Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 300 Precise Delivery

Brother Ma also realized the problem Chen Hao said.

In fact, the Internet market is so big. In the final analysis, we must firmly grasp users. Among them, game companies and Penguin companies are the ones with the strongest user stickiness.

Next, there are various application websites.

For example, when Chen Hao first told Brother Ma that Baidu would become the biggest competitor in the future, Brother Ma did not agree, but after Chen Hao's detailed explanation, Brother Ma immediately realized that what Chen Hao said was not false.

Many businesses of Internet companies actually have certain overlaps, and there is one thing in common - it is the user usage time.

For example, although the current portal website has a large number of views, it is difficult for users to stay there for a long time. Therefore, in terms of capital market valuation, the portal website is actually not very high. In the final analysis, the reason is that it is the user's use and stay time.

It's like opening a playground with many customers coming, but most of them just check it out, not playing, and staying for a while before leaving.

Internet companies and companies in reality are essentially the same. They are both companies - they all need to make money and make profits.

Now the Internet slogan is free, but in Chen Hao's opinion, there is no free thing in this world - and free things are often the most expensive.

This sentence is actually very well summarized by greed for small gains.

The Internet cake is so big and there is so much business. If someone cuts away a piece, you will lose one piece.

At present, although Baidu's business has not yet touched the core business of Penguin Software, an excellent entrepreneur knows that if a company wants to develop, it means that the business will continue to expand and expand. Moreover, once Baidu's search engine is developed, it will almost be equivalent to mastering the fate of most Internet companies in the future!

"You now understand why I asked you to stop promoting Baidu Agreement immediately?"

Chen Hao looked at Brother Ma seriously.

Brother Ma sighed, shook his head, and said, "I understand, but it's a pity that I know a little too late." What he meant was that he had signed an agreement with Baidu, and now he unilaterally stopped the contract, which was to face the need to compensate the other party.

"Haha, it seems to me that it's not too late."

Chen Hao saw the depression of Brother Ma and said with a smile: "Baidu is just a baby now, and he can strangle it in the cradle at any time."

"Chen Hao, this may not be necessary."

Compared with Chen Hao's optimism, Xiao Ma Ge was not optimistic. He shook his head and said, "The name Baidu is very good, so many users can remember it all at once. In addition, its business is also what many netizens need. It was because I saw these two points that I felt that even without our promotion, Baidu would definitely develop in the future, so I agreed to cooperate with them."

"Do you think that when they come to Penguin Software for cooperation now, it's equivalent to giving us money, right?"

Chen Hao smiled and said, "Anyway, do you think Baidu will develop even without our advertising promotion?"

"Yes, that's what I think, don't you think so?"

Brother Ma asked back.

"I think so too."

Chen Hao did not deny it, and then he smiled and said, "But if we do this business ourselves, it is also an unknown whether Baidu can compete with us successfully."

"oh?"

Brother Ma was stunned, stared at Chen Hao with wide eyes and said, "What do you mean is that our Penguin Company also does the search business?"

"right."

Chen Hao nodded and said frankly: "I have also told you the future development prospects of the search business. Whoever grasps the search business in the future can secretly grasp the life and death of most Internet companies. Why can't we get involved in such an important business?" He asked Xiao Ma.

Brother Ma shook his head and said with a wry smile: "Chen Hao, but our company does not have the corresponding technical foundation. We are doing search business, algorithms and modules. We are now in a dark spot."

"Then recruit and reserve talents."

Chen Hao said bluntly: "It is better to prepare now than to prepare again in the future and compete with others?"

"You are right, but far water cannot quench near thirst."

Brother Ma smiled bitterly and said, "By the way, I'll tell you something. Since the mobile docking has stopped, our members and other service applications have slightly decreased. At present, our company's revenue can only be described as barely maintaining. Once we decide to go to the search business, we must establish a corresponding department. The salary of personnel is not enough. No one is willing to come. If the salary is high, we don't have that much money at all, and we also have to rent servers, site expenses, etc.... In a word, money, we don't have that much money now!"

Chen Hao nodded in understanding.

Unlike Penguin Company.

The Dongtang Clothing Company and Chen Laoji Beverage Factory in Chen Hao's hands are his two cash cows. So far, Chen Hao has not checked how much money he has in his account, but if Liu Quansheng gave this time, Chen Hao probably thought that he would have to have about 20 million yuan.

Twenty million, in this era, it is an amazing number for a person to have so much wealth.

This does not count the shares of Penguin Company, as well as the shares of Dongtang Clothing Company and Chen Laoji Beverage Factory.

If added, it will only be more.

Of course, it is impossible for Chen Hao to sell these shares he owns.

Chen Hao has money in his hands, which does not mean that he has the responsibility or obligation to invest all of this money in Penguin Company - unless Xiao Ma is willing to exchange shares for it.

“If we start a search business, how much does it cost?”

After thinking about it, Chen Hao asked Brother Ma.

"It's hard to say."

Brother Ma thought carefully for a while, and slowly spoke: "Considering the corresponding costs, talent recruitment, etc., I expect to invest at least tens of millions, so I may only see some effect." He cautiously reported a number.

"Only tens of millions can you see some effect?"

Chen Hao noticed the words of Brother Xiao Ma, and he asked: "Brother Xiao Ma, what's the effect of your little effect?"

"You can search, but there are certainly shortcomings in terms of algorithms."

Brother Ma thought about it and said.

“Is it that complicated?”

Chen Hao frowned. Only then did he realize that the search engine business was much more complicated than he thought, but this thing was invisible on the surface. For example, it was like Baidu. Just open a very simple page and enter the thing or content you want to find, and you can retrieve it in the next second.

"Well, although I haven't learned about this thing in detail, many things are connected in computer software, and I can think of the approximate difficulty."

Brother Ma nodded and continued, "In addition, specific algorithms are one thing, and core engines are another. Both are very important. With tens of millions of investment, you can see a little effect. This is already a very good effect."

"For example, if we achieve the current Baidu effect, how much is expected to be invested?"

Chen Hao thought about it and asked, to be honest, he only knew the basics of these things, so he simply didn't bother to ask in detail.

"Ten millions?"

Brother Ma said uncertainly.

"I see."

Chen Hao sighed.

"Chen Hao, you didn't like using pop-up windows to recommend advertisements before. Why is this? Can you tell me?"

Brother Ma took the opportunity to ask Chen Hao. In his opinion, the biggest advantage of Penguin Software advertising is the pop-up window.

As long as the client software is started, every user can receive a message push.

Compared to advertisers who spend a lot of money and can only rely on rough estimates, Penguin Software can even be accurate to the single digits of users who view advertisements.

However, Chen Hao has always disagreed with the use of Penguin Software, which has also caused Penguin Software to lose a lot of advertising fees.

If it was someone else's request, then Brother Ma would definitely smile and ignore it at all. However, it was Chen Hao's previous request. Although he also gave the reason at that time, he believed that frequent pop-ups would make users disgusted and disgusted.

However, Penguin Company ultimately needs to make profits, rather than providing free software services for netizens to use. Netizens need to consider their feelings, but the company's profits must also be considered.

"Good steel needs to be used on the blade."

Chen Hao said it briefly, then asked Xiao Ma Brother, and said, "Brother Xiao Ma, what do you think are the advantages of Penguin Software's pop-up advertisements compared to the advertisements of other Internet companies?"

"It should be precise delivery."

Brother Ma immediately replied.

"You're right."

Chen Hao nodded and said seriously: "In addition to precise delivery, I think there is the most important point, which is timeliness!"

"Timeliness? How do you say this?"

Brother Ma was stunned for a moment. He didn't expect Chen Hao to give a completely different answer. He thought for a while and said, "Our pop-up window, do you want to make it a news media?"

"Why can't it?"

Chen Hao asked back and said, "Take timeliness as an example. In addition to some people who love to watch news, many people go online and only see some events occasionally, otherwise they are particularly sensational events and are interested in paying attention. If we make a pop-up window into a news media with strong timeliness, such as a slightly larger pop-up window page, then do we have half a portal?"

Brother Ma was shocked, and his breathing immediately became rapid and excited. His eyes lit up. He couldn't help but stand up from the chair and walked back and forth in the room for a few steps to stabilize his emotions. He never expected that Chen Hao had made the idea of ​​pop-up window!
Chapter completed!
Prev Index    Favorite Next