Section 25 Studio Conception
After waking up, it was dawn outside. Ai Fei rubbed his eyes and sat up the clock hanging on the wall. It was already 9 o'clock in the morning. He took a comfortable hot shower and walked out of the bathroom to recover his energy.
Wearing a bathrobe, I cooked coffee here, opened the door and took out the newly published New York Times, and browsed it. At this time, he was no longer the boy who didn't even dare to go to the agency to listen to the news. On the contrary, he was full of confidence in himself! Opening the fashion version, there was only the big title of the report column of the Chanel perfume promotion meeting held in Madison Square Garden last night, and the black printed text: "A dazzling performance!" Next to it was a photo of Grace Kelly taking photos of the perfume bottle in front of the camera. The beautiful girl had a faint smile on her face and a beautiful curved corner of her mouth. The only regret was that the photos were all black and white, and did not accurately reflect the scene at that time.
Let’s take a look at the newspaper’s report: “… On the night of February 14, at the Chanel latest product promotion meeting held in Plaza Garden, Grace Kelly, who is the product promoter, used her beauty and usual arrogance to reproduce the different scenes for us in the same place two years ago in the same place: the existence of Chanel No.5 perfume is the dream of all women, just as all women hope to ride in the pumpkin carriage of Sindelina to find their own prince, Chanel No.5 perfume is also a gift that all women can get in dreams – especially in a romantic moment like Valentine’s Day.”
"Coco Chanel's definition of perfume, clothing, and fashion is beyond this era. Compared with the fashion products she has developed and launched, everything else can only be painfully reduced to a foil..."
Ai Fei also knew deeply about Chanel's fame. After searching around the newspaper, he did not have any reports on the fashion show held at the Lizi Hotel. Maybe it was too late? He put down the newspaper helplessly, and stretched his body long: After many days of busyness and running around, he felt a little uncomfortable when the days of not getting dressed up! It was simply a waste of bones. He cursed himself in his heart, took a stack of white paper on the desk, and started working again. However, this time it was not a drawing of clothing design or the creation of comic works - he was conceiving the next work idea.
The New York Times did not publish its own fashion show reports, and I believe other media are the same. In fact, there were not many media reporters present last night. In this way, their products can only be promoted through word of mouth. There is no need to be afraid of this, it is just a little inefficiency. It is just a little bit inefficient. You can take this opportunity to sort out your ideas and take a few days off.
While thinking, the pen in his hand moved. Time passed without realizing it, until the sound of a belly sounded, he forced him to stand up and take breakfast while eating while watching the report that had just been released.
This is a report on "Ike Studio" according to his idea: "For more people, fashion is rejected and feared, and for them, fashion is something that makes them lack a sense of security. Basically, a new product designed by a designer will always attract more negative reviews from being present on the drawings to becoming a real product. For more people who should be paid attention to by designers, fashion and their lives are too far away - this makes them unconsciously classify themselves as outsiders of the fashion circle, and their needs are ignored by designers. Even their existence is ignored by these cool and stylish people. Therefore, the ridicule of people in this circle has become a long-lasting topic."
"……………These people will only be distributing discounted coupons at Macy’s. Come back here to buy some clothing products that they rarely buy on weekdays. For the reduced-price products they buy, they will hold a kind of thing they need to buy new clothes for their children or their families (who are themselves). Why not choose when the grand festival is approaching? And there are also great discounts to pay?"
"………This weirdness exists in the minds of most people, which is very sad. Unfortunately, although it has existed for a long time, no one has ever thought of fundamentally solving it?! The designer is just designing clothes, and the tailor is just cutting according to the drawings. The made clothes can only be met with the public within the scope. The final result is to place them in the store, let them be covered with dust, and then put them back in different warehouses, waiting for the next discount period. This practice of designing for fashion and design for design, in addition to a large extent, is also a very unfair thing for designers and tailors!"
"…………The purpose of setting up a studio is to fundamentally solve this problem! People wearing Prada, Louis Vuitton, Dior, J brand jeans and spraying Chanel perfume cannot be limited to such a small category - this situation has come to a time when it must be changed! More people have a new awareness: it turns out that we can also get the same fashion enjoyment as them, it turns out that we can also wear such clothing. It turns out that fashion, like bread and butter, can become a necessity in life! And the most important thing is that when we wear such clothing, we know that they are not as sarcastic as we mocked them, and when we wear such clothes, we know that this does not make us feel nervous and uncomfortable. On the contrary, the amazing effect of this clothing makes us the center of the whole audience!"
Put down the documents about the work room, sort out the dishes, and pour yourself a cup of coffee. Ai Fei picked up the pen for the second time and started writing about the specific workflow and personnel arrangement of the studio. In his design, the studio should be divided into three parts. The first part is not a design that many people take for granted, but a marketing department. This department should have the largest number of people and the largest workload. Specifically, it is necessary to master the effects of other new products launched by fashion brands such as Chanel, Louis Vuitton in the market, sales performance, purchasing power, and satisfaction of the purchasers with this product. They think that this style of clothing is worthy of appreciation and where is it not liked? This is a survey to be conducted by the marketing department.
The second job of the marketing department is to contact the corresponding stores and fashion shows such as Lizi Hotel to prepare for launching new products.
Next is design, and this department is temporarily responsible for himself. When he was studying in his previous life, he was used to too many costume shows. His understanding of it is incomparable to people today. To be honest, it was not that he was arrogant as a later generation. However, people at this time had great limitations in their thinking, and it was almost impossible to design clothes that he was satisfied with! Therefore, the design department could only lead by itself, at most, arrange a few assistants while designing.
The third is the advertising department. The launch of products can no longer be the same as before, and it will be put on the counters of the store. Instead, it will carry out a large-scale publicity offensive, so that the United States - at this stage can only be in the United States - all people must have this understanding: fashion can be very close to your life! Instead of the products that originally thought that cannot appear in their own lives.
…………After thinking for a while, he put down his pen. Maybe, this is the only way for the time being? Do you have any new ideas? You should add them temporarily?
Ah, there is another very important thing I forgot to do. I took a few blank sheets of paper and started replying to my colleagues and parents in China. While writing a letter to Ai Fei, he cursed himself at the bastard: I have been receiving the letter from my parents for a long time, why have I forgotten to reply? What an unfilial thing?
Suddenly, an enlightenment came to my mind: Have you started to accept the reality that you are a Japanese? It seems that yes? The faces of relatives and friends in my previous life have disappeared in my mind, only Ai Zhu Taro and Ai Yukiko's face are clearly visible. It seems that the sentence is right. Time is really the best medicine to heal all trauma!
After writing the letter in neat fonts, I browsed it from beginning to end, and felt that I was still a little impressed, and added a sentence at the end: "Fathers and mothers don't have to worry about their children's health, nor do they have to be sad about missing their children. If the work in the United States can be carried out normally, I will take a boat back to China by boat until this summer at the latest. I hope my father and mother will take care of themselves and see you in Japan."
Writing a letter to a colleague is more formulaic. I quickly wrote a few pages of paper, put it in an envelope, and wrote it on my name and address. Ai Fei took the letter and walked out of the apartment.
Back to Valentine's Day evening, Mr. Moss waited until the fashion show was over before suddenly remembering: Oops! Where is the wife? She walked out of the rainbow hall and looked for it, and prepared a rest area for the guests in the hotel and found her wife. Mrs. Moss was not very surprised. For a long time, she had been used to her husband's sudden disappearance. However, this situation has not happened for a long time.
The couple called a taxi and bowed their heads to get in: "Richard, Ms. Chanel..."
"Oh! My God!" Moss sighed deeply: "Can you believe it? Mr. Oliver was right this time. When I watched this fashion show, I really forgot about her completely! Oops, I have to call her to express my apology. Haha... Can you believe it? A gentleman will actually leave..."
Mrs. Moss patted her husband's hand and smiled understandingly at his incoherent speech: "Let's talk about it when you get home?"
When he got home, Mr. Moss got into the study and picked up the phone: "I'm sorry, can I ask Ms. Coco to answer the phone? I'm Richard Moss."
"Hey..." Ms. Chanel's clear French accent came from the phone: "Mr. Moss? I am Coco? Chanel."
Moss smiled bitterly. He and Coco Chanel are friends. You don’t have to see her. Just by hearing this sound, you will know that the other party is a little angry: "Coco, please believe me. As a gentleman, if something that is worth my departure happened, I would never throw a lady at the promotional meeting."
His explanation was really inappropriate, and the lady on the other side of the phone amused him: "If you say this, it would be OK except for the promotion meeting?"
"Hey? Ah! No no no no, I didn't mean that. I mean..."
"I totally believe in you." Coco Chanel smiled faintly: "I believe too, something must have happened that I don't know, right?"
"Ah! Yes, Coco, believe me, this time it's definitely not a joke. I really found a genius designer for you! I mean, a fashion designer. If you are willing to take time to watch it once, I think his performance will definitely satisfy you."
"Richar..." The lady on the other side of the phone sighed: "I am your friend, and I respect the friendship between us very much. I have always been willing to satisfy your request! However, I think it is not a good time for us to have such a conversation. Your spirit... seems to be a little too excited. I really don't want to tell you how clueless your conversation is. We will wait for you to calm down before talking about this matter, is it okay?"
"Well……"
"Good night and Molly. Goodbye."
"Oh, goodbye." Unable to let go of the phone, Mr. Mos calmed down for a moment, recalling his performance tonight. Well, indeed, Coco was right, his spirit was really too excited! It was all done by this Japanese! Is this kind of person he usually makes? Did he become excited just because he saw a fashion show that had many problems in his opinion?
Forget it, don't think about it, just take a break early.
Wake up, take a shower and have breakfast. Moss felt that he was much calmer. Looking back at everything that happened last night, while he felt ridiculous, an enlightenment arose in his heart: the fashion show with such and such problems is definitely not as simple as a fashion conference. As long as he breaks through the problems of appearance, he can see the cleverness of the organizer: he doesn't understand the model selection process and training, but judging from the shocking effect shown, this time the preparation and release can definitely be called a stroke of genius! Just watching the female models walk at such strange steps on this fresh stage, it can motivate the hearts of all the guests! He recalled carefully and seemed to be the most exciting part of all the processes!
Next is clothing design. Although there are disharmonious factors such as shoes and wedding dresses that appear in the end, they cannot cover up the designer's talent. Although his conversation with Coco was criticized by the other party as being excited, it cannot be said that it is completely unreasonable. This design style that can perfectly express the curvaceous beauty of women, in his opinion, is more than one level higher than the long skirt with a round table and a hat covering half of the eye launched by Dior in 1947! What is most eye-catching is that under the Japanese design, clothing has completely become a foil for the owner, and there is no longer the embarrassment of ordinary fashion conferences that people only notice the clothing itself and forget who wears them! If Mr. Mos must find a factor that can lead this era during the fashion show last night, he will definitely choose this cognition that suddenly appears in his mind!
Yes, why didn't anyone think that clothing should be just a product that people need? It is always fashionable for fashion, and design for design, only focusing on the novelty and trendy of clothing, but forgetting their original purpose! At this point, Mr. Moss couldn't sit still: "Thank you, Mrs. Maria. Oh, please tell the driver, I'm going out once."
Mrs. Maria was his housekeeper and smiled when she heard this: "Yes, Mr. Mos."
I took a car to the Hilton Hotel. It was already 9:30 in the morning. Ms. Coco should have gotten up, right?
When I arrived at the presidential suite on the top floor where Coco lived, after being informed by Ms. Chanel's assistant, Moss walked into the suite. Surprisingly, in addition to Ms. Coco, there was also Grace sitting - they were resting together last night, right?
Seeing him come in, Grace stood up from the sofa: "Good morning, Mr. Moss."
"Ah, good morning, Ms. Kelly. Have you... been here all the time?"
"No, I've just arrived just now." A wry smile appeared on Grace's tough face: "Coco... doesn't feel very comfortable?"
"Hey? Why is this happening?" Moss was stunned for a moment: "She is sick?"
"Maybe it? Robbie is treating her. I don't think there will be a big problem, right?"
As he spoke, the door of the next bedroom rang, and Robbie walked out, followed by Coco Chanel. This is a typical French woman, full of elegant atmosphere. As the saying goes, in France, you don’t need to look for cultural atmosphere everywhere, because you are completely wrapped in the cultural atmosphere in the air! Coco is the representative of this typical French flavor. She is not very tall and her appearance cannot be called beautiful, especially against the backdrop of a pure and natural beauty like Grace, but she gives people the feeling that it is so noble and so charming beauty! This is a completely different feeling from Grace. Even if it is not the first time she has met her, and they are friends with each other, Moss still feels a desire to protect herself in her heart.
"I'm sorry, I'll wait for you to worry and worry. Oh, thank you Robbie, my child."
"My pleasure."
Walking to Moss, Coco smiled slightly: "Good morning, Richard."
"Good morning, Coco." He picked up the lady's hand and kissed her: "Your body?"
"No, nothing. Oh, let's sit down and talk."
Several people sat down separately, picked up the coffee poured by Coco's secretary and took a sip of it: "Well, thank you. Lydia's coffee making skills have always been something I hope Mrs. Maria learns, but she never reaches such a height."
"Haha..." Several people smiled at the same time: "Richard, this time it's here..."
"Yes." Moss put the coffee cup in his mouth: "Coco, I'm sorry for the miserable behavior and the ridiculous call last night. But believe me, what I discovered this time is definitely something that can be stirred up in...even if it's in your heart!"
“…………”
"That's it." Moss told Chanel and others about what happened last night, and finally said: "Coco, I can always keep a calm heart at work, but this time, I was really shocked by the Japanese design and press conference. Believe me, if you can see all this with your own eyes, you will definitely agree with me."
Coco smiled extremely elegantly: "Richard, thank you very much for your comments. I think if I have time, I will go to meet this designer who praised you as much as possible."
Seeing that the other party was insincere, Moss smiled bitterly and lowered his head: "Coco, do you think, clothing, I mean, what direction should women's clothing move forward in the future?"
"Eh?" Ke Ke was stunned: "Are you... interviewing me?"
"No, of course not. I just want to hear your outlook on the future development of women's clothing."
"Well, if you must know, I can only say that I am not very familiar with the future development of women's clothing, but from my personal point of view, it seems that more attention should be paid to the development of clothing itself. Uh, I mean that clothing, as an independent object, should have its own stage to display, and can become an existence similar to some necessities of life, independent of its supposedly role."
Moss shook his head: "Sorry, Coco, I can't agree with your theory. For a long time, I have always believed that the existence of clothing is for people. Can you imagine it? When a woman attends a banquet in an evening dress, the first thing others notice is not her, but her clothes? This kind of outspoken clothing design makes people focus on the clothing and ignore people who exist as individuals! Don't you think this is ridiculous and ridiculous?"
Chanel blinked in confusion: "Richard,... the two of us have different perceptions of clothing, so it shouldn't be any disagreement, right?"
"It was definitely not. But Coco, I always thought that clothing should serve people." Moss stood up and took a few steps in front of several people: "Coco, I know that we are all those who have stubborn affirmative opinions about our own theories and opinions, so I don't want to convince you, but I told you about the situation of that designer, I hope you can consider it."
Chapter completed!