Chapter 1125 You can't afford my advertisement
When I heard the former helmsman of Meng Dafu Group's evaluation of his "business genius", even though Chen Hao was thick-skinned, he couldn't help feeling a little hot.
What a shit business wizard?
It's just rebirth.
Any normal person, as long as he knows the future development trend and direction, he is a business genius.
"You dare not be an old man, you are so praising me."
Chen Hao waved his hand.
"Mr. Chen, you are so humble. As the saying goes, excessive humility means pride."
Meng Yuxiang said with a smile: "Trust on such things has a crucial decision for the development of the company. I only understood it later. But it is really amazing that you can see this when you first started in Dongtang Group."
"I was also hit by chance."
Chen Hao said with a smile.
Meng Yuxiang gave him a blank look and said angrily: "Mr. Chen, do you think I am a three-year-old child? Will I believe this?"
Chen Hao touched his nose and said with a wry smile: "It's true." If it weren't for seeing Zhang Hui holding her child begging on the street, Chen Hao wouldn't have thought of making a water drop donation charity website.
But later he discovered that the entire Dongtang Group actually benefited a lot from it.
At that time, Chen Hao also held the big stick of "Water Drop Donation Public Welfare Website" and repeatedly cleaned up the mobile phone. In the end, he had to pay the "sponsorship fee" obediently.
no way.
The pressure on public opinion is really too great.
"Mr. Chen."
Meng Yuxiang changed the subject and said, "I have always wanted to know the chairman of Dongtang Group before. I didn't expect that this time we met by chance. In this case, I think this is really God's will. What do you think?"
"Yeah, that's right."
When Chen Hao heard this, he knew that he must have something to say. He smiled and said, "Old man, what do you want?"
"Mr. Chen, I want to talk about cooperation with you."
Meng Yuxiang said with a smile.
Chen Hao smiled, pointed to his back, and said with a smile: "Old man, you are really a businessman. In this case, you still haven't forgotten to talk about business?"
"Mr. Chen, my dad is used to it."
Meng Shaoqiang said with a smile.
"Haha, Mr. Chen, there's nothing we can do."
Meng Yuxiang smiled, then changed the subject and said, "I want to make an advertisement for you, can you see?"
"Did you agree to search the website?"
Chen Hao raised his eyebrows and immediately understood what he meant.
"That's right."
Meng Yuxiang nodded and said with a smile: "But I want to send it to Haosou Music. Can I give you a discounted price?"
"How do you want to vote, old man?"
Chen Hao asked with a smile.
"I've inquired before. Now Haosou Music has advertised, and it seems that there are standards for it."
Meng Yuxiang said in contemplation: "There are different types of singers in first, second and third lines, and the advertising standards are also different, right?"
"This seems to be."
Chen Hao was slightly stunned and then smiled and said, "Old man, I'm going to tell you, I've always been a hand-off manager. For such things, people from the advertising department are doing, and I don't care about them."
"Well, this is indeed a trivial matter for you."
Meng Yuxiang nodded to express his understanding, and then said, "I want to place advertisements in the entire series on Haosou Music, and it's not a long time, just an advertisement."
"Can you tell me?"
Chen Hao raised his eyebrows and looked at him curiously.
"Of course, this is a commercial secret to the outside world, but for you, Mr. Chen, that's not true."
Meng Yuxiang smiled and said, "Meng Dafu jewelry, a witness to love. Just one sentence."
Chen Hao thought about it carefully, gave Meng Yuxiang a thumbs up, and praised: "Gao!"
Advertising is actually a kind of brainwashing consumers. For example, when consumers hear the advertisement of a brand, they will not have too much feeling about the brand after they hear it for the first time.
But if you can hear this advertisement every day, it won’t take long to take the consumer’s mind to treat this brand as a big brand.
Meng Yuxiang's advertisement, Meng Dafu Jewelry, is a witness of love. If this advertisement is played before Haosou Music's songs, it will not take long for Meng Dafu Jewelry to become more and more famous.
The reason is very simple.
Now Haosou Music has bought out the online copyrights of major domestic record companies. With the popularity of mp3 players, the tape has long fallen below the cliff. As for CDs, they are just living now. In fact, they are dying. Only those car owners will buy CDs.
But major record companies will only symbolically launch some commemorative versions of CD records to some first-line artists.
So in fact, Haosou Music has long become the largest "record company" in China. In a sense, it has actually formed a monopoly in secret. The new songs they have launched now can only be successfully launched after passing the Haosou Music level.
Therefore, in each major mall, the mp3 player in each store is actually one of Haosou Music’s "advertising channels".
This is the core business of Haosou website’s amazing profits every year!
"Mr. Chen, do you think my advertising slogan is good?"
Meng Yuxiang's eyes lit up and he looked at Chen Hao.
"Well, I personally think that if jewelry is not equated with love, there is basically no market."
Chen Hao laughed: "This is the society now. Once something is equated with love, those couples will buy it even if it is expensive in order to 'witness love'. As the saying goes, the testimony of love has a commemorative significance. Old man, you have already figured out the hearts of people!"
"There's no way, business is difficult to do."
Meng Yuxiang smiled sly, "Mr. Chen, can you help me with this?" He felt a little nervous.
Because Meng Yuxiang only discovered recently that the largest advertiser in China is actually the best music player.
Whether it is newspapers, televisions, or wall advertisements, to put it bluntly, they all have certain limitations.
But there is no sound.
Walking on the street, you can't go to see those advertisements, but you can't stuff cotton into your ears and listen to sounds, right?
Where there is music, there are good music advertisements.
This is the most terrifying place.
It's like you're forced to listen to advertisements.
And the most wonderful thing is that if it is a touching love song, it will be impressive and unconsciously have a deep impression of the "love advertisement" in front of the song.
Meng Yuxiang has a deep understanding of this.
He likes some nostalgic songs from the 1980s and 1990s, and some merchants seem to have discovered business opportunities in it, and specifically choose to put in marketing advertisements for some nostalgic old products before such songs.
For example, Beijie Village instant noodles, a product that impressed the Chinese people in the 1990s, seemed a little unimpressed after two thousand years. As a result, this manufacturer recently began to advertise Beijie Village instant noodles in the nostalgic songs of Haosou Music.
“Memories of the 1980s, Beijie Village instant noodles!”
Just such an advertisement soon led to a significant increase in sales of instant noodles in Beijie Village.
Meng Yuxiang also asked Meng Shaoqiang to contact Dongtang Group before, intending to place advertisements, but the reply there was very simple and crude, and he could only choose certain singers and song types for posting.
Want to take all indiscriminately.
no.
The reason is very simple.
There are so many domestic merchants, and I don’t know how many manufacturers are lined up to make money for Haosou Music.
In this way, the exquisite division of song types of singers can maximize profits and achieve the effect of accurately placing them on the crowd.
If advertising is placed without distinction, it is equivalent to shrinking profits.
Meng Yuxiang could understand this truth, and Chen Hao naturally knew it in his heart. He looked at Meng Yuxiang's cunning smile and smiled and said, "Old man, I'm afraid I can't agree to this matter."
Meng Yuxiang was immediately disappointed, but he had actually expected it before, sighed and said, "Mr. Chen, I know this matter is a bit difficult."
“It’s not a problem of difficulty.”
Chen Hao shook his head and said with a smile: "To put it bluntly, I'm for your own good."
"How do you say this?"
Meng Yuxiang looked shocked when he heard this.
"If you are offered undifferentiated advertising, I'm afraid Meng Dafu Group will not make any money at all."
Chen Hao said with a smile: "Perhaps advertising fees will account for about 80% of your turnover. Think about it, can you still make money?"
"What?"
Meng Yuxiang was shocked to his chin.
"Old man, from the perspective of advertising effectiveness, I believe you also understand that compared with traditional advertising, Haosou Music's advertising coverage is very large and wide, and can cover almost 80% of the people in China."
Chen Hao said seriously: "And, this number of times is not the kind on TV stations. It is played several times a day, but it may have to be played hundreds of millions a day. Think about it, a song is an advertisement, and you know how many times the music is played every day in the country? Although you don't know, I believe you can think of it, right? So, this advertising fee, to put it simply, is it too expensive. Even if it is put for you for one month, you may not accept it. If it is put for half a year, it will be my turn, and Meng Dafu Group will belong to me, haha."
Meng Yuxiang thought about it carefully, showed a wry smile on his face, gave Chen Hao a thumbs up, and said, "Mr. Chen, you are right. According to this calculation, no one can afford to invest in the advertisement without any difference. I thought it was a bit simple."
Chapter completed!