Chengdu, the largest city in southwest China. Masao Ishihara is sitting in a small bar outside Sichuan University looking for memories of his previous life.

The bar is playing the Quanxing team song of Sichuan Quanxing Football Club. The sun shines on the banner of Quanxing, the flag shines with the glory of hope, and the glorious football athletes are on their shoulders, and thousands of fans cheer for us!

The soldiers of Quanxing are invincible and unyielding. The soldiers of Quanxing are invincible. The elders of our hometown are our strong backing and will always move forward along the journey of victory! Move forward!

The sun shines on the banner of Quanxing, the banner shines with the glory of hope, our youth is burning on the green field, and the song of youth calls for the soaring of football.

The soldiers of Quanxing are invincible and unyielding. The soldiers of Quanxing are invincible. The elders of our hometown are our strong backing and will always move forward along the journey of victory! Move forward!

The names "Ma Mingyu" and "Gao Feng" popped up in Masao Ishihara's mind immediately. To be fair, I have never been a real fan, but a pseudo-fan.

The small bar he is in is very rustic, really rustic, and it is so rustic that it does not have the characteristics of small bars around famous universities in Tokyo, Japan.

Small bars with American jazz, American country blues and other styles are fully available around Tokyo Tokyo University.

Not only that, there are also small bands of college students singing their own songs in the small bar, as if they were holding a concert. The resident singers don’t just hold a broken acoustic guitar and pretend to be deep there...

The small bar where Masao Ishihara is located is more like a fan bar. However, its interior decoration style is not the style of a fan bar at all, but wants to show a petty bourgeois mood, but it makes it a bit out of place.

At this time, Chengdu was not just this small bar located outside the Sichuan University, but even Jiuyan Bridge, where bars gathered, was almost inconsistent.

He knew very well that the Chinese could not blame them, mainly because the Chinese did not have a real understanding of bar culture, and it was not like Japan gradually began to *** since the Meiji Restoration, and thus had long developed a habit and way of going to bars.

To say one thousand to ten thousand, it is ultimately because of poverty. At this time of 2002, the general monthly living expenses for college students were 300 soft girls.

Don’t think it’s too little. The monthly living expenses for poor college students are often only a few dozen soft sister coins, and not even a hundred soft sister coins. The starting point for personal income tax is still 800 soft sister coins.

Even in the largest city in the southwest like Chengdu, there are still many laid-off workers living with all their might.

Masao Ishihara knows well that even such a rustic small bar is not a place where ordinary Chinese college students can easily consume.

They come here to spend time, even with clear purpose. Either they celebrate their birthdays, or they are in love and pursue girls. Or Christmas or Christmas Eve...

In their minds, this place is still quite romantic, fashionable and avant-garde. After all, it has long been deeply influenced by film and television dramas.

Masao Ishihara has seen the drink list here. Beer is not sold for Budweiser or Carlsberg. If you want to drink Budweiser or Carlsberg, you have to go to high-end bars in Chengdu.

As for Mexico's Corona beer, you can only find it in front-line bars in Chengdu. Otherwise, you won't be able to drink it.

For craft beer brands like the Roosevelt series, don’t think about it. Therefore, Masao Ishihara would not introduce Hokkaido craft ice beer under the Karuizawa Group to the Chinese market at the moment.

A bottle of 330 ml of ice-filled beer will cost 30 soft-girl coins in the market. If you let it enter the bar, it will be at least tripled and you will go directly to 100 soft-girl coins in the bar.

This price not only accounts for one-third of the monthly income of ordinary college students in China, but also in many places in China, ordinary workers in many places, not first- and second-tier cities only earn three or five hundred per month.

Even if the ice-cold beer doesn't enter the bar, it's not something that ordinary people can afford. 30 soft girls coins are better than families' food for a week.

Even the industrial lager beer under Karuizawa Group, Hit Beer does not meet the current mainstream needs of the Chinese mainland market.

Its grade is the same as Carlsberg and Budweiser. The only difference is that the brand is much less well-known.

In fact, the Hit beer produced in the beer factory in Mashan City, South Korea is better than Carlsberg and Budweiser, which are produced in China.

At least, it will not dry out to reduce costs, rice is used to make up the wort concentration. Industrial lager beer is also divided into good or bad. Good wort concentration is around 11%, while bad wort concentration is often 8%.

Hit Beer, a subsidiary of Karuizawa Group, has established a factory in mainland China and localized it, which is difficult to reduce retail prices.

For a 500 ml bottle of beer, the retail price will also go directly to 10 soft sister coins per bottle. This is equivalent to the income of many ordinary workers on a day.

The beer sold in this small bar is Harbin Beer and Qingdao Beer, which is already pretty good and is in line with the target market positioning. After all, what is mainly done is the business of ordinary college students.

What beer do ordinary Chengdu people drink nowadays? Blue Sword Beer, which costs 2 yuan per bottle, is also a beer that most college students studying in Sichuan do.

Even so, Chengdu people gave Masao Ishihara's previous life feeling that they did not have the strength of first-tier cities in China, Beijing, Shanghai, Guangzhou and Shenzhen, but they still had to put on the airs of first-tier cities.

After this, he personally led the team to fly here from Japan thousands of miles away, not just to recall his previous life, but to specifically acquire Quanxing Daqu.

Since Masao Ishihara is doing the winemaking business, he naturally needs to grasp the actual market situation. Otherwise, huge losses will occur.

At the beginning, some German beer brands blindly entered the mainland Chinese market, resulting in investment failure, causing heavy losses, and even reselling beer factories and voluntarily withdrawing from the mainland Chinese market.

A common understanding of beer among mainland Chinese people at present is that they are served with meals, which are generous and do not like to drink beer with a strong bitter taste. In fact, one of the prominent characteristics of beer is bitterness.

Even the mainland Chinese industrial water beer that has reduced a lot of bitter taste, for some people, this taste and looks like slurry and is unaccustomed to drinking it.

Another thing is that industrial water beer itself is a low-alcohol liquor. In addition to rising belly, it is not easy for people with good alcohol content to get drunk, but only easy to drink.
Chapter completed!