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Chapter 710 The war begins

On May 18, Beiyuan Xiaoqingshan Drinking Water Co., Ltd. officially bombarded pure water at a press conference, saying that long-term drinking of pure water will cause a cell vacuum, affect the development of children, and can cause mineral deficiency in the elderly. Long-term drinking of pure water is harmful to the human body, and only pure natural mineral water is healthy drinking water.

Xiaoqingshan Drinking Water Co., Ltd. quickly made its public newspapers, and the discussion on whether drinking pure water is healthy has once again been pushed to the forefront.

Many pure water companies severely accused Xiaoqingshan Drinking Water Co., Ltd. of using improper competitive means to slander drinking water companies in the same industry in order to promote the promotion. For a while, Xiaoqingshan Drinking Water Co., Ltd. was pushed to the forefront.

All domestic drinking water companies have joined forces to point their finger at Xiaoqingshan Drinking Water Company, accusing him of the nature of unfair competition.

Major newspapers also rush to quote the analysis of experts from various fields, and held a fierce discussion on whether drinking pure water is healthy, and criticized it for a while.

No matter what the outside world debate is, the advertisements for Xiaoqingshan Mineral Water have been broadcast enthusiastically on major TV stations, and the advertisements shot by Fang Wen and Hua Tianyu have attracted countless attention.

At the same time, Luo Ji's subordinate companies have made every effort to help. Master Luo's beef noodles in five major cities have fully advertised Xiaoqingshan mineral water. Any customers who enter the store will receive a free bottle of Xiaoqingshan mineral water.

The entire Luoji comprehensively promoted Xiaoqingshan mineral water, and went all out to many parties. Coupled with this debate, Xiaoqingshan mineral water made the most of the popular products this summer. Major cities sold out one after another, and the supply was in short supply.

Influenced by this public opinion, the pure water produced by domestic pure water manufacturers has begun to be unsalable.

Although no one can prove whether drinking pure water for a long time is harmful to the human body, no one can prove that drinking pure water for a long time is not harmful to the human body.

This is how people are. They would rather believe in what they have than they don’t. Once public opinion comes out, it will play a role in fueling the fire.

Especially Xiaoqingshan Drinking Water Co., Ltd. publicly bombarded pure water, and the advertising slogan was even more domineering: We do not produce water, we are just porters of nature.

A single ad slogan is better than a thousand troops.

At the end of May, more than ten domestic water purification companies jointly submitted an unfair competition appeal from Xiaoqingshan Drinking Water Co., Ltd., demanding that Xiaoqingshan apologize to all sectors of society and stop unfair competition. This news once again pushed the incident to a climax.

Xiaoqingshan Drinking Water Co., Ltd. announced to the public that the company will not apologize, nor does it have unfair competition, but only explains the fact that drinking natural mineral spring water is the healthiest.

Xiaoqingshan Mineral Water’s statement has escalated the incident and has become a public enemy of the drinking water industry.

Zhou Ze collected reports from major newspapers and piled them up in front of Luo Li. Luo Li looked at the reports in the newspaper, and the guy laughed out loud.

"It's very good. The more you do this, the better. Let the marketing department buy a few more newspapers and let them scold Xiaoqingshan mineral water to death. The more you scold, the better!"

Zhou Ze smiled bitterly and said, "Mr. Luo, isn't it cruel enough to scold yourself? We are scolding ourselves now, and we're having fun!"

Luo Li smiled and said, "The more topical it is, the more it adds to us, which is better than advertising on TV."

Zhou Ze was convinced. Starting from the fight of mouth in May, major water purifiers initially attacked Xiaoqingshan Drinking Water Company in newspapers, but this attack not only failed to achieve the due effect, but instead made extensive publicity for Xiaoqingshan mineral water.

When major companies realized this problem, it was too late. Major manufacturers decisively stopped this war of words, but instead accused Xiaoqingshan Drinking Water Company of unfair competition through official accusations.

However, it was too late to protect rights at this time. Xiaoqingshan mineral water quickly occupied the market, squeezing the market of major pure water manufacturers. Xiaoqingshan Drinking Water Company achieved jaw-dropping results by creating topics, advertising, and verbal battles.

At this time, the Nongfu Spring senior meeting was being held, and all the company's senior executives were present. Zhong Yan, who created a miracle in the drinking water industry in his previous life, and Zhong Yan, the founder of Nongfu Spring, held an emergency meeting to deal with the battle.

Zhong Yan said: "We founded the Nongfu Spring brand in September last year. After the brand was founded, the advertisement of Nongfu Spring was a little sweet, so my children's water advertisement quickly gained a foothold in the market. Now Xiaoqingshan Mineral Water, which has emerged from nowhere, has challenged the entire drinking water industry with a gimmick.

Although the opponent's methods are despicable and adopts improper market competition behaviors to disrupt the drinking water industry, we have to admit that the opponent's hand is beautiful, and the other party wants to break the entire industry and re-formulate the rules!"

Deputy Director Wei Qingdong said: "Mr. Zhong, does the other party have such courage? As far as I know, this Xiaoqingshan Drinking Water Co., Ltd. is a private enterprise in Beiyuan Province. It only takes less than three years. Whether it is capital or financial resources, it is incomparable to the top drinking water companies in China. Although he used a gimmick to make major manufacturers passive for a while, it is impossible for it to disturb the situation!"

Zhong Yan said: "Although cancer cells are small, once they grow up, they will become the most terrifying existence. They can defeat a giant. Although this company is small, its courage and courage are definitely not something that ordinary small companies can do. Although the pool can raise gold!

As Zhong Yan spoke, the secretary pushed a newspaper in front of Zhong Yan. Zhong Yan frowned and looked at it. Then he punched the table and roared: "Have the people in the advertising department eaten shit? Why didn't I follow the things I told me? Who asked them to continue to fight with each other in the newspaper? What is written on it? Is the mind full of shit?"

Zhong Yan was furious. The newspaper wrote that the Nongfu Spring Legal Department will sue Xiaoqingshan Drinking Water Company for unfair competition, and the farmer will protect his rights to the end and deal with Xiaoqingshan Drinking Water to the end.

Wei Qingdong took the newspaper over and took a look and said, "Mr. Zhong, this is not our article, and it is definitely not sent to the newspaper by the advertising department. I have ordered that no department will allow another verbal battle with Xiaoqingshan. I suspect that this is issued by Xiaoqingshan's drinking water."

Zhong Yan said: "What the other party sent?"

Wei Qingdong gritted his teeth and said, "This company is despicable. Now they buy articles on the market that fight against Xiaoqingshan mineral water. They use this gimmick to attack the pure water market. The public is not aware of it, so they think drinking pure water is unhealthy. It was originally a rumor, but now it seems to be true."

Zhong Yan said: "How do you know?"

Wei Qingdong said: "I have contacted Wahaha. Last week, there was an article about Wahaha that pointed out Xiaoqingshan mineral water. It was also published by Xiaoqingshan Drinking Water Company. They deliberately used such articles to cause topics, which was extremely despicable and dirty. They used such bad methods to engage in unfair competition!"
Chapter completed!
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