Chapter 722 The problem of the jewelry company
In Yanjing, winter is actually relatively easy to live. Not only every household has heating, but even outdoors, as long as the sun comes out, the temperature will generally pass.
Of course, the premise is that there is no wind or rain. As for haze, you can just suck it. By then, everyone will have their braids early, how much food can they save for the country? Didn’t you hear people shouting every day that there is a gap in social security funds? Is this gap gradually disappearing after two years of living...
Since you want to live two years less, in addition to smog, you have to work hard! Don’t rest! In Li Yi’s opinion, Zheng Shusen is such a pioneer, because at just half past six in the morning, this guy had already run to Yanyuan, and he also stretched his frozen dog paws like a slag into his bed...
In fact, if this is not the case, Li Yi would quite appreciate this kind of work attitude. The boss doesn’t like desperate employees?
"Hey, isn't this a limited number today? How tiring would you be if you don't come early to squeeze the bus? By the way, since you can't get a high-speed train after 8 o'clock in the evening, you have to pay for the meal today! How about it, 6 o'clock in the morning and 8 o'clock in the evening, don't pay overtime. Do you like my employees who are dedicated to the public?"
Like? Li Yi's eyes stand, go! Go away! Go away immediately!
After a while of struggle, after breakfast, Zheng Shusen began to complain. After hearing this for a while, Li Yi seemed to have nothing else to do, but he nodded in many things, just like the choice of office address, the choice of flagship store store store location, the location of the processing base, and the newly recruited important employees also needed him to close the last...
Okay, for the sake of happiness in the future, it’s harder. If you can choose again, Li Yi might choose to sell the raw materials directly, but now there is no way. The wheels are already rolling forward. It’s not appropriate to step on the brake to drive people out of the car, so let’s continue running forward!
The office address is easier to deal with. Just find a subway side. Even if the location is a little bit too far, just don’t go near the Sixth Ring Road, but the flagship store must be taken seriously.
Zheng Shusen and the others were busy for a few days and had a look at several places, all of which were famous business districts, including Xidan, Guomao, Wangfujing, Qianmen, Yansha, and Chongwen New World.
"I am more optimistic about the three places of Guomao, Yansha and Qianmen. However, Guomao does not have a suitable storefront, and the transportation there is also a big problem. Yansha mainly does not have that kind of independent buildings. If we want to open a flagship store, we have to move into the building, so the front door is the most suitable. There is a store being transferred, an independent two-story building, which was used to make jewelry, and even the counter can be saved."
"Oh? Then what you mean is, let's focus on the front door today?"
Zheng Shusen yelled twice,
"Not that, the main thing is that Qianmen is not only expensive, but also the traffic of people seems to be not ideal. When Lao Wang and I went to inspect, we found that one-third of the shops were still empty..."
"Damn, then why are you going to do it?"
"I remember you didn't say that our jewelry company mainly takes the high-end route. The flagship store only plays a display role and does not expect to sell much. So my understanding is that as long as the location, no matter what other things are..."
"You are a cheater. Even if you don't expect store sales, you can't deliberately rush into those business districts that are obviously not good? Wait, wait a moment, and I suddenly seem to have another idea."
Zheng Shusen blinked and looked at him with a gaze. The one he feared the most was this kind of boss. His subordinates' legs were running thin in one sentence. When he came to report, he suddenly said he had a new idea...
"Don't worry, wait until I think about it carefully, and we will study it together when Lao Wang comes."
Li Yi did have a new idea, and his idea was still very feasible, because he wanted to set up a front shop and back house in Yanjing that was like a small workshop.
But his small workshop is different from those in jade processing bases. He wants to use a villa to make it.
When buying a villa, you don’t go through the commercial real estate decoration, but you just decorate it as if you are at home, and then put the accessories in the special furniture, so that when customers come in, they are like going to a friend’s house to see her treasured jewelry.
Moreover, if the villa is big enough, you can also move the processing factory in, and separate some separate rooms, each of which is a few processing masters. If you want to get finished products, buy the finished products. If you don’t want to get finished products, look at the master’s skills one by one. When the time comes, you will find which one to process. In this way, you don’t even need to prepare the factory. You only need to rent a large warehouse and do rough processing of raw materials.
But he didn't know if anyone had done this. Is it okay to do it like this, but he felt that it was very cost-effective from an economic perspective. I won't say that the real estate itself can increase its value. In this way, customers will also get a unique and very warm and private shopping environment. Anyway, they are also going to the high end and don't expect that there will be a grand occasion with a lot of customers.
And in this way, there is no need to set up in those bustling business districts, and customers don’t have to worry about parking problems. In addition, the villa can also keep a kitchen. Not only can the employees’ dining problems be solved, but it can also provide customers with private small fry. Rub! Should you just make it a club, a club, and it looks casual and shopping?
After thinking for a while, he decided to forget it. Those who are not clear in positioning will generally die miserably, and it is better to just keep warm and private.
When Wang Changcai arrived, Li Yi had already thought about it. When he explained his ideas, Zheng Shusen certainly shouted loudly. Wang Changcai frowned and said:
"Mr. Li, your idea should be OK, but in this way, the initial investment will be relatively large. Another thing is that when the factory and sales are together, noise and dust are also a big problem, and there is also the passenger flow, so you have to rely entirely on recruiting people from outside..."
"You don't have to worry about funds. Noise and dust are indeed a problem. However, if it is noise, it can be used as sound insulation. We can also solve the problem through non-technical means. For example, purchasing some machines that can inhale dust at any time, or simply moving them to the basement... No, this won't work."
Li Yi said that, he shook his head. He had seen jade processing, which not only had a lot of dust, but also had sewage. These were not something like installing one or two range hoods. Moreover, if the room was made into soundproofing like KTV, it would be too dirty and it would not take long to replace it, which would be a waste. However...
"What if it is divided into two adjacent villas? We can add a corridor between the villas, so that the corridor can be integrated, and the corridor can also be set up as an outdoor leisure area. In addition, when the place is big, your office space has also been solved... That's right, I remembered a suitable place."
Li Yi remembered the suspended villa on the West Fourth Ring Road that Mo Jinxuan told him before. The project was stopped and when it could be restored to a long time. If the two built villas were not handled properly, the vacant land behind them could not be approved even if it was converted into ordinary real estate projects, so now it is dead.
He decided to find out first. If the two villas could be separated and converted for commercial purposes, all the problems would be solved, and it would be nothing more than that the land obtained by the openers was smaller.
He found out the maps and drawings that Mo Jinxuan brought that day, and explained the situation, even Wang Changcai was surprised. To talk about such a place, it seemed that it was really designed for Li Yi's plan. It was not easy to change the nature of the land. If the real estate developer had already broken up with the above and someone stuck them, it would be basically impossible.
"You don't have to worry about this, I'll find someone. All you have to do is to buy the two villas for me at the cost."
"Well, I'll go to contact them when I look back. Mr. Li, this place is very good. I remember that there are high-end communities around me, and most other places in this plot will be built into a new community, so we might have some basic customers."
"Okay, let's talk about this first. Let's learn about the situation separately and then discuss it in detail. As for the rough processing place, just rent a large warehouse and strengthen security. If it's really hard to find, then continue to borrow Jingcui Liangyuan's site. At worst, you can pay their rent. Okay, are there any other problems?"
"Yes, of course there are! You haven't seen the new ones."
"Haha, if you are senior executives, you will come here to talk about it one day. Just decide for ordinary managers and other things. When the staff are all equipped, we will have a dinner party or a party. I will meet you all at that time. But, what are you going to do when the jewelry pricing?"
"Well, I'm just about to talk about this problem. Those things that are ordinary or originally bought from outside can even be cheaper at the normal market price, but we design and produce things ourselves, especially those that use more exquisite materials. I plan to sell them as expensive as possible! I want to create a luxury brand of China!"
"Oh, the ideal is great, but reality is cruel!"
Li Yi sighed, but there is really no good idea. Just the raw materials he prepared, if you sell them at a cheap price, few people can afford them, but they still can't make money. It's better to try to take the route of those luxury brands.
However, even luxury goods are not priced casually. It can be said that any issue involving pricing is a very profound knowledge, and Li Yi has no good idea.
"I'd better ask Mr. Wang and the others about pricing. By the way, Mr. Wang, how did the customer who wanted to buy a pearl necklace last time end up?"
Li Yi suddenly remembered that incident and then lost feedback. Could it be that it was a waste, right? (To be continued.)
Chapter completed!