia: Blade of Time" gave a $30 million premiere box office amid the media's criticism, even more desolate than "Robin Hood", giving Disney a fatal blow to the road to recovery; "Sweet and Hope City 2" also found it difficult to reproduce the courage of the first part. Amid the condemnation, it relied on female supporters to win the premiere weekend box office of $31 million, but it is still difficult to satisfy Warner Bros.

Under such circumstances, the "Monster Shrek 4", which had a box office drop of up to 40%, finally won the championship with a weekend box office of 42 million US dollars! This immediately brought DreamWorks back to life in one second, and the box office of 133 million US dollars currently retains the hope of hitting 250 million US dollars, but 300 million is already a daydream.

Faced with such results, professional box office analysts couldn't help but start to wail. Such results are indeed particularly disappointing. Two blockbusters have become duds this summer, namely "Robin Hood" and "Prince of Persia: Blade of Time", which is definitely not good news for North American film history.

Of course, the only thing that is thankful is that "Toy Story 3" will be released next week! Then, the weakness in the fourth week of May can also be considered as the audience being accumulating energy for the box office of "Toy Story 3". After all, "Toy Story 3" and "Monster Shrek 4" are both cartoons, covering the all-age film market indiscriminately. The frontal contest between cartoons is a huge threat to any other work. The poor "Prince of Persian: Blade of Time" and "Sweet and Hope City 2" are the poor people who suffer.

On June 4, the fourth work "Toy Story 3" collaborated with Studio 11 and Pixar, came strongly, and also kicked off the first battle of the 2010 summer animation war. This time it was Pixar vs. Dreamworks!

Although everyone's focus on the animation showdown in the first week of June, in fact, there are many works this week, including Universal Pictures' 40 million investment in the comedy film "Greek Theater", starring Ashton Kutcher and Catherine Heiger, the comedy "Grand Danish Dog Mamerduke" led by Irving Wilson, and "Human, Beast, Mixed and Fellow" starring Adrian Brody.

These four works of fishing for troubled waters obviously did not come for the championship. They wanted to reproduce the scene of "a big night" that relied on "Pirates of the Caribbean 3" to generate revenue, relying on the card of comedy movies to achieve a breakthrough in the market, "Going to the Greek Theater", "Agent of the Reorganization" and "Greater Danish Dog Mamerduke" are both comedy works, and are completely known to everyone in Sima Zhao's heart.

Among them, "Reorganization Agent" obviously attracted a lot of attention. One of the stars, Katherine Heiger, the conflict between "Grey Anatomy" crew last year continued to accusations of Evan Bell's "Caesar hegemony", and then the disagreement between the two sides after "Grey Anatomy" was completed last month. Now Katherine Heiger and Studio Eleven have really cut off.

After leaving the crew of "Grey's Anatomy", Katherine Heiger announced that he would concentrate on filming and was also sarcastic about Evan Bell in an interview with reporters. When the reporter asked about Evan Bell's nickname, Katherine Heiger replied, "You know, I'd better shut my mouth for this matter, otherwise who knows if I can receive an invitation to the script."

Catherine Heiger's big mouth stirred up a sensation again. When she was interviewed, Evan Bell finished filming of "Detective Sherlock" and returned to Los Angeles. So Evan Bell was quickly surrounded by reporters. Faced with such remarks, Evan Bell smiled at Los Angeles International Airport and replied, "Yes, I don't think she has the right to speak. You know, this is the first rule under my rule."

Evan Bell's ridicule made a lot of noise, and immediately pushed Catherine Heiger to the forefront. For a time, her exposure in the media even exceeded Evan Bell. Until the Los Angeles Times satirized her as a clown who jumped up and down to promote her new work, people realized that the "Reorganization Agent" was about to be released.

Of course, as soon as "Toy Story 3" was released, all the miscellaneous discussion disappeared in an instant. The only focus was the battle between Pixar and DreamWorks. From reputation to box office, from premiere to final box office and even weekly declines, people will closely monitor the comparison between "Toy Story 3" and "Monster Shrek 4", not to mention that there is still a "despicable me" waiting two weeks later.

Under such a huge gaze, "Toy Story 3" landed in the North American market, with a premiere of $129 million, easily killing all competitors in an instant with its aura, winning the first battle like a treasure!

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