"Dear viewers, welcome to CCTV's large-scale documentary program "In the Xinglin". I am your host Wang Bingbing."

"Apricot Lin, as the name suggests, tells the story of Xinglin Traditional Chinese Medicine. Through this column, the audience will appreciate the documentary science popularization of the traditional Chinese medicine industry in China and witness the Xinglin Traditional Chinese Medicine who spread the Chinese medicine in China one by one."

"As we all know, traditional Chinese medicine has been in China for thousands of years since its birth. It has a strong foundation and a long history. However, today when modern medicine is mainstream, traditional Chinese medicine has gradually become quiet and even covered with a veil of mystery. Today, I will lead everyone to uncover this veil and show this unique treasure of China's civilization."

"Today, the first Xinglin Chinese Medicine doctor we are going to visit is the head of Tongrentang, Mr. Le Shaocheng..."

...

Looking at the fresh and beautiful hostess on the screen and listening to the vivid and organized explanation, Song Che couldn't help but nod slightly.

It is worth mentioning that this scene does not come from a TV, but a clip from a tablet computer.

After the Spring Festival, the traditional Chinese medicine professional column "Xinglin" organized by CCTV started filming as scheduled.

The clip I just saw is just the original material that was broadcast without editing.

The reason why Song Che was able to take a sneak peek was because he was discussing with the program team about his next recording.

In the private tea room near the First Affiliated Hospital, Song Che finished watching the video and put down his tablet computer, the first sentence was: "How is Mr. Le's situation?"

Sitting in front of Song Che was the female host Wang Bingbing in the video just now, a girl with an extra sweet and fresh smile, and she smiled like snow.

"On behalf of Mr. Le, I thank Dr. Song for his concern. Thanks to Dr. Song's skillful skills and assistance, Mr. Le recovered very well and was successfully discharged from the hospital before the New Year. After a period of cultivation, when I led the team to conduct an interview and filming for him two days ago, the old man looked red." Wang Bingbing smiled and said, "Mr. Le knew that I would come to Tianzhou to interview Dr. Song at the next stop. I mentioned you to me in particular and praised your medical skills and character. He had suffered a stroke before. If you had not rescued him in time on the spot, the consequences would be hard to say."

Song Che accepted the award with peace of mind.

After all, he did help Le Shao to pretend to be sick successfully and avoided the debt-compulsing and harassment of Cao Xianmin and others.

"Okay, let's get back to the topic, let's talk about the next shooting matters first." Wang Bingbing seemed very capable and pushed a copy of the text along the desktop to Song Che: "This is the process. Doctor Song can take a look. It is probably the same as the part we just shot for Mr. Le. It is equivalent to the special interview of the characters. For the specific details, I will communicate with you in detail a few days before the filming."

Song Che did not rush to read it, and suddenly asked, "Where is Qian Zhifei?"

Qian Zhifei is the producer of the column of "Xinglin". Logically speaking, Qian Zhifei should have led a team to contact him for these matters, but today he only sent such a young actress to come here.

Upon hearing this, Wang Bingbing smiled a little embarrassedly, "Producer Qian and others have come to Tianzhou, but they still have some work to deal with, so I will first assign me to come and have a good time with Doctor Song."

Song Che's heart moved and he tentatively said, "Can you go to visit Yu Qingtang first?"

Wang Bingbing could only keep smiling and silent, which was the default.

Actually, this answer is not difficult to guess.

According to the program process, the "Xinglinli" column team will travel across the country next to give an exclusive interview to the traditional Chinese medicine representatives participating in the program.

Tianzhou is their second stop.

Here, in addition to Song Che, a famous internet celebrity genius doctor across the country, there is also a major guest: Yu Qingtang!

However, although they are both in Tianzhou and are both fellow Chinese medicine students, Song Che and Yu Qingtang have no intersection at all.

Because Tianzhou is very big.

Although Song Che lives in the suburbs of the city, he is at least in the main urban area.

Yuqingtang is located in the county under the jurisdiction of Tianzhou City, and is at least two hours away from the main city.

"Doctor Song must not be disgusted by this. Of course, our column team will not watch people serve the dishes. This is nothing." Wang Bingbing quickly explained: "Yes, the producers went to visit Yu Qingtang first, but it was not because Yu Qingtang is more important than Doctor Song, but because Yu Qingtang still has a lot of work to do... To be blunt, they still have some opinions on the arrangements for the show."

Seeing Wang Bingbing's sincere face, Song Che probably guessed the reason.

To put it bluntly, Yu Qingtang is a difficult bone for the column team.

For example, many celebrities nowadays participate in variety shows, and for the sake of their image and reputation, they will put forward various requirements for the program arrangement.

"Doctor Song is also in Tianzhou, so he should have some understanding of Yu Qingtang's situation, right?" Wang Bingbing asked with a smile.

Song Che shook his head straight and said, "I'm not familiar with them. My grandfather may know him, but I'm not allowed to get involved with them."

"Why?"

"Maybe my grandfather is worried that they will lower my studies."

“…”

Wang Bingbing was speechless.

This is a simple translation, which means "Grandpa doesn't let me play with the fool."

They are all fellow Chinese medicine students, and they are all in Tianzhou. No matter how you say it, you should have some business connections and intersections, but looking at this, Dr. Song seems to look down on Yu Qingtang very much!

But in fact, she really misunderstood Song Che.

Song Che did not look down on him, but was simply unsatisfied with Yu Qingtang!

Even in the domestic traditional Chinese medicine industry, most of them are unsatisfied with Yu Qingtang.

They are both the four major pharmacies in China. In terms of fame, Yu Qingtang is the only existence that can be compared with Tongrentang.

But to this day, it is basically difficult to see Yuqingtang brand medicines on the market, so many people think that this century-old pharmacy no longer exists.

In fact, these are just appearances caused by business models.

Tongrentang's business model is similar to the combination model of direct stores and franchise stores. The medicines sold are also released under the Tongrentang brand.

It can be said that the most valuable thing about Tongrentang is its brand.

This is also the reason why Cao Xianmin and others tried their best to snatch the control of Tongrentang from the Le family.

Cao Xianmin, a fake drug dealer, doesn't care about any prescription patents. He just wants to rely on Tongrentang's signature to help him sell health medicines.

In contrast, Yu Qingtang adopts a completely different business model: they only sell patents.

Everyone knows that Tongrentang’s business model is more traditional and requires more attention to operate and maintain it.

And Yu Qingtang doesn’t have these precautions.

The ancestors had accumulated so many prescription patents, so they could simply transfer the patented prescriptions directly, and they could easily make money.

As long as you don’t use Yu Qingtang’s signature, these patents, those pharmaceutical companies and pharmaceutical companies will use them as much as you like, and you will give me dividends if you make money, and you will give me patent fees if you don’t make money. It’s a huge profit!

It is not difficult to see that this business model is a sure profit without losing money, which is enough for Yu Qingtang's descendants to lie in bed and count money to live.

But at the same time, it is easy for Yu Qingtang's descendants to be unprofitable, be lazy and hate work, and have no motivation to carry forward the traditional Chinese medicine.

Use current popular sayings to summarize the lives of people after Yu Qingtang:

It is impossible to make medicine, and it is impossible to make medicine in this life.

You can't see, hear, ask and touch. Only by selling patents can you maintain your life.?
Chapter completed!