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729 Second quarter

729 Q2

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The lively scene of the "Eleventh" at the Fifth Avenue boutique department store on Saxophone also means that at least they have made a good start.

The price setting of the "Eleventh" brand is still quite high. The price of a shirt is between $149 and $399, which is similar to the price of Burberry and Chanel, but the average price will be slightly lower, and there will be fewer high-priced items. However, this price is almost the same as that of first-tier brands. The main reason is that the design of the "Eleventh" brand is known for its delicate and exquisiteness. From the materials to the details, it can be said that it is designed according to the specifications of the suit customized, so the "Eleventh" products are worth the price.

On February 1st, the turnover of the "Eleventh" store at the Fifth Avenue Saxophone Boutique Department Store exceeded 100,000 US dollars. This is a great news for the Eleventh Design and Catherine Bell and others. In addition, Valentine's Day is coming soon, which is another good time to drive sales.

At the same time, in full swing Paris Fashion Week, "National Day" has once again become the focus of attention. If it can trigger a topic again, it will inevitably be a promotion for the sales of "National Day".

This is the second time that the "Eleventh" brand has participated in Paris Fashion Week in a row. Catherine Bell also presents the second season of the "Eleventh" boy series he designed to the world.

Compared to last year, this year's National Day is still a new brand at Paris Fashion Week, because its first physical store has just opened, and it is impossible to judge the sales volume at all. Moreover, its position in the fashion industry also requires time to prove, so National Day is still a budding newcomer. However, the Paris Fashion Week attaches great importance to the National Day, as well as the models and audiences attach great importance to this brand.

Since Katherine Bell and others arrived in Paris, the preparations for the "Eleventh Day" were fully helped. When interviewing models, everyone had a new understanding of the "Eleventh Day" model standards. There were obviously many more models who met the standards than last year. In addition, the experience of the last time, the entire work of "Eleventh Day" seemed much light and smooth.

On the day of the "National Day" brand's show, both media attention and audience support were more than doubled compared to last year, making "National Day" the focus of the Paris Fashion Week that was comparable to several top brands such as Chanel and Burberry.

This time, although Katherine Bell still named the design of the autumn and winter of 2004 as the Junior Series, it added a suffix, "luster". Katherine Bell gave a word for "Eleventh" this fall and winter: high-end customization. It is the high-end customization that Katherine Bell is most familiar with and good at. Although she is now making a brand, Katherine Bell's positioning for the "Eleventh" brand is still delicate, exquisite, and exquisite. She hopes to be able to incorporate her understanding of customization into the design. This is an important guarantee for the quality of "Eleventh" clothing. In this season, Katherine Bell intends to make a fuss about fabrics, so she added the suffix of "Luxury" to the Junior Series. This gave birth to the second season of the "Eleventh" brand, the Junior Gloss Series.

Katherine Bell added the waxing process to clothing processing. Unlike ordinary jeans who like to make dirty and old, "Eleven" is to glue the surface of the entire clothing, and the base materials of different materials will produce different luster. The exquisite workmanship and the carving of details show Katherine Bell's profound customization skills, which is even better than the first season.

After the fashion week, the design of this season was also called a heavyweight design, and Catherine Bell also fully demonstrated his talents. Many professionals reviewed Catherine Bell's design career and believed that this talented designer made a name for himself by relying on the design of the first season, but in fact, the design of the second season established Catherine Bell's status and also established a position in the "Eleventh" brand in the future.

When explaining the creative source of this season's youth series, Catherine Bell drew out the word "gothic". In fact, the specific word Gothic originally meant the Germanic tribe in Western Europe. At the architectural culture and writing level of the 18th to 19th centuries, the so-called "Gothic Revival" dug out the dark mood of the Middle Ages from the tombs of the historical context. The Gothic style is full of melancholy and world-weary moods, and the music is often cold and bone-black, and it has a delicate beauty.

The "Eleventh" teenager gloss series is full of heavy metal rock and gothic elements, mainly made of heavy fabrics and leather, and a large number of metal accessories are used. The countless unique details are fascinating. Catherine Bell said that the creative inspiration this time was still from Evan Bell. Not only did Evan Bell come from the musical attributes of rock, but also the "Pirates of the Caribbean" that was popular all over the world. The sparks of Captain Jack Sparrow's metal rock style and Katherine Bell's design creativity collided, allowing Catherine Bell to bring the stunning season to the world.

During the shooting of the brochure, Evan Bell continued to dominate all the photos of this season. The medieval Count, Warrior Revenant, Metal Rock, Knight Armor... This heavy and textured atmosphere clearly conveys the charm of the "National Day" second quarter boy gloss series through black and white photos.

On the runway show, Evan Bell's absence did not have a fatal impact on the "Eleven" show. Colmo, who has the strongest rock temperament, shouldered the heavy responsibility of opening and ending.

At the opening, Colmo wore a "armor", like a medieval warrior walking out of a castle, with a magnificent momentum. This armor was a sweater with a lining inside and a paint attached to the outer layer to create the effect of leather armor. The fabric on the elbow was hollowed out, and the broken strips naturally scattered and hung down. Paired with jeans with waxed matte leather feel fabric, heavy metal and Gothic style were presented to all the audience in a shocking form.

This season's "National Day" design shows its harshness in the fabric. Whether it is the feel of the hand, the waxing method, and the heaviness of the fabric itself, it makes the style of each piece of clothing clear and clear.

In terms of accessories, Catherine Bell has become more bold. Not only does it use a belt on the waist, but it also uses exquisite and beautiful pins for fine adjustment. The belt also uses a series of fine-grained belts to open the layers of the clothes; the jacket is also mixed with small proportions of fiber yarn to create a dark shimmering effect; the jacket-style shirt that can be used as a jacket has a tough style but is casual; the soft lines are mixed with a cold heavy metal trend, which increases the thickness through the use of metals such as rivets and iron sheets; the leather wrist guards at the wrist and wrap-around gloves; the waist embroidery of the matte top continues the exquisite design of the previous season; the details of the elbow are matched with the small round shield style of the medieval warrior... Even the tight coat in autumn and winter cannot wrap around the rebellion in the bones.

On the stretching stand, Colmo and Mattiez Laurisen became the focus of attention. This time, the youth glossy series of costumes fully demonstrated the temperament of the two people. Compared with the first performance on the stretching stand last year, the two people have made great progress in terms of temperament and posture, including their interpretation ability, and won the full house of the show.

Whether it is the overall temperament or the exquisite details, they are perfectly reflected in the model. More importantly, the audience can not only remember every detail of the design, but also leave a deep impression on the model.

There is no doubt that Catherine Bell once again challenged the tradition of men's clothing, and based on the first season of last year, Catherine Bell became bolder, more adventurous and more breakthrough. In recent years, men's clothing has rarely been innovative. Most brands follow a fashion goal, perhaps Chanel, or Burberry, and then each brand continues to exaggerate the design. Without its own characteristics, people often like male models over clothes. As a result, after a season of men's clothing, no one remembers the trend of this season and what the design is. Male models are stereotyped and are not easy to impress the public. As a result, they see a group of handsome men, but few are impressed. When they recall the entire season of fashion week, the audience was almost confused.

Now, Catherine Bell breaks this tradition.

First of all, she let the public know that choosing "Eleventh" requires courage, because Catherine Bell wraps the outside in her body more rationally. Maybe this person is not ostentatious, but she can still use the connotation to highlight the clothes. Catherine Bell chose thin and slender models to compare the heavy feeling of the clothes, and also fully demonstrated the texture of lines, design and other aspects. This also left a deep impression on all the audience from modeling to design in the "Eleventh" two-season Youth Series.

Secondly, she also made the audience feel that the teenager series she designed is indeed very outstanding, fully exerting the charm of men. Even men can have the right to dress up. Conversely, even women can have the right to appreciate men.

Therefore, the topic of the creation of the Young Gloss Series in the second quarter of the "National Day" can be imagined. Although Catherine Bell has repeatedly challenged the tradition of men's clothing and broke the inherent model, she can not only create designs that make people applaud, but also fully reflect the charm of models and the excellence of clothes. This is a comprehensive subversion of the entire men's clothing and male model tradition, which makes people praise it.

After Paris Fashion Week ended, the American version of "vogue" couldn't wait to shout the slogan: The era of men's color is coming!

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