Chapter 245 The girl who exploded the entertainment circle
The appearance of "Yulong Jewelry" in the market did not cause much noise. Hundreds of jewelry stores open and hundreds of jewelry stores close every year. In addition to some old brands, the rest are mostly local stores.
Old brands like Lao Fengxiang, Zhou Dasheng, Zhou Qiangqiang, Liu Dafu, etc. were not created in a day or two.
On the day of Yulong Jewelry's opening, the gold price was reduced by 20%. In other words, the price of physical gold is as much as the price of Yulong Jewelry, and the cost is reduced by one-half.
"Is this bare cylinder a bracelet?"
Including Beijing, six "Yulong Jewelry" opened at the same time. Local urban mobile media spent huge amounts of money to advertise. The six stores were in downtown areas, so there were not many people on the day of opening.
"That's right, this is the unique 'Ancient Method Inheritance' gold jewelry series in our store. It was created by the goldsmith master Mr. You. The entire series has a total of fifteen pieces. This 'Ancient Method Inheritance' gold bracelet is the first in this series!" The clerk of the jewelry store introduced with a smile.
"How many grams?"
The clerk smiled and said, "The one you saw is less than 27 grams. Now the store is very active, especially when buying gold jewelry, which is very suitable. In addition, you can also participate in lottery, smashing golden eggs and other activities!"
“Is this bracelet hollow?”
The clerk smiled and said, "Yes, but the gold is softer. If you wear it, please try not to bump it, otherwise it will easily cause potholes. This problem is difficult to avoid except for buying solid bracelets!"
The customer asked curiously: "Do you have this 'solid' gold bracelet?"
The clerk nodded and said, "Some!" He took one from the counter: "Like this one is solid, with a weight of 80.7."
The customer wanted to try it on, but found that the bracelet was a little small, and frowned and said, "There are no larger or two sizes in the model, so this one cannot be worn!"
"some!"
The clerk smiled and took back the gold bracelet from the customer's hand, put it in the counter, turned around and took a gold bracelet from the counter behind him: "Try this one, because it has just opened, so the styles and models are relatively complete. After a few days, there may be a shortage of numbers. If you want to buy it, you have to wait."
This time, Gou Yuniang spent 50 million in one breath to save You Changzhou's gold jewelry series.
The real-time gold price on the market is now 380, while the gold price of gold jewelry is 42 to 45. The prices vary depending on the brand and process. In addition to the gold price, customers also need to pay the labor cost.
Due to the event, the gold price of Yulong Jewelry is 385 per gram, and the workload is half the price, so it has also attracted many customers.
As for other products, the discount range is even greater. Gold products are considered to be priced at an open price, and only earn a labor fee. However, jewelry such as diamonds, bonuses, hard gold, etc. have relatively more profits.
“The weight of this bracelet is 135 grams!”
Originally, You Changcun himself was not optimistic about the "Ancient Method Inheritance" series he designed, so he didn't have much hope, but no one expected that the market's reaction was stronger.
It only took one morning to open, and the ancient method inheritance gold jewelry series and Qijia Yulong jewelry stores sold a total of more than 1,500 pieces, especially in the Guangshi ** store. For example, the more popular ancient method inheritance bracelets, ancient method inheritance necklaces, and ancient method inheritance rings are going to be sold out.
The popularity is far beyond the expectations of You Changcun and Gou Yuniang. After obtaining the sales data, Master You’s daughter You Manman almost stared out the table. So the ‘old-down’ design can be ‘popular’? Could it be that people’s aesthetic views are deteriorated now?
No matter what, Yulong Jewelry has six new stores and an old store, and it is also a hit when opening it at the same time.
The total turnover income of the seven stores is 40 million, and the average turnover of each store reaches more than 5 million.
After the three-day event, the sales of Yulong Jewelry Store decreased, but the sales performance of each store remained at around 3 million. It is worth mentioning that the sales volume of Yulong Jewelry's "Taoyuan Jade Counter" has increased.
The most profitable ones are undoubtedly gold, followed by diamonds, hard gold, and finally Taoyuan jade and silver jewelry.
In the past two months, Gou Yu Niang was exhausted, but her efforts were worth it. At least, it put the Dragon Jewelry on the right track, and the next step was to steadily operate and expand.
There is no rush to expand. After discussing with Wang Jiahui, Gou Yuniang and Wang Jiahui, they are preparing to stabilize for a period of time before the allocation of manufacturing, brand, personnel management and other aspects will be smooth, and they are talking about the issue of expansion.
In the past, the Yulong Jade Store lost money, but now the "Yulong Jewelry" will not lose money by 100%. It is nothing more than a matter of how much you make.
Yulong Jewelry no longer focuses on jade, but began to focus on diversified jewelry sales, and directly changed the business model of Yulong Jewelry. In the past, it mainly focused on procurement and production, but now it is based on ‘terminal sales’ + brand.
The "Ancient Method Inheritance" gold jewelry series under Yulong Jewelry has also greatly promoted the popularity of Yulong Jewelry.
After discussing with Wang Jiahui, Gou Yuniang directly hired Feng Chengcheng, known as the "Little Queen" in the entertainment industry, and Zhao Xiaoyue, the "cute Internet celebrity girl" as spokespersons. He placed huge advertising fees and bombarded advertising on CCTV, the Internet, and print media, laying the foundation for "Yulong Jewelry".
In the past, few people knew about "Dragon-Original Jewelry", but when it comes to brands such as Liu Dafu, Zhou Xingxing, Zhou Dasheng, and Lao Fengxiang, they are familiar with them even if they have never bought them. Now, many urban families, middle-aged and young people are no longer unfamiliar with "Dragon-Original Jewelry".
"Little Queen" Feng Chengcheng is a new star in the entertainment industry. He has risen rapidly in recent years and has a huge number of fans. He claims to be one of the domestic actresses who is most likely to win the "Queen Queen" in a short period of time.
"Miss Xiaoyue" started out as an internet celebrity, known as a "cute girl". She was nicknamed "Miss Xiaoyue". Although she is not as famous as "Little Queen" Feng Chengcheng, she is also an internet celebrity.
Of course, it doesn’t matter whether an internet celebrity is an internet celebrity. What’s important is that Zhao Xiaoyue is so tough in the background.
At that time, the "Little Queen" Feng Chengcheng knew that he would be with a little internet celebrity who was not even a third-tier line. When he was executing "Yulong Jewelry", he was furious. His agent once came to Yulong Jewelry to protest, and even threatened that if Zhao Xiaoyue was not taken away, he would refuse to endorse him.
The boss of Dragon Yu Ge Jewelry, Ms. Gou Yu Niang, who is known as the "Dragon Yu Queen", is also blunt. If Feng Chengcheng refuses Dragon Yu Ge Jewelry, he can only pay the penalty. Zhao Xiaoyue is one of the designated "spokesmen" and there is no way to change it. However, you, the "little queen" can be changed. Anyway, in the domestic entertainment industry, there is not only Feng Chengcheng who is in line with the image. If it really doesn't work, then just hire an old queen as the spokesperson.
After listening to the reply from Yulong Jewelry, the agent of "Little Queen" Feng Chengcheng was silent. Finally... he agreed honestly. After all, no one would be able to get along with the money.
In this way, Zhao Xiaoyue stepped into the entertainment industry from a "little internet celebrity" who was not even a third-tier star, and officially became a "real" star in television, the Internet, and print media.
Once the advertisement for Yulong Jewelry was broadcast, in addition to the brand of Yulong Jewelry, Zhao Xiaoyue became popular.
The original number of fans of more than three million exceeded 10 million in just three days.
Then commercial performances, various TV series, advertisements, and even movie invitations came one after another.
It's red! It's completely red.
However, Zhao Xiaoyue did not accept any advertisements except "Yulong Jewelry" and "Longshanquan". She turned down all commercial performances and did not go out to shoot movies and TV series. In the words of "Xiaoyue Girl", there are many bad people outside and she is very stupid. It is better to stay in Yutou Village and be her "little bully" to avoid being bullied by bad people.
With Tang Long supporting her, she was the only daughter in the family. When life was difficult, they were all treasures at home. Moreover, life is better now, so she would not force her to do anything.
If she doesn't like it, just don't do it. If she doesn't like being a star, Tang Long can even reduce her popularity now.
However, Zhao Xiaoyue herself said that she likes this kind of feeling that is highly anticipated, especially when she is surprised and sought after, the little excitement makes her a little addicted, which means she still likes this feeling of being a "star".
Because his reputation gradually increased, Zhang Xiu'e had no choice but to ask Tang Long to set up a "Yutou Village Entertainment Company" for Zhao Xiaoyue, and found some people to be responsible for negotiating and solving the "Xiaoyue Girl".
Therefore, Zhao Xiaoyue has also become an alternative in the entertainment industry. She updates updates every day in her own meager every day, posts a few selfies, wears farm clothes, and takes a group of half-baby boys around.
The price of commercial performances is as high as one million, and there is no need to do anything. As long as people come to interact with fans and say hello, it is OK. The salary is tens of millions. You don’t care about any of her acting skills. You can directly have the female lead, and the price is close to the top of the entertainment industry.
But this still does not affect the mentality of "Miss Xiaoyue". Yutou Village Entertainment Company's response to the outside world is "not answered".
Don't answer, don't answer, don't answer!
There is no advertisement, no commercial performance, no script.
It doesn’t matter whether your money is good or bad, no matter whether your advertisements, commercial performances, scripts, etc. are good or bad.
What is it that a "star" who doesn't make money after becoming famous is not an alternative in the entertainment industry?
Often, such people are like meteors, and after a brief silence, they will be forgotten.
Just in many entertainment circles, when "Miss Xiaoyue" is too jealous and is gloating about her own death, the second advertisement endorsed by Zhao Xiaoyue is online.
This time, "Miss Xiaoyue" is the absolute protagonist, and the advertising intensity of "Longshanquan" is relatively greater than that of "Yulong Jewelry".
During the prime time, the absolute exposure rate of big brands laid the foundation for "Zhao Xiaoyue" in the entertainment industry. With two advertisements, a meager number of fans with more than 30 million, and a self-promotion platform, Zhao Xiaoyue is widely known.
Moreover, the crowd who like Zhao Xiaoyue, from a few years to a few decades, almost all cover her fans. Her image can be said to be both male, female, young and old, and she likes her.
Chapter completed!