"Haha, your Grand Eunuch Zhang's eyesight is just that, our family can't afford your things!"

After leaving the military staff game, Yang Rong looked at the valuable and gentle pendant in his hand, but Yang Rong made a disdainful sound, and then threw it into the Yuhe Bridge with a thud.

into the pool of Taiye.

…

"Uncle Guo, please help me take a look at this newspaper sample. Is there anything wrong with it?"

After returning to the Yulin Guards, while the little fat man was competing with a group of Yulin Guards on the school field for a chance to capture and fight, Yang Rong took out a rolled newspaper sample and handed it to Wang Bing.

"Eh!"

Opening this first real newspaper of the Ming Dynasty and looking at the vigorous cursive fonts of the "Ming Dynasty Royal Daily" inscribed by the fat man on the masthead, Wang Bing had the illusion of returning to that time and space hundreds of years later.

.

"My uncle, don't just sit there in a daze, help me take a good look at it and see if there is anything that needs to be modified!"

Seeing Wang Bing's slightly dazed look, Yang Rong couldn't help but urged him anxiously.

"Uh, I just remembered something, sorry, brother!"

After hearing Yang Rong's urging, Wang Bing put his thoughts back and began to read carefully the first real newspaper of the Ming Dynasty.

"Brother, who are you going to sell this newspaper to? Are they the scholars?"

After carefully reading the "Da Ming Royal Daily" in his hand for a while, Wang Bing couldn't help but frown.

"Uncle Guo, if this newspaper is not sold to the scholars, to whom? Should it be sold to the common people?" When Wang Bing said this, Yang Rong couldn't help but be stunned.

"How much do you plan to sell a newspaper for?"

Without answering Yang Rong's question, Wang Bing asked Yang Rong about the price of the newspaper.

"This, since it is the 'Royal' daily newspaper, it should be sold for one...and a half taels of silver, right? Yes, just half a tael of silver!"

"Damn it, why don't you go and grab it!"

Hearing Yang Rong's price for the "Da Ming Royal Daily", Wang Bing couldn't help but curse. For several newspapers, this guy dared to price half a tael of silver, and he still 'cut' the price midway.

Otherwise, according to his original intention, he would probably tell him for a tael of silver.

"Uncle Guo, look at this paper, this ink, and this typesetting and printing. These are all exquisite products produced by the Si Li Supervisory Factory! Besides, this has the word 'royal' on it. If it is cheap,

Selling, isn’t that blasphemy to the royal family?”

Well, needless to say, this guy must have been aroused by the word "royal" in the Royal Trading Company.

"Brother, this half a tael of silver can buy a stone of rice or more than 20 kilograms of pork! Except for those from wealthy families, how many scholars are willing to spend half a tael of silver to buy this newspaper every day?" I heard

Wang Bing was speechless at Yang Rong's explanation.

"What price does Uncle Guo think is appropriate?" Seeing Wang Bing's obviously disapproving expression, Yang Rong quickly asked for advice.

"Let's temporarily price it at half a cent of silver, which is five copper coins!"

After thinking about it, and taking into account the meaning of the word 'royal' in this era, Wang Bing finally changed the one copper coin he originally planned to say to five coins.

"What? Uncle Guo, half a tael of silver? This..." Upon hearing the price given by Wang Bing, Yang Rong reacted even more than Wang Bing did when he heard half a tael of silver.

There is no way, there is a price difference between half a penny and half a tael of silver by forty-nine and a half cents, which is the price of four hundred and ninety-five copper coins.

"Why, brother, is it too little?"

Seeing Yang Rong's surprised and speechless expression, Wang Bing couldn't help but ask with a joking look on his face.

"Uncle Guo, this, the cost of this newspaper..."

"Haha, brother, the cost of this newspaper is at most four articles, right? And as long as more are printed, the cost will continue to decrease. Am I right?" Before Yang Rong could finish speaking, Wang Bing started to laugh.

road.

"Uncle Guo, you only paid for the paper and ink, the rest..."

"That's why I ask you, brother, to print more and sell more, haha! If you sell one more copy every day, the cost will be reduced by one point, and the profit will be one point more!"

"What's more, didn't I tell you before, this newspaper can also set aside some special positions as 'advertisement' positions for those shops. From then on, your newspaper will not need any money, just by charging 'advertisements'

If you don't pay, you can still make money."

Seeing that Yang Rong and the little fat man had the same expressions, they were aching for money and flesh, but Wang Bing continued to trick him with a smile on his face.

"Uncle Guo, you put it simply. If this newspaper is printed in large quantities, how can there be so many scholars in the capital to buy it?"

Although Yang Rong was very moved after hearing Wang Bing's deception, Yang Rong still continued to 'struggle'.

"This brings us to the first question we just talked about, who is selling this "Da Ming Royal Daily" to!"

"According to your plan, how many people will study in the capital and become officials? How many can you sell every day for half a tael of silver?"

"But if we pay half a cent a share and make small profits but quick turnover, how many people in the capital can afford it?"

Looking at Yang Rong who looked struggling, Wang Bing asked a series of questions.

"But Uncle Guo, even if it costs half a penny a share, how many people can read a newspaper? It still won't sell much?" Yang Rong is not stupid either. After thinking for a moment, he found Wang Bing.

The loopholes in the method of small profits but quick turnover.

"This brings us to the biggest problem with your current newspaper, which is that it is not straightforward enough and the writing is too elegant and difficult to pronounce. Since we want to make small profits but quick turnover, we have to let those who have not read many books, even if they are just enlightened,

All children must be able to understand it. Even those who cannot read must be able to understand it as long as they listen to someone's words."

"What do you mean, uncle Guo, our "Da Ming Royal Daily" should be published in vernacular?"

Wang Bing made it so obvious that Yang Rong could naturally understand what it meant.

"Exactly, don't forget the purpose of running this newspaper. It is to let the common people understand the policies of the imperial court, so that this newspaper can become the mouthpiece of the imperial court and control the world's public opinion for the imperial court."

"If you end up like this, then except for a few scholars, even if the common people can afford it, how many people will know the meaning? In the end, won't it still become a tool for those who are interested in misinterpreting the court's policies?"
Chapter completed!