Chapter 49 Advertisements should be novel
"Yeah, I get it."
Chen Hao nodded, "Dad, didn't you say before that being a worker is good enough?"
"What's good?"
Wu Ying robbed the white house and said, "I can see that all workers are the masters. They are all lie. The factory can't pay wages for half a year. They even let the workers go to work and don't ask for leave."
"I can't pay my salary for half a year?"
Chen Hao pretended to be surprised.
Chen Nan sighed, lit a cigarette, and said, "Yes, it's been half a year. At first, everyone thought it was just temporary, but they didn't expect it to be so long, alas!"
"What's the reason?"
Chen Hao asked seriously.
“The product is not good.”
Chen Nan blew up the ash and said, "In the past, the pig iron produced in the factory was in short supply, but now it has become a market economy. In the past, customers who cooperated with the factory were not satisfied with the quality of the pig iron produced in the factory, so they changed to the iron factory to buy it again. No one wants the products produced, and the pig iron was almost piled up on the platform in the factory."
Chen Hao nodded. In fact, he knew very well in his heart after the past few days.
As a subsidiary of the Metallurgy Department, the Iron and Steel Plant was very arrogant more than ten years ago. Those who wanted to buy iron would have to go through the back door and open a note to get it.
This is a product of that era, but for more than ten years, the factory leaders who have been solidified have not been enterprising and have never considered updating production lines and improving technology.
Until now, the steel mills still have their old capital in the 1970s and technology in the 1970s. It is easy to imagine how good the pig iron produced is.
"Dad, have you never thought about quitting?"
Seeing his father smoking a cigarette and planning to go back to his room to sleep, Chen Hao stopped him.
"Resign?"
Chen Nan was stunned and blurted out subconsciously: "Why should I resign?"
Chen Hao was speechless, "I haven't paid any salary for half a year, why haven't I quit?"
"Then it will be open one day, right?"
Chen Nan waved his hand and said earnestly: "Are you still worried that the factory will owe to wages? Don't worry, it will be solved. There are thousands of workers in such a large steel factory, will there be no one to take care of? It's not your turn to worry about this kind of thing. Just study hard." He ended the conversation and returned to the room to rest.
Chen Hao shook his head. This idea was not only my father had, but 90% of the workers in the steel mill, so it caused a very strange phenomenon.
It is obvious that the products produced in the factory cannot be sold and the unsold is piled up on the platform, but the workers still believe that the factory will not default on wages.
So much so that the wages cannot be paid for half a year, the workers only complained in private, and no one took this matter seriously.
Chen Hao originally wanted to take this opportunity to persuade his parents to quit his job, but it seems that it won't work for the time being.
Early the next morning, Chen Hao came to Huaqiang City after his parents went to work.
Today is the day when I made an agreement with Zhang Zhenyuan that he would come from S City.
Chen Hao and Dalong came to pick up the station. As for Tao Guoqiang, the beverage factory was busy and could not leave at all.
After the train arrived at the station, people carrying all kinds of bags came out of the railway station.
Judging from Chen Hao's later generations, there is always an illusion that he feels like "escape from famine". Many people carry various large and small bags on their shoulders. When taking the train alone, they often need three or four people to pick up the station and help get things.
"Chen Hao!"
Zhang Zhenyuan appeared in front of Chen Hao and he came to his senses, "Professor Zhang, you are here."
"Yes, I promised you something, how can I not come?"
Zhang Zhenyuan said half-truely, but in fact, Zhang Zhenyuan didn't care about endorsement of "Chen Laoji", and was not even very interested in it. The reason why he agreed to Chen Hao's request.
The main purpose is to take advantage of this opportunity to join Chen Hao.
If you have such a relationship here, if you have any medical confusion in the future, please ask Chen Hao for advice. It is easier for Zhang Zhenyuan to speak out.
"Thank you very much for Professor Zhang."
Chen Hao smiled, pointed to the big dragon beside him and said, "This is the big dragon."
"Hello Professor Zhang."
Dalong stepped forward and shook hands with Zhang Zhenyuan with a smile, "I have heard of your name for a long time."
"Haha, be polite."
Zhang Zhenyuan shook hands with Dalong perfunctorily.
Dalong drove the car and took Zhang Zhenyuan and Chen Hao to the factory.
After taking a can of Chen Laoji, Zhang Zhenyuan praised the packaging design first, opened a can and took a sip, smacked his lips, savored it for a long time, and nodded involuntarily and said, "Okay."
"Professor Zhang, it tastes pretty good, right?"
Dalong said with a funny look beside him: "I also think the taste and taste are pretty good."
Zhang Zhenyuan was speechless. The subtext he said was that this Chinese herbal drink was indeed from Chen Hao. With his years of experience in traditional Chinese medicine, he carefully savored it and realized that it was indeed made of pure Chinese herbal medicines, without any other things being mixed in.
Moreover, Chen Laoji's taste and taste are similar to those of the drinks on the market. Ordinary people can't tell the difference between the two, but Zhang Zhenyuan can.
"How about Professor Zhang? I have seen this product, is it okay?"
Chen Hao said with a smile.
"Of course it's OK."
Zhang Zhenyuan nodded repeatedly.
Next, we discuss how to shoot this advertisement.
During lunch, Tao Guoqiang led a director who was supposedly an advertisement shooting and came to the private room.
This director should be in his thirties and definitely has the atmosphere of an "artist".
Wearing the most popular ripped jeans and long shawl hair, like a rock singer.
Looking at his greasy "hair", Chen Hao bet that this guy must have been at least one month and hadn't washed his hair.
At the dinner table, I started discussing how to shoot Chen Laoji's commercial.
The director began to talk about it with a broad mind, and waved his hands, looking like an authoritative expert, unquestionable: "... Nowadays, advertising films focus on the word novelty!"
"The audience should remember the characteristics of the product within the most time."
"As far as this is concerned, this commercial will be qualified."
Chen Hao still agreed with his theory very much, but he did not expect that the director's style would change next.
"... Let Professor Zhang be the spokesperson, well, I have to think about it carefully. Our products have the effect of detoxifying and detoxifying. That's better. We took several sets of shots. The first set was in the toilet. Professor Zhang squatted there with pain. We added a voiceover. What should we do if the stool was dry when it got dry?"
"The second set of lenses..."
Chen Hao noticed that after Zhang Zhenyuan heard this, his face turned green. Your sister, in the toilet? It's really novel.
"director."
Chen Hao spoke decisively, interrupting the director's enthusiastic speech, and said: "No need to be so troublesome, just have a set of shots, don't choose the toilet you mentioned, just like now, find a group of people, eat hot pot, drink Chen Laoji, and then add a background slogan directly. If you are afraid of getting angry, drink Chen Laoji..."
"no."
When the director heard this, his face suddenly became angry and waved his hand and shouted: "Is this an advertisement? There is no innovation or any characteristics, exactly the same as other TV advertisements..."
"You just say, do you take a photo or not?"
Chen Hao was too lazy to listen to him.
"No photo!"
Since Tao Guoqiang did not introduce Chen Hao's identity, the director directly determined that Chen Hao might be Tao Guoqiang's younger brother, or he would be the child of a leader of a beverage factory.
However, Tao Guoqiang is the boss, so the director is full of momentum and directly refused. Not only that, he also turned his head and said seriously to Tao Guoqiang: "Boss Tao, I will tell you about my grouping shots..."
"What are you talking about?"
Chen Hao raised his eyebrows and said directly: "If you don't take a photo, please leave immediately now."
The director was stunned at the time and looked at Chen Hao in surprise.
"I'll introduce it to you."
Tao Guoqiang said slowly: "Mr. Chen is the major shareholder of the beverage factory."
Upon hearing this, the director broke his chin on the spot and said in a dismay: "What?"
"Give you a last chance."
Chen Hao was a little impatient: "Can you take a photo?"
"shoot!"
This time, the director agreed without hesitation.
After dinner, Tao Guoqiang found an opportunity, came to Chen Hao, and whispered: "Brother, do you really shoot the same way as you said? Isn't it a bit too simple?"
"Is it possible that you really plan to shoot a scene of Professor Zhang squatting in the toilet and playing it in a loop on TV?"
Chen Hao held back his laughter and asked him seriously.
Tao Guoqiang coughed dryly, "We can change to other shots."
"Brother Tao, the commercials are actually a promotional effect. Sometimes, the filming is too fancy and there is no benefit, just like what the director said just now, but it is very likely that someone took a look inadvertently and didn't know what the core of our commercials wanted to express in the end!"
Chen Hao curled his smile and said seriously: "Just like what I said just now, that set of shots is actually enough. First, it can be seen from the picture that Chen Laoji can drink at a party. Second, it has the effect of detoxifying, which is enough. If you have to add a few sets of shots, except for spending more money, everything else will be apart from the fact that you are not allowed to drink more."
Tao Guoqiang pondered and thought carefully, "What you said makes sense, okay, just take a photo as you said." After pausing, he couldn't help asking, "What did you mean when you said the last one?"
Chapter completed!