When Jiang Xiaobai heard Dong Ran say it, he nodded, "So you want to shoot a soft advertisement to promote the benefits of online shopping of flowers, thereby increasing the online transaction volume?"

"Yes, online shopping is better than fresh and cheap. Offline can directly see the physical objects, which are convenient for selection and also convenient for making bouquets to dress up." Dong Ran said, "Although online shopping will have some impact on offline flower shops, offline also has its advantages that it is difficult to replace, so don't worry too much."

While chatting with the Tourism Bureau, she was also blinded by the other party and listened to some knowledge about flowers.

Flowers are fresh. As an example, it is generally necessary to pick them from the ground for a day. After picking, the professional base will also carry out post-harvest processing, which is to soak some special potions to prevent diseases such as gray mold during the maintenance process. These two steps are completed, and it will take as long as one day.

If you want to go to a flower auction, there is also a process, which is the level set by the specialist, which is the so-called abcd level. The standard is to look at the length of the pole, the thickness of the pole, whether it is bent or side branches, the size of the flower head, etc. After the rating, it will be put into the auction. After the auction, it will be inspected, picked up, and then pulled away by the merchant in a car. This will take more than half a day.

After this point, the merchants sell it.

After the sale is finished, you have to pack a box and ship it. Wait for express delivery to pick up the items. This will take several hours.

If you don’t go to the auction and don’t evaluate the rating, you will save nearly a day in that time.

But no matter whether you enter or not, it will take at least one or two days before shipment after the flowers are picked.

Then there is transportation. Some areas with the fastest delivery is the next day, while remote areas may take three or four days on the road.

In other words, if all of them are added together, it may take 3-7 days to reach the customer's hands after picking.

This is the case for online shopping, and the same is true for offline purchase of flower stores, because the steps of flower shops are the same. They also have to purchase goods in Yunsheng. It also takes so long to pick and transport them in the fields and then go to the flower shop. After receiving the goods, they have to wake up the flowers and repair the branches. After they bloom a little, they will be convenient for sale.

Customers usually buy flowers after they have some blooming, because it is easier to see the internal structure when they open a little, but in fact, "opening" is no longer fresh enough in the eyes of experts. The real freshness is the green branches and leaves, and the flowers are in buds. In this way, you can appreciate the beauty of the flowers gradually blooming after receiving them.

The bigger it blooms, the more it means it is about to bloom and fail. The flowering period is pitiful.

So if you buy flowers in a flower shop, unless the flower shop just arrived on the day you bought it, offline flower shops will not only be more expensive, but also not as fresh as online shopping.

The premise is that the flowers you buy online are fresh, not leftover flowers or cold storage flowers. Cold storage flowers refer to the fact that for the convenience of preservation, most flower vendors have a cold storage that specializes in storing flowers to make the appearance of the flowers look the same as fresh. However, because this kind of flower is stored for too long, it will die quickly after being stored in the hands of customers, and it will even die if it cannot bloom at all.

The cold storage of flowers is similar to a refrigerator. It’s okay to keep it for half a day, but if it’s been stored for ten days, it almost turned into a dead flower within two days after you get it.

Valley

But this does not mean that online is definitely better than offline, because offline flower shops have one advantage, that is, flowers will suffer from loss during transportation, such as broken heads, worn and worn petals, ashes and mold, etc. The flowers sold in flower shops are all screened and look good after picking bad petals, or they generally look more delicate after picking them. Those bad ones will be thrown away directly. So if you are anxious to give away something, the flower shops are more reliable.

Packing bouquets to match these is also better at offline flower shops.

Of course, the price is much more expensive than online ones. If it is doubled by two or three times, it is considered less, or even ten times more. It depends on how the individual chooses.

Dong Ran talked about these to Jiang Xiaobai, but after listening to them, Jiang Xiaobai was a little worried-

"It is a good thing to help flower farmers, and it is also a good thing to increase the income generation of cloud provinces. However, online shopping is risky, and the quality of each company is uneven. What if netizens get stuck because of this? Or what if a merchant deliberately raises the price?"

Jiang Xiaobai understands her influence very well. She will definitely have a driving effect after shooting an advertisement. Netizens who didn’t know that they could buy online or could not raise flowers before may place orders because of kindness or curiosity after being influenced by her, but how to ensure this quality?

Just as Dong Ran said, flowers are divided into grades, but these novices don’t understand the grades at all. Even if they ask, some stores sell flowers without auctions, so there is no official rating. The seller will only answer with a sentence "This is the base flower without grades". The novices will definitely be confused after hearing this.

Jiang Xiaobai can accept such advertisements, but he doesn't want netizens who trust her to get cheated and cheated.

"They also considered this issue, so they decided to start online store supervision after the advertisement was put on. For unreasonable flower prices, a special person will intervene in the review as soon as a complaint occurs. In addition, they will also select several stores with good qualifications and high credit as stores with exclusive blue label qualifications of "agent farmers" to allow netizens to choose these stores to place orders first, and this qualification will be rotated. When the bad review rate of this assisting farmers link is too high, this qualification will be directly and permanently cancelled."

Dong Ran said.

First, set some benchmark stores for newcomers to try, so you can try to keep the risk to extremely low. Because it is a helping farmers and flowers, the price is far lower than usual. In addition, official intervention in supervision, so those stores are almost not very profitable, and the prices only float at the cost price level. Even students can buy it. It can be said that a cup of milk tea can buy one or two flowers, and anyone can afford it.

Although they don’t make money and may even lose money due to after-sales service, this qualification is definitely what all stores want, because helping farmers is not permanent. After passing this stage, the popularity they accumulate during this period will be converted into store customers, and the benefits will be huge.

It is a long-term benefit to the store, and it can promote the province's consumption industry chain for the official, and for consumers, they can buy a handful of beautiful flowers at a low price.

After hearing this, Jiang Xiaobai finally smiled, "If this is the case, it's OK."

As long as it is online shopping, there will be risks. Not to mention flowers, the same goes for other things.

They can only try to reduce this risk. If they want to avoid any risk, then offline flower shops are the best choice.
Chapter completed!