Chapter 827: The Great Feast

"Can't you think from a different perspective?"

Chen Hao rolled his eyes when he heard this and said, "Can't we advertise?"

"advertising?"

Feng Zeyou looked at him with a confused look on his face.

"Zeyou, you remember."

Chen Hao said to him seriously: "The purpose of Haosou website occupying the search market is not to be a search engine. Of course, these are just our auxiliary means. The positioning of Haosou website is to make it the largest advertising company in the world."

Feng Zeyou was suddenly thundered: "Advertising company?" He shouted wildly inside, "I am an Internet technician, why have I become an advertising company staff member now?

Seeing his appearance, Chen Hao laughed and said jokingly: "What? Are you a little uncomfortable?"

"No...Mr. Chen."

Feng Zeyou took a deep breath and asked, "Aren't we an Internet company?"

“On the surface.”

Chen Hao said as if nothing had happened: "It's true."

“On the surface…what do you mean, we are actually an advertising company?”

Feng Zeyou asked speechlessly.

"Of course."

Chen Hao asked back: "What do you think?"

"I..." Feng Zeyou didn't know what to say.

"Zeyou, don't you know it yet? Not to mention us, even if it's Yahoo Search, it's essentially an advertising company."

Chen Hao said seriously: "Our era is an information age. You must know clearly what is the most valuable thing in the information age? Of course it is information, and advertising is also a kind of information. There is no need to worry about anything. For example, if you want to study any new technology, it is also very good, but how to transform technology into money is also very important. If you don't have money, what should you use to study it?"

Feng Zeyou thought, nodded, and to be honest, he felt a little disappointed when he heard Chen Hao say that the website search was an advertisement for a company.

But then again, Chen Hao is right. If you don’t have money, what should you use to study it?

"By the way, where is Yingzi?"

Chen Hao changed his mind and asked, "How is she doing recently? I haven't seen her for a long time."

"Just that." Feng Zeyou said: "Every day, I don't talk to others when I go to get off work, as if someone owes her two hundred yuan."

Chen Hao frowned slightly. Indeed, Yingzi's personality is a bit too "quirky", but she just needs to live a normal life, and let the other things be handled by time.

Thinking in his heart, Chen Hao continued: "Next, we will implement the previous strategy. Only registered members can download mp3 music, and then conduct large-scale advertising investment."

"Mr. Chen, where is this advertisement placed?"

Feng Zeyou asked with a frown.

“It’s very simple.”

Chen Hao smiled and said, "Put it in front of the song, you design an advertising program and embed it in our music works. Whenever someone downloads the song, even this advertising program will be downloaded. Of course, the advertisement also uses the mp3 voice playback form, and the time is set to ten seconds."

Feng Zeyou was dumbfounded when he heard this. After a while, he nodded, gave a thumbs up and said, "Mr. Chen, I think we should set up an advertising department."

"I think Zhang Hui can serve as the manager of this advertising department."

Chen Hao continued.

Feng Zeyou nodded.

The following situation is completely in line with Chen Hao's speculation, or it should be said that there is almost no change from the progress of the previous life.

During the Spring Festival this year, the mp3 player showed an explosive growth trend - this is also related to the fact that it received a New Year's money during the Chinese New Year.

The price of mp3 player has dropped from the price of 700 or 800 yuan that just came out to a price of about 200 or 300 yuan. As the price further declines, sales have once again shown a surge.

In fact, at this time, the dealers of mp3 players are already in the quagmire of price wars and are increasingly unable to get out of here. Of course, the public is naturally happy to see and willing to see it.

With the establishment of the Advertising Department, Zhang Hui, as a veteran of Haoyu Technology Company, was naturally no doubt about the Advertising Department. With the explosion of the mp3 player, Chen Hao, who had already begun to make arrangements, also ushered in a harvest period.

When the first merchant discovered the benefits of implanting advertisements in mp3 music, he immediately placed a big order. You should know that listening to music is not just one song at a time. Basically, it only takes several hours to listen to each song. Calculated based on five minutes per song, one hour is twelve songs, and the corresponding number of advertisements is more than twelve times.

This effect is definitely comparable to brainwashing.

There is a saying in the advertising industry that when consumers listen to an advertisement seven times, they will naturally have an impression of the product in their minds. When they need to buy this type of product, they will think of the product in the advertisement as soon as possible.

For a moment.

Haoyu Technology's advertising revenue has shown a sharp increase.

It feels like I haven't opened for ten years, but I have been eating for ten years.

In the first month after the Spring Festival in 2001, Haosou website's advertising revenue quietly earned about 200 million yuan!

That's right.

In addition to the advertising revenue contributed by the music section, the greater source of revenue lies in Haosou's search advertising business.

However, Chen Hao is more optimistic about the advertising business of the mp3 music section.

The reason is very simple.

The advertising revenue in the music section is different from the advertising charges for web searches. The advertising revenue in the music section comes once a month!

and.

Under Chen Hao's advice, Zhang Hui simply played the advertising business in the music section.

The musical works of each artist under Yingwang Records are bidding for advertising according to the popularity of each song.

At this time, the number of songs downloads can be seen which song is popular.

Like Liu Hua's "Congratulations on getting rich", in the atmosphere of the Chinese New Year, the number of downloads suddenly increased and ranked among the top. Many advertisers have targeted this song. After several rounds of advertising bidding, the advertisements for this song alone reached an astonishing three million.

You must know.

This is just a month's advertisement.

In other words, advertising fees are 100,000 yuan a day.

This advertisement was launched by wealthy Yili manufacturers, which is why they are in a hurry to reverse the previous melamine incident and have brought negative impacts to the milk powder industry.

As for other songs, they were sold at prices ranging from hundreds of thousands to millions of yuan.

After this advertising bidding meeting ended, the income from the music section was calculated, and Zhang Hui and Feng Zeyou both broke their chins on the spot!

The advertising fee actually reached more than 60 million!

It's only one month!

If we calculate it simply and roughly and can achieve this amount every month in the coming month, wouldn’t it mean that we will earn 700 million yuan this year?

You must know.

There is no so-called cost in this advertising business income - of course, if a song is downloaded once and a one-cent cost can be considered as a cost.

It can also be said that this business has costs.

"…Super profit! This is simply huge profit!"

After the calculation, Feng Zeyou and Zhang Hui looked at each other in person. No one expected that just an advertisement in the music section could reach such an exaggerated level.

"This is only in a short time."

Seeing the two of them in shock, Chen Hao smiled slightly and said, "This business can't last for a few years."

"Even if it lasts for one year, it's enough."

Feng Zeyou came back to his senses and said excitedly.

"Aren't you quite resistant to our being an 'advertising company' before?"

Seeing his appearance, Chen Hao asked quippedly, "Why do I find you are quite happy now?"

“I’m very resistant to the title of advertising company.”

Feng Zeyou said seriously: "But I am not at all resistant to making money."

"During the Chinese New Year, I remember that the company did not issue year-end bonuses, right?"

Chen Hao smiled slightly, changed the subject, and said to Zhang Hui: "Sister Hui, I remember you mentioned this to me once before, right?"

"Um."

Zhang Hui nodded. If nothing unexpected happens, she guessed that Chen Hao would be paying a bonus.

"The company didn't make money before, so naturally there was no year-end bonus."

Chen Hao smiled and said relaxedly: "But it's okay, now strictly speaking, this year has not been over yet. I guess no one will have any objections to the year-end bonus this month, right?"

"Of course I have no objection."

Feng Zeyou immediately said excitedly.

Chen Hao gave him a blank look and said to Zhang Hui: "Let's go back and make a year-end bonus plan. People from the advertising department are 20% more than those from other departments, because this time the advertising department has worked hard. In addition, people from the technical department give 30% more because the music section is from them. Others' year-end bonuses are calculated based on three months' salary. After finishing the bonus amount, they take it over and show it to me."

"Okay Mr. Chen."

Zhang Hui nodded excitedly.

"in addition."

Chen Hao paused for a moment and said to Zhang Hui and Feng Zeyou: "You two have Zhang Ming, well, three of you, I won't send you the year-end bonus for the three of you. Let's find some time. Sister Hui, go to the 4S store and pick up four Audi cars. It's considered the year-end bonus for the three of you. Of course, you will be registered under the company's name and will be yours. After ten years, you will transfer the car to you. In addition, you will be reimbursed for 600 yuan a month for gas money."

At this time, gasoline is very cheap, and a maximum of 300 yuan per month is enough.

"Thank you, Mr. Chen."

Feng Zeyou and Zhang Hui were immediately ecstatic. Although they were nominally the company, Chen Hao also said that they would temporarily be registered under the company's name and then transfer the property to them ten years later. Naturally, they knew the purpose of doing this, that they were just selling dog meat with the help of sheep.

This car is just a temporary name that does not belong to them.
Chapter completed!