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For shopping enthusiasts all over the world, the discount season is always to make them crazy. The promotions are one after another, and the fiery "sdle" label makes people dizzy. Although the discount season time is slightly different around the world, it is basically inseparable from two time periods, every year, July in midsummer and December with a strong festive atmosphere.

The discount season in the Fashion Capital can always make people lose their minds easily. Among these cities, the discount season in New York can always easily attract everyone's attention, because even the Queen of England favors . When the discount season comes every year, the Queen of England will take a special plane across the Atlantic Ocean and go to to rush to buy, which shows the great charm of .

The reason why is so attractive is not only because its location is located in Manhattan, where every inch of land is valuable, but also because New York is also a world-famous fashion capital. It is more because of the huge appeal of the city of New York, which makes the world the most complete gathering place for brand flagship stores. Only you can imagine that you will never find it. The can easily find your favorites on this long street. The discount season will be 50% off, 30% off, and 10% off signs exude tempting attraction, which makes people unable to refuse.

On of the year, the discount season in December is coming, and there is another reason for people to come here to rush to buy it: the world's first flagship store for men's clothing on the "National Day" will officially open here!

If you don’t know about the “Eleventh Day” men’s clothing now, you can only say that you really have nothing to do with fashion. Even if you put aside the keyword “fashion”, the “Eleventh Day” men’s clothing is actually well-known. Anyone who has a little knowledge of entertainment will know that this is a brand created by Evan Bell and designed by Katherine Bell. Therefore, although the “Eleven Bell” men’s clothing is very experienced, its popularity worldwide is enough to compete with many first-tier brands.

At the Paris Fashion Week that just ended, the "Eleventh" men's clothing season 3 crime victim series set off a frenzy, both male and female artists became the crowd of "Eleventh"; the magazine that adopted male actors as cover for the first time in "Fashion" history was sold out again - the two prints still couldn't keep up with the speed of consumers' buying; and the "Crash" starring Evan Bell won numerous praises as the awards season is approaching......... The "Eleventh" brand men's clothing ushered in the best time to create

In this situation, the "Eleventh" brand with only four branches is in short supply. Even if its reputation is no longer good, it cannot make further breakthroughs due to the lack of sales in the store. Fortunately, Teddy Bell, as the manager of the "Eleventh Studio", has been preparing for this aspect. During the preparation for the opening of the flagship store, James Frank began to investigate the opening of other countries' department stores. At the same time, James Frank is also investigating stores in various locations in several major cities. Under the premise of reasonable expansion, flagship stores in various countries and cities can also start to pay attention to them, and then determine the opening of flagship stores in other countries and regions based on the sales level of the "Eleventh" brand.

Therefore, it is of great significance to open the "Eleventh" flagship store at this time. The sales of the four branches are rising steadily. If the flagship store can achieve good results, the global expansion speed of the "Eleventh" brand will increase with geometric multiples.

I still remember when the Eleventh Design was established, the Bell brothers joked that it would open the Eleventh Design store on to make the Louis Vuitton flagship store collapse. Of course, it is not so easy to make a century-old brand that is ranked among the luxury brands. However, Eleventh Design has only less than two years before, and it can be said to be an innovation.

The on Manhattan Island in New York actually refers to the that runs north and south, from east to west, and the so-called in the sense of shopping paradise refers to the area between 39th Street and 59th Street in the sense of geographical sense. The flagship store of "Eleventh" men's clothing is at the junction of and 39th Street, and the geographical location is close to the lower city. The city is several blocks from No. 11, Prince Street, but the straight line distance is actually less than a thousand yards.

The store limit on may not necessarily have old merchants willing to withdraw every year, but there are continuous new merchants who want to enter, which makes the competition for every store very fierce. In fact, at the beginning of preparation, James Frank did not target . Firstly, the competition here is fierce, and secondly, the rent of tens of millions of dollars a year is too much pressure for new brands like "National Day". Thirdly, even if you have money and connections, you may not be able to find a suitable store on , which requires a certain amount of luck and fate.

However, unexpectedly in August, James Frank learned that there was a store on to be sold. Several stores he had seen were not so satisfied. With a good attitude, James Frank went to see the store himself, but he didn't expect to be surprised to be very satisfied.

Since this is the end of , close to the lower. The location of the city is definitely not as prosperous as that of the streets, some brands are not very satisfied with their geographical location, and their competitors are invisibly less. However, even at the end of , the rent prices are not much different, which scares away some competitors. After discussing with Teddy Bell, James v. Frank finally decided to rent it out, but he still went through a lot of relationships and relied on the depth of his connections to grab the store in the fierce competition.

The flagship store of "National Day" men's clothing covers an area of ​​3,300 square feet (310 square meters) and has three floors of the building. The exterior wall is composed of floor-to-ceiling transparent glass, all of which are natural lighting. The overall silver and black design style looks very modern. The exquisite "National Day" trademark on the wall is simple and generous and clear at a glance. Even at the distant intersection of Forty Streets, you can see the conspicuous "National Day" facade. At this time, the floor-to-ceiling windows on the first floor were all hung with black curtains, completely wrapping up the scenery inside.

Although this place is already close to the lower south end. The area in the city is considered the end of , the rent here is still very high. The annual rent of shops on can exceed 1,000 US dollars per square foot, which ranks first in the world. Even Paris cannot reach New York's luxury. Due to the location of the "National Day" men's clothing flagship store, the price is not more than 1,000 US dollars, which just happened to be stuck at the 1,000th. This means that the annual rent of this store is 33 million US dollars!

33 million US dollars! This does not include electricity, water, gas, labor, etc., that is, opening a flagship store on alone costs more than 35 million US dollars a year. If it is not a big brand and the sales in a year cannot reach this number, then is a man-eating demon for them. Therefore, all brands that can gain a foothold on are the world's top super brands. "Eleventh" men's clothing stands on this stage with the qualifications of a second-year student. Not to mention the future sales, this "qualification" is already a history.

However, James Frank and Teddy Bell must have thoughtfully thought about it. The four branches in New York, Paris, London and Vancouver have opened in February and sold more than $60 million in seven months. In July, the most outstanding sales volume, the four stores alone reached $15 million in one month. This rise rate undoubtedly ranks among first-tier brands, and even overshadows many veteran first-tier brands.

Moreover, there are not many stores on the "National Day" at present, and they have always been in a state of shortage of supply. What's more, the popularity of the third season of the Crime Victims series will surely bring a new breakthrough in sales, so the opening of the flagship store will only further stimulate sales. Teddy Bell is not only confident about the sales of the flagship store, but also believes that the 11th Design becomes the department with the best money-making ability of the 11th Studio.

As we all know, when the first branch of the Saxophone boutique department store was opened on the 1st National Day, a grand opening ceremony was held. The star-studded scene was dazzling. I originally thought that the flagship store opened this time because it was even more grand, but Evan Bell went the other way.

The 11th Design announced early that the opening of the 11th flagship store will not hold large-scale gatherings, but will hold a small private gathering that is only open to VIP. There will be no more than 200 people receiving invitations at the party, and there will be no red carpets. In fact, a low-key party occasion.

This immediately surprised the media. Overnight, the private invitation letter for the opening ceremony of the "National Day" flagship store was hyped to a sky-high price. In order to get into the party, many loyal fans offered a sky-high purchase invitation letter of 100,000 US dollars on the Internet. But even the 100,000 US dollars, no one responded. Not only fans, but even the reporters were raising relationships everywhere, hoping to get this private party pass and hope to enter the scene to watch the grand occasion. Unfortunately, there was still no news of the transfer invitation letter.

You should know that most of the Vi# party invited by Evan Bell were friends in the circle and fashion tycoons. How could they care about this little money? The VIP members who were lucky enough to attend the party were all customers who accumulated more than 5 million in the four branches of the "Eleventh Day" and were even more unmoved by their value.

Now, even the waiters at the flagship store opening ceremony were rushing to the top. There were more than five people competing for a position. It was not that the salary for this party was so considerable. The point was that this star-studded occasion was no less than that of a high-class party. Just entering a sightseeing place was an honor.

For a time, the craze of the "National Day" flagship store completely submerged the autumn in New York.

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