Every time I talk to the president, it does not mean that the pastoral affairs Tairu, the gradual rise of the Television Station is worried: Since the second half of the year of Showa Shang, the TV station's programs have become more and more popular with the public, not only talk shows from the United States, but also interview shows and military programs. American life programs have brought a refreshing air from the other side of the ocean to the people in the Japanese archipelago, which are comics, music shows, and food programs they produce themselves. After a year of operation, they have become more and more popular among the audience.

Especially the food program: This program hosted by Shigeru Izumiya and was originally broadcast on Tuesday evenings, but now it has been broadcast on Tuesdays, Thursdays, Saturdays, and Sundays at 4 pm. But in this period, it can actually achieve good ratings? This makes Tian Yuan Keita unable to understand: Who gave them the idea to put their brains on these housewives who were not valued at all?

Originally, all kinds of TV programs can be imitated in addition to works like this. Is it difficult for Jing TV to launch food programs? With their strength and experience, if they want to operate such programs, they can at least get a big share of the existing outstanding performance share. However, this proposal was voted for Xiu Fangguang: "Have you...he has fallen to the point where you can only produce the same programs as others? Every year, you can't make your own program production plan?"

The cold water from the president completely extinguished Tian Yuangu Keita's enthusiasm. In fact, with his identity and status, if he tried his best to advise Xiu Fangguang, this program plan imitating TV stations was not completely unfulfilled. In that case, the rise of Ai Fei and his TV station may have been delayed for many years. This opportunity has never been fleeting. Since you can't seize it, you can only watch others move forward far away.

As mentioned in the previous article, let’s talk about Keita Santa: “Sir, do you have any other instructions?”

"It's almost time for the annual Red and White Song Festival. How is the TV station preparing?"

"Hi Wei! We're all ready." Speaking of this program, Tian Yuan Chuita smiled: "This is not the first time we have held such a program, so we are very familiar with all aspects of work. And the people, because they have held it many times, know the process of the program. I believe there will be no problem."

"Well, that's great." The old man lit another cigarette: "There is also the Olympics. We still cannot relax cooperation with TV stations. Of course, our conditions cannot be changed. We still need to get the broadcast rights in major foreign countries, major cities, and major cities in China. Others can be relaxed with neighbors, after all, we are not **."

"Haha" Tian Yuan Keiya smiled: "Yes, sir, I understand."

I walked out of the ladder of the president's office and unexpectedly met the Blackbird, who was the executive of the News Bureau and also the specialist of the board of directors: "Ah, good morning!"

"Good morning." The two men were old acquaintances, and they couldn't use such respectful salutes. They just nodded and stood together: "Why, what are the instructions to the old man?"

"Isn't it the Olympics?" After a few casual words, the pastoral master turned around suddenly: "Oh, the president said that the matter about the Red and White Song Club should be started."

"I know, I have talked to Jun Tianjun about this, but you also know that his character is never in a hurry until the last moment."

"Yes, I've learned it a long time ago. Haha," the pastoral master chuckled: "How about the child?"

"Thank you for your concern. My friend also asked me to express my gratitude to you when I saw you! Thank you so much for the last incident!"

"Where! You and your wife are so polite, are there nothing left in the children?"

"Hi! It's very poisonous. Especially the scalds on the legs, and even the scars are not left. Speaking of which, Ichiro Jun's skills are really extraordinary!"

It turned out that Blackbird had two children, one older and one older, and was the most naughty. On a day in Chunyu this year, Blackbird asked him to bring a bowl of newly prepared udon noodles to his sister. Unexpectedly, the boy walked to his sister with the bowl, just handed the bowl forward, asking his sister to reach out to take the little girl's doll and naturally obediently took it, but he didn't expect the udon noodles in the bowl were very hot. He accidentally fell on his legs, and the child's legs were scalded and he hurried to the hospital. It happened that the person who worked as a pediatrician was Ichiro, the son of Keita Tian Yuan.

Later, after Dr. Ichiro's treatment, the child quickly got rid of the pain. Moreover, because of the timely treatment, the scars on his legs were not very obvious. Finally, the conversation between the two people who were not tied is from this.

"I heard you taught the child who caused trouble afterwards?"

"Yes, it's so annoying!" When talking about this naughty son, Blackbird was helpless. Because he got married very late, his son was born around the 40th birthday and had a son when he was old. Naturally, he was a bit too doting. He couldn't bear to say anything harshly, but this time, the old man really made up his mind.

"Actually there is no need. The last time I saw the children in the hospital, wasn't my brother crying? Isn't it because I feel sorry for my sister?"

"Yi You? That's what I just finished hitting him!"

"Oh? That's it! Haha!" Tian Yuangui laughed: "

I feel sorry for my sister! It turns out that I was beaten up by you., "?※

"Ding!" With a light sound, the elevator stopped. The two of them walked out side by side: "Oh, there is one more thing. Blackbird Lord?"

"Yes?"

"Do you know about advertising bidding conducted by TV station?"

"I have heard a few words from someone, but I'm not very clear. Especially about the Blackbird's words." Before he finished speaking, a staff member of the News Department ran over quickly: "Blackbird, Tian Yuanjun? There is a fax document from the TV station.

The two of them didn't care about it and hurried over. After taking the fax document, Tian Yuangui was a little dazed: notice on holding a press conference on the bidding of the advertising department of the neighboring TV station.

"What's going on?"

"I don't know, Blackbird leaned over his head and looked at him a few times: "Is it because you just talked to me about advertising bidding?"

"Don't care about it." Tian Guogui made a decision too quickly: "Appoint reporters to go to the scene to play Ai Fei! Blackbird, you will lead the team!"

"Hi Ka! I understand.

Not only did the news of the press conference receive faxes, but all the major Japanese media received the same documents. So, reporters from major media and television stations gathered at the TV station's conference room on the morning of July Blade Day, which had been changed to the site of the press conference. Directly opposite the reporter's location was a banner with the words "TV station advertising bidding press conference site.

There are quite a lot of reporters coming from the Blackbird. In addition to Fuji TV, Asahi TV, and Kyodo TV, these familiar faces belonging to the Japan Broadcasting Association, some of them are from newspapers and radio stations, but they are not very familiar with them.

"Director, what do you want to do in this new conference?" Xinjia TV Station, 90% of the young people who served as photographers this time leaned over each bag and asked in a low voice.

Blackbird has a temper a bit like Ai Fei. Although he is very old and serves as the director of the News Bureau, he is very good at getting along with young people and does not have many rules from superiors and subordinates. Otherwise, 90% would not dare to approach him like this and ask.

"I don't know either! Is it necessary to hold a press conference like this for an advertisement?"

Not only did the team that came had such doubts, but all the reporters who attended the scene today had the same doubts. While thinking about it, Ai Fei walked in first at the gate of the conference room. Several people followed him. Everyone probably knew: Takao Masaki Masaki, Arimiya, Kubota Masaki, and Ikeda Shuoru. The last girl who came in was not recognized. She saw that she sat in front of the right to type as soon as she came in, so there was no need to ask. This was the girl in charge of the meeting minutes.

Ai Fei and his colleagues lined up in a row behind the conference table: "Because of the TV station's program needs, many colleagues and friends from the press have been invited here, thank you very much!"

After a deep bow, several people sat down: "Before the official start to clear up everyone's questions, please allow me to explain the purpose of this program and the press conference to everyone."

"Whether it is a TV practitioner like me or a friend in the press industry, there is a consensus: the survival of such a related industry close to the service industry depends entirely on the income from advertising to gain an economic foundation for survival. This is also the main reason why TV stations pursue ratings and newspapers pursue sales.

"The TV station has achieved certain results in the market after two years of operation. The data on this aspect will be announced by Kubota Jun when he makes a statement.

I am doing a detailed report. I am just trying to tell the public through the media the purpose of the TV station to perform such an operation: advertising, as the main source of economic resources for TV stations and other media, should not be the current state of being busy by the advertising department staff of the TV station and media, but should be changed to let advertisers take checkbooks to our office and queue up!”

"In summary, after discussion, I decided to take the lead in proposing the broadcasting mode of advertising bidding on this TV station. That is to say, broadcast advertisements in different stages of the TV station and different program contents, and charge different fees. The most important thing is that this fee is not implemented in accordance with the regulations of the TV station, but is stipulated according to the amount of bids by advertisers."

Without Kubota giving a more specific explanation, through Ai Fei's words, everyone probably understood what the so-called advertising bidding is: it turned out that it was just to increase the advertising cost? Why do you want to make such a name? Isn't it just to make money?

However, others were very interested in Ai Fei's words and kept their heads down and wrote notes from time to time. Ai Fei's words have come to an end: "Next, please check with the director of the advertising department of the Taiwan Department, Masashi-kun Kubota, to explain the procedures of this event specifically to everyone. After his explanation is completed, we will have time to answer questions. Kubota-kun?"

"Hi!" Kubota agreed and bowed slightly as usual: "Dear colleagues from the TV station and the media guests, thank you for your arrival. The advertising bidding process held this time is designed as follows: All programs that are broadcasted by the station will be used as bidders for advertising periods, and all standards are based on the ratings of the Duojian Shushusan. "The age span of the group is determined by the largest group age. Until July 2018, the Showa Yama Day, the program that is broadcast normally has a total of stunning time periods, and the time is divided into a time period. Next, I will explain to you one by one.

"In the past month, the program that has received the highest audience ratings and the largest rating age span is the program "Tonight Live" from the United States. The program is broadcast every week at 8 pm on Friday. After this program was covered up, it has received ratings exceeding gills. At the same time, its viewership groups are also concentrated in groups from the old age to the 4 years old. Moreover, such a data still includes female audiences. Therefore, after research by colleagues at your TV station, the advertising fee for this program will be at the lowest price of 4 yen in seconds.

"The next is the broadcast of the most popular animated program by young audiences. The broadcast time is at 84 pm every Saturday. According to the data statistics of your TV station, the viewership group of this program is about the age span of a good year, and is also loved by many female audiences. The base price is the starting price of the sacred peony seconds. Next is the most popular food program by female audiences. It will be broadcast every Tuesday and on the 4th pm. The base price is the Honggong Yen No Seconds.

Listening to Kubota talking on it, Blackbird laughed in his heart: Are you crazy about the TV station? Every time you spend on the Loach Bell, you have to spend more than 10,000 yen? Do you really think that others are fools? I no longer care about this advertisement bidding that I have heard the rumors but never know the inside story. I looked around and everyone was listening very seriously, almost not even distracted, which made him feel a little bored: I was shocked by the TV station's new idea again? A group of idiots!

Soon, Kubota's story came to an end. Ai Fei took the words: "Leave the time below to all the news colleagues to ask questions

Rikeng, the reporter below raised his hand: "This gentleman from Asahi Shimbun?"

"Hi Ka! Thank you very much for Ai Jun." The reporter nodded: "I have always experienced the ambitions of TV stations for a long time. I just don't understand where these various programs and completely different ratings data were obtained?"

"This is the result of a visit conducted by our TV Advertising Department staff in Tokyo. Under certain circumstances, they were all visiting with the care of Anjia. The first-hand information they received, and it can definitely ensure its credibility. There are also some relatively remote areas that were obtained by phone contact.

"Did you get the phone number by calling someone else's home by asking?"

"Yes. That's it." Ai Fei smiled: "Although this rating can be guaranteed to be absolutely fair, sometimes being scolded by the interviewed family is also a very sad thing. Here, I apologize to all the people who were disturbed by the staff of the Taiwan TV station, and my colleagues also say hard work to all the Advertising Department employees who have made all their efforts to do this job.

"About the advertising bidding proposed by TV Station. What do you think is the biggest purpose of doing this? Wouldn't it be considered to be accumulating wealth in such a way?"

"Accumulate wealth? Do you know how much advertising revenue each TV station can get now? Here you might as well reveal it to you, it is about 200 million yen. I think this is already a very amazing number for any TV station that has only been established for three years. Of course, TV practitioners can also be regarded as a businessman, but the products they operate are a little more special.

Since I am a businessman, there is one thing that is very common: pursuing the maximization of interests. Even I am no exception. However, this operation is definitely not to accumulate wealth. The more important purpose is to give merchants a deeper understanding of the role and effectiveness of advertising through this method. Few people have conducted surveys on this aspect, that is, when the advertisement is broadcast, how many people are watching it seriously? I think very few are right?

"This time, through the form of advertising bidding, this situation will be greatly changed: today are all practitioners from the press and television industry, but in some cases, you will become one of the ordinary citizens. When you turn on the TV to enjoy different programs, you will also have the same understanding as all ordinary people: TV shows are still good, and advertising programs are not paying attention to watching them. But this time, when you see the operation of this incident from the broadcast and news reports of the TV station, you will have a very normal curiosity: What kind of company can finally get the title of the bidding bid in the advertising bidding activities launched by the TV station? How much will they spend to get such a title? Can they get the funds they invested in through the advertisements played by such a TV station?"

"There was silence at the scene. Everyone was thinking about Ai Fei's words. Even those who disliked the most and were unwilling to accept his ideas had to admit that his words made sense. As he said, everyone had curiosity. If such large-scale promotion and publicity activities cannot arouse the public's interest, it is definitely a bully! And what advertising values ​​the most is even the curiosity of the people.

"So, I am sure to tell you all the people who pointed out that such a promotional campaign will definitely achieve the best market results!"

bk


Chapter completed!