Provincial capital, Tianhe Animal Husbandry!

On the LCD screen in the conference room, there is an advertisement for "Zhen Long Black Horned Chicken". The shooting is very beautiful. The film is 18 minutes in total, but the advertisements on TV are only a few seconds. Now they are watching online documentary advertisements.

After the advertisement was finished playing, Liu Miao pressed the pause button.

Turning over the chair, he looked at the people in the conference room: "What do you think after you finish watching it? Let's express your opinions!"

Most people in the conference room know that Zhenlong Animal Husbandry Company bought 500,000 "Black Clawed Phoenix" chicken seedlings from Tianhe Animal Husbandry this year.

But no one expected that Zhenlong Animal Husbandry would be so big that it would register a brand for Black Clawed Chef, and it also launched advertisements in the media.

A vice president of Tianhe Animal Husbandry frowned and said, "Can you make money by doing this like Zhenlong Animal Husbandry Company?"

Even if a "black clawed pheasant" is sold for 200 yuan, how many of them need to be sold according to the publicity efforts of Zhenlong Animal Husbandry Company to earn back the advertising costs?

If you don’t have money to make money, what is Zhenlong Animal Husbandry doing?

"Where are there any places in the country that we know about the 'black clawed pheasant'?" Liu Miao asked.

Everyone looked at each other.

Liu Miao sighed, looking at the last logo of "Zhen Long Black Horned Chicken" and Zhen Long Animal Husbandry on the screen, and a trace of envy flashed deep in her eyes.

"Although Zhenlong Black Horned Chicken will not make money from Zhenlong Animal Husbandry, everyone in the country knows that there is a Zhenlong Animal Husbandry Company in Taoyuan County, which has the best ingredients, black Horned Chicken, and the black Horned Chicken raised by Zhenlong Animal Husbandry Company is the best in the country."

"To put it bluntly, I still can't make money!" Someone suddenly laughed.

Liu Miao looked up at the other party: "Yes, I can't make money this year, but after the brand is launched, what about next year and the year after that? Zhenlong Animal Husbandry is a joint farming model for farmers. It can increase the output in a large number in a short time. As long as the effect is good this year, the number of chickens will double or even increase ten times next year. At that time, whether it is major supermarkets or major dealers, they will come to buy them."

A brand is a kind of strength and an intangible asset.

Tianhe Animal Husbandry is a hundred times larger than Zhenlong Animal Husbandry, but how many ordinary people know about Tianhe Animal Husbandry?

But Zhenlong Animal Husbandry is different. He made the people of the whole country remember Zhenlong Animal Husbandry and the 'Zhenlong Black Horn Chicken'!

But it’s too late to say anything now. Zhen Long has already seized the opportunity, and imitating now is just a picky person.

Zhoujia Village.

"Brother, did you watch TV last night?" Erya asked.

Zhou Cang was stunned and shook his head: "No, what happened to the TV?"

I borrowed 100,000 yuan from Zhenlong Animal Husbandry Company and raised tens of thousands of "black-horned pheasants". I watched them all day long, for fear of something going wrong. You must know that these are all your wife's books. If you keep the chicken well, you will be fond of marrying Erya. If you can't raise it well, let alone being unable to raise your head in front of that boy Tang Long, Zhoujia Village will be shameless in the future.

"Zhen Long Animal Husbandry is advertising on TV!" Erya said happily. She also raised thousands of black-horned pheasants. Although the scale is not as large as Zhou Cang, she is really well raised and it will not be a small amount of money by the end of the year.

“Advertise?”

Zhou Cang frowned and said in surprise: "Didn't Tang Long build an incubation room? What are you doing when you go to the TV to advertise?"

Erya smiled and said, "It's not an advertisement for the breeding base, but an advertisement for the 'Black Horned Pork' we raised. There are also online. I've seen it and it's a good shot."

"The advertisement was made?" Zhou Cang was stunned for a moment and said helplessly: "I really have money to burn it. I'm afraid I don't know what my surname is!"

Erya glanced at him and said softly: "What do you know? This is called marketing. If you don't advertise, who knows our 'black horned chicken'? Do you know how many chickens Zhenlong Animal Husbandry has scattered to the surrounding villages? More than 300,000, plus the breeding base, the mountain contracted, and the number of breeding exceeds 500,000.

Just calculate it at seven yuan per pound of black horn chicken, and one chicken costs hundreds of dollars, and 500,000 yuan is 500 million yuan."

Zhou Cang stared at him: "So much money?"

Erya nodded and said, "Well, this is the purchase price we have. Now we are advertising on online TV. I don't know how much it will cost. It's quite expensive anyway, so I don't know how Brother Tang Long and the others will pay for their money when the time comes."

"Yutou Village has money, it's not that bad." Zhou Cang laughed.

Erya glared at him and said unhappily: "Brother Zhou Cang, how can you say this? Yutou Village is rich, and it is also his money. Brother Tang Long is kind to help us, and he still says such sarcastic words behind his back. Isn't it heartbreaking to be?"

Zhou Cang laughed dryly, grabbed his head, and muttered in a low voice: "Isn't this just a casual word?"

Erya looked stern: "That's not OK. People are nice to us, and we can't be dissatisfied. Especially for you, everyone can only raise a thousand black-horned chickens at most, you can raise ten thousand and you can lend them to you to contract the mountain. What does Brother Tang Long mean? You don't understand?"

"Yes, yes, yes, can't you be wrong?" Zhou Cang hurriedly smiled.

He is not unconscience either. He just said it casually. Yutou Village does have money, and this is true. It is not just that he said so.

Erya's face calmed down and she said seriously: "It's good to know. People have feelings and righteousness to us. How can we say those ruthless and unrighteous words? Haven't you been the most loyal before?"

"Um!"

Zhou Cang nodded vigorously and grinned and said, "I know that Tang Long used the trick of provoking me. It sounds bad. In fact, I want to push me from behind and help me get up, so that we can live a good life. I know all this, and I, Zhou Cang, also appreciate it."

"Hehe, then you are my Good Brother Cang!" Erya said with a smile on her face.

Zhou Cang touched his nose: "You said Tang Long advertised the 'Black Horn Chicken' online? Can you see it on your mobile phone?"

"Yes, I'll find it for you!"

Erya took out her cell phone and found out the advertisement for Zhen Long's black-horned chicken. The two of them sat on the hillside and looked like they were sitting.

The black-horned pheasants raised by the villagers are all free-range in the hillside forests. They have a long activity time every day, and the meat is firm and chewy. They are not comparable to broilers that are fed in batches in a farm for one or two months.

In addition to chickens, some black-horned chickens have already started to hold their nests and lay eggs, and the number of eggs they harvest every day is also quite large.

"A villagers asked us if the eggs are collected!"

Zhen Jin found Tang Long, who was cutting bamboo in the back mountain, preparing to make a shaking bed for his son. Yang Wuchan and his son Tang Qilin have been staying in Yutou Village, and they did not leave after the full moon wine. Yutou Village has a fresh air and a good environment.

"You can't make your own decisions for this little thing?" Tang Long looked at her and asked helplessly.

Zhen Jin stared at Tang Long with a beard all over his face and blinked: "What kind of setbacks are you excited?"

Tang Long rolled his eyes, gestured at the bamboo in front of him, and ignored her.

There was no setback or something, but she was a little irritable. Last night, Zhang Xiu'e didn't know what to do, so she ran over and told Tang Long that the two of them could not get their marriage certificate first, but they had to have a child first. She thought Xiao Qilin was too cute and wanted to have a fun.

Tang Long was amused and speechless. The older generation said that raising children to prevent old age. When did the children become the "pet" of modern young people?

The beard was not shaved because I didn’t want to shaved, and I was afraid that it would be too handsome and attracted attention. I didn’t show any vicissitudes of life, how do you know that you are very worried, helpless, and melancholy now?

It’s not good to say it yourself, so they can only feel it!

"Eggs, will we collect them?" Zhen Jin shifted the topic to the eggs.

Among the 500,000 black-horned pheasants, at least 200,000 are hens. If they start laying eggs with their nests, even if they lay two eggs a day, there will be hundreds of thousands of eggs to collect that day.

What price should be collected and how to sell it after it is collected are all problems that need to be solved.

"receive!"

Tang Long did not stop the work, and while doing it, he said: "Preliminary processing, packaging, paste the trademark of 'Zhenlong Black Horn Chicken', and contact the supermarket and fresh food market suppliers."

Zhen Jin nodded: "What about the price? How much does it cost to collect from the villagers and how much does it cost to sell? If someone asks you, can't you explain it to me at once?"

His eyes were white. This guy, he was increasingly disliked him.

Tang Long thought for a while and said, "Please buy it, an egg costs 30 cents or 50 cents. After processing, the shipment price is one yuan, five to two yuan. The recommended market retail price is 2.99 per one."

Zhen Jin frowned: "The purchase price from the villagers is so cheap?"

"Cheap?"

Tang Long looked up and looked at Zhen Jin helplessly, "The breeding villagers have raised at least two hundred chickens. According to half of the hens, one hen lays about two eggs a day, and that day only has two hundred eggs, one egg costs 30 cents, and two hundred eggs are 60 yuan, thirty days a month, and income of 1,800.

Do you know how much the per capita income of Taoyuan County is? Nowadays, the daily salary of the county is only 1,800."

Zhen Jin frowned and said, "Can't you calculate this way? Is it not necessary to raise chickens?"

"The cost of raising chickens is covered by the chicken itself, and eggs are originally an additional income." Tang Long said calmly: "Zhenlong Animal Husbandry needs money to advertise, do channels, and do processing. How can we proceed step by step without money?"

If Zhenlong Animal Husbandry had not invested heavily and promoted the brand "Zhenlong Black Horn Chicken", how many people knew it? Can an egg be sold for two yuan?

For example, villagers who raise hundreds or thousands of them can earn hundreds every day by earning eggs, and they are almost catching up with the labor force.

"What if everyone thinks the price is low and they are unwilling to sell it to us?" Zhen Jin thought about it and asked.

Tang Long said indifferently: "Then don't sell it. We don't have to buy it. As soon as we started promoting, the sales will not be so good."

If villagers sell it themselves, the price will not be more expensive than Zhenlong Animal Husbandry’s acquisition. Without the signature of ‘Zhenlong Black Horn Chicken’, the price will still not be sold.

Sometimes you don’t believe in the influence of a brand, but it really doesn’t work.

"The selling price is so expensive. Are you willing to try those supermarkets and fresh food market suppliers?" Zhen Jin hesitated. Anyway, in her opinion, Tang Long's pricing is a bit expensive.

Tang Long smiled bitterly and said, "Don't ask me if they are willing to try it. Do you know if you go and ask? Remember to find professionals to design the packaging of "Zhen Long Heike Eggs", which is mainly simple and elegant." After a slight pause, he continued, "If there is no suitable candidate, you might as well go to Longzhi Wine Industry and find Mr. Chu Jiaoyang to learn from the scriptures. In this regard, she has capable people!"

The outer packaging design of the 'Tang Xiaolong' liquor is very outstanding. The success of this brand depends largely on its packaging.

"Okay!" Zhen Jin also understood what Tang Long meant, his eyes lit up, and he nodded with a smile.

The processing workshop is ready-made, it is just a simple cleaning, packaging, and adding a few sets of equipment. Now the only thing Zhen Jin is worried about is whether the price can be accepted by the market.

"New product? Zhenlong Heike Egg?"

"right!"

“Use the ‘Zhenlong Black Horn Chicken’ trademark?”

"One system, one trademark, advertising quickly followed."

“Where is the price?”

"The recommended market retail price is 2.99 pieces, and our supply price is 1.99 yuan!"

“So expensive?”

"Yes, Zhenlong Black Horn Chicken is guaranteed from breeding to publicity, from nutrition to taste, so the price is naturally not too cheap."
Chapter completed!