Section 107 Tendering and Cooperation (1)
.Ji Shi TV was about the same time as the TV station, and it was established in the year of the old carp. It was then broadcast to the whole country. With the huge financial support of Sumitomoto, the TV station is much stronger than the TV station in terms of overall environment, talent training and use. Originally, such a TV station was established to compete with the new market share, but Fuji TV made a fatal mistake at the beginning of its establishment: separation of production and broadcasting.
The so-called separation of production and broadcasting is simply explained that the production and broadcasting of the program is entirely responsible for two groups of people, each of whom is separated and each of whom is responsible for their own fields. One of the biggest hidden dangers brought by this approach is that the personnel who are responsible for the audit and production of the program do not need to consider too much the needs of the audience and the market. Just perform the program content according to the orders of the boss and then broadcast the ratings, which does not affect the producer's personal interests.
In addition to the programs produced cannot meet the audience's preferences, there is another problem with this approach, which is that for the producers, there is a lack of missing points and motivation! This is the most deadly. As time goes by, some young people who originally hope to show their abilities and ambitions through making TV programs gradually lose the initial high fighting spirit.
According to the situation that Ai Fei later learned, the talent loss in the few years after the beginning of Fuji TV was very serious, and even in the end, only the old ministers who were working together were left. Later, the newly joined fresh blood either voluntarily resigned or was poached by other TV stations. This is also the reason why the relationship between Fuji TV TV became increasingly tense, which is the main operator of exploring Fuji TV talents.
Due to these two reasons, the situation of Fuji TV is declining, and its ratings are even less than that of Asahi TV, which has just been established for more than a year, the ratings are on average in single digits. Whether it is the staff of the TV station itself or the Sumitomo chaebol, they all feel a headache about this situation: the TV station has no performance, and there is no income. In a completely economic society, if it continues to maintain it for a while, I am afraid that the TV station will close down.
In this case, it is no wonder that Fuji was so concerned about Ai Fei's plan for the Olympics. So, as the executive director of the TV station, Takayama Qing contacted Kono Kami at the first time, but what made him feel depressed was that the TV station only proposed such a plan. But there was no follow-up action for a long time. Is it because the Olympics are still a while away, so they are not in a hurry?
Not being in a hurry does not mean that Fuji TV is not in a hurry. Compared with the former, Fuji's ratings have always been poor. Therefore, its economic returns have always been very unsatisfied. Both Joseon, who is responsible for daily work and Asakura Tetsuya, who is the general manager of the TV station, were under great pressure. When he received a call from Takao Masaya, he thought that the cooperation on Olympic broadcasting could be officially launched. He only realized that this was not the case when he arrived at the TV station.
Ai Fei smiled and shook hands with two visiting guests: "I'm very sorry, I'm going to take your time and I'm going to ask you to come here."
"Where! Ai Jun, don't be polite." They are both members of the Broadcasting Association and have met before, but they are not very familiar with each other. Joseph Zen and Asakura Tetsu were also a little restrained and sat down on the sofa in the reception room.
"I have heard Gu Jun talk to me about Fuji TV's great enthusiasm for the broadcast of this Olympic Games. Here, I would like to express my sincere thanks to Fuji TV's Xian'ans! I think in the near future, we can definitely have more in-depth exchanges in other TV station cooperation areas, including the Olympic Games.
"Wrong! This is what I and Asakura Jun have always tried to use skills."
"Cooperation on Olympic reporting".
Ai Fei waved his hand: "We can have formal negotiations on this matter in the future. This time, I invite you to come here, and I want to cooperate with Fuji TV. Qiangujun?"
"Hi scarf!" Kogu Takano agreed and turned to the two visiting guests: "That's it."
"Advertising tender?" After hearing the young man tell the story, the two of them were a little dazed: "How can Fuji TV cooperate with you for such a thing?"
"It's very simple, we will conduct such a tender with us. After all, after such a tendering activity, I think that both in terms of fame and in terms of possible economic benefits, we will make great progress.
"Uh, I think this is obvious. However, there is no such program as a talk show on the TV station. Even if you join rashly, no one would think that it could be added to purchase our program period by increasing advertising fees, right?
Ai Fei smiled: "These are two things. Joseon-kun, Asakura-kun. You, I am both engaged in the TV industry and have the same philosophy: in addition to making the TV station bigger and bigger and giving more exciting and beautiful programs to the people, we can also increase each other's income.
I think there shouldn't be a big difference in this regard, right?"
“Yes, I and Takashi Jun also have the same pursuits
"So, the advertising bidding this time was also carried out to meet this second condition. The ratings of the program are put aside for the time being. Believe me, such problems can be easily solved, and the advertising fee problem is related to the lifeblood of the TV station. It is not only for you but also for us.
As for the revenue from advertising fees, until now, in more cases, there is a process of getting from members of the advertising department of the TV station to major companies to win over merchants. Even today, more and more products like TV have entered the family state. This is still a waste of resources and manpower. Not only can the expenses be obtained, but it also wastes a lot of valuable time on the program. Just like Fuji TV, it already has Feijia local TV stations from all over the country, and it also has a viewership rate that exceeds the heart."
The two looked at each other and smiled: "Ying."
"Okay, 7 TV, but considering that the audience of Fuji TV is spread across the country, such data is already very proud." Ai Fei continued to smile: "And the bidding I want to conduct this time is to fundamentally solve this situation: let customers take the check sheet and line up with my TV station. Of course, we must not forget that there is Fuji TV. The cooperation between our two TV stations can definitely cause a crazy wave in the market. I am a relatively special field of TV stations!"
"Who said that the Japanese have always been a restrained nation? I never think so!"
"Okay, Ai Jun, your speech is very leaky, and even old people like us are moved by it. But I think you also know that it is impossible to complete the work with only leaky points, right? If you put forward a very constructive idea on this matter, then what about the corresponding steps?"
Since the other party was invited, Ai Fei was ready. Everyone here bowed: "Please allow me to explain to you slowly."
"Teacher, do you think Fuji TV will be involved?"
"It's been a long time since Gu Jun called me a teacher." Ai Fei smiled and said, "It feels very strange?"
Not everyone has the childishness of Ai Fei, and even a younger person is a case of the relocation of Gu Xiaonan. For this teacher who laughs all day long, as the leader in Da Ai Class 1, his respect for the teacher has always been placed in the heart of the relocation of Gu Xiaonan. However, this teacher is sometimes really unrespected! Just like now.
The young man rolled his eyes, and his husband rolled his eyes: "Sir?"
"I know what you want to say." Ai Fei patted his shoulder: "Tell you, inviting Fuji TV into our plan this time is definitely not just to cooperate with them. It is just to create an atmosphere in the market, an atmosphere that allows everyone to focus their attention on the progress of this matter at the first time. Qiangujun, you are a very smart guy. But sometimes, your mind is overly limited to the operation level of the TV station and cannot imagine how people think in other fields! Do you know? This is the only place you are not as good as Arikiko."
"Sorry, sir, I don't understand what you mean."
"Take this for example. When the publicity offensive begins, the people will begin to feel novel. Why do you need to conduct such a bid? Who is the company that can win in the end? How many numbers will they write on their own base? Can TV and Fuji TV have such ratings to ensure that the winning bidder get more returns than the original investment? And the main thing is that this kind of concern from the people will become the biggest focus of all companies participating in the bidding! If I were the boss of a certain company, I would definitely make such an investment. Don't consider whether I can win in the end, just the attention of the audience attracted during the program is enough to be worth the fare."
"Think about it, if you see such news in the news of an ordinary audience station, do you feel very strange? I really want to know what the subsequent development will be like?"
Konomiya was stunned for a while, and finally nodded: "Yes, sir, I will do it too."
"That's right! This is the effect I want!" After pausing, Ai Fei continued: "There is another thing, Qiangujun, about you and those classmates from that year.
"Yes?"
"When I taught you that when I was teaching you, I said that whether it is for the better life of your life or for Japan to develop faster and get out of the haze of war, you and I must work hard. At the same time, I also said that while individuals are struggling for themselves, for the country, and for our race, we should never put ourselves in a state of great pressure for a long time because of the above reasons. Sometimes, you must learn to rest. Just like now, because of the current TV station, how long has it been since you officially worked in the TV station and took up your current position? Hum?"
"Sir, I'm not tired."
"This is two different things! It's a personal feeling whether you are tired or not. As your teacher, I don't want to speak at your funeral one day! Please forgive me for speaking like this, but really, don't let yourself work too hard."
In response to this situation, I think we will arrange two spring and autumn trips every year starting from the old months of this year. Well, we will initially arrange for everyone to go to Hakone to enjoy a hot spring trip. Relax and restore your body to the best state. After returning, we can better manage the operation of the TV station with our colleagues."
"gentlemen,"
"This matter has been decided like this. You are not allowed to go. However, you can't go all of it. Just do it in batches."
bk
Chapter completed!